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A tagline is a short advertising slogan that appears after your company name. It is a catchy phrase that creates an identity for your brand.
Features of a Great Tagine
A tagline should be short and memorable, yet it should also represent what the company stands for. For example, Nike’s slogan “Just Do It” has helped define how people feel about their physical fitness and athletic ability.
No matter what your business is or who you want to target as customers, a great slogan often means the difference between success and failure.
A good tagline can help you develop your unique brand message by summarizing the values and beliefs behind your business model in just one sentence – something concise but powerful enough to encapsulate everything you do into one phrase.
A good tagline leaves you with something.
A tagline is a reminder of the product or service, an emotion, and/or what they stand for doing business.
They need to make sense for your brand because it will be the foundation for all ads and marketing collateral.
Developing a strong, compelling message can take time – but there are some simple steps you can follow:
How to Create a Tagline
Connect With Your Brand Values
If you haven’t already done so, spend some time thinking about what values are essential to your company’s mission statement (and how those principles would play out in real Life). This exercise should help you establish your brand’s unique voice and vision.
Create A Shortlist
After you’ve established your company’s values, spend some time creating a list of words that resonate with those principles.
This time spent is an excellent way to create an initial group to narrow down for consideration.
Refine Your List With Other
Ideas Brainstorming different ideas can help in narrowing down what makes sense for your business.
Choose one theme or word that captures the essence of who you are and how people should think about you when they hear it (for instance, “fun” might suit a new-age toy store).
After your shortlist is created, it’s time to narrow it down.
Narrow Your List
You might want a tagline that perfectly captures the essence of your company in just two or three words, or you may need more than five lines for what makes sense for your business and how people think about you when they hear it (in such cases, avoid phrases that are too long).
To find out what works best for you, ask yourself these questions:
- What is my target audience?
- Who am I trying to reach?
- Does my list have any common themes?
- Are there any clichés on the list?
- Is anything too complicated to read quickly at first glance?
Do I like them all equally well enough so as not to regret anything later on if one does better than another one?
If you cannot answer these questions, it might be best not to create a tagline. Once the list is narrowed down and sorted according to your preference, ask yourself one last question:
“Could I see this on my company’s website?” If so, then that should go at the top of the list!
What should you avoid? Any cliché phrases or words about saving money (e.g., “you’ll save”), any mention of where your business is located geographically in relation to other companies with similar offerings (“We’re closer than our competitors!”), anything too complicated for most people to read quickly at first glance; nothing explicitly related to what you do as a service provider because those concepts don’t work.
Famous Taglines
No matter what industry you work in, at some point your company will need to come up with a tagline. This is the slogan that defines who you are and what you offer. There’s no shortage of famous slogans out there, but here are 113 of the most famous ones from around the world!
Apple: “Think different.”
McDonald’s: “I’m lovin’ it.”
Toyota’s: “Putting intelligence back into driving.”
Gilette: The Best a Man Can Get
Microsoft’s Tagline: “Where do you want to go today?”
Coca-Cola’s: “The pause that refreshes.”
M&Ms: “Melts in your mouth, not in your hands.”
Wendy’s: Where’s The Beef ?”
Verizon Wireless: “Can You Hear Me Now?”
Red Bull: “Red Bull Gives You Wings”
Mastercard: “There are some things Money Can’t buy, for Everything Else, there’s Mastercard.”
California Milk Processor Board: “Got Milk?”
Skittle: “Taste The Rainbow”
Wheaties: “The Breakfast of Champions”
Bounty: “The Quicker Picker Upper”
Imax: “Think Big”
Red Bull: “Red Bull Gives You Wings”
Honda: “We Make Dreams Happen”
T-Mobile: “The Uncarrier – Defy Ordinary Wireless, Go Unlimited and Get the Best Deal in Town.”
Lay’s: “Bet you can’t eat just one”
American Express: “Don’t Leave Home Without It. It’s The Card That Goes Everywhere You Go.”
Taco Bell: “Think Outside The Bun”
Dollar Shave Club: “Shave Time, Shave Money”
Capital One: “What’s in Your Wallet”
Microsoft: “Where do you want to go today?”
Dunkin Donuts: “America runs on Dunkin”.
State Farm: “Like a good neighbor, State Farm is There”.
Advil: “Advance Medicine for Pain”
Visa: “Everywhere You Want to Be”
De Beers: “Diamonds are forever”.
United Airlines: “Fly the Friendly Skies”
Maybelline: “Maybe she’s born with it, maybe it’s Maybelline”.
Levis: “Quality Never Goes Out of Style”
Subway: “Eat Fresh”
Kellogg’s: “They’rrrre GR-R-REAT!”
The New York Times: “All the News that’s Fit to Print”
Burger King: “Have it Your Way”.
Playstation: “Live in your world, Play in Ours”.
Gatorade: “Is it In You?”
Airbnb: “Belong Anywhere”
Las Vegas: “What Happens in Vegas, Stays in Vegas”
Heineken: “Heineken refreshes the parts other beers cannot reach”
KFC: “It’s Finger-lickin’ Good”
Harley Davidson: “All for Freedom, Freedom for All”
Disneyland: “The Happiest Place on Earth”
MTV: “I Want my MTV”
L’oreal: “Because You’re Worth It”
Goldfish: “The snack that Smiles Back”.
Trix: “Silly Rabbit, Trix are for Kids”
Allstate Life Insurance Company: “You’re in Good Hands”
Budweiser: “This Bud’s for You”
Kay Jewelers: “Every Kiss Begins with Kay”
Tylenol: “Feel Better, Tylenol”
Pokemon: “Gotta Catch em All”.
Pizza Hut: “Now you’re eating”
Covergirl: “Easy, Breezy, Beautiful, Covergirl”
Papa Johns Pizza: “Better Ingredients, Better Pizza”
Dominos Pizza: “Get the Door, it’s Dominos”.
Chick-fil-a: “Eat Mor Chikin”
Citibank: “The Citi that Never Sleeps”
Bank of America: “Think what we can do for you”.
John Deere: “Nothing Runs like a Deere”
PNC Bank: “The Thinking Behind the Money”
BMW: “The Ultimate Driving Machine”
Wells Fargo: “Together, we’ll go far”.
TikTok: “Make Your Day”
Youtube: “Broadcast Yourself”
Crest: “Look Ma, No Cavities”
Allstate: “You’re in Good Hands:
Snickers: “Hungry, Why Wait?”
Walmart: “Save Money, Live Better”
Butterfinger: “Nobody better lay a finger on my Butterfinger!”
Bounty: “The Quicker Picker Upper”
Kleenex: “It Feels Good to Feel”
Maxwell House: Good to the Last Drop”
Embassy Suites Hotels: “See what a difference a stay makes.”
Ford: “Everything We Do is Driven By You”
Tesla: “Ride Free”
Washington Post: “Democracy Dies in Darkness”
Porsche: “Full-spectrum – full synergy”.
Adidas: “Impossible is Nothing”
Peloton: “Better is In Us”
Clairol: “Does She, or Doesn’t She”.
Volvo: “We are Driven by Your Needs and Expectations. And We’re Not Settling for Less.”
Energizer: “It keeps going and going and going.”
Southwest Airlines: “Just Plane Smart”
Hallmark: “When you care enough to send the very best.”
Arpage: “Promise her anything, but give her Arpege.”
Sprite: “Obey Your Thirst”
Max Factor: “The make-up of make-up artists.”
Avon: “Skincare That Matters”
American Express: “Don’t Leave Home Without It”.
Dentyne Gum: “Cleans Your Breath while it Cleans Your Teeth”.
Avis: “We Try Harder”
Geico: “15 minutes can save you 15% or more on car insurance”.
Listerine: “Protects You From Germs That Cause Bad Breath”
Levi’s: “Live In Levi’s”
Coppertone: “Takes a Lotion”
Camel: “I’d Walk a Mile for a Camel.”
Netflix: “See what’s Next”
Tide: “For the Best Clean”
Fanta Orange Soda: “Joy of Drink in Every Drop”
Folgers: “The Best Part of Wakin’ Up Is Folgers in Your Cup”
Smuckers: “With a Name Like Smucker’s, It Has To Be Good”
Bubble Yum: “Blow Your Own Bubble”
Breyers Ice Cream: “Quality Comes Naturally”
Banana Republic: “An Outfit for Every Occasion, at Any Time of Day or Night.”
Mattel Toys and Games Center: “We’re Not Just Dolls, We’re Friends Too!”
General Electric: “We bring The Good things to Life.”
Rice Krispies: “Snack, Crackle, and Pop”
Lexus: “The Relentless Pursuit of Perfection”
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.
