If you are looking to improve your digital marketing performance, then employing an email marketing program is a great place to start.
When looking at Constant Contact vs. Mailchimp, it is clear that MailChimp is more popular. Constant Contact owns less than 10 percent of the market, and, by comparison, MailChimp owns more than 60 percent of the market share.
At the same time, just because MailChimp is more popular doesn’t mean that it is going to be better for your business.
Therefore, when comparing Constant Contact vs. MailChimp, there are a few crucial points to keep in mind.
Mailchimp vs. Constant Contact Comparision Table
|Beginning Pricing||$20.00 p/m||$9.99 p/m|
|Comparison||More Features||Easier to Use|
|Coupons and Surveys||✅|
|Higher Overall Rating||✅|
|Training and Support||⭐️|
|Analytics and Reporting||⭐️|
|Ease of Use||⭐️|
|3rd Party Integrations||⭐️|
An Overview of Constant Contact
Specifically, Constant Contact allows businesses to become more efficient when it comes to email advertising.
The software program includes a wide variety of email templates that future drag-and-drop elements, making it exceptionally easy to customize emails to meet the company’s needs.
Furthermore, Constant Contact provides a wide variety of ways for people to upload information about contacts.
Also, Constant Contact provides event management tools, features for social media platforms, and numerous resources that can help businesses improve their digital marketing campaigns’ performances.
The main advantage of Constant Contact is that an automated numerous marketing features that would otherwise have to be done by hand.
Using marketing automation tools, users can target personalized emails to contacts on various lists that they have.
Furthermore, one of the main advantages of Constant Contact is that it provides a mobile application. As a result, business leaders and marketing professionals can send emails right from their smartphone.
There are even email tracking capabilities that come with Constant Contact, allowing users to monitor the emails they send.
The Main Features of Constant Contact
One of the main advantages of Constant Contact is that users will have access to detailed reports. These reports will break down email marketing campaigns based on the number of forwards, opens, unsubscribes, and collects the emails received.
These numbers are then placed into a graph display, making it easy to see how each email campaign is doing.
As the name suggests, Constant Contact is incredibly helpful when it comes to contact management. There is a convenient dashboard that provides users with access to a wide array of tools to organize subscribers into various categories.
Then, it is easier for users to control which categories receive which emails. It is easy to add custom fields, tag contacts, and clean up lists using Constant Contact.
Another prominent feature of Constant Contact is its marketing automation. It is easy for users to set up welcome emails, anniversary emails, birthday emails, and even autoresponder series.
Depending on how recipients interact with the emails, the automation tool can send more messages automatically. These features make email marketing campaigns a breeze.
Integrations with eCommerce
Furthermore, Constant Contact also provides native Integrations for a wide variety of e-commerce platforms.
As a result, marketing professionals can minimize abandoned carts, process order confirmation emails, and view helpful information from the dashboard on Constant Contact.
These are a few of the main features of Constant Contact, making it much easier for people to handle their email marketing campaigns.
An Overview of MailChimp
Next, it is essential to take a closer look at MailChimp. Like Constant Contact, MailChimp automates numerous email marketing campaigns and features.
Using MailChimp, it is possible to send emails to targeted audiences automatically, allowing some businesses to free up a lot of time that used to be spent crafting emails.
Depending on the type of targeted lead, it is possible to categorize people, ensuring that subscribers receive the right email.
Furthermore, it is also possible for people to use MailChimp to re-engage subscribers, helping the company convert lead over a more extended amount of time.
Furthermore, It is incredibly easy to start using MailChimp. The MailChimp dashboard is helpful, letting people know how they can create a list.
Then, based on these categories, it is impossible to construct an email campaign.
As the email campaign unfolds, businesses will be able to review the campaign’s report using MailChimp, allowing users to figure out which of their email campaigns are working well and which of them are not.
Then, it is possible to adjust the email campaigns to maximize results through MailChimp.
The Main Features of MailChimp
There are a few significant advantages that users will enjoy when they employ MailChimp. Some of the main benefits include:
The User Interface
One of the main reasons why MailChimp has become so popular is that it is very straightforward. For those who have never used an email marketing automation tool before, it is not going to be a problem.
The dashboard lays out all of the information in a convenient way. Then, it is even possible to customize the dashboard to meet the needs of the individual user. The customizable features on MailChimp allow users to tailor their experience to meet their needs.
The Free Plan
Even though MailChimp’s premium plans are a bit more expensive than the industry average, MailChimp works great for small businesses.
Those who have fewer than 2,000 email subscribers will be able to enjoy the basic plan for free.
For newcomers to the world of email marketing automation, the free plan provides them with an extended amount of time to figure out if MailChimp is right for them.
The Detailed Analytics:
Anyone who likes information is going to be happy with the detailed analytics that MailChimp provides.
It is incredibly important for those running an email marketing campaign to have detailed insights regarding their subscribers’ behavior.
There are numerous email marketing metrics that MailChimp will provide users with access to.
One of MailChimp’s main metrics will help users track how many subscribers have opened emails, which links are clicked the most, how many people are unsubscribing, and how the response rate compares to the industry average.
These are a few of the essential benefits of MailChimp that users are going to enjoy. It is also vital to compare Constant Contact and MailChimp to see what makes them different.
That way, marketing professionals and business owners will be able to pick between the two.
Constant Contact vs. MailChimp: Ease of Use
First, it is essential to compare the two platforms based on how easy they are to use. Those platforms provide using navigation setup with transparent sections.
Therefore, beginners are going to feel comfortable using both of these platforms. Overall, the MailChimp editor feels a bit more modern. Furthermore, the response rate of the editor in MailChimp is faster than Constant Contact.
Even though some of the advanced features are a bit more difficult to find on MailChimp, MailChimp’s overall response rate is a bit quicker.
In particular, the MailChimp dashboard provides users with the ability to move forward and backward one step at a time, double-checking everything to make sure the email campaign is perfect before starting.
Constant Contact vs. MailChimp: Flexibility of Email Templates
Overall, those MailChimp and Constant Contact are incredibly flexible when it comes to their email templates.
In the end, Constant Contact does provide more variety in its email templates, with more than a hundred options compared to about 80 in MailChimp.
Even though Constant Contact does provide more email templates, the categories are easier to find on MailChimp. MailChimp sorts of templates by holidays, newsletters, e-commerce, big events, and other categories.
Therefore, those options have their benefits and drawbacks. Those who would like their templates to be sorted clearly might prefer MailChimp.
Those who would like access to a more significant number of templates might prefer Constant Contact.
Constant Contact vs. MailChimp: Email Marketing Features
One of the most important categories to compare Constant Contact vs. MailChimp is email marketing features.
Constant Contact provides a wide variety of autoresponders. These are emails are automatically sent to users for special occasions or when they subscribe to a specific mailing list.
Constant Contact also allows users to add coupons and surveys.
MailChimp also provides autoresponders; however, it does appear to provide more automation.
For example, MailChimp allows users to set up advance to email sequences, trigger individual emails based on user interactions, and enable users to set up sales funnels.
On the other hand, the workflow if you on Constant Contact is much better than MailChimp. Therefore, it is also crucial for users to take a closer look at these features.
Of note, for an added charge, users may find MailChimp’s complex multivariate testing helpful.
Constant Contact vs. MailChimp: Which Is Better?
In the end, both Constant Contact and MailChimp have a wide array of features that people will find helpful.
In some situations, Constant Contact might be better. In other cases, MailChimp might be better.
There is no one-size-fits-all when it comes to email marketing automation.
Therefore, everyone needs to think carefully about these features when deciding which platform will be right for their marketing needs.
Email marketing is incredibly important, so it is critical to take the time to get it right.
Frequently Asked Questions
MailChimp and Constant Contact are among the most popular email marketing platforms.
Some of the other questions that people have asked include:
For those who are looking for an alternative to MailChimp, Constant Contact is one of the most obvious answers. It provides a wide array of email marketing features in addition to customizability. There are other alternatives as well.
For those who are looking for improved email automation features, ActiveCampaign is a powerful email marketing tool that possesses some of the best email automation features in the industry.
In addition, MailerLite has similar email marketing features to MailChimp but costs less. For those who are looking for more customizability in their email marketing platforms, it might be a good idea to check out GetResponse.
These are a few of the top email marketing alternatives to MailChimp.
One of the major advantages of Constant Contact is that the platform does provide a free trial. The free trial comes fully equipped for people to try out a wide variety of features on the platform. The free trial is going to last for 60 days. After the trial, users will have to figure out if they would like to pay for the platform or not.
Anyone who is looking for the best email marketing platform should know that there is no singular answer. For me, it’s KEAP. In reality, there are multiple email marketing platforms from which to choose.
All of them have their benefits and drawbacks, so it is critical to compare the platforms closely before making a decision on which to purchase. One of the ways to make a decision is to take advantage of free trials when they are available.
Trials will help marketing professionals and business managers figure out if the platform is right for them.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.