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10 Best Data Visualization Tools

10 Best Data Visualization Tools

Whether you are looking for a simple pie chart or in-depth, interactive maps and graphs, a data visualization tool can get you to where you need to be.

How well do you know your business’s health? Don’t worry if you’re struggling to answer; about 50% of business owners don’t know either!

Why is this the case? Because data is pointless if you don’t translate it into readable, understandable, attractive chunks. How do you do this, we hear you ask? With data visualization tools! 

While this article’s crux is to tell you about the best ones, you need to understand what they are first.

So, let’s jump right in!

What Is a Data Visualization Tool?

A data visualization tool is a program that reads data from a particular source and transforms it into visual dashboards, tables, charts, or graphics.

Whether you are looking for a simple pie chart or in-depth, interactive maps and graphs, a data visualization tool can get you to where you need to be.

The hard part is choosing the best one, which brings on to today’s matter — the best data visualization tools!

Zoho Analytics

This tool is one of the most well-known business intelligence tools that we’re going to talk about. Why? Because they have the best security system going. 

You can rest easy knowing that your data is safe and sound.

It has a bunch of templates to choose from that are customizable. Plus, you can use the handy AI assistant to help you make the most out of all their in-depth features.

The tool caters to a bunch of huge organizations. However, it’s also great for smaller businesses.

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The Pros

  • It’s one of the most widely known (and used) data visualization tools out there.
  • It’s incredibly aesthetically pleasing.
  • You can create stunning graphics and reports with ease.
  • There are lots of security policies in place to keep your data safe and sound.
  • Their customer support team is outstanding. This support is of particular help when you first start in the data visualization world.
  • You can embed the reports and dashboards on your socials and website.
  • You get to use the AI assistant to help streamline the creation process.
  • You can use multiple data streams.

The Cons

  • The plans start at $25 a month, which, depending on how small your business is, might be a lot to begin with. However, you do get a 15-day free trial. 


Tableau can help you to make maps, charts, and pretty much any other kind of expert graphics. You can also download the desktop application to improve the quality of your data visualizations.

It is made with corporate companies in mind. Particularly those that don’t want to set up their solutions manually.

However, it should be noted that you will need to have SQL knowledge to use it well. 

The Pros

  • It is mobile friendly.
  • It’s easy to update.
  • Their customer support team is superb.
  • You can utilize its JavaScript extensions and APIs.
  • You get access to a wide range of analytics.
  • You can blend data seamlessly.

The Cons

  • You can’t refresh reports automatically.
  • You need to have prior SQL know-how to get started with Tableau.
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This one is a little different from the others we have discussed. It’s taken the focus off the design and placed it back in data engineer’s and developers’ hands. It’s not for the faint-hearted.

However, if you want to make custom analytic apps and provide white-label business intelligence reports, you’ll be a winner with Sisense.

The Pros

  • It’s great for developers and data engineers to create specifically for people to use with their custom apps.
  • You can use both cached and live data.
  • You can make self-service analytics, business intelligence apps, and user-friendly dashboards.
  • Its customer base is rather high-brow (Rolls Royce and NBC).
  • You can choose from a range of storage options.

The Cons

  • It’s only for developers and data engineers since it’s a complex suite.
  • You can’t view the pricing plans since each one is custom-made to your professional needs.


Visme includes an extensive tool range that allows you to make stunning charts, infographics, and graphs. The data widget library and templates work together to give you ultimate control of your data.

Whether you are a graphic designer, digital marketer, or someone else entirely, Visme is a fab tool.

Although, you should bear in mind that you’re only able to do three projects for free. After that, you have to start paying at least $7 a month to use it. 

The Pros

  • It comes with a wide range of tools to create enchanting graphs, maps, and infographics.
  • It has an extensive data widget library and a plethora of templates to choose from.
  • It brings a wonderfully intuitive user experience.
  • You can get started with the free plan.
  • Their customer support is always reachable.
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The Cons

  • It doesn’t work on iOS or Android. It is a purely web-based application.
  • You’re only able to create three free projects before you have to start paying.


Whatagraph is made for digital marketers and social media managers. Whether you have one client or 15 clients, you will benefit from having all your analytics in one attractive place.

Moreover, you can easily send daily, weekly, or monthly reports to your clients. And yes, you can brand them all to match your label. You will never have to go off-brand again.

Having said this, it’s worth mentioning that it is relatively expensive — even when you’re just getting started.

The Pros

  • It’s one of the best for marketers and larger digital marketing agencies.
  • It’s straightforward to send reports to your clients as frequently as you like.
  • All of the reports are customizable to ensure they match your brand colors and theme.
  • There are a bunch of pre-made report templates to pick from.
  • There are over 30 social integrations to choose from.
  • It’s a great automated solution.

The Cons

  • It’s pretty expensive. It starts at $119 a month for a single user with 15 data sources.


This tool is entirely web-based and focused on turning potentially dull data into engaging infographics, charts, and maps.

After you have created your beautiful infographics, you can share, publish, or embed them wherever you see fit. It’s an almost effortless ordeal.

The most significant factor, however, is the collaborative nature of the program. 

You can see who else is editing your charts and easily discuss your projects’ direction with your co-workers.

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The Pros

  • It’s great for collaborative use.
  • Its drag-and-drop interface is user-friendly.
  • Great for first-time users.
  • It has an overwhelming number of animations, GIFs, videos, icons, and images to pick from. As well as a bunch of maps and interactive charts.
  • You can brand your maps.
  • It comes with a WordPress plugin.
  • You can import live data.

The Cons

  • The customer support needs a re-vamp.
  • It can be challenging to navigate your data. 


For small business owners and students who want basic visualization capabilities, DataWrapper might be your new best friend.

It does come with a paid plan if you choose. However, the free version is fantastic for the basics.

The charts and maps you make are easy to understand and responsive to your devices. Not to mention that you don’t need any coding or technical know-how to get started.

The Pros

  • All the charts you create will be responsive (i.e., they will work on any screen size, including mobile).
  • You can make any chart.
  • It’s targeted at everyone from students to marketers.
  • The free plan has a bunch of features.
  • There are lots of built-in charts and infographics to choose from.
  • No technical knowledge is required.
  • Editing and annotating are simple.

The Cons

  • If you are using the free version, your data will be stored on the DataWrapper server.
  • It’s rather restrictive when it comes to customizing colors and typography.


DataBox is geared at business analysts who want to create attractive dashboards and analytics applications for use on both mobiles and desktops. 

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If you’re a small business owner, this may be above your price range.

Having said that, it does start relatively cheaply, but it quickly progresses up the pay scale. It’s clearly been made with marketing teams in mind. 

However, it’s surprisingly easy to use and wonderfully intuitive.

The Pros

  • Its dashboard sports rich, deep colors which is fab if you love using dark mode.
  • You can import data from a wide range of sources.
  • It comes with over 200 ready-to-go templates.
  • You can integrate it into your Facebook Ads and more with just one click.
  • It’s easy to make high-level calculations.
  • It’s one of the most straightforward data visualization tools to use.
  • You never need to unleash any coding skills.
  • You can try it for free.

The Cons

  • It’s aimed at larger companies that have marketing teams, so small businesses should look elsewhere.
  • It’s somewhat less robust than Sisense.


If you want to get up and running super quickly, ChartBlocks is the one for you. This tool allows you to insert your data within a matter of moments. Not to mention that you can continuously update your numbers in the mobile app!

Alongside all of this, the chart builder is a truly user-friendly creation tool that comes packed with a bunch of advanced tools. Plus, you can share your creations on social media with a click of a button.

Oh, and it’s entirely free for the first 50 charts you create!

The Pros

  • It lets you use the same data to build different charts.
  • You can use it on your smartphone. The responsive nature ensures it fits all screen sizes.
  • It has social media tools built-in which allows you to easily share your charts.
  • It’s easy to upload data files.
  • The customer service is fantastic.
  • It’s free to use for the first 50 charts.
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The Cons

  • The data upload storage space is somewhat limited.
  • If you’re using the free version, you might be disappointed with the export quality.

Google Charts

Google Charts runs on HTML5 and SVG. Together, this allows you to make some rather attractive — yet still interactive — charts.

It’s incredibly user-friendly, so you don’t need to be completely tech-savvy to get started. Plus, businesses of all sizes can benefit from this tool, especially if you’re looking to integrate it with Google Sheets and other Google business products.

The Pros

  • It is easy to use. No technical expertise is needed to use it.
  • It’s easy to integrate it with other Google business products.
  • You can embed charts on your website and social media platforms without much hassle.
  • The dashboard is interactive.
  • It’s free!
  • There are a lot of templates in the expansive gallery.

The Cons

  • It doesn’t have a lot of in-depth personalization options.
  • If you’re planning to unleash your creativity with the graphs, you might run into trouble.

Frequently Asked Questions

What Should You Look For When Choosing a Data Visualization Tool?

So far, we’ve helped you narrow down the millions of options to ten. But now what? Here’s what you should look for in a nutshell:

Visual abilities — depending on your goals here, you’ll want more or less advanced tools.
Connectivity — figure out which data sources you need to use and then consider whether the tool can support them.

Skills — if you don’t have previous tech knowledge, there’s no point in opting for a complicated SQL-based tool.
Mobile compatibility — a lot of people browse on their phones, so ensure your reports will look nice on all screens

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How Do You Know Which Type of Graph to Use in Data Visualization Tools?

This choice comes down to the type of data you want to read and how you want to read it. No matter the tool you purchase or try, it can’t tell you the data you need to tap into. Before you jump right in, make sure you and your marketing team (if you have one) know exactly what your project goals are so you can interpret and use the right data.

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