Popular eCommerce WordPress Themes

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We reviewed some of the most popular e-commerce themes and selected our top picks based on functionality, visual appeal, and adaptability.

According to WPMUDev, WordPress plugin WooCommerce “has over 40% share of the eCommerce platform market.” 

With such a significant share of the market, there is no shortage of great e-commerce-based WordPress themes.

Free Themes

Neve Shop

Neve Shop by ThemeIsle is a mobile-first, AMP-compatible theme built to be lightweight and lightning fast. Compatible with Elementor, Beaver Builder, SiteOrigin, Visual Composer, Brizy, and Divi Builders, Neve Shop is one of the most easily customized e-commerce themes available.

Neve Shop is WooCommerce compatible and is so versatile that it is perfect for any e-commerce industry. Upgrading to the pro version of Neve Shop for $59 will further expand its functionality.

See The SHOP Demo


VIRAL is a responsive WooCommerce-compatible, SEO-ready, Adsense optimized theme from MyThemeShop.com. Ideal for social media marketers, this theme is built more like a viral video/viral post theme with the option of adding eCommerce.

VIRAL is another theme optimized for speed, and it has 11 custom widgets built-in for more flexible editing. One of the easier-to-install eCommerce themes, VIRAL even has the option for site members to upload their content.

This theme is not the traditional eCommerce solution, but if you are interested in combining viral content with eCommerce, this is a great place to start.

Zigcy Lite

Zigcy Lite is a more traditional eCommerce storefront WordPress theme with a one-click demo import and built-in lead capture. A very flexible theme, Zigcy Lite is optimized for speed and is Visual Composer compatible, and has “deep WooCommerce integration” for fast store setup.

This professionally laid out theme comes with three demo options, or if you want to upgrade to the premium version for $50, you can access three more demos and get excellent customer support guidance.

Organic Farm

Organic Farm is a free fully-responsive theme from Ovation Themes and has an eco-conscious, agricultural, and foodie appeal. Optimized for fast loading times and with SEO-friendly features built-in, Ovation is a basic – but easily customized – WordPress eCommerce theme.

The Organic Farm theme is built on bootstrap framework and is shortcode compatible, but best of all, this is a frequently updated theme! If you prefer to have more advanced features (like advanced color customization), you can upgrade to a pro version for $40.


Busiage is a minimalist responsive child theme of AgencyUp and is a clean-cut theme built more for service-based businesses. The professional and corporate appearance makes this theme a good option for corporations and agencies, and built-in SEO settings are an added plus.

Busiage is Elementor and WooCommerce compatible, comes with custom widgets, and is translation-ready. To get full functionality out of Busiage (this means access to all layouts, advanced controls, full-width page options, typography customization, and widgetized announcements), you will need to invest in the Pro version of the theme for $49.

Fitness Base (ConsultStreet Pro)

Fitness Base is a unique WordPress theme with a homepage built much like a landing or splash page. This theme is designed with the fitness industry in mind but is still easily customizable for any eCommerce business with Elementor, WooCommerce, Google Analytics, Jetpack, and Yoast SEO compatibility.

Completely responsive, Fitness Base is built on Bootstrap 4 framework and designed to load quickly. Added SEO features and easy translation are bonuses, and multiple post formats make content organization simple.

There is a pro version of Fitness Base available for $59. It offers added functionality, but the free version of this theme is a great place to begin.

Marketing Agency

Marketing Agency is a new agency-based WordPress theme with a professional, clean-cut design. Recommended for advertising, marketing, and SEO agencies, this is a responsive theme with built-in interactive elements and fast-loading pages.

Marketing Agency is compatible with shortcodes and offers plenty of post formats for diverse content sharing. Integrated social media options and eCommerce compatibility round out this simple yet visually appealing theme.


UNOS Glow is a child theme of UNOS and got released in November 2020. A fast and clean design, this theme has a more informal appearance making it ideal for personal eCommerce stores (for example, for authors.)

UNOS Glow is compatible with Page Builder and Elementor, making customization easy. Add in WooCommerce compatibility, multilingual ready code, and theme support, and this theme is the independent contractor’s dream.

UNOS Store Bell

UNOS Store Bell is another child theme of UNOS, but unlike UNOS Glow, this is a busier looking theme that is better suited to eCommerce “megastores”. Recently released in January 2021, this is a theme that was designed specifically for WooCommerce use.

Implementing WooCommerce “add-ons” with this theme is as simple as pointing and clicking, and compatibility with Page Builder, Yoast, Jetpack, and other big-name plug-ins is a plus.

Shopping Cart

The Shopping Cart theme is an eCommerce specific WordPress theme more representative of the traditional eCommerce store. Widgets make front page design easy, and support for WooCommerce and other popular plug-ins means you never have to go without your favorite features.

Shopping Cart is an SEO-friendly theme with a customizable color scheme and multiple saved sidebar options. For $59, you can purchase the Plus version of this theme and get more control over your eCommerce store layout.


EStore is another eCommerce theme that more closely represents the traditional eCommerce store. The clean, responsive layout includes many custom widgets and is compatible with Gutenberg, Beaver Builder, Brizy, Elementor, and Site Origin page builders.

EStore comes with a general eCommerce store design template, but if you want to upgrade to the pro version of the theme for $149, you can. This paid option opens up more theme customizations, advanced setup options, lifetime support, and lifetime updates.


Hestia has a unique layout for an eCommerce theme, the front page reading more like a service provider site or agency site. The clean, minimalist design is perfect for professionals in just about any industry.

Hestia is compatible with Elementor, Travel Map, Photo Gallery, and Flat Parallax Slider and built with SEO optimization in mind. This theme is also WooCommerce design ready and includes multiple starter sites to get you started.

Meta Store

Meta Store is a responsive eCommerce WordPress template that is for small independent sellers and big corporations. Their demo designs offer more traditional store layouts and a more creative and colorful approach to design.

Meta Store is Elementor compatible and features multiple customized Elementor widgets. With faster load times and multilingual capability, there are not too many bells and whistles on Meta Store, but it is a robust and creative theme.


Boutique is available in a free version and a premium version that you can buy for $49. The free version of this theme has a minimalist design and layout that is well suited to boutique stores – hence the name.

Boutique is a responsive WooCommerce-compatible theme that is simple yet striking with all the functions you would expect. The added showcase carousel and slider are nothing new, but if you are looking for a store that focuses on products, this is a good theme to try.

Zakra Shop

Zakra Shop is a theme that does not look like much when you see the theme screenshots, but when you see it in action, it is something special. Built for speed, this multipurpose theme comes with ten free starter sites, is WooCommerce compatible, and is compatible with most of the major page builders out there.

Zakra Shop is SEO friendly and set up for easy content translation and is one of the few free eCommerce themes that maintains a five-out-of-five-star rating. There is a pro version of this theme available that opens up much more functionality, but at $149, it’s a steep purchase.

Premium Themes


Jevelin is a responsive, WP Bakery-ready theme with a drag and drop page builder and WooCommerce built-in. With one-click install, this SEO-friendly theme is widget-friendly, easily customizable, and features over forty custom shortcodes.

This is a multipurpose AMP theme perfect for eCommerce, corporate, agency, and creative portfolio sites. The one-time cost of $59 includes theme updates for life and six-months of support.

The Gem

The Gem is a Theme Forest theme that has something for every eCommerce possibility. With more than thirty unique theme elements, over four hundred built-in demos, customizable skins, and is optimized for fast loading times and SEO.

The Gem is WooCommerce compatible and even features boosting features to improve your eCommerce store performance. Since it is WPBakery compatible, the drag and drop site and page design is simple and allows for plenty of creativity in design!


Flatsome is the top-selling and top-recommended WooCommerce WordPress theme as of January 2021 and is one of the fastest eCommerce themes. 

Flatsome also features over four hundred pre-defined layouts, a large element library unique to the theme, and unlimited product layout options. 

Flatsome also incorporates a catalog mode, customer wish list, and built-in customer review system for easier shopping.

This is one of the few WordPress eCommerce themes suitable for any niche that is constantly updated to keep up with WooCommerce changes, and the fact that updates are free for a lifetime is a definite plus!

This is one of the few WordPress eCommerce themes suitable for any niche that is constantly updated to keep up with WooCommerce changes, and the fact that updates are free for a lifetime is a definite plus!


The XStore theme has been sold close to 22,000 times and it’s no surprise because this intuitive premium theme has been popular for nine years! 

Compatible with Elementor, Visual Composer, WooCommerce, WPBakery, and WP Easy Cart, this theme makes creating your store easier than it should ever be.

XStore features a built-in WooCommerce e-mail builder, a large template library, a white label branding plugin, and best of all, it comes with $510 worth of premium plugins including WP Bakery.


Handmade is a Themeforest theme designed for WooCommerce (which is built-in.) Less of a corporate design, this is an excellent theme for ETSY sellers and the like – clean, yet rustic. 

Handmade comes with the Visual Composer builder and revolution slider plugin already integrated, and the one-click demo importer makes getting started a breeze.

This is a fully responsive WordPress eCommerce theme that is translation-ready, optimized for speed, is compatible with multiple browsers, and comes with auto-updates. 

Handmade uses a Bootstrap 3 grid system and is WPML plugin compatible.


Shopkeeper is a fully responsive WooCommerce theme built for an easy eCommerce setup. Automatic plugin installation and demo import mean that your theme is ready for setup out of the box, and customization requires no coding knowledge at all.

Shopkeeper is built for speed and features many custom elements and existing layouts for use in WPBakery drag and drop page builder. 

Shopkeeper can be used with so many various existing templates for any eCommerce niche and lifetime updates are included in the theme purchase.


Shoppe is another WooCommerce-specific theme that is truly multipurpose. The drag and drop Themify Builder makes customization easy, and a library of layout options helps even the inexperienced designer to create a professional-looking eCommerce store.

Shoppe features a wishlist option, ajax cart, quick look lightbox, theme skins, and an instant demo import. Best of all, Shoppe comes with a lot of bonus add-ons including a timeline feature, progress bar, slider pro, pricing table, Maps Pro, and, of course, WooCommerce!


Indigo is an expensive eCommerce WordPress theme from Artisan themes but this module-based theme offers complete freedom over site design and customization. Whether you have coding experience or not, the easy-to-use module system shaves hours off of site design.

Indigo is Gutenberg ready, advertisement ready, WPForms ready, and translation ready, and it incorporates all of the elements you would expect from an eCommerce theme. 

A video post slider, module tabs, slider, pricing tables, modules wrapper, and multiple display options only add to Indigo’s functionality.


Legenda is a fully responsive Themeforest eCommerce WordPress theme with a clean bootstrap design. 

Flexible enough for use with corporate websites and personal sites, Legenda includes multiple demo site designs all with one-click installation.

Legenda is compatible with Visual Page Composer, has a custom product page layout, live chat plugin, revolution slider, is SEO optimized, features a catalog mode, custom social media plugins, and is WPML plugin ready.


Caden is a responsive WordPress theme built for megastore use. The theme includes a digital, furniture, and fashion template option and is WooCommerce compatible.


Caden has more advanced features than many other eCommerce themes out there with a countdown daily deal feature built-in, a products slider module, and advertising static blocks.

Built with multi-language support, multi-currency support, and Ajax cart and wishlist integration, Caden offers six prebuilt home page layouts to choose from and is Visual Composer compatible.


Organik is a WooCommerce theme built for speed and performance with a focus on product and design. 

Compatible with WPBakery page builder, Organik comes with eight pre-designed homepage options, a wishlist function, free product placement, and comes packaged with Slider Revolution and Visual Composer.

A fully responsive bootstrap 3.0 based theme, Organik is optimized for SEO, is rich in shortcodes, and is compatible across major browsers.


Porto is an eCommerce theme that has been around for a while, and it remains popular in the WordPress eCommerce theme forum. 

Compatible with Visual Composer and Elementor, Porto includes over thirty demo pages and it is optimized for fast loading.

This responsive theme has plenty of unique custom elements and is built to be compatible with most major WordPress plugins, too. Whether you are running an online shoe outlet or a custom service website, Porto can manage the job with ease


Electro is a WooCommerce store built around electronics and compatible with Elementor PRO. This responsive theme comes with multiple demo pages; although they all have the more typical mega store eCommerce store look to them, it’s not ideal for more creative store setups.

Electro features CSS flex layouts based on Bootstrap 4, has Multivendor compatibility built-in, and is also compatible with Slider Revolution, YITH WooCommerce Wishlist, and YITH Woocompare.


WooShop is a modern and responsive WordPress eCommerce theme that can be customized to suit any eCommerce store due to the wealth of features that it offers. 

WooShop is also set up to allow you to sell digital and downloadable products like eBooks.

Built with speed in mind, WooShop is SEO-ready and Adsense optimized. Eleven custom widgets and one-click install make setup easy. Plus, this theme has one of the most visually appealing cart setups on our list!


If you are looking for a Magazine structured theme with eCommerce support, Extra may be just what you’re looking for. This fully responsive theme is powered by the Divi Builder and is built for easy WooCommerce integration.

Over eight hundred pre-made layouts and seven different post layouts make Extra one of the most versatile themes on our list. 

Plus, as an Elegant Themes product, you can pay one $89 fee and get a year of access to multiple themes with unlimited website usage. You also get the option to pay $249 for a lifetime access pass and lifetime theme support and upgrades.


Why choose WordPress as an e-commerce platform?

WordPress is easy to install and simple to customize, and with added plugins, it can be adapted to accommodate specialty features for virtually any industry.

Is WordPress a Secure E-Commerce Solution?

Like any other content management system, WordPress can be a secure e-commerce solution if you do your due diligence. This means staying on top of platform, plug-in, and theme updates and implementing security plug-in solutions from reputable companies.

How Do I Know if a WordPress Plugin Is From a Reputable Source?

If you want to expand the functionality of your WordPress e-commerce store with plug-ins, check into the company that created the plug-in. Are they a well-known company? Is the plug-in a popular plug-in? What do reviewers have to say about their experience with the plug-in?

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