How to Choose a Niche Market for your Blog

A Niche Market is a small or narrow area of marketing. Niches are not large groups, but rather they are smaller ones. The main market category might have submarkets within it, which are niches. For example, the broader market

How to Make a Booking Website

You can make booking website yourself in just a few easy steps. All you need is a website and a few tools to get up and running. Follow this step by step guide to create a booking website.

Niche Website Ideas

If you are still contemplating the topic for your niche website, this guide can help. While I suggest you choose something you are passionate about, or willing to hire writers for, there are many ideas for you to consider.

10 Easy A/B Testing Ideas for a Better Website Design

Running A/B testing on a website is an essential step in the web development process. A/B testing, or split testing, is a research method used to determine which web design features perform better. 

Starting with these ten easy A/B testing ideas for a better website design will help you optimize for conversions.

It’s like a science experiment to test two different variables. A/B testing takes the guesswork out of predicting what web design users will prefer. A/B test data proves which web page designs attract the most engagement. 

A/B tests are one of the best ways to optimize a website for conversions and sales.   

How does A/B testing work? 

Split testing requires setting up two forms of the same web page: design A and design B. Each design should be exactly the same except for one variable you’re testing. 

Use A/B testing software, such as Google Analytics, to randomly split your web traffic. Fifty percent of your website’s users see the original design. The other half sees an alternative design. 

Metrics for both of the website designs are compared. 

Which variables are worth your time to test, though? 

Here are 10 easy A/B testing ideas for a better website design that converts.

Testing the Call-to-Action Color

Calls-to-action are the web design features that urge visitors to click and engage. 

Call-to-action buttons need to be big and bold enough to attract user attention. Otherwise, website conversion rates will be lagging. 

Run an A/B test to see which call-to-action color works best. Create two web designs with the same CTA font, size, and position. Simply make the CTA buttons two different colors. Generally, the best CTA colors to try are red, green, blue, and orange. 

Pick two for your A/B test to identify which colors pique your traffic’s interest.

Body Text Font Test

You’re writing quality web content that informs and persuades your online visitors. 

Of course, you want people actually to read your insightful words. 

Specific fonts aren’t very legible, though. Picking a typeface that everyone, including people with visual impairments, can read is vital. 

Start an A/B test to decipher which body text font works best for your site. Select two fonts with different letter shapes and character widths. 

For instance, you could compare Times New Roman to Verdana. Another A/B test could be between 12 and 14 point font size.

Headline Phrasing Comparison

Writing awesome headlines that entice internet users to stop and read is your goal. Every page, especially the landing page, needs a killer headline to draw visitors’ eyes. 

How headlines are phrased can make or break the content readability. Don’t merely mash together a bunch of incoherent keywords for search engine optimization (SEO). 

Conduct an A/B test to find which headline words lead to the highest click-through rate. Make a minor change by adding or eliminating one word. For example, add a word like “affordable” or “exclusive.”

Compare Website Images

Humans are visual creatures who usually respond more to pictures than straight text. Images can dramatically boost your website’s conversion rate. 

Which images are the most appealing? That’s a question for an A/B test to answer. Experiment to find which visual elements convert more. 

Run a split test with two different images. Perhaps test whether the image subject being a man or woman matters. 

Maybe test a product photo against a person-centered demo photo. You could also keep the image subject the same with varying background colors.

Split Test Navigation Bar Placement

Navigation bars are the online compasses that guide visitors around your website. People need to know how to navigate from the landing page to your other pages. Navigation bars come in all shapes and sizes, though. 

Some are simple one-level bars, while others are multi-level, drop-down bars. Where should this navigation bar go? 

Launch an A/B test to find which navigation bar placement site boosts user engagement. 

You may test a horizontal top versus a horizontal bottom bar. You could test right versus left vertical navigation bars too.

Test Your Free Trial Offers

Does your e-commerce website offer new customers a free trial? Free trials are good marketing tactics to capitalize on your leads. Free trials let people try out your product or service without risk. 

Internet users typically love getting a sample without forking over their credit card. Finding out which free trial offer gets your website the most conversions is the trick. That’s where A/B testing comes in. 

Create an A/B test to see which free trial timeline people like best. Your two variables might be a seven-day or 14-day free trial.

Site Security Symbols Differences

Internet users are rightly worried about their personal information getting stolen online. Most visitors check for signs that a website can be trusted. 

If you’re smart, you already have an encrypted website and top-notch security to safeguard people’s digital data. Thus, test how site security symbols should be displayed. 

Results will show which web design builds the most brand confidence. Your A/B test may examine the right place to put your security credentials. A/B testing could also determine which size of the security symbol works best.

Subscription Signup Form Varieties

Are you asking online visitors to subscribe to your blog, emails, or newsletter? How you build the subscription signup form will affect your conversion rate. 

A/B testing is an effective tool to measure subscriber metrics. Start by generating embedded signup form code. Next, play around with customizing the signup form settings. 

One great A/B test would be seeing how many signup form fields work best. Test the types of fields, such as name, email address, and phone number. 

Dropping the form fields from ten to five could be seen as less cumbersome.

Test Your Web Content-Length

It’s a common assumption that internet users prefer brief blurbs of content. The short-form copy is often seen as superior because people’s attention spans are short. You might imagine that a 400-word article does better than a 1,400-word article. 

However, some websites benefit more from publishing long-form copy. Longer content could make users view your website as more knowledgeable and authoritative. The best content lengths vary by website and niche. Curious which is right for your site? 

Use A/B testing to try out short-form and long-term content.

Measure Social Proof Type

Let’s face it: many businesses use lies and gimmicks to earn a quick buck. That’s why online consumers are more likely to trust other real people. 

Putting social proof on your website can reassure users enough to sign up or purchase. Social proof takes many forms, including customer testimonials, product ratings, and influencer endorsements. 

Which kind of social proof is best? It sounds like you need another A/B test. Utilize A/B testing to determine the right layout, placement, and size of social proof elements. 

Try adding real pictures of client’s faces next to reviews too.

Overall, there isn’t one surefire strategy to make your website design succeed. Web development is all about testing your designs and making tweaks based on site performance metrics. 

A/B testing is a practical way to observe how big or small design changes fare for your unique website. A/B tests work for comparing virtually any two variations of one variable. 

Other popular A/B testing subjects include live chat widgets, demo videos, checkout processes, and pricing plans. 

Starting with these ten easy A/B testing ideas for a better website design will help you optimize for conversions.

Blog Post Ideas for 2021 [by niche]

Screen Shot of Facebook Reviews Page for Ballen Brands

As a full-time blogger with multiple niche websites, I understand that it can be difficult to find blog post ideas that people love. This list of blog ideas for 2021 can get you on your way to creating great content for your blog. 

As a full-time blogger with multiple niche websites, I understand that it can be difficult to find blog post ideas. This list of blog ideas for 2021 can get you on your way to creating great content for your blog.

Blog post Types


A listicle is a list of items explained in the form of a blog post. These are very popular for 2021. You’ll see listicles created as part of the famous “Best X for Y blogs.” These can be a numbered list or general bullet point list.

This blog post is an example of a listicle as well as a pillar post. 

Here are 3 examples of listicles.

Keyword research can be used to find more topics. You can use Google auto-suggest and type Best * for * to see a long list of recently searched keywords and phrases.

Keyword research can be used to find more topics. You can use Google auto suggest and type Best * for * to see a long list of recently searched keywords and phrases.

Pillar Post

A Pillar post is a long-form, in-depth informational article. Also referred to as a skyscraper post, a Pillar post generally has 2000 – 3000 words and many separate paragraphs with headings that serve as subtopics for the main topic. 

Pillar Post Examples:

  1. How to make money with Youtube Superchat
  2. Ghostwriter for hire
  3. Affiliate marketing for beginners
  4. The best way to start a blog

Question and Answer Post

A blog post that asks a question in the title and answers that question in the text’s body is a favorite among bloggers who focus on ranking on Google with SEO. 

Because questions are frequently typed into Google, having a blog that answers the question can generate search engine traffic. 

You can also create a FAQ on any blog. If you are using the YOAST SEO Plugin, the FAQ content block with schema markup is a great choice. 

Question Post Examples

  1. What is Knack?
  2. What is Keap?

Product Review Posts

Search engines today are often used for researching a product, book, movie, or other item or service before making a decision. 

Therefore, many bloggers create a series of review style blog posts to satisfy the searchers intent. Often, they do the product review and include their affiliate link to earn a commission.

Examples of Product Review style Posts

  1. Is Yoast Premium Worth It?
  2. Writer access Review

How-To Tutorial Posts

If there is anything that you can teach in a step by step process, then you can create a tutorial-style blog post.

A tutorial-style blog post can contain video, images, graphics, audio, written step by step, or a combination of any of the aforementioned formats.

Samples of Tutorial Posts:

  1. How to set up the Essence Pro theme on WordPress.
  2. SEO content writing tutorial
  3. How to write a blog post on WordPress
  4. How to remove the background of a photo
  5. How to make money on Instagram

This vs. that Posts

One of my personal favorites, this vs. that posts are very popular for 2021. If someone types a search into Google wanting to compare 2 products, most often a ‘this vs. that’ blog is offered on the search engine results page (SERP).

You can compare products, services, activities, places, or just about anything else you can think of. These types of blogs can be very lucrative when publishing display ads or including affiliate links.

Youtube videos are also created in this category and do well.

Examples of This vs. That posts:

  1. Ezoic vs. Monumentric
  2. Thinkific vs. Teachable
  3. Bluehost vs. Wix

A Day in the Life Of

People love to take a virtual peek inside the life of someone they want to model. In many niches, documenting what a day looks like for that niche can be both insightful and entertaining to the viewer.

This can be done in an autobiography format, an interview style blog or video format, or a blog post series that strings together many individual posts featuring different professions or people.

For Example:

  • A day in the life of a Japanese Delivery Driver. [see video]
  • A day in the life of a Harvard student [see video]
  • A day in the life of a chef [read blog]

Case Studies

Case studies are blog posts that share the results of some sort of experiment, project, or test. Some examples of case studies would be:

  • A documentation series based around starting a niche website
  • Following the journey of a particular type of investment
  • A blog post explaining how you increased your website by 20%.
  • A series of blog posts documenting training a new hire using a particular type of software
  • A blog post explaining how you tried fasting for 7 days and what the results were.

Personal Blog Posts

Personal blog posts can bring life to an otherwise unbranded website. Adding in a personal post from time to time can create a boost to the brand. Personal blog post are a great opportunity to inspire the reader.

Here are some examples of personal posts.

  • Announcements [Getting married, having a baby, Moving]
  • I’m sorry posts
  • I failed at [x] and here’s what I learned
  • My personal journey with [challenge]

Blog Post Ideas by Niche

Every niche offers the opportunity to compare products, create listicles, build tutorials, and more. Many bloggers, however, don’t know what to write about.

I took the time to compare some of the most popular niches and create a list of blog topic ideas for you. If you need help writing your blog content, I have a list of ghostwriters here.

Small Pet Blog Post Ideas

In this niche, the Will, How, Why, Can questions are very popular. Starting out with a Q & A blog in the small pet niche can generate traffic from Google if your blog posts rank. Your target audience is the small pet owner and it’s important to solve that audience’s challenges with small pet ownership.

Blog TopicType of Blog Post
Will an (animal) eat (Food)?Q & A
How big does an (animal) grow?Q & A
Why do (animals) fight?Q & A
Can (animal) see in the dark?Q & A
How long do (animals) live for?Q & A
(Animal) BreedsListicle
Best (product) for (animal)Listicle
How long does an (animal) live?Q & A
[number] facts about (animal)Listicle
The ultimate guide to raising (animal)Pillar Post
The most expensive (animal) on the planetListicle
How to build a cage for an (animal)How-To Tutorial
Is (product) for your (animal) worth it?Product Review
Can an (animal) live outside?Q & A
How fast can an (animal) run?Q & A
Is a pet (animal) safe for kids?Q & A
Steps to train your [animal]How-To Tutorial
[number] reasons your [animal] does [activity]Listicle
[number] problems with raising a [animal]Listicle

Travel Blog Post Ideas

In the travel blog space, covering the best restaurants, attractions, hotels, and travel options will be ideal. Each location you travel to will offer the opportunity for listicles in these categories, product reviews and this vs. that style posts.

Click here to read more on how to become a travel blogger.

Blog Post IdeasBlog Post Type
Best restaurant in [location]Listicle
Top places to visit when in [location]Listicle
How to get to (location) on a budgetHow-To Tutorial
[Number] best day trips from [location]Listicle
Bucket List IdeasPillar Post Listicle
Travel Hacking StrategiesPillar Post
[number] cheap places to visit on a budgetListicle
The Comprehensive travel guide for [location]Pillar Post
[Location] airport and transportation tipsPillar Post
What is the best way to get to [location]Q & A
What language do they speak in [location]Q & A
What size luggage is a carry-on?Q & a
[number] things to see before you turn [age]Listicle
[number] [types of places] to experienceListicle
Everything you need to know about [place or activity]Listicle
[number] most beautiful [place/item/activity ] in [location]Listicle
How to pack for a trip to [location]How-To
[Cruiseline] vs. [Cruiseline]This or That
Can I travel to [location] without a passport?Q & A
Is (a product like luggage) worth the investment?Product Review
Is it worth upgrading to 1st class on [airline]?Product review

Food Blog Post Ideas

Becoming a food blogger can be very rewarding. It’s a competitive niche, however, that will require a strategically planned content calendar. You can use the following blog post ideas to create listicles, product reviews, recipes, and more.

Blog Post IdeasBlog Post Type
RecipeHow – To Tutorial
How to use your [appliance]How – To Tutorial
How long do I cook [food] for?Q & A
Instant Pot vs. Air FryerThis vs. That
What is the best (appliance) to make (food)Listicle
Is the (appliance) worth it?Product Review
Best way to make [food]How-to Tutorial
[number] easy [appliance] recipesListicle
[number] intredient [appliance] recipesListicle
[number] ways to make [food][description]Listicle
How to make [restaurant dish] at homeHow – To Tutorial
How to make [popular dish] Low Carb How – To Tutorial
How to make [popular dish] Sugar-FreeHow – To Tutorial
The best cookbooks for [year]Listicle
Is it ok to eat [food] on the [x] Diet?Q & A
The complete guide to making [food, meal]Pillar Post
A complete shopping list for [diet, recipe, meal]Listicle
The fastest way to make [food]How-To Tutorial
3 delicious ways to make [food]How-To Tutorial
Is [food] OK to eat when someone has [condition]Q & A

Lifestyle Blog Post Ideas

Lifestyle blogs can contain information on beauty, marriage, parenthood, fashion, travel, crafts, finances, and whatever else you like. Learn more about starting a lifestyle blog here.

Blog TopicBlog Type
How to Make [Recipe, Craft, Costume]How – To Tutorial
How – To do [X] with your HairHow – To Tutorial
How to Know When You are ready for [baby, marriage]Pillar Post
The best [X] for [Y]Listicle
Fun Things to do with [X] on a budgetListicle
How to [x] your own [X]How – To Tutorial
Holiday gift guideListicle
Book or Movie ReviewReview Post
Questions to ask for self-discoveryListicle
Questions to ask a date (or spouse)Listicle
Why I decided to [X] and what happened afterCase Study
Most embarrassing momentsPersonal
How to know if you are [phase in life]How – to
Where to buy the best [X]Listicle
How to throw a [x] (baby shower, 1st birthday)How – to
Tips for living in a [small house, apartment, dorm]Pillar Post
True confessions of a [X]Personal / Interview
Working from Home [home-schooling]Pillar Post
Fun [activity] to do with [friend, spouse, date, kids]Listicle