E-mail is not dead. My businesses still benefit from gaining subscribers and building e-mail lists and campaigns that interest the visitor. From real estate to online courses to shampoo sales, there is still a great business with e-mail campaigns. Here’s a list of the best e-mail software for this year. Sort by popularity, AutoResponders, if this then that strategies, CRM and more.
You can absolutely get an all in one solution such as Infusionsoft, Hubspot, Salesforce or Ontraport if you have a starting budget of hundreds of dollars per month.
Generally, you will save on an all in one solution vs. separating each software. That being said, having separate software gives you more diversity, ability to switch, and allows you to use platforms that specialize in that one thing.
The Marketing Stack
A marketing stack is all of the software you use to run your business. When we look at e-mail marketing campaigns, there are several elements.
- E-mail Responder [The platform that sends your e-mails]
- Landing Pages [Where the lead is often “captured”]
- CRM [Customer Relationship Management System]
Some people like to have these in one platform such as Ontraport, and others like to have them separate. You may start with them as individual components and work your way up to an all in one.
There are platforms like click funnels that specialize in the landing page, upsell, downsell components. They offer an e-mail program but still require a 3rd party service to actually send the email. The more you send with that one, the cheaper it gets actually.
Constant Contact is reportedly user-friendly. Their system includes birthday and anniversary emails. A popular feature is the drag and drop editor where a drawback is the limited testing abilities.
Constant contract integrates with 3rd party applications such as Salesforce, and Shopify.
aWeberTry AWeber free for 30 days! – AWeber Communications
There is a free trial with aWeber and prices start at $19.00 per month. It’s competitively priced based on total number of subscribers.
It’s easily scalable, is one of the most robust email responders, offers comprehensive reporting, and if this, then that campaign options.
A favorite for usability in the email software vertical is Get Response. It offers a free trial and starts at $15.00 per month. Get Response offers a competitive recurring affiliate marketing program.
Get Response is the only platform that includes a webinar solution. It offers drip campaigns, event triggers, comprehensive reporting, and A/B Testing.
You’ll be able to use the drag and drop editor or HTML editor when you create your newsletters.
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