The Best mom blogs to follow in 2023 [Based on Data]

There’s no way to be a perfect mom; fortunately, there’s no need to be one. The women who are the best at this balancing act share their tips and tricks with other mothers through blogs, making the journey a little bit easier for those of us still trying to figure it out. If you’re looking for guidance (or want to live through other people’s lives vicariously), here are the best mom blogs to follow in 2023.

This isn’t just a list of the best Mommy bloggers like everyone else has written about. Instead, I took the time to look at each and note why they made my list and which topics bring them the most traffic. I figured this would be helpful for all of us.

For those of you reading this article because you want to become a Mom blogger, I also included some takeaways from which you can glean insight. You’ll find notes in each section, including what I could quickly find about their website platform, theme, and plugins.

As a 6-figure blogger, I also thought it was smart to include monetization notes, website speed, and popular articles from the blog. If I were starting a mom blog today, I would use competitive research to discover the right niche and article topics to cover on my blog.

By looking at the top-ranking articles on other mom blogs, it’s easy to see which topics generate the best results. And I would start there. I use SEMrush. Put the URL of another mom blog in the search bar, and you can see their domain authority, traffic numbers, paid ads, and top-ranking keywords and pages that earn traffic from Google.

While you never want to steal someone else’s content directly, using competitive research can help you create a copious amount of topic ideas. SEMrush is the tool for this.

The tools I used to compile this list provide data available to anyone. They include search engine data, possible themes, and plugins the website may use. These tools are always estimates and never guaranteed. They give us a pretty good understanding of what’s happening beneath a website’s hood.

Key Takeaways

1. WordPress is the most popular website platform for mom blogs
2. Most mom blogs make money from display ads, and affiliate income
3. The top articles include “best of” product lists and comparisons (which are great for affiliate marketing)
4. Most of the best mommy blogs have other contributors besides the founder
5. Parenting is a YMYL category, meaning that Google (EAT) requires expert authority. Many Mom blogs have a team of experts listed on their about page.
6. Articles having to do with names do well. (This is true across various niches, not just mom blogs).

Without any further ado – here are the best mom blogs to follow in 2023

Scary Mommy

Not your typical mom blog, Scary Mommy is an award-winning blog offering parents comedy and support. The website does a great job of creating a community where moms can laugh at the hard parts of parenting while also realizing they’re not alone.

This blog earns more than 3 million visits from Google based on nearly 2,000,000 top 100 ranking keywords on Google. The social traffic it’s unrivaled due to its witty, informative, and often hilarious content.

The website was founded by Jill Smokler, who started the mom blog in 2008. Her goal was to create a safe space for women with the same parenting struggles.

This blog, however, has much more to do with Mommy than with the kids. This mom blog has everything from dating advice and relationship tips to lifestyle trends and work-life balance.

Why Follow Scary Mommy?

1. The mom blogger covers everything from health and nutrition to advice on parenting, family life, and relationships. The blog has grown into a community of bloggers who share personal stories, support each other, and create camaraderie online.

Ballen Bites

1. Fast loading
2. Cool design
3. WordPress with custom theme
4. Monetization could include: Taboola, amazon ads, Google ads

Plugins this website might use currently or in the past:

1. Yoast
2. Justuno
3. Comscore
4. Jetpack
5. Addtoany

Popular Article Topics:

1. Dirty pickup lines
2. Nicknames for a girlfriend
3. Greek God and Goddess Names

Takeaways: There is absolutely nothing conventional about this blog. From its modern design to its unique spin on the parenting topic, Scary Mommy is a great example of how to stand out.

1) Rookie Moms

Rookie Moms is a blog founded by Amber, a mom of five children, a blend of natural born and adopted. Amber created Rookie Moms to bring together a community of real moms who could support each other in their parenting journey. The Mom bloggers contributing to Rookie Moms share their best advice on breastfeeding, getting the little ones to sleep, activities for kids, and more.

Why Follow The Rookie Mom Blog

Rookie Moms offers real advice from experienced moms about everything from pregnancy to toddlerhood. It’s perfect for moms who want honest and helpful advice rather than just a “perfect” parenting regimen.

Popular Mommy Blog Topics:

1. Best toys for 2-year-old boys
2. Best nursery glider
3. Elf-on-the-shelf arrival ideas

Lori’s Notes:

• The website loads fast
• The design is clean, and the content is well-formatted
• The mom blog is built on WordPress
• It’s monetized with Amazon affiliate links and products, as well as mediavine

Possible plugins used on this site (as listed by the What Runs chrome extension)

1. Jetpack
2. Google Analytics Premium
3. Fancier Author Box
4. Simple Social Icons
5. Instagram Feed
6. Social Warfare
7. Genesis Responsive Slider
8. Easy Table Of Contents
9. Akismet
10. Convertpro

Takeaway: Rookie Moms is a great example of how you can build an engaged community with real moms who support each other on their parenting journey.

Experienced Mommy

Experienced Mommy impressed me with their expert page. They have taken the time to make a list of their expert review board, their mommy blog writers, editors, Youtube contributors, and their founder, Becky.

Becky has been raising kids for more than two decades. She has four adult children, which she homeschooled. As a mother of a child with Angelman Syndrome, Becky has a special heart for those who are differently abled. She made the list of one of the best parenting blogs because of her no-nonsense approach to parenting and her willingness to share difficult topics.

Why Follow it: Experienced Mommy provides advice from moms, doctors, therapists, and experts in many fields. You can find information on everything from pregnancy to raising teens.

Popular Article Topics:

1. Best Co-Sleepers and Bedside Bassinets
2. Best Strollers for 3, 4, and 5-year-olds
3. What is my child’s relationship to me? (as a genealogy buff, I love this one)

Ballen Bites

1. Fast loading
2. Well Formatted
3. Built on WordPress with the Generatepress theme
4. Monetized with Mediavine display ads, affiliate marketing, and Amazon Ad System

Possible Plugins

1. Rocket Lazy Load
2. Easy Table Of Contents
3. Easyazon Pro
4. Anti Spam
5. GeneratepPressPremium
6. One signal
7. Free Web Push Notifications
8. W3 Cache
9. Yoast

3) Parenting Pod

At Parenting Pod, they understand that raising a family can be a challenging and rewarding experience. They are also mental well-being advocates. While the parenting blog was founded by Rachel Fink, a mother of seven, it’s edited by a team of licensed therapists and physicians. It’s worth noting, that this is not a Mommy blog only, as there are Daddy contributors as well.

Why Follow Parenting Pod?

The content offered by Parenting Pod goes beyond typical parenting advice. They give tangible tips to help you improve your parenting skills and mental health advice. They also have a podcast that interviews experts on various topics, from child development and behavior to mental health.

Popular Article Topics:

1. Black Girl Names
2. Best Strollers for Big Kids
3. What are the Best Trampolines?

Ballen Bites:

1. Fast loading
2. Well Formatted
3. Built on WordPress with the Rise theme by Thrive Themes
4. Monetized with Mediavine display ads, affiliate marketing, and Amazon Ad System

Possible Plugins

1. Akismet
2. A3 Lazy Load
3. Easy Social Share Buttons3
4. Thrive Leads
5. Table Of Contents Plus
6. Content Views
7. Query And Display Post Page
8. Hide Post
9. Amazon Associates Link Builder
10. Auto Terms Of Service And Privacy Policy
11. Meks Smart Author Widget
12. Tablepress Responsive Tables

Takeaways: This mom blog has seen some decline in Google traffic recently. While I don’t directly work on the blog, I can assume the product reviews update may have caused some decline, especially based on when the decline happened. (again, this is purely an assumption based on the graph).

Google is cracking down on websites that are too heavily driven by “best of” lists and product reviews. Mom blogs are not exempt from these algorithm updates.

While this strategy has nothing wrong, it’s important to follow Google’s product review guidelines.

Alpha Mom

This mom life website is the go-to parenting blog for lifestyle tips, product reviews, and advice from experienced moms. Established by Isabel Kallman, Alpha Mom has become an essential parenting resource with other moms and mom bloggers who contribute parenting tips from around the United States.

Why Follow the Alpha Mom Blog?

It’s a lifestyle blog that provides a range of content to parents, including product reviews,non-judgmental support, and advice from parents writing from personal experience raising children. The family fun holiday tips are timely, and their advice column posts are well-written and received.

Popular Article Topics:

1. How-To for Halloween Booing
2. Toddler’s who Line Up for Toys

Should you Allow your Teen to use Snapchat

Ballen Bites

1. Fast loading
2. Well Formatted
3. Built on WordPress with the Stockholm Theme
4. Monetized with affiliate marketing, display ads, and sponsored content.
5. CDN with Cloudfare
6. It’s monetized with adthrive display ads, amazon affiliate links, and ads, Skimlinks, and RewardStyle

Possible Plugins

1. Js_composer
2. Discuz
3. Pw Vc Grid List Post Layout
4. Google Analytics For WordPress
5. Svc Post Grid Addon
6. Vc Extensions Bundle
7. Better Click To Tweet
8. Tablepress
9. GalleryLightbox

Takeaways: The mom blogger website did see a decline in Google traffic in 2022 but ranks for more than 90,000 keywords in the top 100 positions of Google. This blog does well in various topics but presents some of the most amazing tips of the lot, in my opinion. I appreciated that their home page was updated recently with holiday tips based on the current season. This mom blog is cared for and updated regularly.

Confessions of Parenting

Michelle Tripple’s Confessions of Parenting is a blog where she shares honest stories, practical tips, and resources for parenting. As a once self-proclaimed “flailing” Mom, Michelle started her mom blog to help other moms who weren’t in love fully yet with motherhood.

Why Follow the Confessions of Parenting?

With Michelle’s honest and inspiring stories, practical tips, and helpful resources, she helps make parenting easier for those who follow her blog. This blog has pivoted into a major focus on games.

Popular Article Topics:

• Memes for Kids
• Quotes about quality family time
• 4th-grade trivia questions
• Build on WordPress with the Jamie Blues Theme

Ballen Bites

1. Fast-loading
2. Non-fancy design
3. More than 100,000 visits per month from Google
4. Monetized with Mediavine

Possible Plugins

1. Official Mailerlite Sign-Up Forms
2. Gs Pinterest Portfolio
3. Easy Digital Downloads
4. Contact Form 7
5. Recipe Maker
6. Instagram Slider Widget
7. Pinterest Pin It Button
8. WordPress Simple Paypal Shopping Cart
9. Easy Table Of Contents

Takeaways: This website seems to be geared toward school-age children rather than babies, like some of the other mom blogs on this list discussing baby names and best strollers. In addition, top-ranking pages rival the Scary Mommy blog, such as how to play truther or dare and sexy texts to send your husband.

Morgan Manages Mommyhood

Morgan Wieboldis a young mom with two young children. She’s married and lives in New Jersey with her husband. Her blog, MommyManagesMommyhood hits all the best topics of parenting: Mom Life, parenting, recipes, pregnancy, mental health, and more.

Why Follow MorganManagesMommyhood?

With a focus on new moms, babies, and toddlers, this mom blogger understands pregnant moms and raising young kids. Moms-to-be welcome her advice, and her motherhood stories resonate with the stay-at-home home.

Ballen Bites:

1. Clean design
2. Fast loading website
3. Easy to navigate
4. Built on WordPress with the Simplify Theme
5. CDN: Cloudfare
6. The website is monetized with display ads by Mediavine

Potential Plugins

1. Convertkit
2. Jetpack
3. Rocket
4. Easy Table Of Contents
5. Recipe Maker Premium
6. Recipe Maker
7. Social Pug

Popular Articles

• Sweetest Songs about Sons
• DIY Breastmilk Soap
• Songs for Daughters

Takeaways: Sometimes, mom bloggers get more caught up in the website design than in the content itself. This website is a perfect example of keeping it simple and getting great results. Not every mom blogger is a tech-savvy mama.

Honorable Mentions

While these blogs didn’t make this list of the best mom blogs for 2023, they have been mentioned in enough articles and social channels to mention them here as well.

1. Mom Blog Society
2. Tech Savvy Mama
3. Mom Blog Society