If you’re an author, chances are you want your work to be found online. And one of the best ways to do that is to use keywords that will help your work appear in search engine results. But which keywords should you use? Here are some of the best SEO keywords for authors!
How Search Works
Before we get into which keywords are best for authors, let’s briefly talk about how search engines work. When you type a query into a search engine like Google, the search engine uses algorithms to scour the internet for content that is relevant to your query.
One of the things that these algorithms look at is the presence of certain keywords in the content. So, if you’re an author and you want your work to be found in search results, it’s important to use keywords that will signal to the algorithms that your content is relevant.
Another important thing to keep in mind is that some keywords are more difficult to rank for than others. So, if you’re just starting out, it’s important to choose keywords that are not too competitive.
You can use a tool like SEMrush to research keyword difficulty. Simply enter a keyword into the tool and it will give you a score on a scale from 1-100, with 100 being the most difficult.
Finding the Long-tail Keywords
Another thing to keep in mind is that shorter keywords are often more competitive than longer keyword phrases, known as long-tail keywords. So, if you’re just starting out, it’s a good idea to focus on long-tail keywords.
For example, the keyword Author is going to be too competitive, broad, and “generalized”, while the keyword ‘contemporary authors’ is more targeted and less competitive.
And if we take that keyword even longer, we find ‘contemporary American authors’ is even less competitive.
This is an important distinction to make because you want to focus on keywords that are both relevant and have a lower level of competition.
Some examples of really good keywords and key phrases for authors are:
Finding the Best SEO Keywords for Authors
Think about your target audience for your book. What are the keywords and phrases that they might be using when they’re looking for books like yours?
If you’re targeting young adults, a good keyword phrase to target might be “young adult fiction.” If you’re targeting a specific genre, such as mystery or romance, you can use those keywords as well.
You can also target keywords based on the topic of your book. For example, if you’re writing a book about history, you might target keywords like “history books” or ” American Revolution.”
Once you’ve targeted some good keywords, it’s important to use them throughout your book. You can use them in the title, the subtitle, the cover, and in the body of your text.
You can also use them in your blog posts, articles, and social media posts. And, finally, you can use them in your website’s metadata and in the tags for your videos on YouTube.
By using these SEO keywords for authors, you’ll make it easier for potential readers to find your work online.
Using Your Keywords to Optimize Content
One of the best ways to use your keywords is to include them in your content. When you include your keywords in your content, you’re telling the search engines that your content is relevant to those keywords.
You can include your keywords in the following places:
Title: The title is one of the most important places to include your keywords. Make sure that your keyword is included in the title, and make sure that it’s the first word.
Subtitle: A subtitle is a sentence or two that comes after the title of a book. It tells more about what the book is about.
Headings and subheadings: Subheadings are used to create new thoughts on a page. They start a new paragraph.
Article Intro: The first sentence of your article is important because it’s what will show up in the search results. So, make sure to include your keyword in the first sentence.
Meta descriptions: Meta descriptions are the short descriptions that appear under your title in the search results. They’re important because they give potential readers a brief overview of what your content is about
Concluding paragraph: The last paragraph of your content is just as important as the first. Make sure to include a call to action and your keyword in the last paragraph.
Anchor text: Anchor text is the text that you hyperlink to other content. It’s important to use keywords in your anchor text so that the search engines know what your article is about.
Image file names and alt tags: When you upload an image, make sure to include keywords in the file name and in the alt tag. The alt tag is the text that appears when an image can’t be loaded.
By including your keywords in these places, you’ll make it easier for the search engines to find and rank your content.
If you’re an author, you know how important it is to get your work in front of as many readers as possible. And one of the best ways to do that is by optimizing your work for the search engines.
But, SEO can be a bit confusing, especially if you’re not familiar with the terminology. So, in this article, we’ll explain how to optimize your work for the search engines and we’ll give you some tips on how to improve your ranking.
First, you need to select the right keywords. You want to choose keywords that are relevant to your book and that have a low level of competition. You can use a tool like Google Adwords Keyword Planner to find keywords that are related to your topic.
Once you’ve selected your keywords, you need to include them throughout your book. You can use them in the title, the subtitle, the cover, and in the body of your text. You can also use them in your blog posts, articles, and social media posts.
Finally, you need to make sure that your website’s metadata is properly optimized. You can use your keywords in the title tags, the meta descriptions, and the tags for your videos on YouTube.
By using these SEO techniques for authors, you’ll make it easier for potential readers to find your work online.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.