While many affiliate marketers create content on blogs, podcasts, and Youtube, some affiliate marketers use Facebook. But can affiliate marketing be done on Facebook?
The answer is yes, affiliate marketing can be done on Facebook. But there are a few caveats. If you’re looking to do affiliate marketing on Facebook, here are the steps you need to take:
Facebook Business Page
Facebook Business pages provide an excellent opportunity for affiliate marketers to promote their products and services. By creating high-quality content, using Facebook Ads, and optimizing your page for search, you can create a successful affiliate marketing campaign on Facebook.
If you want to set up an affiliate marketing business on Facebook, you’ll need a Facebook Business page. Here are some top strategies for setting up a Facebook page for affiliate marketing.
Upload a profile picture and cover photo that represent your brand. Facebook is a social network, and people expect to see people in their news feed. This means you need to make sure your profile picture and cover photo represent your brand.
Create an About Section: Add information about your site or blog in this larger section on your page. You can choose from one of four options: Service Provider, Company, Other Page, and Product. Make sure to include a link back to your company website so people know where they should go if they want more information. Include your affiliate disclosure.
Post regularly about your affiliate products and services, using high-quality photos and videos. Facebook users are more likely to engage with content that is visually appealing, so make sure to post lots of great photos and videos related to your affiliate products and services.
Monitor your Facebook page analytics to track how well it’s performing. You can gain insight into your page traffic and engagement by monitoring your page’s statistics. This will show you how many people like, comment, and share your content to give you an idea of what works and what doesn’t.
Facebook Ads for Affiliates
Facebook ads can be a beneficial form of advertising for affiliate marketers. As with any form of advertising, it’s important to test and measure what’s working and what’s not. You’ll also want to make sure you’re following Facebook’s guidelines for advertising.
Here are a few tips for running Facebook ads for your affiliate marketing program:
1. Target Your Audience
Make sure you target your audience correctly. If you’re targeting the wrong people, you’ll end up wasting your money on ads that no one will see or click on.
2. Use Images
Images are key when it comes to Facebook ads. They help capture attention and generate clicks. Make sure your images are high quality and relevant to your product or service.
3. Write Compelling Copy
Your ad copy is perhaps the most important part of your ad. You only have a few seconds to get someone’s attention, so sell your product or service in an enticing way.
4. Include Calls-To-Action
Your CTA is what you want people to do when they see your ad – click on it and go to your website, fill out a lead form, etc. Think of something that will entice them into clicking through to learn more about your product or service.
5. Use Landing Pages
There are some affiliate marketers who don’t use landing pages with their Facebook ads because they’re worried about running afoul of Facebook’s policy stipulating that advertisers must not “directly sell certain items” via advertisements. If this applies to you, make sure you use landing pages and include a call-to-action (a button or link) encouraging people to sign up for more information.
Facebook ads can be a great way to promote your affiliate marketing program, but it’s important to make sure you’re following the brand’s guidelines and targeting the right audience. Use high-quality images and compelling copy to generate clicks and, most importantly, include a call-to-action that encourages people to learn more about your product or service. If you’re not allowed to link directly to the affiliate partner’s website, use a landing page instead. This will help keep you in compliance with Facebook’s advertising policies.​
Create a Facebook Group
A Facebook group is another great tool for promoting your affiliate marketing business. It allows you to create a community where people can discuss topics related to your niche.
You can choose to either start a public group or set it as private, depending on whether you’d prefer to attract new members or just those already interested in your affiliate products and services
If you decide to start a public group, be careful to avoid spamming. People may join your group if they like the content you post there, but if you constantly post links to your own site, you could lose members.
If you decide to start a private group, make sure you invite people who might benefit from joining your group. For example, if you run an online store selling shoes, you might want to invite shoe bloggers to join your group.
Once you’ve created your group, add a description and cover image. Then, start posting interesting content. Don’t forget to share useful resources such as blogs, videos, ebooks, etc.
If are adding value to the group, teaching a skill, organizing events, making connections, you will earn trust. If your group stays on topic, when it’s time to make a recommendation for a product or service, your affiliate link should be welcomed.
Be prepared to spend a lot of time building your community for this to be a moneymaker.
Use Facebook Live
Another powerful feature of Facebook for affiliate marketers is its ability to stream video live over the internet. You can use this to broadcast a webinar, talk about a specific topic, give away freebies, answer questions, etc.
This is a great way to build relationships with potential customers and get them excited about your affiliate offers.
When creating a live event, consider using a webcam so viewers can see you while you’re talking. They’ll feel more connected to what you have to say, which means they’ll be more likely to buy something from you.
When you do a live event, you’ll need to prepare a script beforehand. Make sure you tell people why they should watch your live event, how long it will last, and any other relevant details.
The best part? You don’t even need to pay anything to host these events!
The Branded Content Policy
Branded content is a type of content that has been created by an advertiser for the purpose of promoting a specific product or service. It may include text, images, videos, audio, and other types of media. When you create branded content, you’re creating ads that look like regular posts on your Facebook Page. For example, if you run a food blog, you might write about your latest recipe or review a new restaurant.
These posts would then appear on your page in addition to any organic posts you publish. This gives your brand exposure to your followers and helps increase engagement.
However, some brands are concerned that their content isn’t being seen because it doesn’t fit into the algorithm. To solve this problem, you can create a branded content policy. A branded content policy lets you know exactly what kinds of content you can create and promote on your Facebook Page.
You can choose to allow all branded content, only sponsored posts or no branded content at all. The choice is up to you, but we recommend allowing all branded content.
