While SEO has certainly changed and Google has gotten much smarter at determining what a web page is about, there can still be a lot of value in keyword research. The best keyword research tool varies from person to person.
When it comes to ranking on the search engines, learning Google’s E-A-T rating will help. No matter what, better content creates higher rankings.
I tried the new SEMrush On-Page SEO checker and rose 7 positions on Google for 5 pages, overnight! Ranking on the search engines is a combination of guesswork and science proven methods, although it’s constantly changing. Even what’s proven is subject to change quickly. In today’s video, I want to talk about SEMrush’s On-Page SEO Checker. […]
There is no need to submit your new blog post or page to Google everytime you blog once you are publishing enough content that Google crawls your site frequently. Until then, it’s a good idea to submit your new blog to Google for indexing. Here’s how:
When you’re building an online course website, you want to make sure you’re including interactive elements for your members. Here’s how you can create interactive YouTube videos to increase member interaction.
In this video, Lori will show you how you can access My Yoast to manage your Yoast SEO plugins.
I recently discovered that Youtube stopped us from removing the related videos with our embed codes. I realized that simply by adding the string ?rel=0 to the end of the youtube video URL, the only related videos are now our own. Check out my training course, the Ballen Method to Youtube at BallenAcademy!
Spyfu is a keyword competition tool that allows you to gain the upper hand in online marketing.
In simple terms, web hosting allows you to publish your website online and keep it live. Web hosting service providers offer servers that store your site in a way that’s accessible to internet users.
Hi, it’s Lori Ballen. Today I’m going to show you how to do rank tracking and I’m going to be using a particular software today. I like to show you how I use semrush for rank tracking my SEO efforts. I generate most of my leads and traffic from search engine rankings.
Backlinks are still an essential part of search engine optimization. In this article, I’ll provide some recent stats related to backlinks as well as an explanation to what a backlink is. What is a Backlink? A backlink is when another website links to an external page. For example, you write a great article on the […]
Many of my small business coaching clients want to know how to rank higher on Google. While this blog is a bit technical, I wanted to include the standard best practices that apply today.
Managing your Account in Yoast SEO 2019 is easier than ever. Now you can access “My Accounts” subscriptions Here’s How:
In this Video, Yoast answers FAQS related to search engine optimization (SEO). In order to help you learn better, I follow each with my commentary, experience and observations as a digital marketing strategist working in many niches.
To achieve and maintain a high search ranking, you can build backlinks using safe and effective methods, such as the 10 listed here.
This is a great video playlist for anyone wanting to learn what it takes today to rank on Google. You get to watch the creative process as well as the implementation and then measure results along with us.
Blogging, Video, Email and Social Posts are all examples of content marketing. With so much content coming at us every second of the day, it’s important to rise above the noise. These 25 digital content marketing tools are a must-have for every marketer.
In this webinar, Lori Ballen discusses the future of online marketing, including chat bots, FB Search, Blogging, Video, and more! [00:05] It has been a minute since I have done a Webinar and I’m trying to get my system going and my facebook live going at the exact same time an realized that things have changed […]
Learn how to find and use videos on Youtube that have the creative commons license. Courtesy of Lori Ballen, Speaker, Coach and Marketing Strategist.
Pie Day is when real estate agents celebrate past and current clients as well as business associates with a free pie as a way of thanking them for their service. Here’s how it’s done:
Today I’m going to be showing you how to use the Facebook search feature to find a post or picture that was published recently or in the past. This is useful for times when you want to dig up an old post that you or someone that you know published and you don’t want to go sifting through all of the other content just to find it.
In This “HOW TO SEO” Video, Lori Ballen, Marketing coach will show you how to check if one of the pages on your website is stealing some of the rankings for the desired keyword or set of desired keywords from another page on your website.
Lori Ballen, Real Esate Agent, Marketer, Speaker, Keto Coach shows the tools she uses every day in her marketing stack.
This article will do everything from break down a real estate agent website and what it should have before and after it’s built, what’s important to Google and more importantly, to the customer, and which vendors are providing the best real estate agent website this year.
Learn how you can use data provided coming from your search engine ranking tools to improve your lead management process. Lori Ballen SEO
In this video, Lori Ballen SEO shows you how to track and monitor the keywords your website’s pages rank for and why it matters.
When you generate leads and then sales from the internet, it’s important to monitor what is working and what isn’t. Using Google Analytics to measure the growth or decline of traffic on your web pages can help you predict a drop off before it happens, or discover a decline you can work on improving. You […]
Here’s a “How To”, step by step List by Lori Ballen on how to measure and improve your website’s content. Content is an Asset. When you know how to track and measure it, you’ll know how to improve it.
Lori Ballen is an owner of a real estate agent business in Las Vegas, NV. She owns Ballen Brands, a wordpress website company, and is a Keto Coach.
Derral Eves with [eafl id=”11463″ name=”Tubebuddy” text=”TubeBuddy”] shows various methods to create a playlist on YouTube. He also dives into detail on how creating playlists can help you gain more views
You have to know what numbers are important when you are tracking your SEO efforts. Is it total keyword rankings? Traffic? Traffic Cost (Value?). I’m Lori Ballen and In this video, I’ll show you what metrics are important and how to find them in the SEMrush Keyword Tool.
In order to generate organic leads from search engines, you must follow the formula for getting your website seen by your ideal audience. In the video below, you will learn how to get your website seen on search engines for specific topics that your audience will want to learn more about or read more of. […]
In this article, we will break down quality guidelines as openly shared by Google.
Hello everyone, this is Kevin with Ballen Brands and today I’m going to discuss the 5 most important steps you can take to help keep your WordPress website safe and secure.
So you are looking to learn Real Estate SEO for your Blog or Website. You’ve come to the right place. While there are is some terminology to learn in the process, you’ll find optimizing your blog or website for the search engines is not as complicated as you might think. What is SEO? The simple […]
In this video, Rand Fishkin, SEO shares the basic fundamentals for SEO and Real Estate.
Learn how to rank your website on the search engines with best practices using Google AdWords, Organic SEO rankings, and Google Maps. Google Results Sponsored Ads, Google Adwords Google Places [Local SEO] Organic Results [Earned in Rankings through SEO] How to move Up Rankings Adwords [Bid, Click Through Rate, Quality Score] Maps Pack [Links, Quality […]
In this video, you’ll learn best practices to apply for SEO when launching a new website. Keyword Strategy Rand talks about mapping your keyword strategy in advance when launching a new website. When we first launched, we used a Google Sheets spreadsheet and began creating a list of target keywords based on the lowest barrier […]
In this video, Rand Fishkin, “Wizard of Moz” explains rel-canonical for telling Google which page to index. The canonical tag expresses to Google that one is a copy of the other. Adding a canonical to your original content itself on the page itself is also an acceptable practice for SEO.
If you haven’t tried it yet, you should check out voice search options on your smartphone or tablet. You’ve probably come across it by accident, but millions of users rely on it to play their favorite music, search sites on the web, order dinner or to give them their favorite sports scores. Electronic search assistants […]
For internet marketers, success is decided by the invisible hand of the Google search algorithms and their frequent, unpredictable pattern of updates. In fact, rarely do we see the updates coming, and depending on what he updates target, they could be detrimental to rankings. Semantically Related Keywords are a new key component of SEO. Unfortunately, […]
Your ad allows for you to include two 15 character text boxes to add more description to your Adwords URL. This does not need to match your URL. It’s purely for creating a more attractive URL that can increase clicks on your ad. Including your keywords or call to action in this URL is a best […]
Transcript If you’re not wanting to pay to have someone edit your captions on youtube , there’s actually an easier way, although, it is manual. What you’re going to do, is you’re going to upload your video into YouTube. Now, automatically what YouTube does is it adds a caption file. It might take a minute, […]
If you have a website that you want optimized for Google, you may want to take a look at your structured data. You can earn a featured rich snippet without schema, but structured data is key. This can change the way your content appears on the search engines results page. How to earn Featured Rich […]
The focus on getting traffic to a website is a major one. Whether you do this through organic methods like SEO or pay per click (Like Google Adwords or Facebook Ads), the goal is the same. The ultimate outcome is to make a sale, and often that means gaining the lead first. Once your pages […]
Using a heatmap can guide you on how to create the best webpages for your visitor. In this lesson, we will feature the heatmap tool Hotjar. Tutorial Video The success of your website today is based on the user experience. This success depends on visitors being able to easily find the information, service or product […]
How different is SEO in 2018? What does SEO-optimized content look like in 2018? It’s more about the information than it is about keyword stuffing, that’s for sure. It’s about covering a topic in depth and being the authority. It’s about answering questions completely and providing additional resources (even if it’s not you) where needed. […]
Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want a product and valuable information. Other than IDX listings, you must be an expert in the real estate industry. Targeting your IDEAL AUDIENCE Once you’ve found what […]
If you aren’t reaching your desired audience and giving them what they are looking for, you have already lost them. Avoid a Marketing Blind Spot With an Optimal User Experience **This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links. While search engine optimization may […]
In this video, Lori Ballen walks through how to blog on WordPress. You can watch each step, pause, and learn the methods on how to blog. The blog is SEO (Search Engine Optimized) and includes the use of YOAST and SCHEMA. See how to add a table of contents, dividers, reviews, and how to create […]