Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.
Hey, it’s Lori, Ballen Las Vegas real estate agent. Today. I’m going to show you how to create a Facebook group for real estate leads. This is an incredible way to build a geographic farm or some sort of Facebook group with commonalities.
Facebook Group Moderation
You might create a Facebook group for parents of the kids that play soccer, or parents of kids that go to a particular school or firemen, policemen, people that have a particular type of job, whatever it is that you can create some sort of commonality and add value to the users and then increase your brand awareness for your real estate business.
This is something that works really well.
Be aware that it requires a commitment to build a robust Facebook group. So I think if that’s really your focus and you’re going to spend a bunch of time in that Facebook group, you’re really going to cultivate it and nurture it just like you would a geographic farm, then the opportunities are incredible.
But you will have to moderate it and keep it from becoming one of those junkie neighborhood groups that eople are always complaining.
You’ll need to have rules and regulations and you’re going to have to provide everybody value.
Quick Set Up
- Go to facebook.com/groups
- Click Create Group
- Name Your Group
- Choose to make your group Public or Private
- Pin it to Shortcuts
- Upload a Cover Photo or choose a photo from the group files or library
- Choose Your Group Type
- Add a Description
- Link your Business Page
- Add Membership Questions
Naming Your Group
Be careful about how you name your group as to not name it by any copyrighted or trademarked names. So I wouldn’t want to just call this Summerlin or Summerlin association because that’s an actual business.
I would never want to say Summerlin homeowners association, cause that’s an actual association. And what happens is that Facebook ends up believing that that name actually belongs to somebody else they’ll they could turn over your whole Facebook group or your Facebook page.
Something more like locals or residents or homeowners would probably be a better way to do it. I’m going to put Summerlin residents because that includes everybody, renters owners, etc.
Group Privacy Settings
Now we’re going to choose the privacy of the group. If your group is public, everybody can see all of the members of the group and they can see everything. Private is when only members that have been accepted into the group can see what’s being posted.
Most of the time groups are private and people have to actually join.
Now, I’m also going to show you today how to create a really cool membership questionnaire form so that you can capture addresses, emails, that kind of thing.
If you want your Facebook Group to really on the down-low, and have people only find the group by invitation, then you would change it to hidden.
In my case, we want them to find the group, but we don’t want them to be able to see everything that’s in it. We want them to have to request entry.
Facebook Group Cover Photo
Upload a photo or you can choose one of their photos. So if I want to choose one of their photos, you can go to choose illustration and pick one that I think would be relative.
If I want to upload my own, then I will typically go over to Canva. And in Canva, I just click create a Facebook cover and template. And then I can create a photo there or change the photo group cover. I can upload any image as well. I can choose from photos that already in my library.
Let’s go into some of these settings so that you understand how to best organize your group so that you can capture leads and start working on growing your Facebook group strategically.
Facebook Group Topics
Topics can be a great way to organize your group.
Right here on the right hand side, you can create a topic. If you want to categorize posts. Now this is something you could do later on as well. So for example, let’s just say this group is going to be about Summerland.
So what are some of the things that people are going to talk about a lot out here, they’re going to talk about lost pets, right? That happens all the time and these, so maybe I’m going to create a topic and I’m going to put a lost and found or lost and found pets, something like that. And I’m going to click save.
So now next time I go create a post. I can actually mark that as that topic and then it becomes searchable. For example, I can post: I found an amazing cat. I can tag it with the topic ‘lost and found pets’. Now the lost and found is clickable. When they click that they can go to that whole lost and found page.
This is a way to add value to your group.
I want to make sure that they’re getting value and that’s what they keep coming back for time and time again. Keeping the group organized is valuable.
If you click change, you can change the group type. And by doing so it’s sometimes will add functionality to the group. So a buy and sell is going to add buy and sell components. Social learning is going to add these little units in which people could go from one thing to the next and actually learn from.
A ‘Jobs Group’ is going to be a job posting group. So if you’re building a group, that’s very specific on Summerlin, Las Vegas employment let’s say, and you are going to let people post about jobs, help wanted jobs, etc. then you could choose the Jobs group type.
And in my case, it’s going to include all of those things. So I’m going to leave it as general.
Next, we have a description. So this could be something like: This group is open to all residents of Summerlin and is courtesy of Lori Ballen REALTOR® (Use option R to add the trademark symbol).
Include any info required by your local board of REALTORS® . Include name, broker name, address, license info, etc.
Add Your Required Logo
In Nevada, we have to have our broker logo on anything that we’re advertising real estate on. My suggestion is that you take this cover photo, go over to Canva and put your little DBA logo on top of it.
Manage Group Badges
If you want people to get those little badges like founding member, new member, influencer, whatever the little badges are, you can organize that here.
And then what I want you to see is these questions, because this is so key for building your contact list. (I use KEAP to manage my database and send emails, text, direct mail, etc.).
Questions can be multiple choice, a check box, or a text field.
- Question 1: Which Neighborhood do you live in? (text field)
- Question 2: Would you like our monthly Newsletter with local info, events, and real estate market data? (Checkbox: Yes/No)
- Question 3: Great! Enter your text, email, and/or address to receive info
Add Value to Your Group
- Create “best of” lists
- Feature local businesses
- Add posts about local newsworthy info
- Offer group discounts on local dining and events
- Always do a holiday/season list of some kind (pics with the Easter bunny, where to see holiday lights, summer camps, holiday lights)
- Create a monthly digest of all of the groups hottest posts
- Livestream from local events and places
- Interview locals
There are all kinds of other cool functions with Facebook groups, but I really wanted you to see that this is how you set up a Facebook group for your real estate business.