In this 18 minute video and step by step written guide, you’ll learn how to use the Facebook Carousel Ads to showcase up to 10 images. Lori Ballen, a real estate business owner in Las Vegas, and owner of a marketing company, shows you her best practices in setting up these great ads designed to generate leads.
Steps to Create your Facebook Carousel Ad
- Choose your Objective
- Create your Campaign
- Name your Ad Set and Ad
- Choose your Audience, Budget, and time your Ad will Run
- Enter the URL you want to send the user to when they click the CTA button
- Below Images, click the button with the plus sign to add in your carousel cards. You can have up to 10
- Pick a number and Click Upload to add a photo from your computer, or Select Image to choose a pic from the library of images you’ve already uploaded while creating ads
- Add a headline. Remember, if you design for a desktop ad, your text will be cut off on mobile. Better to keep your headline short.
- Do this with each card and then complete your ad.
- You can edit the ad in power editor to select a unique URL for each card if you like.
Okay, today’s lesson is to essentially show you how to create a Carousel ad in Facebook. So regardless of your Facebook objective, whether you are optimizing for conversions or impressions or you’re doing a lead ad, any of the ads that allow for photos to be uploaded in a Carousel fashion, this is going to apply.
So we’re going to go ahead here really quick, and I’m just going to create a campaign, and I’m going to use real estate as an example today, so I’m going to do my cutting edge real estate listing, and this campaign is going to be my [eafl id=”12368″ name=”Listings to Leads” text=”listings to leads”] single property website. We’re going to focus on that in this campaign. I’m testing and measuring several landing pages right now so this is great. Let’s just go ahead and leave it for … Let’s go ahead and put it for conversions, for registrations. So don’t worry about those. Remember you’re focusing on how to make the Carousel. However you’re setting this page up is fine.
So then the first objective with my first ad set is going to be no demographics. I’m testing multiple demographics against each other to find out what is the lowest cost per lead out of all these different audiences that are typical for real estate right now so that we can come up with some best practices.
Okay, now we have to create the ad. So campaign, then the ad set, and then the ad, and the ad is just going to be cutting edge Carousel. All right. Now, we have to save this to a draft. This is a new step now on Facebook. It changes every day. Every day I log in here there’s something different. It’s just constantly changing. For right now, we’re doing objective is conversions. This is an auction. Campaign spending limit. I highly suggest this. Let’s just say I’ve already got a couple others running, so I’ll just do 100 bucks on this one for right now. Registrations, review draft. So what that means is no matter how many ad sets or how many ads you create in your campaign if you’ve got a budget set on it, then you won’t over spend that budget. It spreads out throughout all of your ads, not necessarily evenly, but it won’t exceed that, which is a nice little buffer you have there.
Let’s see. It’s telling me edit. Let’s go in here now and edit the ad. So next thing I have to do is choose what Facebook business page I want to show, and I want this ad to run under. So that’s done. All right. We’re at the objective of what this video’s about today. So here, your choices, whatever your choices are here depends on your objective was that you set up. So we’re doing a conversion ad. We could do ad with image or video, ad with multiple images in a Carousel, which is what we’re going to work on today. So let’s just focus on that one for today. Okay.
Now scroll down and choose manually choose images, videos, and links, but we’ve got to go down and put our URL in here that we want them to pull from. So I’m going to use the listing to leads single property page. Okay. That actually has a popup that forces registration, and I can change where I want that to pop up if I want it to be 15 seconds or 30 seconds. So I’m going to test this page now against some others that I’m using. Okay? That’s my concept here is to run a whole bunch of different landing pages, whole bunch of different ads against each other and demographics and come up with some best practices.
So here, I’m going to go ahead and grab that URL. I grabbed it up here. I’m going to paste it into here where the [inaudible 00:04:19] URL is. Let’s see. If I choose to grab the images automatically, let me see what they grab. Oh no. We’ll just upload them manually. So many options here, guys. It’s ridiculous. I mean so many options.
Here you’re able to preview what it looks like in a mobile feed and a feature phone, desktops. So here’s where I want you to be careful. If you view them in desktop, you have to keep in mind … See it pulled just the one picture. We’re going to replace those. If you view from desktop, you’re going to see a lot more text and a lot more … Well a lot more text. Then if you click down to mobile, you’ll see that it starts cutting it off. So for me, based on my experience, mobile gets the most traffic and leads off our Facebook ads, anyway, so I prefer to optimize for mobile, not for desktop. So what that means is less text. I don’t want a bunch of text cut off. So I’m a lot more careful with this. Okay.
So here’s what we do. First we’re going to put this text that describes this property. So whatever it is that you want to put here to point out a feature of that property. See how it puts it up here? Okay. Maybe I’ll add the location. This one is in … I think this one is in the northwest, 89149, so I’m going to put something like this. You could put emojis in here. So on a Mac, you hit control command shift bar, and you can grab these little emojis, or use your little emoji bar if you have one of the new Mac’s, and I’m not sure how exactly to do it on a PC, but there is a way to do it on the PC as well. But see, these little emojis are definitely eye catching. So then instead of this, maybe I want another emoji with little finger pointing, and I do something like this. Okay. Now you can see where this is going to show up on a mobile feed. Let’s see if I can space bar that down.
Oh I put it in the wrong spot. I can just cut and paste that right up here. See how it’s laying it out as we type in here? I’ll get it. Hold on. Have to kind of play with it until you get the right settings you like there. There we go. That’s what I was looking for. Okay, and then I’m going other put Las Vegas 81949, and I’m actually going to put northwest Las Vegas, 81949. Okay, that shot down to another line. Let me go ahead and make it another line. All right. We’ll go ahead and do another emoji here like a map or something. Let’s do a pin, like a little pin on a map or something. There we go.
Okay. Northwest Las Vegas. Maybe I don’t want these all capitalized. See I’m going to have full bathrooms. That’s really perfect in my opinion. I’ve got what I want there. If I was optimizing for desktop, I could, if you look at this, I could put in this great big paragraph right here. I think chunky text doesn’t always work well, and little emojis or bullet points and things where the eye can scan quicker since you only have just a millisecond to catch their eye as it’s scrolling past, these are helpful.
Again, once you do your split testing and figure out which images get more clicks, which landing pages get more leads, then you can test which emojis or which titles or which descriptions, you just test one thing at a time until you get your best performance. When you’re first starting out, you’re just running ads, but as you start to get more experience with it, now you can start testing them against each other. Okay? We’ll come back on another lesson and do Messenger set up. Today we’re just focusing on the Carousel ad.
All right, so here’s your pictures. Here’s your ad pictures. We have one, two, three, four, five, six, seven, eight, nine. Nine, 10. So you have the ability to add 10 images at the time of this video. Again, they’re constantly changing things, so we may not do 10. But you have the option to add 10. I think 10 is a little much because what else do they have to look at if you’ve shown them every picture? If you show them pictures that may not be as appealing … Let’s say it’s got a great kitchen, and it’s got a great pool, and then you put in a bedroom or stairs or something that’s a turnoff, then you’re less likely to get them to click through on the advertisement, and if you give them two pictures, and they don’t think there’s necessarily more for them to see, they may not click through. We want them clicking through to that lead form or to the website page, whatever it is that you’re attaching on there.
So I like three … I’m testing this again, but right now I’m liking three images of property, if I have three goods ones, and then my broker logo, licensing requirements and a pitch for my team here or brand, my own brand. So here, let’s go ahead and select images. You actually can select video, too, but I’m just going to worry about the images. We’re going to select image. I’m going to upload image. Then what you can do here is you can either browse, you click here, and it’ll open your files. Or you can go ahead and scroll down. Oops, we lost our page there. Oh no, this is fine. So then we can go like this, so I’m opening my little finder, and what we can do is we can drag them in. So either way works.
Now I suggest putting the best picture first, but I’m going to show you something new that Facebook is allowing us to do now that’s really cool. It allows us to actually position the most popular picture automatically, which we didn’t used to have. So there’s my little kitchen, so now I’m going to click confirm. Somehow my page got shrunk there. There we go. And so there’s the picture. Now we’re not done with the picture. Right here, you’re going to put the destination URL. Okay, so we’re setting up that landing page. Now here is a chance to say something about that kitchen. So I could put something simple like large kitchen or quartz countertops. See where they show up here?
Now remember if you keep this on mobile, you’ve not optimized for mobile. If you change that to desktop and you put too many characters in there, now you’re going to see a bunch of stuff cut off on mobile, so it’s not really optimized for mobile. So I suggest that. Now your description here, this is completely up to you. You can use this to put something else about the kitchen like custom cabinets, large island. See where it’s starting to cut off, so custom cabinets. Or in my case, I’m putting my phone number.
What I have found is the more serious customers will pick up the phone and call, so I want to give them that option at any time. That’s one reason why I’m doing that. All right. So now we have see more URL, and a see more display link. Okay, now let’s go back and put our image two. So we’re going to select an image. Now I’ve already uploaded mine, so I’m going to go ahead and drop my own in there. Now same thing on image two. You’re not changing that destination URL, but you can now change that headline and whatever’s on the bottom again there. So headline in this case, I might put something like large loft. And then again, let me try to get this to scroll again for us. There’s the second one. Large loft and then upstairs … Let me see how this fits. It’s not scrolling for me. I’m going to keep it at two words. I don’t like … okay, then put the phone number.
See what that says about the fireplace. I’m assuming it’s a gas fireplace. So we’ll do … I really want those to be two words so I can keep them consistent. So there’s that one. Now let’s scroll down to the third image. For the third one, I’m going to do this bedroom, and up here, I’m going to put master also has a sitting area. Okay, so now we’re going to grab our fourth one. In my case, it’s going to be my company logo that is required by our brokerage. I want to make sure I’m covered there. Then number five is going to be some kind of branding for me. So I’m going to put my team info right there.
Now on those two, we can also put something here. In this case, I’m going to put Keller Williams. 2320 West Sahara. Okay, then on number five … Okay. Now the no button, you can choose send message, apply now, contact us. These keep changing, too, by the way, constantly. It’s amazing how much is showing up in there. So I’m going to put learn more for this particular ad. Let me see if this is going to let me look [inaudible 00:17:08]. Just not able to scroll on those right now. Okay. It’s the way my screen is set up. Here’s where it would show up on the Instagram feed if you want it to be on Instagram. So you’ll want to take a look at all of these wherever you’re choosing to show them. You’re going to want to take a look at how they’re showing up on there.
Really that’s it. I’m not going to go through any of the other items on here now because each one of these I’m covering individual, the actual segment so you know how to create all of the ads, what each one of the options means. So that is how you create your Carousel.