What is Clicky? Clicky is our favorite tool for at a glance analytics. It serves many purposes including tracking a lead, measuring user interaction, showing us the top pages on our website, reports some keywords … Continue reading Using Clicky to Track Your Website Traffic
About Google Images First introduced on July 12, 2001, Google images allow online users to search the web for image content, at a time when most of the content on the World Wide Web was … Continue reading Google Images | How to SEO images for Google Image Search
There are numerous situations in life when size just doesn’t matter. There are also situations when less is far better than more. When selecting keywords for search engine rankings, however, more is the gold standard. … Continue reading Keyword Research | The Guide to Success with Long-Tail Keywords
SEO is an acronym for . Google Rules While Google still holds the majority of the market share and has held study, Bing is working hard to narrow the gap. Many businesses have been tracked spending … Continue reading What is SEO? SEO Made Simple [Finally!]
This article will do everything from break down a real estate website and what it should have before and after it’s built, what’s important to Google and to the customer, and which vendors are providing … Continue reading The Best Real Estate Agent Website in 2017? [Get the List]
If you haven’t tried it yet, you should check out voice search options on your smartphone or tablet. You’ve probably come across it by accident, but millions of users rely on it to play their … Continue reading Google Voice Search and SEO. Are you ready?
In this video and tutorial, you’ll learn why Google Sitelinks are important and how to go about earning them organically. Watch Video What is a Sitelink Google Sitelinks are additional page links that show up under the … Continue reading Gaining Organic Sitelinks on Google [Video]
It All Begins with Lead Generation As real estate agents, we understand the importance of lead generation. Not only do we understand the importance, but some of us have gotten downright good at it. No, … Continue reading The Truth About Lead Cultivation
In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search engines by address bringing more traffic into … Continue reading How to Get your Real Estate Listings to Rank on Google
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the page satisfied the searchers goal . It measures clicks. It determines … Continue reading What is Rank Brain?
Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want product and valuable information. Other than IDX … Continue reading Where to find the Best Real Estate Keywords
7 -Title Tag- Hack for Increased Rankings + Traffic – Whiteboard Friday Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title … Continue reading What is a Title Tag?
Once you know what your competition ranks for on the search engines, and which keywords bring them web traffic, you can steal some of it away. Here’s How.. 1.) Go online and google ‘your city … Continue reading How to use SEMRUSH to find Competitor Traffic and Ideas for Blog Posts
The Right and Wrong Links for SEO – How to Get the Right Backlinks for the Job It’s well known that link building is one of the most important activities for off-site SEO, and all … Continue reading You Do Not Buy Quality Backlinks
When a webmaster is planning a new website they conduct research into the words that web users enter into search engines. They then select keywords to target, and ‘exact match domains’ are web addresses that … Continue reading Exact Match Domains – How Important Are They for SEO?
Beginning HTML |No Follow Link and H1 Tags Roughly 80 percent of your customers have access to the internet. In fact, more customers are likely to find you via the internet, using search engines or … Continue reading Beginning HTML |No Follow Link and H1 Tags
Have a great page on your website (or blog post) ranking well and want to push it up higher? You might be thinking that you’ve already covered everything. Here are some steps you may be … Continue reading How Do I Move My Webpage Higher Up On the Search Engine Rankings?
The concept of Search Engine Optimization is not new. However, the algorithms, techniques, and trends for SEO are ever-changing. Here’s a break-down of how SEO has evolved into 2017: SEO stands for Search Engine … Continue reading How to Rank on the Search Engines with SEO
In this video, we learn how to use a popular keyword tool to find out how we rank for our real estate agent website (or any other industry). We see what terms we rank for organically on … Continue reading What Keywords does My Website Rank For?
Why Google is Still the Best Search Engine Top Search Engines Are Vital to Maximizing Customer Reach and Profit! Google is by far the proven and established leader in search engines. Staying current and educated … Continue reading Why Google is Still the Best Search Engine
In Facebook, you can now compare your ad set strategies with Facebook Ad Split Testing. You can now test 2-3 ad sets with different delivery strategies to see which gives you the best Lead generation results. … Continue reading How Facebook Ad Split Testing Works
If you are using WordPressor most WYSIWYG editors (What You See Is What You Get) it’s easy. Here are the steps: First, include your set of words you want to link:–>> This is where we … Continue reading How to have a Link open in a New Window
Want to create content that ranks on page one of Google? This tool is AMAZING. Step 1: Enter the keyword you want your content to rank for Step 2: The tool pulls in your top … Continue reading The New SEO Content Template for Ranking on the Search Engines
What is a URL Readability Score? Have you seen the URL readability score on Google and never really knew what it meant? Well, it’s actually a calculation that says just how easy (or difficult) it … Continue reading URL Readability Score
Internal links should be a part of every content marketing strategy. Internal linking is an essential element in providing value to your website viewers, and for search engine optimization. When you know how to implement the … Continue reading Internal Links in Real Estate Websites | A Comprehensive Guide
Easily submit your blog post or webpage to Google using the following steps: Go to Google Type in Submit a URL in the search bar In the box that appears, paste the URL of the … Continue reading How can I Submit a New Webpage to Google?
If you are looking for an effective way to increase the number of leads you can generate for your business, creating the right Real Estate Landing Pages may be the best solution. Landing pages are … Continue reading 5 Ways to use Real Estate Landing Pages
Ballen Brands is a digital marketing company specializing in search and social helping business professionals rise above the noise. Our mission is to empower the small business owner to take control over their marketing platform. … Continue reading Too Busy for Profits?
We know that Google, and it’s artificial intelligence known as Rank Brain are measuring clicks to determine rankings (among hundreds of other factors). Here are some ways you can improve CTR after the new search … Continue reading 🖥 5 Tips to Improve Your website ranking
While there are numerous different ways in which you can optimize your website’s structure and content for the search engines, a process known as search engine optimization, the importance of creating SEO-friendly URLs is often … Continue reading URL’s and Search Engine Optimization
Your website content is what attracts search engines and readers to your site, but how do you know what search terms people use to find your site? Keyword research helps you find phrases to target … Continue reading How to Do Keyword Research
Google periodically rolls out updates to its search algorithm in order to make the web spam-free. One of the recent algorithm updates by Google is known as Penguin. The first version of Penguin was released … Continue reading Penguin | SEO Guidelines to Conform to the Google Update
If you’ve done any kind of online marketing, you’ve probably heard of SEO keywords many times. A vital part of any inbound marketing strategy, at its core, keyword optimization is a strategy that helps boost your website’s … Continue reading Choosing the right keywords is the key to Internet Marketing success
URL is the abbreviation of the words Uniform Resource Locator whch is the global address of documents and other resources on the World Wide Web. Think of it like your address for your house. The only way anyone … Continue reading What is a URL?
Most real estate agents, like most other business people want to be extremely successful. Goals are set and work begins from minute one to reach those goals. That is great! That is how it should … Continue reading Keys to Success as a Real Estate Agent
Get your FREE Gift for reading this blog post. Here’s how to make the most of any video content and optimize your YouTube, Vimeo, and other video creations from the search engine and user perspective.After … Continue reading Online Marketing | How to Optimize YouTube Videos
Many people have likely heard the term, “web crawling.” But what is it and what does it do from a technical standpoint? Web crawlers are virtual tools designed to “crawl the web” on a regular … Continue reading What is Web Crawling? The Significance of Something Invisible
Table of Contents: Introduction Understanding Search Engine Optimization Have Realistic Expectations of What an SEO Can Do Hold a Two-Way Interview Bid for a Website Audit Request an Accurate Timeline Seek out Articles and Videos … Continue reading How to Hire an SEO for Your Real Estate Website
Table of Contents: http or https | Why You Should Care About https for SEO Introduction Consider Upgrading Your Security Using https How Do You Recognize a Secure Website? http or https – What’s the … Continue reading http or https | Why You Should Care About https for SEO
So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your … Continue reading Real Estate SEO for your Blog or Website
A Hummingbird used to just be a cute flittering thing we would run to see at our windows. Anyone who has a real estate website understands the importance of getting as many visitors as possible … Continue reading What is the Hummingbird, The Google Algorithm
We’ve been using and teaching press release strategies in online marketing for two decades. In the beginning, it was the old fashioned way of doing press releases, which was sending your release directly to the local media: … Continue reading Panda goes WILD….. on Press Release Spam. What you need to know!
Keyword in the H1, H2, H3 Tags These tags, which you can easily set in WordPress by highlighting the word and then dropping down to the Htag you prefer change the font size. They also indicate … Continue reading What are HTML Heading Tags?
Old school SEO had the webmaster stuffing in keywords at a high rate to tell Google what the page was about. The more the better was the policy. He with the most keywords posted in … Continue reading Keyword Density
What can you do for FREE that will establish you as an expert in your industry, in your area, nurture business relationships, and give your blog a major boost in search engine rankings? What is … Continue reading How to Create a Monthly Real Estate Market Report to Get More Leads [Video]
Using a heatmap can guide you on how to create the best webpages for your visitor. In this lesson, we will feature the heatmap tool Hotjar. Watch the Video on How to Use Hotjar and … Continue reading Heatmap Technology Will Guide You To Improve Your Website
If you have a website that you want optimized for Google, you may want to take a look at your structured data. Whether its reviews, menu items, products or events, markups can help you to … Continue reading Rich Snippets, Structured Data and Schema Markup
Virtually all Americans (91 percent, according to Pew Research) have some type of mobile device and 56 percent own smartphones. In addition, an increasing number of consumers (currently 65 percent) consult their mobile devices before … Continue reading Google’s Mobile First Index
Confused about SEO and SEM? While both terms are used interchangeably, there are important differences between the two and how they are used. Use this information to help define SEO SEM for your business as … Continue reading SEO SEM, What’s the difference?