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Call to Action

A Call to Action, Also referred to as a CTA is some form of text, button, banner or graphic, that invites the user to take action (click or call) in exchange or something.

Click Here (to get____)
Call Now (to receive_____)
Find All (list of items)
Fill out this form (to receive____)

CTA’s are a vital component of inbound marketing and permission marketing. The goal is to measure the call to action, and the action as to measure the effectives of the call to action. With testing and measuring, marketers can change these CTA’s to improve their click-through rates as in A/B Testing.


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