When you’re in the first stages of your marketing strategy, one of the most difficult areas to master is your outreach approach. In today’s market, the best outreach tools help you overcome these challenges and get over your lack of positive feedback.
Believe it or not, it’s not easy sending e-mails to other bloggers or webmasters and asking questions regarding guest posts and other collaborative efforts. On paper, it sounds extremely simple. However, few disciplines are as tedious and frustrating as your outreach efforts.
What Makes Outreach So Difficult?
There are plenty of things you could point to that make outreach so difficult. However, the primary culprits are likely the general saturation of the industry, and a lack of creating value for the individuals you’re reaching out to.
Think of it like this – a website that gets 100,000 visitors per month, that ranks number one for most major keywords in a crowded niche – is likely on the minds of nearly every other creator in that industry.
How many creators or bloggers are underneath them looking to collaborate or take their spot – or at least share a portion of the market, which is incredibly slim compared to the number of people fighting for digital real estate?
Let’s keep things on the low end. What if they receive e-mails from 100 other brands per week asking for outreach or some other collaborative type of work?
The number is probably MUCH higher than that.
After a certain point, you just simply get tired of people begging you for guest posts. It’s not only the overall number but the overall number of those who reach out without pointing out the value that allowing a guest post submission would bring to the top dog.
Just because a blogger makes it to number one on Google doesn’t mean they’re keen to help everyone else out – they took the same path you’re taking. In addition, they must be selective with the content they post on their website, and the chances are high that they receive a lot of crap, to put it bluntly.
If they begin posting subpar material, guess what? Their rankings will drop. Google already recognizes them as an authority because they post large, 6,000-word articles that provide TONS of value. Most likely, they’re going to need something of the same caliber to even consider your offer.
Unless you’re reaching out to a website that exists to solely sell guest posts (which are becoming less valuable as time goes on and the Google algorithm gets smarter), you’ll need to perfect your outreach game. That, and most likely cough up some money regardless.
The best outreach tools help you go after the right market, find the top producers, word your outreach e-mail the right way, and keep track of all of this to optimize your chances of success.
In this article, you’ll learn about the best outreach tools on the market and how they can help you become a more successful content creator. But first, why is outreach so important?
The Best Outreach Tools On the Market
Selling is a numbers game. Sometimes the most well-known products succeed even when they are not the best. This is why it’s no surprise that outreach campaigns are becoming increasingly important to the marketing strategies of companies, bloggers, and influencers.
To get your product in front of the right people, you need to do some outreach.
You need a plan to reach out to people in order to increase the visibility of your blog posts to a dedicated and interested readership. Increasing your sales will also require an outreach campaign to help you gain more followers.
However, let’s be honest: outreach is a miserable process.
It’s laborious, time-consuming, and requires a lot of manual dexterity.
Luckily, you can save yourself a lot of mental and emotional stress by making use of the best outreach tools.
So what goes into an outreach process?
Outreach is a method of marketing in which you directly contact influential people in an effort to gain exposure for your brand through their network. In return for favors like links, shoutouts, or reviews, you proactively reach out to people who might be interested in your product or service.
Also, this may improve your blog post’s search engine rankings through what’s known as off-page SEO.
Outreach takes place in four clear steps:
- Locating suitable targets, such as related websites, bloggers, influencers in your niche, or potential business partners.
- Find the people who have the power to accept your offer and provide enough value.
- Email outreach requires careful planning and execution to ensure that your message catches the recipient’s eye, convinces them to work with you (or buy from you), and provides them with an attractive offer that benefits them.
Our ultimate objective is to connect with each new outreach contact and create long-term connections with them. Even if they turn down your offer today, it pays to keep the lines of communication open and create true relationships with these people; you never know when an opportunity could emerge in the future.
The Best Creator Outreach Tools
There are almost as many outreach tools as there are keyword research tools. Sometimes, they’re one and the same. One may be efficient in completing tasks that another may not be so good at.
The point is, the quality tools each have their place on the work chain.
These are the ones that we currently find to give you the best odds of being successful using email outreach and other methods. It’s important you find a tool that can create outreach campaigns, in addition to helping you manage outreach campaigns.
Best For Experienced bloggers or creators looking to scale their outreach campaigns after testing the most successful methods of email outreach.
Respona is an all-inclusive platform for blogger outreach that includes everything you need to create and run an email campaign.
Whether it’s for link development, digital public relations, outreach marketing, or even sales, it’s a tool that’s used by a ton of different bloggers and creators.
Respona’s user-friendly interface walks you through every step of creating and managing outreach programs, tracking your success and the state of your discussions with each prospect.
What makes Respona such an efficient tool? You’re able to launch outreach campaigns that you can scale through automation, increase your level of bonding through extremely detailed customization, track your results with detailed reporting and analytics, and locate specific contact details through intense searches.
Respona only has one subscription level, and it’s going to run you $79 per month if you pay per year, or $99 if you pay monthly.
Everything you’ll need is included in the base price; if you need more than three thousand people searches every year, you’ll have to pay an extra $0.16 per lookup or $39 per month for extra email accounts.
Best For Creators who utilize social media in their content marketing plan or those looking for influencers.
BuzzSumo has quickly become a staple in the field of content marketing. Your content will generate enthusiasm among your readers and a soaring number of likes and shares thanks to this research-based foundation.
This is a popular social media analytics tool for locating influential users across many networks. It also has the potential to serve as a method of perfecting your outreach.
Using this web-based service, you may locate promising outreach avenues and choose the best channels and material to actively involve your target audience.
BuzzSumo’s search function allows you to quickly identify popular topics and content types. By identifying this type of material, you may more confidently produce and distribute information that readers will enjoy.
You’ll also find the most influential people to collaborate with. It’s possible that the influencer with the most followers isn’t the ideal choice for your company’s specific goals.
BuzzSumo searches many social media sites for the most engaged users, allowing you to easily identify the most influential people in your field.
BuzzSumo is a useful tool for locating influential people on social media. The all-encompassing social network overview shows you which channels will perform best for your material.
Be aware of what your rival is up to. This app shows you how your rivals in a certain market segment are reaching their target audience and what kinds of material they’re using to do it.
You’ll also have a greater chance of swaying your market when you get to that level. BuzzSumo’s notification system will let you know when your material has gained enough traction to be shown, allowing you to control social media in real time if you’re that big of an influencer.
Buzzsumo offers a free subscription with restricted features. As your business expands, you may switch to one of three additional price plans, starting at $99 per month. The top-tier plan is $299 per month, allows more users, and unlocks additional features.
Best For Creators looking to build a solid link-building strategy through email outreach.
Pitchbox is a link-building platform and influencer outreach tool designed for SEO marketers, bloggers, and public relations professionals. It’s also a helpful resource for keeping track of your clientele.
To get the most out of it, though, you’ll need to locate a product to use in combination, like a backlink tool, because it’s not a stand-alone content marketing or influencer outreach solution.
You’re able to keep an eye on how well your email outreach is doing. Pitchbox keeps tabs on campaign data and gives you a peek at your website’s stats.
Tracking the history of your interactions with potential leads is another helpful feature that goes a long way. Pitchbox captures these meetings and saves them so you won’t miss a thing.
You can also stop stressing about remembering to send follow-up emails. Follow up with people who did not answer your email campaigns and focus on other important parts of your process.
You can easily identify potential targets for your outreach efforts and acquire their contact details. Your email outreach campaign’s keyword use will lead you to open chances at building backlinks.
Prices for Pitchbox range from $195 per month for two people up to $395 per month for an unlimited number of users. If you’re a major organization, the Enterprise plan is $1500 monthly.
4. Ninja Outreach
Best For Creators or bloggers looking to increase brand awareness during the building stage or leverage automated email outreach.
The blogger outreach service Ninja Outreach tool can help you expand your online presence and connect with your intended audience.
It is a comprehensive digital marketing solution that allows you to easily implement marketing plans such as contact mining, filtering, campaign management, and automated follow-up.
Email marketing campaign templates are included in its extensive knowledge base. The web app’s user-friendly training videos are especially great if you’re just starting out with SEO outreach methods.
This makes this tool a goldmine for rookies, especially considering the quality of the e-mail templates.
Ninja Outreach is widely considered one of the best outreach tools, and for a good reason.
Expand your outreach through the option of communicating with a larger group of people. It can help you reach more creators because it has a large influencer database and is easy to use.
You’ll increase your brand awareness as a whole, which is important for newcomers and startups. Your brand might be exposed to a wider audience thanks to the software’s facilitation of increased communication with customers.
You may analyze which campaign is most effective in producing a reaction from your target audience by using the tool’s built-in campaign tracker, which has an ordered presentation of influencer data.
The targeting options for Ninja Outreach are laser-focused. By entering a keyword into its search bar, you can access a list of potential customers in your niche, complete with links to their company profiles and contact information.
If you want to increase the traffic to your site, Ninja Outreach can help with this as well. The tool’s ability to boost blog traffic makes it a popular option among writers.
If you have new blog posts, you can notify your readers automatically through email. The link-building and backlinking features of Ninja Outreach are also available to you.
To assist bloggers and influencers save time and effort, Ninja Outreach is compatible with a wide range of webmail services and marketing tools.
Ninja Outreach’s basic, intuitive layout allows for quick and easy navigation, which is both convenient and time-saving.
There are two pricing tiers available at Ninja Outreach, with a one-week free trial to test your email outreach.
The Flex plan will set you back $119 monthly, but only if you pay yearly. You’ll be limited to one user and a total of 10,000 email outreach. The next step up is the Pro Plan for $199 per month which gives you the option of activating three user accounts. Your email cap with this plan is 15,000.
Best For: Best for creators who have no list or information compiled for outreach or prefer cold email outreach when using their email outreach tool.
The truth is that finding the correct email address is crucial to every successful cold email outreach campaign. Otherwise, you’re not going to generate leads. For this reason, Hunter.io is an indispensable tool for launching successful cold email outreach plans.
With Hunter.io, you can quickly and easily locate email addresses for any of your contacts, either one by one or in mass. In addition, you can set up automated email responses, personalized content, and detailed metrics for your blogger outreach initiatives.
This is one of the most lethal tools for straight-up blogger outreach.
It’s dead simple to operate. Hunter.io just needs the website of the creator and the name of the individual whose email you want.
It generates the most effective results among other tools. Sometimes outreach services are hit or miss. Simply searching for an email address will do; no more features are required. Hunter makes it simple and hassle-free to accomplish all of this without additional digging for data or contact info.
Cost-effectiveness is not an issue. If you find that 25 monthly searches aren’t getting the job done, you can pay for more as you need them.
The cost of Hunter alongside other tools is fairly cheap. The free plan includes twenty-five searches each month at no cost to you. After that, you’re required to pay for subscription packages.
The first tier is $49 dollars per month for five accounts and 500 searches. The Expansion plan is $99 per month with 2,500 inquiries. The final Benefit plan allows 10,000 searches for $199 per month.
Best For Best for creators who want to niche down while using their email outreach tool.
If you’re looking for a robust email outreach software solution, Snov.io has you covered. It’s particularly helpful for targeted marketing initiatives like blogger outreach or campaigns that need to narrowly target particular demographics.
Email addresses are automatically vetted for actual use. This software’s email verification function can identify catch-all, duplicate, and temporary addresses so you’re able to weed out addresses that are useless.
Email marketing efforts are tracked immediately after you send them out. Because of the tool’s seamless integration with Gmail, monitoring the progress of your email marketing campaigns is a breeze.
If you’re looking for a tool that skyrockets your conversion rates, this could be the one for you. An email drip campaign may be modified to suit the needs of efficient prospect management.
Use the campaign scheduling tool in Snov.io to make sure your leads are reminded of your product or service at the right moment.
Snov.io offers five different paid subscription options in addition to its free option. Prices for premium plans range from $33 per month all the way up to $482 per month.
Best For Creators looking to leverage the power of social media to find guest posting spots or if most of your audience exists on social media. Good if you’re looking for an alternative to a normal email outreach tool.
Awario is a powerful social media monitoring tool that may help you find top influencers in your field and guest posting possibilities simply by tracking keywords connected to your business. As a brand awareness and influencer marketing tool, it ranks among the top options available.
You’ll find new ways to bring in potential customers. By scouring social media posts, Awario can help you locate customers who are interested in your product or who are upset with your competition. This allows you to take advantage of user intent in a more efficient way.
The use of outreach techniques should be prioritized. If you want to know what the most effective outreach technique is, Awario Reach can help you find the conversations that matter.
Finally, you’re able to conduct an audit of your outreach efforts and optimize your campaign. Find out where you’re lacking and scale what’s working. The program counts the number of times your name is mentioned and then categorizes the comments as either favorable, negative, or neutral. Since this is the case, it’s perfect for activities like blogger outreach.
Awario has three different price points. Prices range from $24/month for the basic plan to $74/month for the professional and $249/month for the business tier. However, the only negative is that all plans must be paid for a year upfront.
Best For Best for finding the most popular influencers and creators in your niche.
BuzzStream is a web-based platform designed to aid in the discovery and cultivation of relevant influencer connections for the purpose of boosting website traffic, SEO performance, and overall brand recognition.
This program makes a list of all the potential influencers and creators that are relevant to your efforts. Contacts, social media accounts, and websites may be added to your database with a single click while you surf the web.
With this tool, you’re able to automate your outreach process more efficiently to save you time and effort. Buzzstream can easily compile a list of prospects by searching the web for any news and results pertinent to your business or outreach campaign.
You can capitalize on the human-to-human interaction and pull heartstrings. The e-mails are far more personalized than with other tools, giving you the edge in terms of connecting with other creators.
Your prospect list is separated by category, allowing you to choose based on how close to your industry your prospects are. BuzzStream keeps tabs on useful metrics to help you determine which methods perform best in each group.
This option also includes campaign data, lead generation, email templates, and follow-up campaigns.
Pricing exists in four different packages ranging from $24 per month all the way up to $999.
Best For: Those who want to focus on sending the most personal outreach emails by leveraging the power of specific data.
Klear is unique among influencer outreach tools due to its cutting-edge engineering. As a result, it helps improve consumer interactions and equips marketing professionals with actionable data.
Locate writers and artists who can fulfill your needs by using the most appropriate language when sending emails. Finding the best creative for your business and audience is easy with Klear’s support.
With Klear, you’ll only contact the most relevant creators to your niche or industry. This tool uses artificial intelligence technologies to identify Autobot-generated bogus followers.
Similarly, it’s the only product of its kind, so you know you’re working with the most relevant influencers.
Your marketing and advertising efforts are also optimized by using Klear. By pointing out potential problems and suggesting solutions, Klear aids in project management. It’s a useful tool for keeping track of progress, too, especially for larger agencies.
To use Klear’s services, you’ll have to contact their administrators. Prices aren’t listed on the website – only contact information. We’re assuming pricing is discussed on a case-by-case basis.
Best For: Those who want a combination of outreach campaigns management and customer management. Great as a sales engagement platform.
Traackr is a customer relationship management software that may also be used as an influencer marketing email outreach tool. It gives you entry to the most comprehensive curated database of global influencers and provides you with tools for managing your campaigns.
Recognize the importance of accurately assessing key figures in your industry. Using Traackr’s campaign analytics, you can determine which campaigns are successful and which ones need to be tweaked.
Start marketing initiatives that really make a difference. The predictive calculator in the influencer marketing outreach tool helps keep tabs on spending and streamlines the workflow for each campaign.
Raising the number of influential people you reach is essential. Traackr can help you increase consumer engagement and evaluate influencer and social metrics with its database of over 6 million influencer profiles and 3 billion influencer posts from 50 countries and 26 languages.
Traackr offers annual and multi-year subscriptions to those interested. In order to discuss the price, though, you’ll need to contact them directly.
10. Voila Norbert
Best For: Those looking for the fastest and most direct way to deploy outreach campaigns.
Using Voila Norbert, you can quickly and easily locate relevant emails and contact details for your outreach efforts.
It’s the quickest and easiest method to get in touch with bloggers, influencers, and anybody else who can spread the word about your product or content since it’s the most accurate email-finding tool available.
As a result, you don’t have to lift a finger thanks to Voila Norbert; he acquires the ideal email address and robust information for you.
Use Voila’s huge b2b database to send personalized or mass emails to everyone in your target market, company, or industry. You can connect it to 13 other programs, such as MailShake, Salesforce, Hubspot, Zapier, and more.
If you use Gmail, you may increase your efficiency with add-ons that allow you to send emails on a schedule, set up automatic responses, and monitor who opens your messages and clicks on your links.
If you already have an email list, check it to make sure all of the addresses on it are still active.
Pricing begins at $49 per month for an unlimited number of team members with a cap of 1,000 leads per month and scales up to $499 per month for a cap of 20,000 leads per month. With 50 free lead credits, it’s easy to get started.
Best For: Sending personalized e-mail for link-building purposes.
As a lead generator, this is among the most effective blogger outreach tools for those working on link-building initiatives. It’s a great way to connect with influential people in your field and have your material seen by more eyes.
With Mailshake, you can modify your messages to fit your audience. The tool’s Mail Merge function allows you to easily merge information for more customized messages. Creating a personalized email marketing campaign is another option with this valuable tool.
Mailshake also finds new ways to reach out to different influencers. Mailshake’s split testing function compares and chooses the most successful version of your outreach emails, and it integrates with Zapier, Google Forms, and Salesforce.
The split testing function is so important, especially in this industry, as the only way to success is by finding out what doesn’t work.
Prepare your email marketing initiatives in advance. The tool’s automated follow-up and reminders are made possible by the mailing calendar function.
Mailshake uses two subscription packages. The first is $59 per month per user, and the other is $99 per month and includes sales engagement and conversion optimization. If you’re not satisfied with the tool you’re able to request a refund as long as you do it before 30 days is over.
Best For: Those looking for influencers as part of their outreach campaigns.
Upfluence is extremely popular, as referenced by the large number of large organizations that take advantage of this service. It’s an influencer marketing platform.
Basically, Upfluence is a centralized hub where you can track your marketing efforts, analyze data, find new prospects, and identify influential people in your industry.
Find people willing to represent your brand. Your brand’s social media or e-commerce development may be attributed in large part to the information gathered by Upfluence from your network’s most influential members.
In addition, you’re able to launch more than one campaign at a time. If you have multiple businesses or blogs, this proves to be invaluable.
You may build up many campaigns for various items, brand ideas, or marketing goals, and the program will keep tabs on your spending and projected campaign time. You can track and manage all of your partnerships with influencers from one location.
Evaluate the success of your campaign using precise metrics. To determine your return on investment, overall earned media value, and audience reach, use the data analytics dashboards provided by Upfluence.
Upfluence is separated into three different subscription packages. You can select between Growth, Scale, and Enterprise. The platform doesn’t disclose pricing openly on its website.
If you’re interested in becoming a customer, you’ll need to contact the staff directly about what they require to use their services.
Best For: Those looking to turn B2B website visitors into customers.
LeadFeeder isn’t as much of a blogger outreach software or influencer spying tool, but it does do a great job at generating qualified leads. LeadFeeder monitors your website for business-owning traffic and allows you to manage outreach to these visitors.
For anyone who owns a B2B service or product, this is the tool for you. LeadFeeder monitors your website traffic. When LeadFeeder notices traffic from an IP that’s logged as a business owner, the program saves the information of this visitor.
With this information, you’re able to send targeted outreach emails to these visitors, giving you the ability to pitch them essentially any idea or product you’d like. This is an extremely powerful tool and a perfect example of how outreach tools aren’t just for bloggers or those looking for backlinks.
The coolest thing about this tool is the fact that you can automate it to send an email immediately after the footprints are logged. This means that you can set up and forget your email outreach, starting campaigns about potentially huge business leads without lifting a finger.
LeadFeeder has a free or premium option. The latter runs a generous $79 per month, giving you access to all available features.
When it comes to reaching out to bloggers, you may discover that one platform is the all-around tool you need to make the most of your efforts. Someone else may prefer another tool depending on what their needs are. The point is, outreach doesn’t need to be any harder than it already is.
The Bottom Line On Outreach Tools
In today’s saturated market of blogging and content creation, it’s extremely difficult to obtain the results you want without the proper outreach tools. It can be done, but be prepared for a tedious process that requires nearly all of your time and effort.
Regardless of the tools you use or the method you decide to deploy, you should be prepared for failure. This doesn’t mean you’ve failed overall, but it’s only through failure that we’re able to optimize our strategy, ditch what doesn’t work, and scale the things that are working.
Don’t get discouraged and use your failures as a learning process. Otherwise, your time, effort, and money end up being a waste, as you take nothing from the negative experience to improve the second time around.
What is an outreach tool?
An outreach tool is any tool or platform you use that helps you direct and optimize your outreach process. These tools help you send and track emails, locate contact information for the biggest influencers and creators in your niche, and identify what’s working and what isn’t. Certain tools may have additional features like backlinks creation and other offerings.
What tools do you use in SEO outreach?
This depends on the type of outreach you’re doing or the specific industry or people you’re attempting to contact. However, some of the tools that creators use that might not necessarily be listed here include:
SERanking, Moz, Majetsic, FollowerWonk, SEMRush, and others.
What are link-building tools for outreach?
Link-building tools allow you to identify opportunities to create backlinks to your site and craft link-building campaigns. These tools can complete jobs that range from simply contacting bloggers for guest posts, identifying broken backlinks and helping you rebuild them, and even automating a part of the link-building process. However, we strongly advise against using tools that create spammy backlinks. These end up damaging your SEO standing in the end.
How do you automate outreach?
Automating your outreach is possible – but you must use the correct set of tools. This also depends on what type or stage of outreach you’re referring to. The best way to automate your outreach is by using a tool that automatically tracks the best creators to send outreach emails, and allows the application to send automated follow-ups with an email sequence feature.