Lawyers have always been known for their prowess with words. But in the digital age, they need to be just as savvy when it comes to marketing themselves and their services through email. In this blog post, we’ll explore some ways that lawyers can use email marketing to reach more clients and grow their practice.
Read on to learn more!
1. Use email to stay in touch with past clients
One of the best ways to use email marketing is to stay in touch with past clients. You can send them updates on your practice, new services you offer, or even just news and events that might be of interest. This will help keep your name top of mind, and when they need legal services in the future, they’ll be more likely to think of you.
For Example:
Hi Bob,
I hope you’re doing well! I wanted to drop you a quick note to let you know about some changes in my practice. I’m now offering new services that might be of interest to you, so I wanted to make sure you were aware. I hope to see you soon!
Best,
John
2. Send targeted email campaigns
Another great way to use email marketing is to send targeted email campaigns. You can target potential clients based on their location, age, or other factors that might be relevant to your practice area. This will help you reach the right people with your message, and it can also help you measure the success of your campaigns.
For example:
Hello,
We noticed that you live in the city of Toronto. As a lawyer who specializes in family law, we thought you might be interested in our new family law services for residents of Toronto. The practice offers a free consultation to anyone who lives or works in the city. If you’re interested, please let us know and we’ll be happy to schedule a consultation with you.
Thank you for your time, and we hope to hear from you soon!
3. Send helpful resources
Another great way to use email marketing is to send helpful resources to your contacts. This could be anything from articles and whitepapers to checklists and e-books. By providing valuable content, you can not only help your contacts stay informed about the latest legal developments, but you can also position yourself as an authority in your field.
For example:
Hi Sharon,
I hope you’re having a great day! I wanted to share an article with you that I think you’ll find interesting. It’s about the recent changes to the family law in Ontario, and I think it can help you stay informed about what’s going on in the industry. I hope you find it helpful!
Best,
John
4. Use email to build relationships
Another great way to use email marketing is to build relationships with potential clients. You can do this by sending personal messages that thank them for their time, or by offering them help and advice. By developing these relationships, you’re more likely to convert leads into clients down the road.
For example:
Hi David,
Thank you for taking the time to meet with me yesterday. I really appreciate it, and I wanted to let you know that I enjoyed our conversation. I also wanted to offer you some advice that I think might be helpful. If you ever need any legal assistance, please don’t hesitate to reach out to me. I’d be happy to help in any way I can.
Thanks again,
John
5. Use email to stay top of mind
Finally, another great way to use email marketing is to stay top of mind. You can do this by sending regular updates to your contacts, or by offering them exclusive discounts and offers. By doing this, you’ll make sure that your name is always at the forefront of their minds when they need legal services.
For example:
Hi Jim,
I hope you’re enjoying the summer! I wanted to let you know that I’m now offering a new service that might be of interest to you. It’s a family law service that offers a free consultation to anyone who lives or works in the city of Toronto. If you’re interested, please let me know and I’ll be happy to schedule a consultation with you.
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In Summary,
Email marketing is a great way to reach out to potential clients and stay top of mind. There are many different ways that you can use email marketing to grow your law practice, and the best way to find success is to experiment with different strategies and see what works best for you. Thanks for reading!
