Multiple arms of a single financial institution pay huge dividends for the people involved on each level. Believe it or not, you don’t have to be directly employed or tied to a financial institution to reap this golden goose’s rewards.
It’s common knowledge that most investment or savings accounts are profit generators for anyone willing to invest. When it comes to stocks, the brokers that arrange individual purchases get a cut of the action, which can be quite generous depending on the company and the number of shares. Then you’ve got direct employees of a financial institution – in addition to the board members or stockholders that own parts of the financial institution itself.
So how many times can one financial institution or transaction dish out money to compensate various open hands along the money trail? Quite a few.
Did you know that you could profit from the financial industry without opening a single account, brokering a deal, or even sinking a single penny into any financial institution?
With finance affiliate programs, you earn when people sign up for personal loans, open free bank accounts, purchase crypto, or do any other simple tasks that don’t take more than a few minutes. You can even profit from the affiliate programs of international money transfer companies or overseas bank accounts when people wire money.
We’ve got a list of the top 13 financial affiliate programs to earn anywhere from side-hustle dough to primary income stream money. But how do affiliate marketers profit off people signing up for personal loans and other financial scenarios? How do these referral systems work, and how can you take advantage of programs like the ones we just mentioned?
How to Profit from Finance Affiliate Programs
To many, the process may seem complicated, but the fact is, profiting from financial affiliate programs isn’t as difficult as you might think. Finance affiliate programs pay money to any individual who promotes a specific membership, deal, or offers through a financial institution. Generally, these financial affiliate programs fall under the CPA (cost per action) marketing category.
Personal loans. When you promote a personal loan offer, you somehow entice potential customers to apply for a loan. You receive a percentage of the loan amount as payment if they’re successfully approved. Some programs include a PPL (pay per lead) segment, where the marketer gets paid just for saving someone to sign up but not necessarily be approved. The commission on these is usually much smaller.
Business loans. Some affiliate marketers prefer to promote business loans. This is the same as the personal variation above; only the loan is for an LLC or actual business entity rather than an individual for personal capital.
Bank affiliate programs. These are some of the most popular offers in the personal finance niche. Marketers receive payments for having someone open a bank account. Sometimes the customer who opens the account must deposit a certain amount of money, sign up for a direct deposit, or complete some other action. These usually pay at a flat rate instead of a percentage. Bank affiliate programs are often considered the easiest to promote.
Crypto. Crypto and crypto trading platforms are some of the most popular personal finance affiliate programs currently. The online marketplace for various cryptocurrencies is booming, and regardless of the current decline of Bitcoin, crypto trading and speculation continue to be hot commodities.
Another huge contributor is the type of financial affiliate programs you select. If you’re having a hard time deciding or you’re just getting started, don’t worry. We’ve got the top 13 best financial affiliate programs on the market to help you find the one that works for you.
Top 13 Best Financial Affiliate Programs
The following list includes identity theft protection, bank signups, and general financial affiliate programs. Each one describes the specific financial category it falls under and how much you can make.
RobinHood is a great affiliate program because it offers commission for signup AND deposit when most programs only pay out when a customer deposits money. For signup, you’ll earn $5, while a deposit earns you $20.
RobinHood is a great and profitable affiliate program for multiple reasons. First, we’re in the era of micro-investment and mobile, so all the stars align for services like this.
Most trading platforms won’t provide commissions just for signup – the customer must first make some deposit (usually anywhere from $10-$200). However, Robinhood pays you regardless of whether a deposit takes place.
It might seem small, but the $5 you make for a non-deposit signup adds up when you consider how many more people you can get to become members without making a deposit. It’s easy to get someone to signup for something – it’s extremely difficult to get them to spend money – even the most insignificant amount.
If the $5 doesn’t excite you, don’t worry – you can earn $20 for each funded signup. And with commission-free trades, RobinHood is a very attractive platform for amateur traders.
2. Lending Tree
You’ve probably seen Lending Tree commercials on television. This affiliate program earns marketers a cool $70 per lead without the need for approval.
Lending Tree isn’t a direct lending company – instead, they provide comparisons for multiple mortgages, insurance, credit card, and personal loan options.
Those who need financial assistance often find it easier to obtain the help they need by using these side-by-side services instead of manually browsing for the best rates. They make it much easier to compare multiple organizations and find the best rates possible.
Judging by the EPC, marketers of Lending Tree have a great opportunity to earn handsome commissions by promoting their services. Lending Tree could be a great earner for you if you have a financial blog that provides advice or any other angle for consumers.
3. M1 Finance
Considered by some to be one of the best financial affiliate programs, M1 Financial pays $100 for each new signup to this all-inclusive financial organization.
In its own words, M1 is a “super app” for managing your financial life. Simply put, it provides a centralized location for users to invest, borrow, and spend money. You may use it to make adaptable, individualized, and automated investments.
You can even borrow against your investments at a rate of 2% to 3.5% with no further documentation required and have the funds transferred directly to the online account setup through M1 finance.
Garnering over 35,000 positive ratings on the Apple App Store and the Google Play Store, it’s easy to see that many investors have jumped on the M1 bandwagon. In addition, Yahoo has ranked it as the best free trading platform available.
You’ll earn $100 per account signup – but there’s a catch. That account has to accrue $1,000 somehow. This can happen by a simple deposit, earning, or investing – it doesn’t matter as long as it happens within 400 days.
Acorns is one of the best financial affiliate programs to earn money on a per-lead basis. For every signup, you’ll earn a quick $10.
The Acorns micro-investing platform makes it simple for users to save a little bit of money from each paycheck, whether a spare change or a specific amount.
Expertly crafted investment portfolios are made available to users, and such portfolios can adapt to the user’s changing financial situation. The fact that eight million individuals have joined suggests it must be effective.
Compared to other financial brands, this one has a significantly younger target demographic (those between the ages of 24 and 35). You can’t do better than this affiliate program if your website’s primary audience is people in their twenties and thirties.
Again, you don’t need to generate purchases to make money with Acorns’ affiliate program since it pays a $10 commission for every eligible lead you bring its way.
5. Personal Capital
The Personal Capital affiliate program pays out $100 for each qualified lead, allowing marketers to earn a decent living if they put the work in.
With Personal Capital, you can expect “a smarter, more rational and personal approach to investing and managing your money,” as the company puts it. Subscribers of Personal Capital have access to a huge range of various financial security and planning options.
Offerings include retirement planning assistance, help with financial planning, and even an analyzer that discovers hidden charges during investment dealings.
More than three million individuals utilize its features, and it manages over $30 billion in assets.
You can access part of that funding through Personal Capital’s affiliate network. According to the firm, affiliates that bring in the most eligible leads may earn up to $50,000 per month.
eToro is one of our favorite financial affiliate programs. When it comes to financial products and personal finance, not only can you and your subscribers make money as members of the platform, but affiliate commissions can reach extremely high amounts – upwards of $250.
eToro, the top online brokerage, allows traders to buy and sell equities and cryptocurrencies. When it started allowing customers to buy and sell Bitcoin (BTC) in 2014, it was one of the first online trading organizations to do so.
They’re one of the few earlier adopters of Bitcoin that are still around as far as trade platforms go. Shortly after, Ethereum (ETH) and Ripple support was introduced (XRP).
They now offer more than 40 different cryptocurrencies for trading. The firm also provides a cryptocurrency exchange tailored to institutional investors and a wallet that can store several cryptocurrencies.
Among the most popular financial affiliate programs, eToro offers a high payout at $250 per referral.
Affiliate managers at eToro are dedicated to your success and will always be there to answer your questions and offer guidance. You’ll also get access to high-converting promotional tools and user-friendly tracking systems.
7. Ally Invest
The Ally Invest affiliate program pays for having members signup for its investment platform. You may have heard of the Ally online debit and savings accounts, but this is solely for its investment offering, paying marketers $25 to $45 per signup.
In addition to providing loans for homes and cars, Ally also provides online savings accounts and investing services. However, the firm’s stock trading and investing aspects are highlighted in its affiliate program.
If you are a savvy investor with trading expertise, you may pick self-directed trading; otherwise, you may choose a managed portfolio. That said, if you’ve ever imagined yourself as a real-life Gordon Gecko, you’ve found the perfect platform.
The $50 per lead reward and $900 EPC isn’t too shabby, either. Marketers of such a program need to reach a certain subset of the population—those with disposable income and an interest in day trading. But Ally is making its affiliates a lot of money, so it’s worth your time to discover or develop a specific audience for their services.
The CoinBase Affiliate program pays 50% of all earnings and a signup fee, making it an attractive way to earn affiliate income.
Over the last six months, it may have taken a dive, but the cryptocurrency and crypto-trading industry still have plenty of life and financial products to offer those invested. It is estimated that 27% of Americans now hold some form of crypto, and CoinBase is one of the primary platforms for moving their funds.
Coinbase, the easiest crypto trading site and one of the best crypto financial affiliate programs, is one of the most active platforms. All of the main cryptocurrencies are supported on the platform: Bitcoin, Ethereum, Tether, Dogecoin, and many more.
More than 56 million users in over 100 countries can’t be wrong, so rest assured that CoinBase is the real deal. All of this points to a prosperous business environment. You may earn half of your referrals’ trading fees for the first three months if you join the Coinbase affiliate program.
Another popular personal finance platform for crypto, this is a hit if you’re a personal finance affiliate. You’re paid up to 50% on every trade. If you get someone to sign up for the financial affiliate program offers and become a personal finance affiliate for Binance, you’ll also receive compensation.
By only referring users to the Binance Affiliate Program with your own personal referral link, you may earn up to 50% commission on all qualifying trades.
Any new user who signs up for Binance using your referral link will automatically count toward your referral goals. If you recommend someone to Binance and they make a transaction, you profit from the trade they make on the platform. Potential options include Futures Trading, Spot Trading, Binance Pool Trading, and Margin Trading.
If they opt for Margin, Binance Pool, or Spot Trading, you’ll receive lifetime commissions. There is no waiting period or maximum number of referrals required to start earning a commission.
You may become an affiliate on the Spot or Futures Market or both! If you’d like to be considered for a role as both a Spot Affiliate and a Futures Affiliate, write “Both” in response to the question about your affiliation choices during the application process.
Spot trading on Binance will earn a 41% commission for all approved affiliates. To top it all off, affiliates who bring in more than 500 traders are eligible for a commission boost of up to 50%. Once you’ve passed each quarterly review, the higher Spot commission rate is yours to keep.
You can earn a commission for as long as you like, and there is no cap on your earnings or deadline for reaching it. They’re so well regarded among other personal finance affiliate programs. This is one of the best financial affiliate programs for commission structures and residuals.
It’s worth noting that USAA is reserved solely for past and present Armed Forces members and their immediate family members. Additionally, they provide home loans, medical insurance, and pension programs.
A military family’s financial requirements can be met there, even if some of those needs are met through cooperation with another provider.
The payouts of USAA may be a bit low. However, there’s an upside to this. Your target demographic consists of service members across the country, giving you a wide scope of potential customers. However, USAA produces a lot of money for its affiliates. Those figures allow you a lot of additional cash.
You can easily focus your efforts on service members using targeted ads, making this an easy payout.
11. BBVA Bank
This is one of the best financial affiliate programs if you’re looking for something with higher payouts. The $85 per lead certainly makes this an attractive option.
This might be one of the best financial affiliate programs you’ve never heard of. In the world of financial affiliate programs offers, however, this is one of the top paying.
Even if you haven’t heard of them until now, BBVA has been around since 1964. They began as Central Bank, but several restructuring campaigns over the years have left them with the simple title of BBVA.
Typical banking options, including free checking accounts and savings accounts, loans for individuals and businesses, home mortgages and credit cards, and other investment options, are available to consumers in the United States. They even provide student loan refinancing.
On the upside, you’ll get a generous $85 per lead you generate for the company. Remember that nothing stops you from negotiating a different commission rate if you deliver enough pre-qualified traffic. This can help you save money by providing a bigger commission payment at the end of the week or month. Remember, the best affiliate programs almost always offer a way to save money and earn more.
You’ll also be helping out citizens genuinely interested in advancing their financial health to improve their lives. That means personal finance bloggers, mom bloggers, newbies to the financial industry looking for guidance, and all other types have a head start with this personal finance affiliate program.
12. Barclays US Online Savings
Barclays affiliates must be earning big. If the numbers on CJ are true, this makes it one of the best affiliate programs on the market in terms of the most earnings. However, the stats are somewhat unclear.
For centuries, Barclays Bank and Barclaycard have been one of the most trusted organizations globally for their personal and corporate financial offerings. From its humble beginnings in 1690, the bank has expanded to become a global juggernaut serving 48 million customers in more than 200 countries and territories.
Affiliates in this program will promote Barclays’ online-only US savings account service, which is geared at customers who already have a checking or savings account but wish to take advantage of Barclays’ higher interest rates.
Supposedly, the EPC is $906 for this program, which is incredible. Regardless, there’s no doubt that marketers of this program are earning big time.
13. CIT Bank
If you’re a personal finance affiliate and you promote CIT Bank, you’ll earn a handsome $100 per signup.
CIT Bank has provided banking services to local companies in St. Louis, Missouri, area since 1908. This bank has thrived withstanding two global recessions and a slew of international crises during the past decade.
They have expanded their product offerings to include more mortgages, CDs, and individual savings accounts. One of their savings options is a certificate of deposit (CD) with a generous interest rate and no early withdrawal fees.
CIT’s payout of $100 for each eligible lead is unusually high compared to other affiliate programs, especially those offered by banks.
Even though promoting financial deals like CIT may need more effort on your part, the rewards will be well worth it.
Financial Niche Affiliate Programs: The Bottom Line
If you’re looking to get into the personal finance promotion business, there’s no shortage of different sub-niches. However, the specific type of personal finance offer you promote depends heavily on your audience.
A credit service or loan option might be your best bet if your traffic consists of a younger demographic. However, if you have traffic in the 40 and above range, you might consider promoting a personal finance offer that includes some investment or stock account options.
When it comes to money management, as with any other industry, it’s all in your demographic. Do your homework on the audience you’re pitching these programs to, and you’ll increase your odds of success.
Money Management and Financial Affiliate Programs FAQs
What is the highest-paying financial affiliate program?
It’s difficult to pick one program and claim it’s the highest paying. The answer to this question depends on which style of pay you’re promoting. If you’re talking straight Pay-Per-Lead or signup, several programs offer $80 to $100 for any given signup.
However, programs that offer a percentage may prove more profitable, especially if you’re confident in your traffic’s affinity for spending a large amount of money. This is called commission or revenue share and can be extremely lucrative if your audience opens their checkbooks.
How do you promote finance affiliate programs?
There are multiple ways to promote these programs. Many successful promoters use personal blogs to promote a program. They write a review or personal recommendation articles and rate various offers.
If your audience trusts your opinion, this can be the best way to make money from these programs. Otherwise, paid traffic is also effective, giving you a highly targeted method of pitching a deal or service.
Is promoting financial affiliate programs profitable?
Yes – finance affiliates make some of the highest commissions when it comes to other marketers in the business. The amount you make depends on the work you’re willing to do. Many affiliates use these financial programs to earn a side income to supplement their primary source of revenue.
However, other affiliates do so well promoting these offers they use it as a primary source of income. It’s not unheard of for marketers who promote financial programs to make upwards of $8,000 to $10,000 per month.
Why do financial affiliate programs have so many rules?
The finance/banking/credit industry is blanketed with regulatory compliance. When dealing with someone’s hard-earned money, there are some important rules you need to follow. This is for the good of all parties involved. Likewise, when promoting these programs, you must also adhere to compliance laws. It’s important not to mislead or lie to anyone, as you can quickly find yourself in hot water.
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