In this article, you’ll learn about Google exact match keywords when running pay per click ads in a Google AdWords campaign.
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An Exact match keyword auction is when you bid on a keyword phrase only in one order and just like you typed in. The benefit of an exact match keyword is that you are truly only paying for what should be the most relative search to your keyword.
The con of an exact match phrase is that in the case of a head term (something short and popular like homes for sale, it could be more vague, competitive and higher costs per click. The con in a longtail like “homes for sale under 300K”, there will be less searches and less exact match searches.
More people are likely to build onto the phrase eliminating it from their results.
Sometimes, it’s good to run your keyword in several match types.
- Google AdWords offers pay per click Ads
- The ads are driven by Keywords
- The Keywords are an auction in which you bid on
- There are several types of Matches
- An exact match keyword bid means you are willing to pay for that keyword or keyword phrase exactly as written.
- If anyone adds characters before, after, or in between your phrase, you are not willing to pay for it.
- To add an exact match keyword, simply add brackets around the keyword when adding to your ad group
Samples for the keyword phrase Buy a House
- Broad Match: Buy a House
- Broad Match Modifier: +buy +a +house
- Phrase Match: “Buy a House”
- Exact Match: [Buy A House]
This video answers the question what is an exact match keyword in a Google AdWords campaign? So we covered broad match in another video as well as broad match modifiers as well as phrase match. And now we’re covering exact match. So an exact match phrase is when you’re bidding on a keyword in the auction that is a phrase set in a particular order with a particular set of words. So you’re saying, hey, Google, I am willing to bid on the phrase real estate agent near me. But I don’t want to bid on anything else around that. I don’t want them to be able to put words in the front or in the back or the middle. It’s only if somebody types into Google real estate agent near me. If somebody types that in exactly, I’m willing to bid on that. And how you do that is you create the ad and the amount you want to bid on. And then you just put it here in brackets. And when you put it in brackets, that tells Google that you want it to be an exact match keyword phrase.
And in addition, after you created your ads, there’s a plus sign where you can go in and add a keyword at any time. And in that case, it’ll ask you, do you want it to be a brad match, a phrase match, or an exact match? You’ll have a multiple choice option to add that. And so that is how you do an exact match keyword phrase in Google AdWords.