Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.
Headquartered in Charleston, South Carolina, BoomTown, founded in 2006, has grown to include more than 250 employees dedicated to your online success. Today, the company has offices in Atlanta, Charleston, Fort Mill, San Diego, and San Francisco.
BoomTown strives to set itself apart from the competition by focusing more on creating solutions than developing products. The company is driven by values, not deliverables, focusing on creating unique experiences, enriching communication, maximizing resources, furthering education, staying humble, and spreading love and laughter.
In keeping with their core values, BoomTown is heavily invested in helping people find homes following natural disasters or working with the less fortunate in the community to improve living conditions, such as installing safety ramps for homeowners in wheelchairs.
The company is also on the planning committee of the Carolina Youth Development Center, which is America’s oldest orphanage.
The question you have to ask yourself when considering BoomTown for your real estate website with IDX is if you want to work with a large company or have a more personalized experience by working with a small business with only a handful of employees.
BoomTown’s Consumer Website Builder
Start your website’s journey by choosing a template from the BoomTown template library, featuring a variety of themes designed for usability and responsiveness, as well as visual appeal.
Rest assured that all of your listing data is up to date with a refresh rate of once every half-hour, meaning your website viewers have the most accurate information when they need it.
The website, designed for IDX, includes a powerful search tool with which your visitors can compare properties side-by-side, access information about neighborhoods, school ratings, price history, and even consists of a mortgage calculator and more. You can also guide those visitors toward becoming leads with tailored property updates.
When someone searches properties, they are greeted with large photos and will see the price at the top right column, next to a mortgage calculator. Below that, in easy-to-read boxes, are statistics about the property, such as the number of bedrooms, baths, square footage, price per square foot, acreage, the year it was built, the type of property – single-family, condo, townhome, etc., school ratings, maps, neighborhood features, and more.
Throughout your viewers’ search, BoomTown offers a suite of tools developed for the sole purpose of capturing information from your viewers, such as their name, email address, phone number, and the ability to request a showing or contact the agent.
Your viewers can also favorite homes, subscribe to email alerts, and manage their accounts.
Lead Generation with BoomTown’s IDX Real Estate Websites
With BoomTown’s IDX WordPress-powered website, you can capture leads with pertinent information while they’re browsing properties on your page. Find out their desired location, budget, timeframe, and if they’re also selling another home while buying.
BoomTown’s lead generation services include:
- Search Advertising
- Mobile Advertising
- Display Advertising
- Google Analytics IQ
- Digital Sales
There’s a full staff on hand to help automate your leads in an effective CRM.
With BoomTown’s predictive CRM, you’re able to filter leads by those that are hot and those that take more time to nurture. The system also has daily reminders and to-do lists to keep you on track and moving forward toward your success.
The software also has the capacity to create an action plan and email drip campaigns and automate the follow-up process. It can also take care of lead distribution for you if you’re working with a team. If you’re hiring new agents, they’ll be shown a step-by-step guide to follow on how to follow up with a new lead and also helps you track the progress of all of the agents on your team.
In the CRM, you can look at an individual lead and check their activity, such as which properties they’ve looked at and what types of searches they’re conducting.
Boomtown has a team of experts on your hand to walk through the entire process of real estate strategies with you, helping grow your business one lead at a time. They can help you manage your team, layout a business model, and establish teambuilding practices so that everyone succeeds. There’s also a 24-hour support team to help you troubleshoot emergencies.
BoomTown Real Estate websites are built to work with some of the most noteworthy programs and software for real estate agents, providing convenient integration with companies like:
- Broker Mint
- Dot Loop
- Constant Contact
- Mail Chimp, and more.
There’s an App for That
BoomTown knows how important it is for you to take your business with you on the go. Manage everything you need from the palm of your hand on your smartphone or with your tablet.
What BoomTown is Missing
While there is mention of the ability to create a blog in the WordPress platform, BoomTown does not offer any content creation services like some of its competitors do. No matter how pretty your website is or how many properties you show, it’s the organic content that helps get your website to the top of the search engines. To add content to your BoomTown real estate website with IDX, you’ll have to outsource the writing to a freelancer, content agency, or digital marketing company.
The Cost of BoomTown
BoomTown offers four packages to choose from. The first is for the real estate agent who is just launching their business. The second is for the agent looking for a core management system, which includes pipeline management, tagging and segmenting, a reporting dashboard, and more. The third package is for the growing agent and consists of a sharing library and lead matching. The fourth package is for the advanced agent and includes networked sites. However, they don’t offer a pricing structure on their website. You have to contact them to learn more.