Are you losing control of your organization’s digital assets? Do you have trouble keeping track of who has access to what, and when they need it? If so, you need effective digital asset management (DAM) strategy.
A DAM system can help you keep track of all your assets in one place, while also providing security and collaboration features. In this blog post, we’ll show you how to create an effective DAM strategy that will help you get a handle on your digital assets. Read on to learn more!
What is a DAM Strategy?
A DAM strategy is a plan for how you will use a digital asset management system to organize and manage your organization’s digital assets. It includes information on what types of assets you will store in the DAM, who will have access to them, and how they will be used.
How to Create an Effective DAM Strategy
There are several things you need to consider when creating an effective DAM strategy:
1. What types of digital assets will you store in the DAM?
2. Who will have access to the assets?
3. How will the assets be used?
4. What features does the DAM system you choose offer?
5. How will the DAM be implemented and maintained?
Let’s take a closer look at each of these considerations.
1. What types of digital assets will you store in the DAM?
The first step in creating an effective DAM strategy is to identify the types of digital assets you will store in the system. This includes images, videos, documents, and any other digital files your organization creates or uses.
2. Who will have access to the assets?
The second step is to determine who will have access to the assets. You need to decide who will have access to view, edit, or download the assets. You may also want to create different levels of access depending on the user’s role within the organization.
3. How will the assets be used?
The third step is to decide how the assets will be used. This includes deciding which departments or individuals will need access to specific assets and determining how the assets will be used within those departments. For example, you may want to create a marketing asset library that includes images and videos for use in marketing campaigns.
4. What features does the DAM system you choose offer?
The fourth step is to consider the features of the DAM system you choose. The system should offer a variety of features that will meet your organization’s needs, such as file access controls, collaboration tools, versioning, and search.
5. How will the DAM be implemented and maintained?
The fifth step is to plan how the DAM will be implemented and maintained. You need to determine who will be responsible for setting up the system, adding new assets, and troubleshooting any issues. You also need to create a plan for ongoing maintenance, such as updating the system when new versions are released and adding new features as they become available.
Choosing a DAM Solution
When choosing a DAM solution, it’s important to consider the features the system offers, how well it meets your organization’s needs, and the cost of the system. You also need to make sure the system is easy to use and can be implemented and maintained without too much difficulty.
The best way to determine which DAM solution is right for your organization is to evaluate a few different systems and compare them side-by-side. This will help you determine which system offers the best combination of features, affordability, and ease of use.
Best DAM Solutions
There are a variety of DAM solutions available, and it’s important to choose one that offers the features your organization needs. The most popular DAM solutions include:
Brandfolder: Brandfolder is the one-stop-shop for all your brand assets. From finding a logo to sharing an entire folder of files, Brandfolder makes managing your branding easy. With robust privacy controls and user-level permissions, Brandfolder keeps you in control of who sees what.
Brandfolder’s AI and ML technologies make it easy to see who’s using your assets, where and how they’re being used, and what your highest-performing assets are. So you can focus on creating even more amazing content that will wow your audience!
MediaSilo: MediaSilo is the perfect platform for media sharing and collaboration. With their easy-to-use interface, you can find, share, and present your media quickly and easily. MediaSilo generates streaming previews automatically for all popular video formats and supports many graphics, audio, and document formats. You may share files with anybody or establish browsable online libraries. Create stunning microsites and portals to share your work with your audience. The MediaSilo platform is available on AWS, giving you complete control over your storage and bandwidth.
Canto Cumulus: Introducing Canto Cumulus: the cloud-based asset management system that gives you instant access to all your files, no matter where they’re stored. With Canto, you can easily share assets with coworkers, clients, and partners anywhere in the world. Plus, Canto’s powerful search engine makes finding the right file a breeze. So say goodbye to disorganized content and hello to streamlined marketing operations. Try Canto today and see just how productive you can be!
Adobe Experience Manager Assets: Adobe Experience Manager Assets is the cloud-native DAM that drives customer experience. With its scalability and power of AI, you can easily manage thousands of assets to create, deliver, and optimize personalized experiences for your customers. Collaborate faster with creatives by working directly in Creative Cloud applications, and eliminate email-driven workflows with the help of easy feedback and direction from marketers. Experience Manager Assets is a cloud-
Bynder: Bynder is a cloud-based solution that allows you to easily manage your digital content. With Bynder’ss intuitive filter structure tailored to your business’s exact needs, you can organize and find what you need in an instant! Safeguard your brand reputation with access and usage permissions that ensure users only see assets relevant to them, eliminating the risk of unapproved content being published. Control asset usage after sharing with others, both internally and externally.
IBM: The IBM enterprise asset management solution delivers comprehensive control of your assets and equipment. From computerized maintenance management to enterprise integration with ERP, HCM, and HSE systems, you can optimize quality and utilization throughout the asset’s lifecycle. Maximize productive uptime and reduce operational costs with IBM EAM.
Extensis: Looking to get the most out of your font assets? Look no further than Extensis! Their powerful tools make it easy to manage and distribute fonts across teams, while their best-in-class customer support ensures you’re always productive. Plus, with their robust font auditing capabilities, you can be sure your font library is always compliant. Don’t miss out – try Extensis today!
Sparkfive: Sparkfive is the all-in-one platform for organizing, storing, and sharing marketing content. Their easy-to-use tools make it simple to sync with your team and elevate your brand. Plus, Sparkfive’s white-glove service ensures that your content is always safe and secure. Don’t miss out on this essential tool for success in today’s digital age!
There are also a number of open source DAM solutions available, such as Asset Bank and FIDO.
Putting It All Together
Now that you have considered all of these factors, you can put together a DAM strategy that will help you get a handle on your organization’s digital assets. The strategy should include information on the types of assets you will store in the DAM, who will have access to them, and how they will be used. It should also include a plan for implementing and maintaining the DAM system.
