To make it easier for you to create a beauty blog, I’ve created this detailed guide explicitly focused on how to start a beauty blog.
1. Choose a Platform
There are a number of different platforms you can use to start your beauty blog. WordPress, Instagram, Youtube, and TikTok are all popular choices. You can also start a blog on your own website.
Choose from a variety of included themes (designs) or upload one that you purchase elsewhere.
2. Choose a Niche
It’s important to choose a niche for your beauty blog. You want to focus on a specific topic or topic area so that you can become an expert in that area. Some popular beauty blog niches include hair, makeup, nails, and skincare. You can also choose a more specific niche, such as Korean skincare or highly pigmented lipsticks.
If you’re not sure what your niche is going to be, I suggest brainstorming a list of words related to beauty. Then work on narrowing down your options until you have a specific topic area in mind.
Choose your angle before deciding what kind of blog you want to create. Do you love makeup? Maybe it’s time to start a makeup blog. Or, are you more into skincare? Consider starting a skincare blog instead.
Your first beauty blog should be focused and specific so that you can create content that is engaging and interesting. Write down three different ideas for beauty blogs and then choose one that feels right for you.
3. Get Inspired
I love reading beauty blogs to get inspired and learn new things about skincare, makeup, hair, nails, etc. I’ve listed my favorite beauty blogs below so you can find the perfect blog to model after. Or maybe you want to create a blog that is completely unlike any other beauty blog out there.
One way to find blog inspiration is head over to Pinterest!
4. Set Your Goals
This is the perfect time to set some goals for your future beauty blog. When you know what you want to accomplish, it’s easier to start a blog that will help you get there.
Do you want to grow an email list? Maybe you’d like to create a podcast. Or, maybe your goal is to sell some products on your eCommerce store. All of these goals are possible with the right amount of time and effort. It’s best not to bite off more than you can chew, though.
Set some realistic goals for your blog and then keep them top of mind as you work towards them. You’ll feel more motivated to create great content if you’re working towards something specific.
5. Choose a Name and URL
Now that you’ve got the basics down, it’s time to choose a name and URL for your beauty blog. It’s best to include your name or brand in the name of your blog.
You can use your own name as a URL or find something cute. I suggest no more than 3 words for a domain name, and 2 if you can find it.
Check out what’s available at GoDaddy/
6. Create a Content Strategy
Now that you’ve got some inspiration and goals, it’s time to create a content strategy. When you know what kind of content you’re going to create, and when it will be published, it’s much easier to stay on track and get the work done.
Start by listing out all of the types of blog posts you want to create. This includes your weekly schedule, so it’s best to map everything out in advance.
After you’ve got your blog posts all mapped out, create a graphic that displays all of the topics you want to write about (ex: Instagram captions, Halloween makeup looks ).
7. Start Blogging
Now that you’ve got your work cut out for you, it’s time to start blogging. It may seem like a lot of steps, but taking the time to set up your blog will save you so much time in the long run.
Creating an amazing website with beautiful photography and resourceful content takes some time, but it’s all worth it when you get to see your blog come together.
8 Optimize for The Algorithm
Whether you are doing a written blog, videos, or social media, understanding the platform’s algorithm is key. Instagram has been a popular platform for bloggers, but with changes in the algorithm, it’s not as easy to grow an organic following.
Likewise, Google+ is a great place to get your blog off of the ground because of how optimized it is for search engines.
Find a few influencers in the space you are blogging in that teach how to work that algorithm.
For example, I have a Youtube channel where I tech SEO for WordPress blogs. Most of what you need will be free.
9. Market Yourself and Your Blog
The best thing you can do to grow your blog/business is to develop a strategy for marketing yourself and your blog. This includes everything from how you’re going to attract readers, to getting involved with local events in your area.
Here are a few suggestions for attracting readers:
You need to know who your target market is and where they spend their time online. You can then join these platforms and attract readers in that way. You can also promote your blog by offering guest posts on other blogs with similar target markets.
10. Make Money With Your Beauty Blog
Once you have traffic, or followers, you have an audience. Once you have an audience, you can start monetizing your blog. You can make money with a beauty blog through ad revenue (check out Ezoic), affiliate marketing, sponsorships, digital products, appearances, and more.
In order, choose a platform, your niche, your brand name (and design), create content, build an audience, monetize your blog.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.