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How To Get Customer Testimonials

How To Get Customer Testimonials

Getting customer testimonials and reviews is essential for any business today, including e-commerce websites, blogs, and affiliate marketers. Before buying a product, visiting a restaurant, or hiring a service provider, many people check online ratings and reviews. Here is a list of software to collect reviews and testimonials.

Questions To Ask When Getting Testimonials

Getting testimonials is a great way for you to spread the word about your product or service. As such, it’s really important to get the testimonials right so that people who are reading them will take them seriously.

You don’t want to have any errors in your endorsements because this can come across as unprofessional and may even damage your brand in some cases.

Here are some questions you should ask when getting testimonials:

1. Have they used the product?

You need to know what kind of success the person had with using your product or service before asking them for an endorsement. If they haven’t used it, then there has to be something wrong with their opinion! They’re not going to give you accurate feedback if they haven’t tried the product after all.

2. How long have they been using it?

You need to know how long they’ve been using your product or service before asking them for feedback. If they’ve only just started then their opinion isn’t valid since there’s no way of knowing if the results are due to your product or not, whereas if they’ve used it for a significant period of time then you can assume that it’s played some part in the success achieved by this person.

3. Why did they buy it?

It’s also important to find out why this person bought your product/service in the first place so that you can determine whether this is something they’re likely to recommend elsewhere too. For example, if this person bought it to meet a specific need then you can safely assume that they would recommend something similar should another person have the same problem.

4. What was their end goal?

Once again, it’s important to find out why this person wanted to achieve whatever success they’ve achieved since this can give you some insight into how your product/service made such a difference in the first place.

This will help you target future testimonials at those who might want what they’ve got and if it happens that they’re not happy with their purchase then at least you’ll know why before making any changes.

5. How much did they spend on it?

This is essential information and if someone is, to be honest, enough to give you a realistic figure then you should be as well since it’s going to give you an indication as to how much your customer thinks of your product/service.

On the other hand, if they’re being overly generous with their estimation of what they paid for their purchase then it might be worth finding out why they think that this is a price tag that’s acceptable.

6. How has it helped them?

Finally, you need to know how this person has been helped by using your product or service so that you can use their experiences in future testimonials and on your website too if possible. It would also be useful if there was some kind of key takeaway from what this person is saying about the benefits which could help others understand why your product is necessary.

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By asking these questions you should be able to get high quality testimonials which mean that, come review time, you’re going to put yourself in a good position.

This will make it easier for people who are looking for feedback on your website and more likely that they’ll buy from you too since the chances of them finding what they need will be higher than if there was less information available.

7. Where were they when they bought it?

It might be useful to know where this person was when they purchased your product/service so that you can research whether this is a good area for business or not. This could indicate any cultural differences which might affect the success of promoting your company’s name and brand online.

8. Why do they think it worked?

This is another question which will help you understand why your product/service has been such a success with the customers who have purchased from you before so that you can continue to use their input in future testimonials.

If there are clear reasons as to why people are buying, then these should be highlighted so that others who are interested understand what makes your product unique and what they might expect.

9. How many people have they told about it?

Now, if this person has recommended your product/service to someone else then there’s a good chance that others will do the same so you should add this information to any testimonials which you do use and maybe add in some details about how much success this individual has had since doing so too.

However, it’s also worth finding out how many people they’ve mentioned because if their friends or family aren’t interested then there might be something wrong with your product and it needs further improvement before pushing for more sales.

10 . Why did they compare it with other similar products?

This is important feedback and while there’s every chance that your product was the one that came out on top, it’s also worth keeping an open mind as to why other companies are popular too.

This will allow you to research these brands and see what could be improved or changed within your own company so that you can ensure people buy from you first next time around.

By asking any one of these questions each time you get a testimonial then it should become easier for both parties to understand precisely what they need to do, whether there are any limitations due to geographical factors or if their input is simply essential in order for your product/service to continue being successful.

11 . Would they buy it again?

This is one of the final questions to ask and if their answer is ‘yes, definitely’ then this is good news for you because people will be willing to purchase from your company again in future.

However, it’s also worth knowing why they’re so happy and whether there was anything which could’ve been done better too. This feedback is essential and can help with any additional features that you might want to add or encourage more customers to talk about what makes your business so unique on a personal level too.

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12. What do they like the most about it?

If you’re ever in need of good ideas for your testimonials, then this is one of the best options to ask because you’ll get a better understanding of what your customers want to highlight when recommending your product/service.

This should indicate whether their favorite aspect or features are essential for other people too and ensures that there won’t be any unnecessary changes which might’ve caused problems in the past.

13. How would they improve it?

By asking this question, you’ll find out how future improvements could be made so that you know where to focus on next time around. If there’s anything at all which needs changing or adding before pushing for more sales then this should be noted down and included on the new testimonial too.

14. Would they recommend it to others?

This is important feedback because if somebody is willing to recommend your product/service then it implies that there are no issues or problems with what you’re offering. However, this doesn’t mean that further changes can’t be made so make sure you ask for their reasoning before any future promotion takes place online.

The last question of ‘how many people have they told about it?’ might help here too because it will allow you to understand what kind of marketing has already taken place which could’ve influenced their decision-making process in some way.

15 . How did they hear about it?

Finally, asking them where they heard about your product/service may seem obvious but it will also help with any future sales because you’ll be able to discover whether their recommendation came from an online or offline source.

16. Do you have any other comments?

By asking this question at the end of your testimonial interview, you’ll give them a chance to add anything which might’ve been missed so far and hopefully give you a lot more insight into their overall thoughts on what makes your business tick.

In conclusion, when carrying out an interview for testimonials then it’s important to ask the right questions from start to finish in order to gain informative feedback which can be used afterward.

By asking any one of these questions you should find out all the information that you need in order to get started with testimonials properly so that others have enough information available when buying from your

Software To Get Testimonials


With Boast, you’ll have all the tools you need to collect online reviews and customer testimonials to grow your business. The easier you make it for clients to submit a testimonial, the more likely they are to act.

Boast’s video testimonial collection forms let you build beautiful, compelling forms that you can embed on your website or share directly with your customers using a link.

Simply send an email to your client or customer to request feedback, and include the star ratings you receive to understand who you can use as promoters and who needs extra attention.

You can also turn on weekly reminders so you won’t forget to request a testimonial again.

Set up notifications when new testimonials come in. Look over and approve them to be published to your website or social media platforms.

Core Features

  • Testimonial Collection Form
  • Testimonial Display Widget
  • Boast Mobile Apps
  • Boast Kiosk Mode
  • Stats for Submissions & Views
  • Google Analytics Integration
  • Mailchimp Integration
  • YouTube Integration
  • Facebook Integration
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Turn positive customer feedback into web-ready social proof with Testimonials. Get feedback, request permission, and publish web testimonials, all from Delighted.

With delighted, you can collect:

  • Net Promoter Score (NPS)
  • 5-Star Rating
  • CSAT (Customer Satisfaction)
  • CES (Customer Effort Score)
  • Smileys
  • Thumbs

Send Survey’s via:

  • Email
  • SMS
  • Form on the Web
  • Link
  • Kiosk

Video Peel

With Video Peel, you can collect customer videos in seconds for Video Testimonials, Voice of the Customer, and Video Messages.

VideoPeel removes all the frustration from collecting video reviews and video testimonials.  Your customers simply click on your VideoPeel link to submit a video, no log-in, or app download required.

Dynamically publish the most relevant videos to the right people visiting your website and other channels. Our videos have been viewed more than 5 million times on our VideoPeel Player and in other channels.


  • Amazon
  • Facebook
  • Youtube
  • Shopify
  • Google
  • Indiegogo
  • Sephora
  • Wayfair
  • The Home Depot
  • WordPress
  • Magento
  • Kickstarter


How it Works:

  • Send a customer interview to your client and ask them to share what they love about your service. You choose the questions and what information your customers are asked to provide.
  • Your client will record the answers to your questions on their own phone, tablet, or computer
  • Verifiableee will produce high-quality video & text testimonial content including your logo, music, and background.
  • Customize and Review
  • Use the Javascript snippet to embed it on your website.

Strong Testimonials for WordPress

Strong Testimonials

Strong Testimonials is a great solution for anyone using WordPress that wants to increase their conversions and build credibility by collecting and displaying testimonials.

Creating and using testimonials without writing any code is easier than ever with the Strong Testimonials Plugin for WordPress Websites.


Grow your business by providing outstanding online reputation services to your clients.

BirdEye is more than just a review collection software. It allows you to listen to social mentions about your brand. You’ll be able to monitor and respond to reviews on over 150 websites including Google, Zillow, and Trulia.

BirdEye lets you to automatically publish reviews on social media and your website

Real Satisfied

The Real Satisfied Agent Dashboard helps you share your testimonials and reviews out to social channels such as Twitter and Facebook and automatically syndicate approved recommendations to additional 3rd party platforms.

They also offer an RSS Feed through their WordPress plugin or widget to display customer feedback on your website


SocialSurvey Synchronizes with your CRM to automatically collect and share customer reviews. It then collects additional permissions for sharing to 3rd party networks.

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