When done correctly, content curation can save you time while providing your audience with quality information. It can also help establish you as an expert in your field by showing that you are up-to-date on the latest news and developments. But what is content curation, you might ask.
Suppose you’ve been tasked with creating a weekly blog post roundup for your company’s website. You know that you can’t include every piece of content that was published last week, so you decide to curate some of the best content from around the web.
You begin by sorting through the vast amounts of content on the web, and you quickly become overwhelmed. How can you possibly find the best content out there? And how can you be sure that you’re not missing anything important?
Don’t worry; we’ve got you covered. Keep reading to learn everything you need about curating content, from finding the best sources to ensuring that your audience will love what you’ve found.
What does curated content mean?
When you think of a curator, you might picture someone who works in a museum. But a content curator is just someone who sifts through all of the information available on a particular topic and presents the best of it in an organized way.
A content curator is like a reporter who finds the most relevant information and presents it in a way that is easy to understand. Just as a museum curator chooses which works of art to display and arranges them in a way that tells a story, a content curator selects the best pieces of content and puts them together in a way that is both informative and interesting.
Definition
Curated content refers to the selection and arrangement of pieces of information or art by a curator. This may be in an online setting, such as on a blog or social media platform, or in a physical space, like a museum. Curators choose what to include based on their own personal taste and expertise, which means that curated content can offer a unique perspective on a topic.
The term “curated” has been used in the art world for centuries, but it only started being applied to content in the last few years. This is likely due to the increase in user-generated content and the need for ways to sift through all of it to find the best stuff. Curated content is a way to do that.
Purpose
The purpose of curated content is to provide a unique perspective on a topic. Curated content is a way to sift through all of the user-generated content and find the best stuff.
This offers a different perspective than what you would get from simply reading articles or blog posts that are written by professional journalists or bloggers. Instead, curated content gives you a more personal view of a topic, as it is chosen by someone who is an expert in that field.
Types
There are many different types of content that can be curated, and the best approach depends on the goals of the curator. For example, an art museum might curate a selection of paintings from different artists in order to give visitors a taste of different styles and periods.
A fashion blogger, on the other hand, might curate a selection of outfit ideas from different retailers in order to give readers some inspiration for their own wardrobe. Here are a few other examples of common types of curated content:
• A news website might curate a selection of articles from different sources in order to provide readers with a well-rounded view of current events.
• A music streaming service might curate a selection of songs from different genres in order to appeal to a wide range of listeners.
• A travel website might curate a selection of hotels and attractions from different cities in order to help travelers plan their itineraries.
No matter what type of content is being curated, the goal should always be to provide value to the audience. By carefully selecting and presenting high-quality content, curators can save readers time and effort while also helping them discover new and interesting things.
Why is content curation important?
Curated content is important because it provides a unique perspective on a topic. Curators choose what to include based on their own personal taste and expertise, which means that curated content can offer a unique perspective on a topic.
This offers a different perspective than what you would get from simply reading articles or blog posts that are written by professional journalists or bloggers. Instead, curated content gives you a more personal view of a topic, as it is chosen by someone who is an expert in that field.
Benefits
There are several benefits of curated content, including:
1. It saves time: Curated content can save you a lot of time that you would otherwise spend searching for relevant information.
2. It’s trustworthy: When you curate content, you are only including pieces that you trust. This means that your audience can trust the information as well.
3. It’s high-quality: Curated content is usually of a higher quality than user-generated content, as it has been carefully selected by an expert.
4. It’s unique: Curated content offers a unique perspective that you cannot find anywhere else.
5. It’s engaging: Curated content is often more engaging than other types of content, as it is usually more interesting and relevant.
What is an example of curated content?
One of my personal favorite examples of content curation is SEO Notebook. Steve Toth has done an amazing job with his email newsletter consisting of curated content. Every day he scours the internet for the best articles on SEO and digital marketing and sends them out to his subscribers.
Not only does this save his readers a ton of time, but it also ensures that they are getting quality information from a trusted source. Steve has built up a large following of loyal subscribers because of the value he provides with his content curation.
Another example of curated content is in the finance niche. Morning Brew is a daily email newsletter with curated content about business and finance. They do a great job of sifting through all of the noise to find the most interesting stories for their readers.
Suppose you have a website about training a puppy. An example of curated content would be sharing a video from YouTube that you include on your website about how to train a puppy not to bite. This video was created by someone else and is allowed to be shared based on Youtube’s terms. You would leave the video completely intact, leaving all credit to its creator.
Another example would be if you had a food blog, and you found a great article about the benefits of pumpkin spice lattes and shared it on your blog.
Curation vs Creation
It’s important to understand the difference between content curation and content creation.
Content curation is the process of finding, selecting, and sharing existing content that is relevant to your audience.
Content creation is the process of creating original content.
Both curation and creation are important for a successful content marketing strategy. Curation can help you save time and ensure that you are sharing high-quality, trustworthy content. Creation can help you add unique perspectives and fresh ideas to your website or blog.
The best way to use content curation and content creation is to use a mix of both. This way, you can provide your audience with a well-rounded view of a topic, as well as original content that they cannot find anywhere else.
How to Curate Content
Creating a content curation strategy
A curation strategy can be a great way to supplement your content creation efforts. Here are some tips for curating content:
1. Find sources that you trust: As a content curator, it is important to find sources that you trust. A good way to start is by looking for sources that are experts in their field. These sources should have a deep understanding of the topic at hand and be able to provide reliable information.
Additionally, you should look for sources that have a good reputation. These sources should have a history of providing accurate and timely information.
Finally, you should look for sources that are objective. These sources should be able to provide information without bias. By finding sources that you trust, you can ensure that the content you curate is of the highest quality.
For example, if you are curating content about the stock market, you might want to look for sources like The Wall Street Journal or Reuters.
2. Look for content that is relevant to your audience: When curating content, always keep your audience in mind. Ask yourself, what would they want to see? What would be most relevant to them?
Chances are, if you think something is interesting, your audience will too. So don’t be afraid to share that article you just read or that video you just watched. The more relevant and interesting the content is, the more engaged your audience will be.
And the more engaged your audience is, the better it is for your business. So always remember to look for content that is relevant to your audience when curating content. It’ll make a world of difference.
For example, if you are curating content for a blog about parenting, you might want to look for articles about potty training or the best ways to get your child to sleep through the night.
3. Make sure the content is high-quality: The quality of the content you curate is just as important as the quantity. Your audience will be able to tell if you’re just randomly throwing together a bunch of content that isn’t well-vetted or carefully selected.
The best way to ensure that your content is high-quality is to take the time to curate it yourself. This way, you can hand-pick only the best pieces that are relevant to your audience and that meet your standards for quality.
While it may take a bit more time to curate your content in this way, it will be worth it in the end when you have an engaged and loyal audience who trusts your content.
4. Check for copyright: Before you share any content, make sure to check for copyright. You want to make sure that you are not infringing on anyone’s intellectual property rights.
5. Give credit where credit is due: When you share someone else’s content, make sure to give them credit. This means linking back to their website or blog, and tagging them on social media.
6. Share a mix of content: When you are curating content, make sure to share a mix of different types of content. This could include blog posts, articles, videos
Finding content to curate
To curate content effectively, you need to be able to find the best sources. Here are some tips.
Use Google search operators. By using special search operators, you can narrow down your results and find more relevant sources.
By using the right operators, you can quickly find sources that are reliable, relevant, and up-to-date. Here are four operators to get you started:
site: This operator allows you to search for content on a specific website. For example, if you want to find articles about content marketing on the Moz blog, you would use the following query: site:moz.com “content marketing”
filetype: This operator allows you to search for specific file types. For example, if you want to find PDFs about content marketing, you would use the following query: “content marketing” filetype:pdf
related: This operator allows you to find websites that are similar to a given website. For example, if you want to find websites like Content Marketing Institute, you would use the following query: related:contentmarketinginstitute.com
intitle: This operator allows you to search for pages with a specific keyword in the title. For example, if you want to find blog posts about content marketing, you would use the following query: intitle:”content marketing” blog
Use social media: Social media is a great place to find content to curate. Not only can you find relevant sources, but you can also see what content is popular with your audience.
When it comes to content curation, social media can be a goldmine. There are all sorts of hidden treasures to be found if you know where to look. Here are four tips for using social media to find great content for your next curation project:
1. Utilize hashtags. Hashtags can be a great way to find relevant content, especially on platforms like Twitter and Instagram. Simply search for relevant hashtags and you’ll be presented with a wealth of options.
2. Follow relevant accounts. Following accounts that regularly post high-quality content is a great way to ensure that you always have fresh material to work with. In addition, many social media users are happy to share their content if they know it will be put to good use.
3. Join relevant groups. Groups are another great way to find relevant content on social media. There are groups for just about every topic imaginable, so you’re sure to find one that’s a perfect fit for your needs.
4. Use social bookmarking sites. Social bookmarking sites like Scoop.it and Storify can be a great way to find and organize content from all over the web. Simply search for your topic of
Use online tools. There are a number of online tools that can help you find content, such as the list provided below.
Follow influencers. There are a few ways to use influencers when curating content. First, you can follow influencers who share similar interests and who post regularly about the topics you want to write about. This will help you to keep up with the latest trends and information in your niche.
You can also search for specific items that you want to include in your content and then look for influencers who have posted about those items. This can be a great way to find new and interesting products or services to write about.
Finally, you can reach out to influencers directly and ask them if they would be willing to share your content with their followers.
This can be a great way to build relationships with influencers and get your content seen by a wider audience.
Organizing your curation process
If you’re like most digital marketers, content curation is a regular part of your job. But it can be a challenge to keep up with the constant stream of new content and determine which pieces are worth sharing with your audience. Luckily, there are a few steps you can take to streamline your curation process and make sure you’re always sharing the best content possible.
First, create a system for collecting potential content. This can be as simple as setting up a folder in your email inbox or using a social media monitoring tool like Hootsuite Insights. Then, set aside some time each day to review the new content and decide which pieces are worth sharing. When you come across a piece of content that you think is valuable, share it immediately. And be sure to include a brief explanation of why you’re sharing it so your audience knows what to expect.
By following these simple steps, you can make sure your content curation process is efficient and effective. As a result, you’ll be able to spend more time creating original content and less time sifting through the latest articles and blog posts.
Sharing your curated content
There are a few steps to sharing your curated content:
1. Come up with a catchy headline that accurately reflects the theme of your article
2. Create a short, attention-grabbing introduction
3. Select 3-5 high-quality pieces of content that support your central idea
4. Provide a thoughtful analysis of each piece of content, explaining why it is significant
5. Conclude with a paragraph that wrapped up your thoughts and leaves the reader wanting more
6. Choose an appropriate image to accompany your article
7. Post your article on a reputable website or blog
8. Share your article on social media platforms like Twitter and Facebook
9. Email your article to influential people in your field
10. Wait for the readership and engagement to roll in!
Content Curation for Social Media Platforms
Now that you’ve created some great content, it’s time to share it with the world! Here are a few steps to get you started:
1. First, identify your target audience. Who do you want to reach with your content?
2. Next, choose the platforms where you’ll share your content. Will you post it on your blog, share it on social media, or both?
3. Once you’ve decided where to share your content, it’s time to start posting! Be sure to include a catchy headline and a brief description of what your content contains.
4. Finally, don’t forget to promote your content once it’s been published. Share it on social media, send out an email blast, or both. The more people who see your content, the more likely it is to be successful!
Content Discovery Tools
BuzzSumo is a content research tool that allows you to see the most popular content across all social media platforms. This is valuable for content creation because you can quickly see what topics are resonating with people and create content around those topics.
In addition, BuzzSumo provides a detailed analysis of each piece of content, showing you how many engagements it received, where it was shared, and who the influencers are. This information can help you to fine-tune your content strategy and create even more successful pieces of content. Ultimately, BuzzSumo is an invaluable tool for anyone who wants to create popular, engaging content.
ContentStudio
ContentStudio is the all-in-one content marketing platform that helps brands save time and increase their reach. With ContentStudio, you can monitor content by keywords, topics, or sources of your interest, so you always know what’s being said about your brand.
You can also curate content that drives engagement on all of your channels, so you can focus on creating the best possible experience for your customers.
In addition, ContentStudio provides detailed analytics so you can see how your content is performing and make adjustments accordingly. With ContentStudio, you’ll have everything you need to create a content marketing strategy that works for your business.
SEMrush Topic Research Tool
The SEMrush Topic Research Tool is the perfect way to quickly and easily find profitable topics to write about. Just enter a seed keyword, and the tool will generate a list of related topics, complete with estimated search volume, CPC, and competition data. You can then use this data to choose the best topic for your needs.
The Topic Research Tool is an essential tool for any SEO or content marketing campaign. With it, you can be sure that you’re choosing the right topics to target, and that you have the data you need to make informed decisions about your content strategy.
FAQ
What is content curation?
Content curation is the process of sorting through and selecting the best content to share with your audience. This can be done manually, or with the help of tools and algorithms.
When done well, content curation can save you time, help you build relationships with influencers, and make your brand more visible. It can also
How does content creation differ from content curation?
Content creation is the process of creating original content, while content curation is the process of selecting and sharing existing content. Both are important for a successful content marketing strategy.
How can I make sure my curated content is high quality?
When curating content, you should only share pieces that you trust. Make sure to check the source, and look for signs that the content is accurate and well-researched.
You should also avoid plagiarism by giving credit to the original author or creator. Finally, make sure that your curated content is relevant and interesting to your target audience.
What is content curation in digital marketing
Content curation in digital marketing is the process of finding, selecting, and sharing existing content that is relevant to your target audience. This can be done manually, or with the help of tools and algorithms.
When done well, content curation can save you time, help you build relationships with influencers, and make your brand more visible. It can also
How often should I curate content?
This depends on your goals and resources. If you’re trying to build a following on social media, you should aim to curate and share content multiple times per day. If you’re running a blog or website, once or twice per week is probably sufficient.
