For some time now, socially savvy real estate agents Have you ever gone to sell something on Facebook and wondered why there’s not a designated place for real estate? Well, wonder no more! Facebook has recently launched its Marketplace feature, which includes a section specifically for real estate.
This is great news for agents and sellers alike, as it provides a central location for selling properties. Plus, with over 2 billion active users on Facebook, the potential reach is enormous. So, if you’re looking to sell your property, be sure to check out the new Facebook Marketplace!
How to Sell Land on Facebook Marketplace
If you’re thinking of selling your land, Facebook Marketplace is a great option. You can reach a wide audience of potential buyers, and the process is simple and straightforward. Here’s what you need to do:
First, take some good-quality photos of your land. Make sure the photos show off its best features and include any information about size, location, and amenities in the caption.
Next, create a post on Marketplace. In the “category” section, select “real estate.” Then, under “type,” select “land for sale.”
Enter all the relevant details about your land in the post, including the price, acreage, and any unique features. You can also include a brief description of why you’re selling.
Finally, publish your post and wait for responses from interested buyers. If you get any questions, be sure to respond promptly and give as much information as possible. With a little effort, you’ll be able to sell your land quickly and easily on Facebook Marketplace.
How to Post a Listing in 10 Simple Steps
There are five super-simple steps to posting a real estate listing in Facebook’s Marketplace.
1. Snap a photo of the property with your device.
2. Click the marketplace icon at the bottom center of your Facebook app.
3. Upload your image by tapping the camera icon in Marketplace.
4. Give Your Item a Snazzy Title up to 100 characters
5. Type in a description including property features. There’s currently no character limit on descriptions, and you can even include links!
6. Set a price for your item.
7. Select your location and your category.
8. Opt to share with friends (Marketplace products do not automatically appear on your profile unless you choose to share.
9. Click post.
10. Reply to inquiries via Facebook messenger.
What Marketplace Doesn’t Do
Marketplace does not facilitate monetary transactions. Sorry, Paypal. When a user is interested in the item you’ve listed, they message you directly. You then work out the details of payment privately. In the case of real estate sales, agents have the ability to schedule showings directly via messenger.
At present, Facebook’s Marketplace does not allow product reviews or recommendations, so it’s impossible for a viewer to compare your product or service to others, or post praise for your excellent service.
Competing with the Big Boys
Although Facebook’s new Marketplace is being compared to Craig’s List and E-bay, the experience of Marketplace is more personal. Viewers have the option to visit your Facebook profile to learn more about you, and your business, and build trust. With the inquiries being filtered through Facebook’s messenger app, users also have the ability to communicate in real time.
Summing it Up
Facebook has made it easier for agents to generate real estate leads online through the social network powerhouse. With no fees, simple posting of pictures with property descriptions and links, sorting by price and location, and listing your properties is easy peasy. Marketplace’s messenger integration allows you to communicate with leads in real time. In short, there’s nothing to lose and everything to gain. Facebook for real estate just got better.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.