EPC stands for earnings per click. It’s a summary of how much is paid out on average per click. The EPC Can help you determine how successful an affiliate campaign is.
For Affiliate networks like Shareasale, rather than paying per click, they estimate the merchant’s sales and divide it by 100 clicks to create the EPC. Formula: Commission Earned / Clicks X 100 = EPC
You can usually find the 7-day and 30-day rolling averages for any merchant in the network. The EPC can help you gauge how well an affiliate program is doing.