What is Clicky? Clicky is our favorite tool for at a glance analytics. It serves many purposes including tracking a lead, measuring user interaction, showing us the top pages on our website, reports some keywords … Continue reading Using Clicky to Track Your Website Traffic
About Google Images First introduced on July 12, 2001, Google images allow online users to search the web for image content, at a time when most of the content on the World Wide Web was … Continue reading Google Images | How to SEO images for Google Image Search
There are numerous situations in life when size just doesn’t matter. There are also situations when less is far better than more. When selecting keywords for search engine rankings, however, more is the gold standard. … Continue reading Keyword Research | The Guide to Success with Long-Tail Keywords
SEO is an acronym for . Google Rules While Google still holds the majority of the market share and has held study, Bing is working hard to narrow the gap. Many businesses have been tracked spending … Continue reading What is SEO? SEO Made Simple [Finally!]
This article will do everything from break down a real estate website and what it should have before and after it’s built, what’s important to Google and to the customer, and which vendors are providing … Continue reading The Best Real Estate Agent Website in 2017? [Get the List]
If you haven’t tried it yet, you should check out voice search options on your smartphone or tablet. You’ve probably come across it by accident, but millions of users rely on it to play their … Continue reading Google Voice Search and SEO. Are you ready?
In this video and tutorial, you’ll learn why Google Sitelinks are important and how to go about earning them organically. Watch Video What is a Sitelink Google Sitelinks are additional page links that show up under the … Continue reading Gaining Organic Sitelinks on Google [Video]
It All Begins with Lead Generation As real estate agents, we understand the importance of lead generation. Not only do we understand the importance, but some of us have gotten downright good at it. No, … Continue reading The Truth About Lead Cultivation
In This Lesson, we will cover the steps in creating a new listing page or post with the pure intent to have it rank well on the search engines by address bringing more traffic into … Continue reading How to Get your Real Estate Listings to Rank on Google
Rank Brain, it’s most basic essence has one goal: to determine the quality of the search term and what the user wants how the page satisfied the searchers goal . It measures clicks. It determines … Continue reading What is Rank Brain?
Facebook ads are getting a lot of attention, and rightfully so. Real estate agents and business professionals are learning how to get more leads online with social media marketing. That’s the up side. The … Continue reading How to Create Facebook Custom Audiences for Retargeting
Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want product and valuable information. Other than IDX … Continue reading Where to find the Best Real Estate Keywords
7 -Title Tag- Hack for Increased Rankings + Traffic – Whiteboard Friday Still believed to have a considerable amount of weight is the title tag. Focused keyword should be toward the front of the title … Continue reading What is a Title Tag?
You may be wondering or curiously asking yourself what an animated gif may be. Well, an animated Gif is a reaction lossless format for an image file that supports both animated and static images. You … Continue reading How to Make a Gif for Social Media
Once you know what your competition ranks for on the search engines, and which keywords bring them web traffic, you can steal some of it away. Here’s How.. 1.) Go online and google ‘your city … Continue reading How to use SEMRUSH to find Competitor Traffic and Ideas for Blog Posts
There are numerous ways to use YouTube for real estate. Growing your business through video marketing not only helps your search engine strategies and lead-generation but also helps build trust with viewers who can connect … Continue reading YouTube for Real Estate | Growing Your Business with Video
Facebook is continuously launching new features that make the social media network even more useful in your life. Recently, they added in a recommendation tool that can help you discover new events, places, services and … Continue reading Facebook Recommendations Feature – Move Over Google?
The Right and Wrong Links for SEO – How to Get the Right Backlinks for the Job It’s well known that link building is one of the most important activities for off-site SEO, and all … Continue reading You Do Not Buy Quality Backlinks
Video streaming is a great way to engage viewers and draw more Internet traffic to your site. Unless you have the storage and speed to host videos on your own site, you need to find … Continue reading Video Streaming Sites, Vimeo or YouTube?
When a webmaster is planning a new website they conduct research into the words that web users enter into search engines. They then select keywords to target, and ‘exact match domains’ are web addresses that … Continue reading Exact Match Domains – How Important Are They for SEO?
Beginning HTML |No Follow Link and H1 Tags Roughly 80 percent of your customers have access to the internet. In fact, more customers are likely to find you via the internet, using search engines or … Continue reading Beginning HTML |No Follow Link and H1 Tags
Getting started with Facebook marketing can be a daunting task. You always want to make sure that you’re getting the most bang for your buck whenever you’re paying for ads. With this tutorial, you’ll be … Continue reading Facebook Ads for Real Estate
Have a great page on your website (or blog post) ranking well and want to push it up higher? You might be thinking that you’ve already covered everything. Here are some steps you may be … Continue reading How Do I Move My Webpage Higher Up On the Search Engine Rankings?
The concept of Search Engine Optimization is not new. However, the algorithms, techniques, and trends for SEO are ever-changing. Here’s a break-down of how SEO has evolved into 2017: SEO stands for Search Engine … Continue reading How to Rank on the Search Engines with SEO
In this video, we learn how to use a popular keyword tool to find out how we rank for our real estate agent website (or any other industry). We see what terms we rank for organically on … Continue reading What Keywords does My Website Rank For?
Why Google is Still the Best Search Engine Top Search Engines Are Vital to Maximizing Customer Reach and Profit! Google is by far the proven and established leader in search engines. Staying current and educated … Continue reading Why Google is Still the Best Search Engine
Your advertising objective for your Facebook Ad is what your goal is for people to do when they see your ads. Each objective has a different set of options including placements (Facebook, Instagram, and the Audience … Continue reading Facebook Ads | Marketing Objectives
A campaign on Facebook will allow you to set a marketing objective that will then offer options to create ad sets and ads. This is the starting point to create an ad on facebook. Each Facebook … Continue reading What is a Campaign on Facebook?
Facebook has announced a great feature, and that is a Facebook profile video. This feature allows you to customize how you represent yourself or business by filming a seven-second clip within the Facebook app, which … Continue reading How To Create a Facebook Video Profile
Facebook for real estate is not breaking news. For some time now, socially savvy real estate agents have been taking full advantage of personal profiles, business pages, groups, and ads. But the social superpower is … Continue reading Facebook Marketplace
In Facebook, you can now compare your ad set strategies with Facebook Ad Split Testing. You can now test 2-3 ad sets with different delivery strategies to see which gives you the best Lead generation results. … Continue reading How Facebook Ad Split Testing Works
Facebook isn’t just for friends and family. The social media giant is a great resource for growing your business online. What began as a social hangout has evolved into a powerhouse for business pages, paid advertising, shops, and … Continue reading Facebook Guide
It’s going to set you a default swirly funny long name for your campaign, I would change that and put in something I’ll remember, this is Summerlin Home values budget. You can do per day, … Continue reading Managing Your Facebook Ad Budget
If you are using WordPressor most WYSIWYG editors (What You See Is What You Get) it’s easy. Here are the steps: First, include your set of words you want to link:–>> This is where we … Continue reading How to have a Link open in a New Window
Want to create content that ranks on page one of Google? This tool is AMAZING. Step 1: Enter the keyword you want your content to rank for Step 2: The tool pulls in your top … Continue reading The New SEO Content Template for Ranking on the Search Engines
What is a URL Readability Score? Have you seen the URL readability score on Google and never really knew what it meant? Well, it’s actually a calculation that says just how easy (or difficult) it … Continue reading URL Readability Score
Internal links should be a part of every content marketing strategy. Internal linking is an essential element in providing value to your website viewers, and for search engine optimization. When you know how to implement the … Continue reading Internal Links in Real Estate Websites | A Comprehensive Guide
It is no secret that the vast expanse of the internet and the emergence of social media has created a powerful platform on which real estate agents and real estate companies can build their … Continue reading Getting Started with Real Estate Video
Easily submit your blog post or webpage to Google using the following steps: Go to Google Type in Submit a URL in the search bar In the box that appears, paste the URL of the … Continue reading How can I Submit a New Webpage to Google?
If you are looking for an effective way to increase the number of leads you can generate for your business, creating the right Real Estate Landing Pages may be the best solution. Landing pages are … Continue reading 5 Ways to use Real Estate Landing Pages
Youtube is one of my favorite traffic sources online. Many real estate agents and small business professionals haven’t looked at youtube as a means of traffic for their website. Most businesses still see youtube as a … Continue reading 📽️ How to Optimize your Videos for SEO and YouTube
Although social platforms such as Facebook and Twitter have been around for less than a decade, it is difficult for most to imagine life before social media. When business owners, planners and markers look back … Continue reading Social Media Marketing for Real Estate Touches
Ballen Brands is a digital marketing company specializing in search and social helping business professionals rise above the noise. Our mission is to empower the small business owner to take control over their marketing platform. … Continue reading Too Busy for Profits?
We know that Google, and it’s artificial intelligence known as Rank Brain are measuring clicks to determine rankings (among hundreds of other factors). Here are some ways you can improve CTR after the new search … Continue reading 🖥 5 Tips to Improve Your website ranking
While there are numerous different ways in which you can optimize your website’s structure and content for the search engines, a process known as search engine optimization, the importance of creating SEO-friendly URLs is often … Continue reading URL’s and Search Engine Optimization
Your website content is what attracts search engines and readers to your site, but how do you know what search terms people use to find your site? Keyword research helps you find phrases to target … Continue reading How to Do Keyword Research
Google periodically rolls out updates to its search algorithm in order to make the web spam-free. One of the recent algorithm updates by Google is known as Penguin. The first version of Penguin was released … Continue reading Penguin | SEO Guidelines to Conform to the Google Update
If you’ve done any kind of online marketing, you’ve probably heard of SEO keywords many times. A vital part of any inbound marketing strategy, at its core, keyword optimization is a strategy that helps boost your website’s … Continue reading Choosing the right keywords is the key to Internet Marketing success
Using Facebook for marketing is nothing new. Businesses and individuals have been utilizing social networking for promotion and consumer engagement for years. Even Facebook acknowledged its own potential as a marketing behemoth and began incorporating … Continue reading Enhanced Facebook Marketing | Tracking your Visitors
URL is the abbreviation of the words Uniform Resource Locator whch is the global address of documents and other resources on the World Wide Web. Think of it like your address for your house. The only way anyone … Continue reading What is a URL?