Welcome to your next journey! You’re here because you’re ready to elevate your Etsy shop, boost your organic Etsy SEO traffic, and significantly grow your revenue. You understand the power of SEO and its potential to transform your business. Maybe you’ve been experimenting a little, perhaps even seen some early wins, but now it’s time to take it to the next level.
About The YouTube Creator
The video we’ll dive into is from an Etsy shop owner who managed to generate 400k visits and $450k in revenue within two years solely through the magic of SEO. This creator has successfully built an Etsy business from the ground up, utilizing their expertise in SEO to drive organic traffic and increase visibility. They’re now passionate about sharing their knowledge, strategies, and tips with others who aspire to achieve similar results.
Why I Chose to Feature This Video
I can’t stress enough the importance of SEO in the digital business world. I found this video incredibly informative, practical, and relatable, and I believe it has the potential to influence the success of your Etsy shop significantly. It dives deep into the foundations of SEO, showcasing the exact strategies the creator used to grow their business on Etsy organically. It stands out as an invaluable guide for anyone seeking to increase their online visibility, boost sales, and grow their Etsy business organically.
How to SEO Etsy Listings For Better Rankings
1. Understand SEO (Search Engine Optimization)
SEO is key to getting your products noticed on Etsy and general internet search engines. The better your SEO, the higher your shop and listings will appear in search results. For example, if you’re selling hand-knit woolen scarves, you want to use SEO techniques so that when a potential customer types “hand-knit wool scarf” into Google or Etsy’s search bar, your shop is one of the top results.
2. Get Keyword Savvy
Keywords are the specific words or phrases that customers might use when looking for a product like yours. Using relevant keywords in your product titles, descriptions, and tags can help boost your visibility. If you’re selling vintage coffee mugs, for instance, your keywords might include “vintage,” “coffee mug,” “ceramic,” “retro,” or specific patterns or brands.
3. Use All Available Characters
Maximizing your use of characters in your listing titles and tags allows you to include more information and keywords, increasing the chances that your listing will appear in a variety of searches. For example, instead of naming a listing “Silver Bracelet,” you could use “Handmade Sterling Silver Bracelet with Heart Charm – Perfect Anniversary Gift for Her.”
4. Choose the Right Spacers in the Titles
Utilizing the right spacers, like commas, in your titles can make them easier to read and can also impact how your listings appear in searches. For instance, separating keywords with commas in a listing, such as “Handmade, Sterling Silver, Bracelet, Heart Charm, Anniversary Gift, For Her,” makes the title more readable and SEO-friendly.
5. Optimize Your Tags
Make the most of your tags by using all 13 allowed by Etsy, and try to include multiple-word tags when appropriate. For a listing of a vintage, floral teapot, you could use tags like “Vintage Teapot,” “Floral Design,” “Afternoon Tea,” “Retro Kitchen,” and “Ceramic Teapot.”
6. Consider Your Description
Your product description should also include relevant keywords while providing essential information about the product clearly and engagingly. For example, when describing a custom wood cutting board, you could mention its size, the type of wood, how it’s crafted, any personalization options, and how it could make a perfect wedding or housewarming gift.
7. Categorize Your Items
Properly categorizing your items on Etsy helps the site’s algorithm understand your products, increasing the likelihood that they’ll appear in relevant searches. For instance, if you’re selling a knit baby blanket, you should categorize it under “Home & Living > Bedding > Blankets & Throws > Baby Blankets.”
8. Keep Your Listings Relevant
Make sure your keywords and descriptions accurately represent your products. If you’re selling a hand-poured soy candle with a pine scent, don’t use a keyword like “vanilla scent” just because it’s popular. Misleading keywords can lead to disappointed customers and lower shop ratings.
9. Account for Regional Differences
Consider the language and terms your target audience uses. If you’re selling sneakers but your target market is in the UK, using the keyword “trainers” in addition to “sneakers” could reach more potential customers.
10. Don’t Repeat Keywords Unnecessarily
Avoid repeating the exact same keyword in your title, description, and tags. Instead, use a variety of relevant, related keywords. If you’re selling a blue cotton sundress, for example, instead of repeating “blue cotton sundress” in all three places, you might use related terms like “summer dress,”
“lightweight dress,” “casual dress,” and “vacation wear.”
Resources
Here are some resources mentioned in the video to help you improve your Etsy SEO:
E-Rank
E-Rank is an Etsy SEO tool that provides various features to assist sellers in optimizing their product listings, finding appropriate keywords, and monitoring their competitors. It helps sellers improve their Etsy SEO by providing insights and tools for better visibility and increased sales. With E-Rank, sellers can optimize their product listings by identifying the right keywords that are relevant to their products and have a high search volume.
By using these keywords effectively, sellers can improve their rankings in Etsy search results and attract more potential customers. Additionally, E-Rank allows sellers to monitor their competitors’ products and strategies, enabling them to gain valuable insights and adjust their own strategies accordingly. Overall, E-Rank is a comprehensive tool for Etsy sellers to enhance their SEO efforts and achieve better results in visibility, keyword optimization, and competitor analysis.
Sale Samurai
Sale Samurai is a keyword research tool that provides valuable insights and analytics for Etsy SEO. It offers data on various aspects of keywords, including the amount of traffic they attract, their level of competitiveness, and how they trend over time. With Sale Samurai, users can access real search volume data from Etsy, allowing them to make informed decisions about their keyword strategies.
The tool also provides tag suggestions, shop analytics, and other features to assist sellers in optimizing their Etsy listings and improving their overall performance4. Additionally, Sales Samurai offers a Chrome extension that enables users to access real-time Etsy search volume, competition numbers, and other data for efficient keyword research and product launches.
Overall, Sale Samurai is a comprehensive tool that equips Etsy sellers with the necessary information to enhance their keyword research and improve their SEO strategies.
Lori Ballen
Lori Ballen is a well-known entrepreneur, digital marketing strategist, and SEO expert. She has a strong background in lead generation and has built a reputation for her proficiency in developing and implementing effective online marketing strategies.
Ballen ventured into the digital marketing space with a real estate business, where she developed a successful system for lead generation. Her methods led to impressive results, and she started sharing her strategies with others in the real estate industry.
Her expertise extends beyond real estate, as she also provides SEO and digital marketing training across various industries. Ballen offers courses and tools for people looking to increase their online presence and lead-generation capabilities.
Lori Ballen actively runs her marketing website, where she offers tools, tips, and guides on blogging, SEO, digital marketing, lead generation, and more.
