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Real Estate Writers

Real Estate Writers

Want to grow your real estate business and improve your status as an industry expert? Are you looking for innovative, low-cost ways to promote yourself as a leading real estate agent online? You need a great blog, possibly written by a great ghostwriter.

Why Blogs?

Creating and maintaining an interesting, current blog is one of the most effective and affordable ways to promote yourself as an experienced, knowledgeable real estate agent.

Want to grow your real estate business and improve your status as an industry expert? Are you looking for innovative, low-cost ways to promote yourself as a leading real estate agent online? You need a great blog, possibly written by a great ghostwriter.

A blog can boost the organic (free) ranking of your website[/su_tooltip] on search engines like Google and Bing helping to increase your website traffic among both clients and colleagues.

In the real estate business, sellers and buyers want to be convinced that you are the right real estate agent for their needs; a blog allows you to actively engage and build relationships with your website visitors.

Blogs encourage comments and conversations that can convert into listings and sales.

So, you know why real estate agents need to maintain active blogs, but chances are good you don’t have the time, desire, or skills needed to create blog posts that generate the kind of ‘buzz’ you want.

Thankfully, real estate agents have access to a virtual army of skilled, knowledgeable, and cost-effective blog writers online – ghostwriters. These bloggers-for-hire are available 24 hours a day, 7 days a week, making it easy to access high-quality articles for your blog – once you’ve found the right writer.

Ghost Writers 101

You need a great blog, sometimes supported by a great ghostwriter for hire.

Virtually anyone who has a computer and Internet access can claim to be a blogger – there are no specific job descriptions or criteria per se, and ghostwriting is a completely unregulated industry. Bloggers hail from all walks of life and all corners of the globe, resulting in massive variances in the quality and price for online content.

On the upside, this means that real estate agents who want to hire a ghostwriter have lots of choices; Realtors® can opt to hire a blogger directly, purchase pre-written articles or use a content brokerage site.

You can find content writers who will work for virtual peanuts or you can hire bloggers who are full-time professional writers whose skills and experience demand a premium rate.

In general, there are three basic options for real estate agents who are seeking to hire their own ghostwriters; direct orders, custom content brokerages, and article brokerages.

Direct Orders

History Writer

With direct orders, agents deal with the writer to negotiate payment, content and quality issues. Bloggers for hire often post ads on local Craigslist sites; they also may operate their own sole-proprietor businesses that they promote through blogs and paid Google ads.

Real estate agents can also find writers by posting a paid ad on writer sites like

Direct ordering can be a great way to find and retain high-quality writers, however, this method of hiring ghostwriters also involves the most significant risk and most prominent investment of time for real estate agents.

With direct ordering, both the buyer and the writer risk being scammed; if you choose to hire a blogger directly, do your research and ask for references.

Custom Content Brokerages

What Is Passive Voice? Passive voice is an indirect style of writing in which the subject of a sentence receives an action from the corresponding verb. Take the following active voice sentence, for instance: Team USA won the gold medal. When written in passive voice, the sentence becomes: The gold medal was won by Team USA. While there’s nothing grammatically wrong with it, the sentence looks and sounds awkward. In a passive voice sentence, the subject and object roles are reversed: The subject takes the role of the object by receiving the verb’s action, whereas the object takes the role of the subject by giving the verb’s action. Active Voice vs Passive Voice Active voice, conversely, is a more direct style of writing that focuses on the subject of a sentence. In an active voice sentence, the subject is placed at or near the beginning where it gives the verb’s action. The object trails the verb where it receives the verb’s action. The difference between passive and active voice lies in the arrangement of these elements and how they are used. With active voice, the subject appears first, followed by the verb and then the object. With passive voice, the object is moved to the beginning of the sentence and the subject is moved to the end of the sentence. Examples of passive voice include: • The legislation was passed by Congress. • The boxes were neatly stacked in the corner of James’ room. • Seventy units were sold by the company last week. • The insightful article was shared on the company’s Facebook Page. • Over 20 homes were damaged by the tornado. Examples of active voice include: • Congress passed the legislation. • James neatly stacked the boxes in the corner of his room. • The company sold 70 units last week. • The company shared an insightful article on its Facebook Page. • The tornado damaged over 20 homes. Inflates Word Count Sentences written in passive voice contain more words than those written in active voice. A typical passive voice sentence may contain just one to three more words than its active voice version. For an article or blog post with 50 sentences, however, that translates into 50 to 150 unnecessary words. Therefore, using passive voice will inflate the word count of your website’s content. A high word count is typically good when creating website content. The more words used in a web page’s content, the more keywords for which the page can rank. The problem with passive voice is that it adds unnecessary words. Converting a sentence from active to passive voice typically creates one or more prepositions. Unfortunately, these prepositions don’t offer any value. In most cases, active voice sentences have the same meaning as their passive voice counterparts but without the added prepositions. For concise website content that’s not inflated with unnecessary words, you should use active voice. Promotes Poor Readability Passive voice also promotes poor readability. It shifts the sentence’s focus from the subject to the object, resulting in a less direct and more ambiguous meaning. The subject follows both the object and verb, so it takes visitors longer to identify who or what a passive voice sentence is about. Most visitors can still comprehend the meaning of passive voice sentences; it just takes them a little longer because the subject is second to the object. When a visitor comes across a passive voice sentence, he or she may pause briefly to process it. As a result, each passive voice sentence disrupts visitors’ reading activities. Some visitors may even abandon your website if it contains too much passive voice, because it’s difficult to read. Harms Search Rankings This indirect writing style can directly harm your website’s search rankings. While no search engine has announced the use of passive voice as a ranking signal, digital marketing experts believe this indirect writing style can, in fact, influence search rankings. Google and Bing scrutinize visitor engagement signals as part of their respective ranking methodology. They reward websites for strong visitor engagement and penalize websites for poor visitor engagement. Because of its negative impact on readability, passive voice drives down visitor engagement. Visitors will spend less time browsing and engaging with your website if it features passive voice content. Search engines may then respond by penalizing your website with lower rankings. Your blog may attract fewer inbound links if you use passive voice rather than active voice. Bloggers are cautious when choosing the websites to which they link. Most will only link to websites with detailed content that’s easy to read. If you use passive voice, webmasters may not even take the time to read your site’s content, let alone link to it. With fewer inbound links, your website’s rankings may suffer. How to Analyze Content for Passive Voice The #1 Writing Tool How do you know if your website’s content contains passive voice? Thankfully, you don’t have to read each sentence published on your website to determine whether it contains passive voice. There are several automated tools that can analyze your site’s content for passive voice on the fly. If you built your website with WordPress, you can use the Yoast SEO plugin to analyze it for passive voice. The popular plugin, which you can download for free at the WordPress plugin repository, features a readability score for posts and pages. Once installed, it will analyze the readability of your website’s posts and pages. To identify passive voice, click the "Readability" tab in the Yoast SEO box, followed by the small button to the right of "Passive voice." The plugin will then highlight all sentences in the post or page that contain passive voice. To identify passive voice, click the “Readability” tab in the Yoast seo box, followed by the small button to the right of “Passive voice.” The plugin will then highlight all sentences in the post or page that contain passive voice. Several websites offer a free passive voice checker tool, some of which include and To use them, you must copy and paste your website’s text content into the detector box. Grammarly is another tool you can use to analyze to check for passive voice on your website. Available for Chrome, Firefox, Microsoft Edge, and Safari, as well as Microsoft Word and Excel, it will highlight sentences written in passive voice. This feature is only available in the premium version, so you’ll need to make a small monetary investment to analyze your website’s content for passive voice with Grammarly. Don’t let passive voice dilute the quality of your website’s content. Use active voice to create content that’s more concise, easier to read and better for seo. You don’t have to eliminate passive voice altogether, but you should make a conscious effort to write sentences in active voice. Top 10 Tips for Achieving Blog Rankings and Success through Blog SEO These strategies known as search engine optimization or SEO can help your blog rank on Google’s Search Engines for a particular keyword or topic searches (queries) on Google, Yahoo, Bing, and other search engines. This is ‘Blog SEO’ for beginners. My Website Went Down: What Do I Do? There are many reasons why a website would suddenly stop working. It’s important to know what to do in order to get your site back up and running. 12 Writing Ideas When You Don’t Feel Like Writing These 12 ideas will get you inspired and motivated to write when you don’t feel like writing. The Top 100 Medium Blogs: Earning Traffic From Google [Case Study] This article lists the 100 top traffic earners and key takeaways for bloggers that want to create valuable content and rank on Google. The Best Fashion Affiliate Programs You can make money promoting clothing and accessories. Earn commissions when you send a customer to a brand partner through a qualified affiliate link.

Also known as ‘content mills’ these online brokerages let real estate agents order content from either a pool of writers or specific bloggers. Depending on the website, you may be able to select the quality of the content, specify details about your blog and choose from a variety of pricing plans.

Payment is processed through the brokerage and clients usually have the option to ask for revisions or even reject content that is unsatisfactory.

This brokerage ranks writers based on client feedback and payments are made thru PayPal.

Other content brokerages allow non-native English writers from any country to register, such as Amazon’s MTurk and bid-based sites like

This can mean lower initial costs for you content, however, be aware that the quality of content from offshore content mills is often poor.

Article Brokerages

You can also purchase pre-written articles online from brokerages like, where writers place ready-made blog posts for sale. This can be a great way to content in a pinch, however, article brokerages rarely permit revision requests or customization of the content.

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Blog Pricing


Ghostwriting pricing varies widely; factors like writer experience, location and market demand all impact the cost of buying a blog.

For a native English writer who can craft clear, on-topic content, expect to pay anywhere from $10 to $100 for a 500-word piece. You’ll find more in the directory below of content writers for hire.

Factors like quality, the amount of research needed and search engine optimization of the content all impact the price of a blog post.

Cost Vs. Quality

Generally speaking, when it comes to hiring a ghostwriter, you get what you pay for. There are numerous dirt-cheap content options available, however, these blogs are usually written by non-English writers or are the product of automated writing programs that churn out computer-generated blog posts.

Look for native English writers who understand the culture of your target audience; remember, you want your blog to be a reflection of you and your business, so quality, tone, and style all matter.

Original Content

No matter where you source your blog content, always run it through an online content checker like Copyscape to protect yourself against copyright violations. Search engines like Google severely penalize websites that contain duplicate or copied content by reducing their ranking, or in some cases, blocking the offending website from appearing in their search results entirely.

Real estate agents need to include a current, active blog as part of their marketing strategy. With the right ghostwriter, you can enjoy increased website traffic, name recognition and client referrals for less than the cost of a classified ad in your local newspaper.

Where to find Blog Writers

Ballen Brands:

Founded by Lori Ballen, a Las Vegas real estate agent and entrepreneur, Ballen Brands began as a marketing agency for real estate agents and has branched out into other industries including affiliate marketers. Get your recurring content, seasonal content, or ongoing blogs here.

Constant Content:  

Constant Content is one of the most established and well-known content sites and offers both custom content and ready-made articles.

  • Custom content: To purchase custom content, set up an account and place an order explaining the content needed. The client is responsible for creating the title and writing a clear and detailed request for the writers. You will need to decide the tone appropriate for your blog, the word count, and what license type works best for you. Finally, you choose the price range you want to pay. The order is then released to all available writers until someone claims it and completes the work. Internal linking and image suggestions are included.
  • Ready-made articles: Constant Content also offers hundreds of finished articles in a wide range of industries, including real estate. Browse the completed articles by subject matter and purchase whatever suits your needs. Prices will vary depending on article length and author.

Writer Access

Writer Access offers custom content through managed services. There are four levels of managed services to choose from:

  • Coach Class: Requires no pre-payment and tasks you with choosing your writers, placing orders, approving orders, managing the process, and publishing your content.
  • Business Class: Requires a $2,500 pre-payment and includes 5 hours of support to set up your orders, select authors, and train writers for the project.
  • First Class: Requires $5,000 pre-payment, including 10 hours of dedicated support.
  • Private Charger: Requires $10,000 pre-payment and includes 15 hours of dedicated support.

Everything above Coach Class offers a dedicated account manager, writer management, monthly packages, and recurring order setup.

Prices for content are set up on a star rating system based on writer quality. The lowest is 3-star quality and costs 4 cents per word for general content that requires minimal research, 4-star quality is 6 cents per word, 5-star quality is 8 cents a word that offers writers with industry expertise, and 6-star quality ranges from 10 cents to $2 per word depending on what the project requires.

Editors are also available for a fee and are priced based on their own star rating. Editors with 3-stars charge 2 cents a word, 4-stars charge 5 cents a word, 5-stars charge 10 cents a word, and 6-stars charge 20 cents a word.


Clients can order custom content through iWriter and will pay based on word county and quality level chosen. Blog post quality is rated on a 4-level system. Choosing standard offers prices ranging from $1.25 for 150 words up to $28 for 4000 words. Premium quality is $2.75 for 150 words up to $60 for 4000 words. Elite quality is $4.25 for 150 words up to $80 for 4000 words. Elite Plus quality is $11.50 for 150 words up to $260 for 4000 words.

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The agency doesn’t require payment until content is approved by the client.

Mad Content

Mad Content offers custom blog posts from native-English speaking writers and charges $4 per 100 words. Fill out a simple order form that includes your business information, number of words needed, content purpose, number of articles needed, and project details. After your order is placed, it will be assigned to the most qualified available writer for your needs. Most orders are completed within 5-7 days, many are completed sooner. The agency offers both US and UK writers. The default is writing for an American audience but clients can request UK English if preferred. All content is subjected to the agency’s in-house quality check standards and one re-write is allowed per article.

Low Price Articles:

Low Price Articles focuses entirely on creating custom content for clients and charges 2 cents per word. All writers are native-English speakers and must pass an assessment test before writing for the agency. All content is guaranteed to pass a Copyscape Premium test, ensuring original work and there are no membership fees associated with content orders. The agency offers no refunds but will edit content to meet your expectations and can do one complete rewrite if necessary.

To place an order, fill out the order form and select the word count needed. Then include details about what you need, including article tone, voice tone, up to four keywords, sample pages, and any reference links that will provide necessary information. You can pay $4 per article for a 24 hour rush delivery.


Writology offers both custom content and pre-written content to clients. Custom content can be created by in-office agency writers or freelance writers. To use agency writers, fill out the order form with all the details needed to complete your project. A writer is selected based on your needs and relevant expertise and work will begin once payment is received. An editor is assigned to ensure your order meets project specifications and quality expectations. If you are unsatisfied with the work provided, you may request revisions, ask for another writer, or request a refund.

Freelance writers can be hired by posting a public project who will make bids for your content or by placing a private order to a writer of your choosing. When placing an open order, you set your budget and your deadline, then select the writer you want from the incoming bids you receive. Once you make payment, the writer will begin work on your project. If you choose to make a private order, simply navigate to the page of the author you’ve chosen, make an offer, and wait for the writer to accept. The writer will begin work once payment is made. If you are unsatisfied with the quality of your content from either an open order or a private order, you can request revisions, choose a different writer, reassign the project to agency writers, or request a refund. Editing services are also available through open or private orders.

Pre-written articles are a good option if you need content but don’t have a specific subject in mind. You can search available articles by product type, subject, price, and word count. Articles are priced by their authors and often include a usage price and a buyout option. Choosing the buyout option gives you exclusive rights to the article while usage allows others to pay to use the article as well. At the time of writing this list there were no real estate articles available for purchase so custom content might be a better option.

Express Writers

Express Writers offers full-service custom blog content creation. Even if you don’t have a final topic in mind, ideas and keywords can be turned into complete posts. All blog prices include SEO optimization, link citations, proper formatting, Copyscape check, editing, and proofreading. For individual blog post orders, prices range from $12 for under 100 words to $280 for up to 3000 words. There is a $10 charge to add a meta description, header, and title.

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For regular content, Express Writers offers blog package levels. All levels include direct posting to your blog, stock images, citations, and meta optimization. For an additional fee, you can upgrade to an expert writer or include content planning and SEO options.

  • Level 1: $220 per month and includes 4 blog posts of 500 words at a rate of one a week. Expert writer upgrade is $175, and content planning is $95.
  • Level 2: $500 per month and includes 8 blog posts of 750 words at a rate of two a week. Expert writer upgrade is $540, and content planning is $190.
  • Level 3: $960 per month and includes 12 blog posts of 1000 words at a rate of three a week. Expert writer upgrade is $600, and content planning is $285.
  • Level 4: $1280 per month and includes 16 blog posts of 1000 words at a rate of four a week. Expert writer upgrade is $800 and content planning is $389.

Work on a project doesn’t begin until payment is received. Once work is completed, clients have 14 days to request up to 2 revisions at no additional cost. Any further revisions or those beyond the 14 day window will incur additional fees. Delivery time for content varies depending on number of orders, word count, and amount of research required. Rush orders can be requested. All custom content includes ownership of the full copyright.


Freelancer is a direct-hire service that offers access to hundreds of freelancers from a range of qualifications and talents. To obtain a custom blog post, you can post your project and allow freelancers to submit bids. Then simply choose the freelancer that seems to be the best fit for your needs. You can also browse freelancer profiles and contact them directly. Once you find the writer of your choice, negotiate the terms and send them a direct order. Freelancer offers a milestone payment system that gives you the option of paying upon completion or paying set amounts for meeting goals that are established between you and the writer.


Upwork is a direct-hire service similar to Freelancer. Post a job that includes the details of what you need and Upwork’s system will match you with a shortlist of candidates that fit your needs. You can select a freelancer from the list or you can browse profiles on your own to find what you need. Upwork will hand-select an appropriate freelancer with an upgrade to Upwork Pro. Once you have chosen your ideal candidates, invite them to submit bids and choose the candidate that is the best match for your project. Freelancers can be paid by the hour or a fixed price for the project.

Fiverr is another service that matches individuals with freelancers. Prices can start as low as $5 but are set by the individual writers. Authors also set their turnaround times and revision allowances. Browse the extensive database of freelancers by product needed, delivery time, price range, language, and seller level. Once you find the freelancer you want, order your content directly. All freelancers are rated based on experience and work quality, and you can find customer reviews on their profile pages.

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