Content repurposing is a great way to make the most out of existing content and get the most mileage out of your efforts. Repurposing your content can help you reach more people, reduce costs, save time, and increase engagement.
It can also help you improve your SEO and rankings, driving more traffic to your website or blog. In this article, we’ll discuss what content repurposing is and provide an overview of 9 tools that you can use to repurpose content for various platforms with ease. I’ll also share practical tips for using each tool and the benefits of repurposing content in your content strategy.
My name is Lori Ballen, and I am a content expert. I’m here to help you get started with content repurposing and learn the ropes of using some of the best tools out there. As a successful full-time blogger and affiliate marketer, I have used content repurposing to grow my business and reach a wider audience.
What Is Content Repurposing?
Content repurposing involves taking existing content – such as blog posts, podcasts, videos, ebooks, and more – and adapting it into different formats so it can be used on different channels or platforms.
This could include transforming a blog post into an infographic or video footage into a podcast episode. By repurposing content, you don’t have to start from scratch every time – instead, you can reuse certain elements of existing work and create something new with them!
Content repurposing has become increasingly popular in recent years due to its cost-effectiveness and efficiency – it takes far less time than creating an entirely new piece from scratch!
Additionally, it allows marketers to extend their reach by making their content available on multiple platforms at once – giving them access to a wider audience than they would reach if they created one-off pieces for each platform.
How many times have you watched a split screen of an interview on Youtube that mentions that it’s a podcast? That’s content repurposing, and it’s a great way to get more eyes on your content.
I love the Blog Millionaire Podcast, and it’s clear that Brandon Gaille is reading top tips from his blog. It’s genius.
Now, look at some of the best content repurposing tools you can use to make your life easier.
The Best Tools That Can Help With Content Repurposing
There are plenty of tools available that make repurposing content easier than ever before! Below are just some examples. Here, you’ll find the list, and later, I’ll explain what each can do.
- Canva: A graphic design platform used for creating visually appealing social media posts or other digital assets
- ChatGPT: Turn video transcripts into blogs, or blogs into scripts, etc.
- Descript: An audio and video editing platform that makes it easy to create podcasts, webinars, or other multi-media c
- Jasper AI – Automatically generate summaries & insights from long-form content for repurposing into social media posts/blogs/email marketing campaigns.
- Pictory- Automatically create short & highly sharable branded videos from long-form video content
- Repurpose- A distribution platform for video & audio creators; share videos everywhere at the same time
- Synthesia- Create videos from plain text with AI
How To Repurpose Content With The 9 Tools
Now that we know some of the best tools available let’s go over how we can actually use these tools to repurpose our own materials effectively! Here are some practical tips & examples on how each tool can be used in order to maximize our efforts when it comes to creating quality pieces quickly & efficiently:
Canva is one of the most popular and effective tools available for content repurposing. It is a graphic design platform that allows users to create visually appealing social media posts, digital assets, and more. With Canva, marketers can quickly and easily create stunning visuals that will grab attention and engage viewers on different channels. As an AI language model, I cannot use Canva or any other tool.
However, I can provide you with some suggestions on how you can use Canva for repurposing content:
- Turn blog posts into social media graphics: Use Canva’s templates to create visually appealing graphics for social media platforms like Facebook, Twitter, and Instagram. Pull out key quotes, statistics, or images from your blog post and create a custom design.
- Convert infographics into slide decks: If you have a successful infographic, you can turn it into a presentation. Use the key data and statistics from the infographic to create a slide deck, then add visuals and text to create an engaging presentation.
- Design email newsletters with blog content: Use Canva to create visually appealing email newsletters by repurposing blog content. Use the same graphics and visuals as your blog post to create consistency in your brand messaging.
- Turn webinars into social media videos: Repurpose webinar content by creating short videos for social media. Use key points from the webinar and create an engaging video with subtitles, music, and visuals.
- Create product images from blog content: Use Canva to create product images by repurposing blog content. Use product descriptions and customer reviews to create visually appealing images that drive traffic to your e-commerce store.
- Repurpose images for different platforms: Use Canva to resize images from your blog post to fit other platforms like Pinterest or LinkedIn. You can also add text overlays or minor design changes to make the images more suitable for the new platform.
- Create visual quotes from blog content: Use Canva to turn key quotes from your blog post into visually appealing images that you can share on social media platforms. This helps to drive engagement and increase visibility for your brand.
- Turn blog content into eBooks: Use Canva to create eBooks by repurposing your blog content. Use the same visual style and design elements as your blog post to create a cohesive look for your brand. You can then offer the eBook as a lead magnet to drive email sign-ups.
- Create Instagram stories from blog content: Use Canva to create visually engaging Instagram stories by repurposing blog content. Use images, videos, and text to create a story highlighting key points from your blog post.
- Turn podcast episodes into social media graphics: If you have a podcast, use Canva to turn key points from episodes into social media graphics. Use a combination of images, quotes, and text to create graphics that promote your podcast and drive traffic to your website.
ChatGPT can be a helpful tool for repurposing content in various ways. Here are a few suggestions:
- Generate new content ideas: You can use ChatGPT to generate new ideas for content based on your existing content. Provide ChatGPT with some information about your content, such as the topic, audience, and format, and ask for suggestions on how to repurpose it.
- Summarize content: ChatGPT can summarize long-form content into shorter, more digestible pieces of content. This is particularly useful for turning long blog posts or articles into social media posts or email newsletters.
- Create new content formats: ChatGPT can help you repurpose content into different formats, such as videos, infographics, or podcasts. Provide ChatGPT with the key points of your content, and it can suggest how to turn it into a different format.
- Generate headlines: ChatGPT can help you come up with new headlines or titles for your content. This can be particularly useful if you’re repurposing content for a different audience or platform.
- Rewrite content: ChatGPT can help you rewrite existing content to make it more engaging or to suit a different audience better. Simply provide ChatGPT with the original content and ask it to rewrite it in a specific way.
- Video to Blog: ChatGPT can also be used to repurpose video content into written content, such as a blog.
4) Jasper AI
Jasper AI can help you repurpose content to make it more engaging and tailored to your audience. Here are some ideas for how to do this:
Personalize content: You can use Jasper AI to personalize existing content, such as blog posts or emails, by adding recommendations based on user data. This helps to create a more personalized experience for each reader.
Generate new topics: Jasper AI can suggest new topics or angles that are related to your existing content. This is especially useful if you’re looking for fresh ideas for a particular topic or niche.
Generate SEO-friendly titles: Jasper AI can help you generate SEO-friendly titles that will help boost the visibility of your content in search results.
Create different versions of content: Jasper AI can help you create multiple versions of content that are tailored to different audiences or platforms. For example, it can help you generate a version for social media, another for email campaigns, and even a version specifically designed for SEO purposes.
Turn a video script into a blog: Jasper AI can take a video script and turn it into a well-written blog post or article. This is especially useful if you have video content that you want to repurpose for other platforms.
Create Social Posts: Jasper AI can create engaging social media posts from existing content. It can suggest variations of the same post to be used on different platforms and tailor them to suit different audiences.
Write Emails: Jasper AI can write well-crafted emails to promote your content. It can suggest emailing subject lines and body copy, encouraging readers to click through and read your content.
Turn Podcast show notes into a blog: Jasper AI can take podcast show notes and turn them into an engaging blog post. This is especially useful if you want to repurpose content from your podcast for a broader audience.
Generate CTA ideas: Jasper AI can create compelling calls-to-action (CTA) that will encourage people to click through and read your content. This can help increase engagement with your content.
Create Visual Content: Jasper Art can create visuals to accompany your content, such as blog photos or illustrations. This can be especially useful if you want to repurpose your content into a different format.
These are just some ways you can use Jasper AI to repurpose content in an interesting way. With its help, you’ll be able to create fresh and engaging content without starting from scratch. Try it today and see how it can elevate your content creation strategy!
Pictory is an AI-powered visual content creation tool that helps you repurpose existing content into new visuals. This is great for creating content for social media, website banners, and other digital platforms. With Pictory, you can:
Here are some ways that Pictory can be used to repurpose content:
Script to video: Pictory can help you turn a script into a video by creating animations and graphics to accompany the script. You can use Pictory’s library of design templates and tools to create engaging and visually appealing videos.
A blog to a video: Pictory can also be used to turn a blog post into a video. You can use Pictory to create visualizations and graphics that help convey the blog post’s key points in a video format.
Edit video using text: Pictory can be used to edit a video by adding text overlays or subtitles to the video. This is a great way to enhance the video’s accessibility and engagement by making it more easily understandable to viewers.
Create video highlights: Pictory can help you create highlights of a longer video by selecting key moments and creating short clips or GIFs. This is a great way to promote the video and make it more easily shareable on social media or other platforms.
Auto-caption videos: Pictory can automatically generate captions for videos. This is useful for ensuring that the video is accessible to viewers who are deaf or hard of hearing, and it also helps to improve the video’s searchability.
Auto-summarize long videos: Pictory can help you auto-summarize long videos by using AI to extract the key points and highlights of the video. This is a great way to create shorter, more digestible versions of longer videos that are easier to share and understand.
Using Pictory to repurpose your content in these ways, you can create engaging and visually appealing videos that help convey your message and reach a wider audience.
V. The Benefits Of Content Repurposing
Content repurposing has many benefits that can help boost engagement, reach new audiences, and ultimately increase sales. Here are some of the main advantages:
Increased visibility – When you repurpose content, you can extend its reach beyond your core audience by targeting different channels and networks. This means more people will be exposed to your message and have the chance to engage with it.
More efficient use of resources – Repurposing is a great way to make the most of existing content, so you don’t have to create everything from scratch each time. This saves time and money that can be used elsewhere in your business.
Increased engagement – Presenting content in different formats makes you more likely to engage with different audiences. Video, for example, is more engaging than text for some people, so if you repurpose a blog post into a video, you may find new fans who never would have seen or read the original version.
Easier sharing – Creating multiple versions of content makes it easier for others to share your material across different networks. This helps spread your brand and message further and can lead to more sales.
By utilizing the tactics outlined above, you should see an improvement in your content creation process. You will also find yourself with more efficient use of resources as well as increased visibility & engagement with potential customers.
Descript can also be used to repurpose content in various ways. Here are a few ideas:
Create podcasts from blog posts: Use Descript’s advanced audio editing features to turn blog posts into podcast episodes. Add music, sound effects, and voice-overs to bring the post to life and make it more engaging for listeners.
Transcribe videos: Descript can transcribe video content to text quickly and accurately. This makes it easier to repurpose video content into written form, such as blog posts or social media updates.
Rewrite existing scripts: If you have an existing script that needs to be rewritten, Descript can help you do it. It can suggest new words, phrases, and ideas based on the original script to help you create something fresh and unique.
Create audio stories: With Descript, you can combine multiple sources of audio content into one cohesive story. This is useful for creating podcasts or radio shows from existing audio clips that would otherwise be difficult to work with.
Using Descript, you’ll save time and energy when repurposing content, allowing you to focus more on marketing and promotion instead of spending hours editing your content. Its advanced tools allow you to quickly and easily create high-quality content.
Synthesia can also be used to repurpose content in various ways. Here are some ideas:
Create video explainers from text: Synthesia’s powerful AI can turn written content into engaging, animated videos with voice-overs. This is a great way to quickly and easily create visual assets that can be used for marketing or educational purposes.
Generate quotes and stories for social media: Synthesia’s AI-powered Storyteller tool helps you generate unique quotes and stories from existing sources of text. These can then be used on social media to engage your audience and spark conversations.
Turn audio clips into visuals: Synthesia has the capability to convert audio clips into visual graphics. This can be useful for creating content such as infographics or video explainers, allowing you to repurpose audio content in a new format.
Create interactive games: Synthesia can also create interactive games from text and audio sources. These can be used to engage users and encourage them to interact with your brand and message, ultimately leading to more sales.
Using Synthesia, you’ll have access to powerful AI-driven tools that will help you quickly and easily repurpose content into different formats. Whether it’s turning written content into videos or audio clips into visuals, Synthesia has the capabilities to help you create unique and engaging assets.
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