There are many methods in digital marketing strategies used to generate traffic, leads, and sales. In this blog, you’ll discover the top digital marketing strategies according to marketers around the world.
Find more statistics at Statista
Content Marketing
The Digital Marketing Megatrends for 2020 study showed that the most popular digital marketing strategy was content marketing. Content marketing is a type of marketing that involves creating and sharing content to attract and retain customers.
The goal of content marketing is to create content that is valuable and relevant to your audience. This content can take many forms, such as blog posts, articles, infographics, videos, or social media posts.
When done correctly, content marketing can help you build a relationship with your audience, position yourself as an authority in your industry, and drive traffic to your website.
In order to launch a content marketing strategy, you first need to determine your audience and create content that is relevant to them. You also need to develop a distribution plan and create a schedule for publishing your content.
Marketing Automation
Marketing automation is the use of software to automate marketing tasks.
With marketing automation, you can automate email marketing, social media campaigns, lead nurturing, and more.
The goal of marketing automation is to save time and resources by automating routine marketing tasks.
To get started with marketing automation, you first need to identify the marketing tasks that you want to automate. You then need to find a marketing automation software that meets your needs.
Some examples of marketing automation are:
- Email marketing software: such as SendinBlue, Mailchimp, and Constant Contact
- Social media management tools: such as Missinglettr and Sprout Social
- Lead nurturing software: such as HubSpot and Infusionsoft
Big Data
Big data is a term for the large volume of data that is generated by businesses and consumers. Big data can include data from social media, e-commerce transactions, website visits, and more.
The goal of big data is to use this data to gain insights into customer behavior and trends. Big data can be analyzed using a variety of methods, including machine learning and artificial intelligence.
Machine learning is a type of AI that enables computers to learn from data without being explicitly programmed.
Artificial Intelligence (AI)
Artificial intelligence is the ability of machines to perform tasks that normally require human intelligence, such as understanding natural language and recognizing objects.
AI is made possible by machine learning, which is the ability of computers to learn from data without being explicitly programmed.
Machine learning and AI are often used together to create powerful algorithms that can analyze large amounts of data.
For bloggers, popular AI software includes Grammarly, Jasper, and Frase which help you produce content.
Social Media Marketing
Social media marketing is the use of social media channels to promote your business.
Social media marketing can include posting updates about your company, sharing blog posts, and running social media ads.
The goal of social media marketing is to create a relationship with your audience and drive traffic to your website.
To get started with social media marketing, you first need to create social media accounts for your business. You then need to develop a content strategy and create engaging content that will appeal to your audience. You also need to create a schedule for publishing your content.
Some of the most popular social media channels are:
- YouTube
- TikTok
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of visitors to your website who take the desired action, such as making a purchase or signing up for a newsletter.
CRO is achieved by improving the usability of your website and optimizing your website for conversions.
To get started with CRO, you first need to identify the goals of your website. You then need to determine which pages are most important for achieving these goals. You then need to test different versions of these pages to see which version results in the highest conversion rate.
Some common methods of CRO are:
A/B testing: This is the process of testing two different versions of a page to see which one results in the higher conversion rate.
User testing: This is the process of testing your website with actual users to see how they interact with it.
Heat mapping: This is the process of tracking where users click on your website.
Landing page optimization: This is the process of optimizing your landing pages to increase conversions.
Communities
Online communities are websites and forums where people can come together to discuss a common interest.
Online communities can be a great way to connect with potential customers and build relationships with them.
To get started with online communities, you first need to find the right ones for your business. You then need to join these communities and start participating in the discussions. You also need to provide valuable content that will appeal to the members of these communities.
Some popular online communities are:
- Facebook groups
- Twitter chats
- LinkedIn groups
- Quora
- Reddit’s
Paid Search Marketing
Paid search marketing is the process of using paid ads to promote your business.
Paid search marketing can include running ads on Google, Yahoo, and Bing.
The goal of paid search marketing is to increase traffic to your website and generate leads and sales.
To get started with paid search marketing, you first need to create a campaign that targets the right audience. You then need to create ad copy that will appeal to this audience. You also need to set up your budget and track your results.
Some common methods of paid search marketing are:
- Google AdWords
- Yahoo! Search Marketing
- Bing Ads
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs).
SEO is achieved by optimizing your website for keywords and publishing high-quality content.
To get started with SEO, you first need to identify the keywords that you want to rank for. You then need to optimize your website for these keywords. You then need to publish high-quality content that is relevant to these keywords. You also need to build backlinks to your website.
Some common methods of SEO are:
Keyword research: This is the process of identifying the right keywords to target.
On-page optimization: This is the process of optimizing your website for keywords.
Content marketing: This is the process of publishing high-quality content that is relevant to your target keywords.
Link building: This is the process of building links to your website from other websites.
Social media marketing: This is the process of using social media to promote your website.
Mobile Marketing
Mobile marketing is the process of promoting your business with mobile devices, such as smartphones and tablets.
Mobile marketing can include running ads on mobile devices, creating mobile websites and apps, and sending out text messages.
The goal of mobile marketing is to reach more customers and generate leads and sales.
To get started with mobile marketing, you first need to create a campaign that targets the right audience. You then need to create ad copy that will appeal to this audience. You also need to set up your budget and track your results.
Some common methods of mobile marketing are:
- Google AdWords for Mobile
- Yahoo! Search Marketing for Mobile
- Bing Ads for Mobile
- App Store Optimization
Location-Based Services
A location-based service (LBS) is a service that uses GPS or other location-tracking technologies to determine the user’s current location.
Location-based services can be used for a variety of purposes, such as finding restaurants, attractions, and businesses near the user.
To get started with location-based services, you first need to create a campaign that targets the right audience. You then need to create ad copy that will appeal to this audience. You also need to set up your budget and track your results.
Some common methods of location-based services are:
- Google AdWords for Location
- Yahoo! Search Marketing for Location
- Bing Ads for Location
- Geo-Fencing
- Near Field Communication
- In-App Advertising
Contextual Advertising
A contextual advertisement is an advertisement that is targeted to the user based on their current context.
For example, if a user is reading an article about cars, they may see a car ad at the top of the page.
Contextual advertising can be used for a variety of purposes, such as promoting products, services, and apps.
To get started with contextual advertising, you first need to create a campaign that targets the right audience. You then need to create ad copy that will appeal to this audience. You also need to set up your budget and track your results.
Some common methods of contextual advertising are:
- Google AdSense
- Yahoo! Contextual Ads
- Bing Contextual Ads
- Twitter Advertising
- Facebook Advertising
- LinkedIn Advertising
Affiliate Marketing
Affiliate marketing is the process of promoting products or services for a commission.
Affiliate marketers promote products or services by publishing links to them on their website or social media profile.
When a user clicks on one of these links and makes a purchase, the affiliate marketer earns a commission.
To get started with affiliate marketing, you first need to create a campaign that targets the right audience. You then need to create ad copy that will appeal to this audience. You also need to set up your budget and track your results.
Some common affiliate networks are:
To get started with affiliate marketing, you should join an affiliate network. This will give you access to a variety of products and services to promote. You can then choose the products or services that appeal to you and start promoting them on your website or social media profile.
Partnerships
Partnerships are a type of business agreement in which two or more businesses work together to promote each other’s products or services.
Partnerships can be beneficial for both businesses involved, as they can tap into each other’s customer base.
To get started with partnerships, you first need to find a business that you want to partner with. You then need to reach out to this business and propose a partnership agreement. You also need to set up your budget and track your results.
Some common methods of partnerships are:
- Joint Ventures
- Co-Branding
- Cross-Promotion
Press Releases
Press releases can be used to generate publicity for the partnership and increase traffic to both businesses involved.
To get started with press releases, you first need to create a press release template. You then need to write a press release about the partnership. You also need to set up your budget and track your results.
Some common websites where you can publish press releases are:
- PRWeb
- PRLog
- Help A Reporter Out
- Newswire Today
While Content Marketing has taken the top spot in digital marketing strategies, the use of marketing automation, AI, and Big Data are close seconds. The main benefit of content marketing is that it builds trust and a relationship with your customers over time.
Details: Worldwide; SmartInsights.com; January 2020; among marketers; Online survey: SmartInsights.com; Redfish Group
