Category: Real Estate Marketing

Canva is an incredible graphic design software that is free to get started. Real estate agents love canva for the ability to create lead magnets like ebooks, instagram stories, real estate listing flyers, real estate business cards and so much more. Here's how to get started.
Lori Ballen

Canva For Real Estate Agents

Canva is an incredible graphic design software that is free to get started. Real estate agents love canva for the ability to create lead magnets like ebooks, instagram stories, real estate listing flyers, real estate business cards and so much more. Here’s how to get started.

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Writing your real estate agent bio is, perhaps, one of the most challenging writing projects you'll undertake. Your goal in creating a compelling bio is to attract the right clients and to lead them to the conclusion that you are the best real estate agent to suit their needs.
Lori Ballen

How to Write a Real Estate Agent Bio

Writing your real estate agent bio is, perhaps, one of the most challenging writing projects you’ll undertake. Your goal in creating a compelling bio is to attract the right clients and to lead them to the conclusion that you are the best real estate agent to suit their needs.

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Real estate images are a critical element of an agent’s online offerings. Images in a real estate website or blog don’t only need to pertain to properties an agent represents. They can also be used in community pages, articles for buyers and sellers, and hyperlocal blogs. Images can and should be used in any content designed to gain rank in the search engines.
Lori Ballen

Real Estate Images

Real estate images are a critical element of an agent’s online offerings. Images in a real estate website or blog don’t only need to pertain to properties an agent represents. They can also be used in community pages, articles for buyers and sellers, and hyperlocal blogs. Images can and should be used in any content designed to gain rank in the search engines.

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Lori Ballen

Hyperlocal Real Estate Marketing

What exactly does Hyperlocal mean? Hyperlocal is basically a specialized focus on a small local area with the message and product and content target marketed on that audience. Hyperlocal marketing can include traditional geographic farming or more digital methods like we are seeing now on social websites like Nextdoor.

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Lori Ballen

How To Promote a Real Estate Listing On Pinterest

An untapped channel for real estate marketing is Pinterest. Ads are cheap and the potential for REACH and exposure is massive. People can find your pins in multiple ways and by promoting them, running Pinterest ads from a Pinterest for Business account can be very beneficial for traffic and generating real estate leads.

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