We may earn money or products from the companies mentioned in this post. Lori Ballen is a member of the Amazon Associates Program
I’ve compiled a list of the best landing pages for affiliate marketing so you can get started right away. If you’re looking for a reliable way to make passive income, affiliate marketing is an excellent option.
While the process isn’t quite just pushing a few buttons and waiting for cash to roll in, you can set up an automatic money-making operation that can earn big while you sleep.
That said, building an affiliate marketing network takes time and energy, and one crucial component is the landing page. If you want to capture more leads and build your subscriber base, you need a captivating landing page that will get results.
Fortunately, there are tons of programs out there that can help you create these pages quickly and efficiently. Here’s what I discovered.
A Brief Introduction to Affiliate Marketing
Before building a landing page, you need to know your objective. If you’re new to affiliate marketing, here are some basic principles of how the process works:
- First, you need to create high-value content that will appeal to target demographics. One of the great things about affiliate marketing is that you can expand into multiple niches so you can broaden your subscriber base quickly and easily. This content is often blog posts, but it can also be e-books, webinars, videos, and more.
- Next, you need to connect with different affiliate partners. These partners are companies that are looking to sell products related to the content you’re producing. For example, if you have a dog blog, you might reach out to dog food or dog toy brands.
- Finally, you need to set up your affiliate marketing commission. Basically, you’ll get a unique link for your subscribers to buy specific products. For every product they buy, you can earn a small commission.
Overall, the goal is to get as many loyal subscribers as possible so you can make more money from commissions. However, you also need to create more content to keep your subscriber lists engaged. If you only recycle the same five blog posts, they’ll run dry pretty fast. Also, your content must be captivating and valuable enough for your followers to want to click on your links. So, the more effort you put into your product, the easier it is to make money.
Different Types of Landing Pages and How They Work
So, where do landing pages fit into the affiliate marketing process? Well, you can use landing pages for a few different purposes, and there are multiple types that can help you achieve specific objectives. Here’s a rundown of the six most-common landing page options and how they can help you generate more passive income.
This page is designed to “make a splash,” so it should be eye-catching and bold. The purpose of a splash page is to show off something (i.e., a new product or a brand). Or, it can notify visitors of something specific (i.e., an upcoming event). While a splash page should have a call to action, the main goal is to provide information and wow the user.
When it comes to affiliate marketing, you can use splash pages to build brand awareness or highlight new content. You may also use these pages to announce new partnerships with other high-value brands.
With this page, you’re trying to “squeeze” information from a new subscriber. For that reason, the page should be concise and to the point. In this case, there’s no need to provide more information or highlight specific benefits. Realistically, a visitor will land on a squeeze page when they’re already interested in subscribing or downloading content.
Another term for this landing page is an “opt-in page,” because the goal is to get someone to opt into your mailing list. While you can customize the information you gather, you should only focus on getting a name and an email address. Then, with your follow-up message, you can ask about the user’s interests or what type of content they want to receive. If there’s too much going on inside a squeeze page, you could increase your bounce rate.
As the name suggest, a content page is full of high-quality content, such as a blog post or video. Typically, your content will exist on your website or blog, but these landing pages should be separate from that. Again, the goal should be to get a user to sign up for your subscriber list or to download something (i.e., an e-book). For this reason, the content should be catered to that person’s interests and show them what to expect from subscribing.
Basically, think of a content landing page as a free sample of what you’re offering. So, the piece should be relatively short and highly informative so users know you’re legit, and they should trust your insight. A content page may also be a literal free sample of something larger like a webinar or e-book. By giving a taste upfront, users are more likely to download the rest.
This type of landing page is different from others because it doesn’t try to drive users to fulfill a call to action immediately. Instead, think of this landing page as a written infomercial. So, the goal is to provide more information about a brand or a product, so the user is more likely to purchase or sign up for a mailing list.
Long-form pages can be tricky because you need to capture the visitor’s attention immediately and sustain their interest throughout the page. If your content gets too boring or irrelevant, users are more likely to bounce off the page or skim to the end. Still, when done correctly, you can use long-form pages to drive more sales links, thus earning you more money.
A product landing page is usually tied to a specific pay-per-click ad. For example, if you’re searching for dog food on Google and click the first link, it’ll take you to a product page for a unique type of dog food. However, for affiliate marketing, you can use product pages to sell your affiliate’s items to make more commissions.
As you might imagine, the goal of a product page is to sell the product. So, the page should have high-quality images, bulleted lists of product benefits, and multiple links to buy it now. Ideally, a link won’t take a user to a different site, so it helps if you can design a landing page that can also handle transactions. If a visitor lands on this page and is then directed to a different one, they may get confused and not follow through on the purchase.
Click-through pages are essential for affiliate marketing because they encourage visitors to click a link and go somewhere else, such as a squeeze page or product page. Typically, click-through landing pages are the first link in the chain and will send users down the sales funnel. There are no specific rules for a click-through page, but you need to make it compelling enough to get the user to click the link.
So, if you’re trying to sell a product for a commission, the page should highlight the benefits of that product. Alternatively, if you want someone to click through to subscribe to your list, you should explain the reasons why your list is so valuable.
Best Landing Pages for Affiliate Marketing
When comparing a landing page builder for affiliate marketing, it helps to know what kinds of pages you’re going to create. However, even if you’re not sure where to start, each of the options on this list is top-notch. Also, many of them come with a free trial period so you can test drive them before committing to anything. Here’s our rundown of the best landing page builders.
The Best CPA Landing Pages That Converts
Get the best mobile & desktop landing pages and make your CPA campaigns Profitable
When creating landing pages, you may want to take a “cost per action” (CPA) approach. In this case, you’re adding elements that encourage visitors to click links and take action. For this reason, PureLander is ideal for affiliate marketing because it’s excellent at nudging new visitors to fulfill your CTAs.
Some examples of CPA add-ons include:
- Countdown Timer – Adding a ticking clock encourages users to act now or lose out on various benefits and perks.
- Vibrations – Mobile users can get a tactile sensation when visiting your landing pages, making the experience more visceral.
- Redirect Timer – If a visitor doesn’t act within a specific period (i.e., five minutes), you can automatically redirect them to another page to see if they’re interested in a different offer.
In addition to CPA tools, PureLander also has some back-end features that can make it easier to create landing pages. For example, there’s a page ripper tool that allows you to pull pages from other sites and customize them to make them your own. You can also capture browser and device information from your visitors. This way, you can see how most of your leads are finding your pages and customize them accordingly. For example, if most users are on a mobile device, you need to create mobile-friendly pages.
- Tons of CPA tools
- Encourage visitors to take action
- Back-end tools to find out more about your visitors
- Affordable pricing plans
- Lack of pre-made templates
- Few analytical tools
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One of the primary issues with affiliate marketing is that creating content and building landing pages takes a lot of time and energy. Fortunately, Unbounce connects you with high-tech AI software to help you generate leads automatically. You can also create blog posts and landing page content via computer, enabling you to focus less on detail work and more on building your audience.
Unbounce works well as a marketing platform as well. So, as you’re trying to expand your outreach and get more leads, you can use Unbounce for lead generation through social media, email marketing, and more. Overall, this is a one-stop shop for everything you need to get your affiliate marketing business off the ground.
Another advantage of using AI for creating pages is that you can gather intelligent insight into how to make your pages convert faster. These analytics enable you to build an audience quicker, making you more desirable to your affiliate partners. This way, you can increase your commission and make more money.
- AI-generated content
- Automated analysis and insight
- Other marketing tools to expand your outreach
- Optimize your traffic with automated systems
- More expensive than other landing page builders
- Can take a while to master the software
Ideally, before starting your next affiliate marketing campaign, you can build a website for visitors to browse. Leadpages makes it easy to create a website from scratch and connect it to your landing pages. While this product is mostly designed for small businesses, it can work well for affiliate marketing as well.
One primary selling point of Leadpages is that it comes with tons of templates for both landing pages and pop-ups. Since pop-ups can help you convert more leads to customers, it helps to have these elements as part of both your landing page and website. Leadpages allows you to create all kinds of landing page designs, including splash pages, squeeze pages, product pages, and more. The software’s drag-and-drop editor makes it even easier to incorporate different elements.
Finally, this tool also comes with analytical features so you can see which pages are converting the most and focus your attention on them.
- Create a website with your landing pages
- Tons of templates available
- Sync with other marketing channels (i.e., email marketing)
- Build all kinds of landing pages
- Built more for small businesses
- Limited marketing tools and synchronization
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Boost your leads and sales with over 250 conversion-optimized templates and a no-code Drag & Drop Builder.
One of the primary goals of affiliate marketing is to convert leads into customers. Convertri is excellent at doing that by creating sales funnels that will appeal to your subscribers. While this process is a bit more complex and time-consuming than creating individual pages, it can deliver more comprehensive results.
Overall, Convertri is a bit more user-friendly than ClickFunnels, but it doesn’t have the raw power of the other program. That said, if you’re just starting out and want to make custom landing pages that convert, this landing page software works well.
In addition to building custom landing pages, Convertri can also host them on a stable foundation with fast loading speeds and reliable networks. So, no matter what stage you’re in, you can deliver high-quality content.
- Suitable for individuals and startups
- Simple interface for building landing pages and sales funnels
- Web hosting and security built-in
- Focused more on funnels than individual landing pages
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Last but not least is Instapage, which offers simple landing pages that work well for a variety of situations. One element we like about Instapage is that you can access tools and templates for specific needs. For example, you can use unique programs to build Google Ads landing page than you would for a lead generation page.
In addition to making customized landing pages, you can also analyze each page’s performance so you know what’s working and what isn’t. Since you can integrate social media and PPC advertising into one account, it’s easy to see how well your marketing campaigns are doing across the board.
Finally, Instapage also offers collaboration tools so different departments can work together more seamlessly to ensure better deliverables. This kind of integration can speed up the affiliate marketing process so you can make more money in less time.
- Tools based on specific use cases
- Integrate landing pages for different scenarios
- Easy-to-use interface
- Analytical tools provided
- Limited templates available
- Designed more for medium and large-scale businesses
Instapage Landing Pages
Everything you need to start building and optimizing post-click landing pages for higher conversions.
If you’re not very tech-savvy, you want a landing page builder that’s easy to use and doesn’t require a lot of design knowledge. LanderLab works best for newbies and professionals, thanks to its abundance of templates and simplified layout. Building a custom landing page has never been easier, and you can get started immediately.
What makes LanderLab so valuable is that it offers all the tools necessary to ensure you’re getting enough mileage from each of your landing pages. In addition to creating landing pages, you can perform A/B testing and look at site traffic data over time. These analytical tools ensure you can get the most from each page and adjust where necessary.
Another area where LanderLab excels is lead capture and management. As your pages become more popular, it can be overwhelming to keep track of all new leads and subscribers. By managing these pieces for you, LanderLab allows you to focus more on content creation and affiliate marketing.
Finally, if you don’t have a website already, LanderLab also offers web hosting and domain management. This way, you can publish your landing pages immediately without building a site first.
- Easy-to-use interface
- Comprehensive analytical tools
- Design team on standby if you need help
- Over 100 captivating templates available
- Domain assistance
- Lead capture management
- Kind of expensive
- Templates may not work for all landing page types
Wizzi is a wizard at making high-converting landing pages for your marketing campaign. As with Unbounce, this software leverages the power of AI to generate content and optimize your pages automatically. So, you can save lots of time and energy without sacrificing results and falling behind. If you have a website, Wizzi syncs with it seamlessly, but it also works if you’re trying to create standalone landing pages.
We like the speed and efficiency of Wizzi, which make it easy to get started from scratch. Also, you can create pages with fast loading speed times and integration with other marketing channels. While Wizzi doesn’t have tons of templates to create beautiful landing pages, it’s a powerful builder that will help you get an audience in no time.
- AI-generated content
- Make multiple pages and sync them seamlessly
- Analytics and optimization tools provided
- Generate leads faster
- Not very many templates
- Can take a while to master the software
As an affiliate marketer, you can either create standalone landing pages or a sales funnel. The latter option takes a bit longer, but you can deliver better results and increase your conversion rate. The best part of creating a funnel is that it can be as long or short as necessary to close the deal.
Typically, affiliate marketers don’t need funnels to make money, but this option works well if you’re selling multiple products or high-end products that may require a longer sales process. Technically, this tool is built for sales teams, but you can make it work for affiliate marketing as well.
Some notable features we like about ClickFunnels include:
- Drag and Drop Functionality – Don’t worry about coding or programming – just pick what you like and drop it in place.
- Upselling – You can make more money by upselling add-ons and bonus features for your products. ClickFunnels makes it easy to upsell with a single click.
- Marketing Automation – Connect ClickFunnels to your other marketing channels so you can collect leads and make money automatically.
- Easy-to-use interface
- Ideal for selling complex or high-end products
- Sync lead generation with high converting landing pages
- Generate sales funnels that close deals and make more money
- Not designed for new affiliate marketers
- Takes time to create sales funnels and professional-looking landing pages
How to Choose the Best Landing Page Builder
Although we’ve seen the top landing page builder options, you may be lost as to how to choose the right one for your needs. Here are some of the critical elements to pay attention to when comparing these programs.
Templates and Designs
Typically, the best landing page builders will offer a wide array of pre-made templates for specific use cases. While you can design your landing page from scratch, who has the time to build multiple pages that way? Instead, you want to be able to create unlimited landing pages quickly and efficiently so you can focus less on the technical specs and more on delivering value to your subscriber list.
Ideally, the best landing page builder will also have multiple templates for each landing page type, such as squeeze pages and long-form pages. This way, you can customize your content accordingly without having to put in too much work on an individual page. Also, make sure the landing page builder has a drag-and-drop editor so you can work more efficiently.
More users are visiting sites on their mobile devices. So, if your landing pages aren’t optimized for a smaller screen, you may not appeal to a wide audience. Fortunately, the best landing page builders all have mobile-friendly tools so you don’t have to recreate each page multiple times. Instead, the program will automatically resize the layout so it fits on a smaller screen without losing any of the messaging or calls to action.
A/B testing is one of the most essential components of a top landing page builder. If a program doesn’t have this option, you shouldn’t really consider it. This type of testing is necessary to ensure you’re getting the most mileage out of each page. Basically, if you want high-converting landing pages, you need to invest in A/B testing.
The best landing page builders will also offer other analytical tools like site visits, browser information, and heat maps. All of this data can show you every minute detail of your pages and what’s working the most. This way, you can create better landing pages and convert more leads in less time.
Realistically, your landing pages won’t just be blocks of text with some images and hyperlinks. You should also integrate various programs so you can leverage site visits more readily. For example, once someone signs up for your subscriber list, what happens? If your landing page builder isn’t synced to your email marketing software, how can you send a thank you message to each new subscriber?
Overall, before committing to anything, be sure your landing page builder can connect with all the other programs you’re using.
Multiple User Accounts
As an affiliate marketer, you may be running your business by yourself. However, you’ll likely need to work with other individuals to generate more income and stabilize your revenue stream. For that reason, you should be able to have multiple accounts with unique login information. This way, you can collaborate with other people and have control over what they can see and do while in the program.
FAQs About Landing Page Builders
Although we’ve seen the top landing page builders, you may still have some questions about the whole process. Here are some answers to common queries people have about creating landing pages for affiliate marketing.
Do You Need a Website to Build a Landing Page?
Technically, no, you don’t. You can create landing pages without a website since the page will act as your liaison between yourself and your partner. However, it’s often better to have a website so users can learn more about your brand before committing to anything.
What Makes a Compelling Landing Page?
While the best landing page builder can give you the tools to build a compelling page, you also need to know some design basics. Generally speaking, your most important information should be front and center. Rarely do users scroll down immediately, so you have to capture their attention “above the fold.” You should also keep your page simple and easy to scan. If there’s too much information, users can get lost or confused, so they’ll leave.
What’s a Landing Page vs. a Sales Page?
Landing pages can be used for different purposes, such as providing information or getting someone to subscribe to a list. Sales pages, however, are designed to sell a specific product and not much else. Basically, landing pages are more versatile and flexible.
How Long Should a Landing Page Be?
There is no right answer to this question because landing pages can be both long and short. Instead, it’s best to determine what your goal is and create landing pages based on that. If you’re trying to capture someone’s contact information, shorter pages are usually better. However, if you want to provide more information about a product, you’ll need more room to do so.