There’s always a lot of debate over whether commenting on blogs to generate backlinks is worth the effort involved. Most of these discussions focus on the potential to boost your backlink profile and never look beyond this to see the other potential benefits that these blog comments can bring. This is almost always a mistake.
It’s true that a single blog comment isn’t likely to boost your rankings in any of the major search engines. Having said that, there is an argument for strength in numbers here – hundreds or even thousands of comments can easily add up over time.
If nothing else, blog comments are an excellent way to diversify your backlink profile to help make your backlinks look more natural, which is exactly what Google and the other big search engines are increasingly looking for.
However, blog commenting can bring far greater rewards than just a few relatively insignificant backlinks, and this is where your efforts can really start to pay off. One of the most obvious benefits is increased traffic to your own site from people reading your comments and wanting to hear more from you. This can only be a good thing, and this alone is likely to be more beneficial than that single extra backlink.
There is another advantage that has by far the most potential, but it requires a bit more thought and dedication than simply firing off endless comments on every vaguely relevant blog you can find. Instead you need to single out just a few carefully selected blogs that closely match your particular niche, and then start to comment on these blogs regularly and thoughtfully.
Over time your chosen bloggers will start to recognize your name, and so will many of their regular readers. Not only is this likely to generate additional traffic to your own site, but the relationships built within your own niche in this way will often prove lucrative in the long run.
As your reputation and authority within your niche grows, opportunities will inevitably start to arise that would never have materialized without all those intelligent blog comments. Mutually beneficial link exchanges are not unlikely, and your new contacts may well spread the word about your own site through social media once they’ve got to know you. If you can manage to get others in your niche to boost your profile on Twitter, Facebook and so on then you really can’t go wrong – the power of social media should never be underestimated.
After a while you could try suggesting that you write a few guest posts on some of the blogs you’ve been religiously commenting on. This will not only enable you to reach out to far more people who are already actively interested in your niche, but it will also provide a much more powerful backlink than any of the comments that helped you reach this privileged position in the first place!
The key to being successful in this game is to make absolutely sure that it doesn’t look like your comments have any kind of ulterior motive. Ensure your comments are relevant and that you’re actually adding something to the discussion. If everything you say is clearly self-serving, you may well find your comments relegated to the spam folder and your time and energy will have been wasted.
Reaping the potential rewards outlined above requires you to be in it for the long haul, and so it’s advisable to sometimes comment without including a link at all. This will help you to seem legitimate and less like yet another blogger trying to muscle their way in. In fact you shouldn’t even rule out investing a little time commenting on blogs that only allow nofollow links, as the biggest benefits here come not from the backlinks themselves but from the trust and relationships you can build with others already established in your niche.
Finding a few popular blogs and regularly commenting in a thoughtful, genuine way isn’t difficult. It shouldn’t take up too much of your time and it won’t cost you anything at all, yet if you play your cards right then the rewards can be enormous.
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