To what extent does your real estate logo contribute towards getting public attention to your company? What impression does your logo create to strangers? Does it fully communicate what you do or does it leave people confused? These are some of the questions you should ask yourself before deciding on how to design your real estate logo. For a keen observer, it’s evident that most successful companies in the real estate industry have the most cleverly designed logos.
“I’ve used 99designs for my logos and have been pleased. Be careful though, the designers have a “standard” look and feel so if you are not careful, you may find your logo looking very similar to another. Be sure to go back and forth with designers and make them look unique. They have a fun contest where you can post designs and let your friends on social media vote for the best.”
Advertising is an important catalyst for getting a customer base in any industry. How you design your real estate logo plays a major role in boosting your company’s image. Not only should your logo be effective in communicating what you do but it should also have a sense of professionalism in it. Though there are companies that claim to deliver logos that works magic, with free professional help from some online websites you can make an effective real estate logo for yourself.
Here are some of the things that you should consider when designing your real estate logo:
1. Your Real Estate Logo Should Be Simple And Outstanding
An uncomplicated real estate logo communicates the nature of the investment on first sight, saving your customers the energy it takes to understand what your complicated real estate logo means. On the other hand, an outstanding real estate logo makes you stand out from other competitors. Your real estate logo should include a professional and concise description of the various services you offer.
2. Carefully Choose Colors That Compliment Your Services
The color of your real estate logo should go hand in hand with what you do. The first thing that will determine your potential customer’s first impression is the color of your logo. Most real estate companies have their logo color determined by the nature of their business or the nature of the majority of their customers. For instance, a real estate agency selling houses near a lake is likely to have a blue logo.
3. Give It A Professional Tone But With A Sense Of Humor
A professionally designed real estate logo is likely to instill confidence in your potential clients. With the increasing cases of fraud, most people are likely to look for an expert, especially in an expensive industry like real estate. While your logo should be professional, it should also have a sense of humor or a light side to it This communicates its realness to the public thus instilling more confidence.
4. Your Real Estate Logo Should Be Timeless
A real estate logo that has been designed according to a current trend is likely to lose its meaning once the trend has passed. Before designing a real estate logo, always ask yourself whether what you are creating will remain unique and valid all the time. A logo communicates the nature of the business and, when changed regularly, can make the company appear amateurish.
5. The Font Of Your Real Estate Logo Should Be Attractive
The font of your real estate logo is very important in communicating professionalism in your company. A poorly chosen font or mixed font is likely to give a bad impression to your potential clients. You should ensure that the font of your logo is readable and attractive to draw in potential clients.
6. Ensure Your Real Estate Logo Is Clear
If you design your logo using raster graphic software like Adobe Photoshop, there is a likelihood that your logo will appear less clear on a computer screen. Instead, you should use vector graphics software like CorelDRAW or Adobe Illustrator, ensuring that your logo appears crystal clear to your clients. Other advantages of using vector graphics software is that it is much easier to edit the logo later or even scale it to any size without losing quality.
7. An Original Real Estate Logo Communicates Confidence To Clients
Finally, you need to ensure that your real estate logo is not an emulation of a logo of another company. Clients are likely to lose confidence with a company that seems to copy someone else. When a company copies another’s logo, it portrays to the public its lack of confidence in itself as an individual company.
I always suggest that you start first with your MVVBP. MVVBP stands for Mission, Vision, Values, Beliefs, and Perspective. You want to know WHO you are as a business and as a brand long before you try to put it in a logo.
To sum up, before you decide on how to design your real estate logo, you need to clearly define the various activities that your real estate company engages in. This will help you come up with a clear picture of how to design your real estate logo. In the case that you don’t want to design it yourself, you can hire a logo design company to do this for you, with the knowledge that you know what you’re looking for in a logo.
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