Most real estate agents aren’t born graphic designers. Yet, real estate agents, today are expected to be marketers in order to generate their own real estate leads. I chose Canva for my real estate business to help with this process. Here are some real estate marketing pieces that you can make with Canva.
Real Estate Business Cards
Canva has made designing your own business card easier than ever before. You can choose from one of the many real estate business card templates and customize it with your contact information, company logo, and more. It’s never been this easy to make professional-looking cards for yourself or your clients!
After you have designed your business card from one of the many templates provided by Canva, you can order them to be printed directly from Canva. Choose your paper, the finish, and order confidently knowing you have a 100% satisfaction guarantee from Canva. As a bonus, you’ll find that economy shipping is free.
Yard signs are an important marketing piece for real estate agents. They come in a variety of shapes and sizes, they’re printed double-sided so you can advertise from the front or back, depending on where it’s placed. With Canva, you can create your yard sign designs yourself to send to a company that prints yard signs.
The Canva templates do not include your broker requirements, so be sure to add the logo, license number, and disclosures where required.
Real Estate Postcards
Canva makes it easy to design and print real estate postcards. You’ll find templates to create just listed cards, just sold postcards, open house invitations, and announcements. Design any kind of real estate postcard with Canva. After you’ve designed your cards, you can have them printed and mailed to you so you can prepare your mail out.
Real Estate Slideshow Video
If you have a real estate marketing tool like the one I use at ListingsToLeads, you may have seen these styles of videos created for you directly from your listing photos.
Canva allows you to upload photos and edit the overlays to create a custom slideshow-style video. This video can be uploaded to your favorite video hosting platform like Youtube, and on social media channels like Facebook and Instagram.
You can add music to your video directly from Canva’s media library or upload your own copyright-free music. Change the speed of the video easily, and ad in scenes wherever you like. The slideshow is completely customizable.
Real Estate Brochures
Use Canva to create tri-fold real estate brochures. You can print your brochures right from the Canva platform. Choose the finish, number of copies, if you’d like to include envelopes, and send to the printer. Your brochures will be mailed directly to you.
Real Estate Newsletters
Canva has a library of real estate newsletter templates that can be edited and printed directly from Canva. Choose whether you want to print them one or two-sided, standard or premium paper, and the number of copies.
Newsletters can be printed in a PDF that you could use as a lead magnet as well. Create a mini ebook with these templates if you like.
Real Estate Social Graphic
Canva offers specific real estate social graphic templates, but the general library works amazingly well for real estate as well. I will use any social graphic, not at all related to real estate, and customize it to suit real estate marketing needs.
Real Estate Flyers
Use one of the existing real estate flyer templates, choose ‘Print Flyers’, select your choice of paper, the quantity, and the finish, and Canva will print and mail you the flyers to use as you like.
Real Estate Listing Presentation
While you can use any of the presentation templates within the Canva library, there is a specific real estate listing presentation template that is already designed. Just edit the presentation to suit your design needs, content, and contact info, and download as a video, pdf, jpg, png, SVG, or gif.
You can take your iPad, or computer, and play the presentation at your listing appointment. You could also add a voiceover, and background music, save it as an MP4, and upload it to Youtube.
Real Estate Magazine or eBook
Canva offers many ebook and magazine covers. If you browse the selections, however, you’ll find templates that include a series of on-brand pages to create a full eBook or magazine. These can be used to create a listing book, buyer presentation, agent magazine, listing presentation, or lead magnet to offer on your website.
Imagine using a template like the Coffee ebook to create small ebooks that cover each phase in the transaction and include a page for activities, or notes.
You could give the client a binder when they hire you that has a guide with each phase including tabs that you can reference. Imagine creating a drip email or text campaign that sends an email or text referencing the page section they should review at that time.
In my opinion, the real estate agent that communicates best is the one that tends to have raving fans.
Real Estate Logo
You can hire someone to create your real estate logo, or you can create one yourself in Canva. Choose from one of the many templates, and customize with your own brand colors. Choose from any of the available elements, and edit the text. Save as a .png with a transparent background to remove the background for using as an overlay.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.