This guide shares fifteen back-in-stock email examples that will help you get your products back on shelves – and keep your customers happy. It also provides tips for creating your own back-in-stock emails, so you can create messages that are tailored to your unique business needs.
What are back-in-stock emails and why should you use them?
Back-in-stock emails are automated messages that are sent to customers when an out-of-stock product becomes available again. These types of eCommerce email marketing messages can be a great way to keep your customers informed about the status of their orders and ensure that they always have access to the products they want.
Setting up automated back-in-stock emails
Back in stock email notifications are a digital marketing essential. No matter how great your product is, it won’t sell if customers can’t find it in stock. That’s why automated back-in-stock emails are so important. By sending a notification as soon as your product is back in stock, you can make sure that interested customers don’t miss their chance to buy.
There are a few key things to keep in mind when setting up your back-in-stock email notifications.
First, you’ll need to decide who will receive the notification. Will it be everyone on your mailing list? Or just those who have expressed interest in the product?
Next, you’ll need to determine how you want to notify customers that the product is back in stock. Some businesses send a simple text email, while others include photos or even videos in their notifications.
Finally, you’ll need to decide how often you want to send notifications. Once a week? Once a day? It’s up to you to decide what makes the most sense for your business.
Writing effective back-in-stock emails
Now that you’ve set up your back in stock email triggers, it’s time to start writing your messages. When crafting your back-in-stock emails, there are a few things you’ll want to keep in mind:
Subject line: The subject line of your back-in-stock email is critical. After all, it’s what will make your customers open the message in the first place. So make sure to choose a subject line that’s clear, concise, and attention-grabbing.
For example: “Jane, Your favorite product is back in stock!”
Preview text: The preview text is the short piece of text that appears beneath the subject line in most email inboxes. This is another opportunity to grab your customers’ attention and persuade them to open your email. So make sure to make it count!
For example: “Don’t miss your chance to get your hands on this must-have product.”
Email content: Once you’ve got your customers to open your email, it’s time to deliver the goods. In your back in stock email content, be sure to include all of the relevant information about the product, including the name, price, availability, and a link to purchase. You’ll also want to make sure your email is well-designed and easy to read.
For example:
“Hi Jane,
We wanted to let you know that your favorite product is back in stock!
The product is available for purchase here:
Product name:
Price:
Availability:
Don’t miss your chance to get your hands on this must-have product!
Sincerely,
Your eCommerce Store”
CTA: Last but not least, don’t forget to include a strong call-to-action (CTA) in your back-in-stock email. This could be something as simple as “Click here to buy now!” or “Add to cart.”
Back in stock email Examples
1) Honeylove
Honeylove is a lingerie brand that specializes in sustainable and ethically-made undergarments. When one of their popular bras went out of stock, they sent the following back-in-stock email to interested customers:
Subject line: “BACK IN STOCK: EverReady Pant 🙌“
Adding emojis to the subject line is a great way to grab attention and stand out in the inbox.
Honeylove’s email is visual, with an animated gif that shows the product in action. They also do a great job of highlighting the key features of the product, as well as the brand’s sustainable credentials.
The CTA is an obvious black button that says “Shop Now”. When the customer clicks the link, they are taken directly to that specific item.
2) Free People
Free People is a popular women’s fashion brand. In this back in stock email, they let customers know that their best-selling tank tops is back in stock:
Subject line: “Back in stock, but for how long? 🤔”
The subject line of this email does a great job of grabbing attention and creating a sense of urgency. The email itself is clean and simple, with clear product photos and a custom quote.
The CTA is a blue button that says “Shop Now”. When the customer clicks the link, they are taken to a page where they can purchase the product.
3) Lunya
Lunya is a women’s sleepwear brand. In this email, they let customers know that their popular best-selling silk dress is back in stock:
Subject line: “our best-selling silk dress is BACK”
The subject line of this email is short and to the point. The email itself features an animated gif and clear descriptions. The call to action button is a black SHOP NOW button that takes the customer to the product page.
4) Good hYOUman
Good hYOUman is a women’s athleisure brand. In this back in stock email alert, they let customers know that their popular leggings are back in stock:
Subject line: “THE BEST LEGGINGS EVER ARE BACK IN STOCK!!”
The subject line of this email uses all caps to grab attention. The email itself is short and sweet, with clear product photos and a custom quote. The CTA is a black button that says “Shop Now”.
They added a gold star rating next to the CTA, which is a great way to show social proof and increase conversion rates.
5) Bed Bath & Beyond
Bed Bath & Beyond is a popular home goods store. In this email, they let customers know that their popular KitchenAid mixer is back in stock:
Subject line: “BACK IN STOCK! Save $50 on select KitchenAid stand mixers”
The subject line of this back in stock alert email tells the customer exactly what they’ll find inside. Offering a discount is a great way to entice customers to purchase.
In this back-in-stock email, Bed Bath & Beyond included several related items that the customer might be interested in. This is a great way to cross-sell and upsell products.
6) Pottery Barn
Pottery Barn is a popular home furnishings store. Unfortunately, due to the challenges in the product supply chain of 2021/2022, Pottery Barn has had a hard time keeping items in stock.
They got clever by sending out a periodic “in-stock” email. This email highlights a handful of popular items that are currently in stock and available for purchase.
Subject line: “Delivered ASAP: In-stock favorites”
The subject line would capture the attention of anyone suffering from the lack of availability in the furniture industry.
7) Taos Footwear
Taos Footwear is a popular women’s shoe brand. They sent out this “back in stock” email to let customers know that their popular sneakers are back in stock:
Subject line: “The Wait Is Over | Moc Star Sneakers Back In Stock”
The subject line of this email grabs attention by offering the element of relief. The email itself is visually appealing, with beautiful animated product photos and a clean design.
They offer social proof with a customer testimonial quote. And the CTA is personalized specifically mentioning the product. That’s smart.
8) SHEEX
SHEEX is a bedding company that specializes in performance fabrics. They sent out this “back in stock” email to let customers know that their popular sheets are back in stock:
Subject line: “Original Performance Is Back In Stock!”
The subject line of this email tells the customer exactly what they’ll find inside.
The email includes a large image with a clear call to action to shop the back-in-stock sheets. Then, several related items in the same category are offered in the email.
This is a great way to cross-sell and upsell products.
9) Blissoma
Blissoma is a natural beauty brand that specializes in skincare products. In this email, they let customers know that their popular face serum is back in stock:
Subject line: “Your favorite face serum is BACK IN STOCK!”
The subject line of this email is short and to the point. The email itself features a clear product photo and description. The CTA is a black button that says “Shop Now”.
Blissoma included a countdown timer in this email, which creates a sense of urgency and encourages customers to purchase quickly.
10) Sapling
Sapling is a company that makes sustainable children’s clothing. They sent out this “back in stock” email to let customers know that their popular romper is back in stock:
Subject line: “Back In Stock! The Cutest Sustainable Rompers Ever!”
This email contains excitement because the subject line uses an exclamation point and the word “cute.”
The cute emotional appeal speaks to the parents of young children who want to dress them in fashionable and practical clothing. Sapling’s use of the word “sustainable” speaks to their eco-friendly audience, and the phrase “back in stock” reassures potential customers that they will not have to wait long to receive their purchase.
This email is effective in its use of persuasive language, speaking directly to the needs of its target market. Sapling has succeeded in creating an email that is both informative and persuasive, and as a result, they are likely to increase its sales.
11) L.L. Bean
L.L. Bean is a popular outdoor clothing and gear brand. They sent out this “back in stock” email to let customers know that their popular rain jacket is back in stock:
Subject line: “Your Favorite Rain Jacket Is Back In Stock”.
The email contains a link to the product page on the website, as well as a picture of the jacket and a brief description of its features.
The email also includes a coupon code for 10% off your next purchase. This is a great way to stay in touch with customers and keep them updated on new products and special offers.
12) J.Crew Factory
J.Crew Factory is a popular clothing brand for men, women, and children. They sent out this “back in stock” email to let customers know that their popular denim jacket is back in stock:
Subject line: “Back In Stock | The Denim Jacket You Love”.
J.Crew Factory’s email subject line, “Back In Stock | The Denim Jacket You Love”, is a great way to get customers interested in their product.
The email starts off by saying that the denim jacket is back in stock, which is sure to pique the interest of anyone who loves the brand. It then goes on to say that the jacket is available in both men’s and women’s sizes, which is helpful for customers who may be looking for a specific size.
The email also includes a link to the product page, so customers can easily purchase the jacket if they’re interested. Overall, this is a well-written and effective email that is sure to generate sales for J.Crew Factory.
13) Nike
Nike is a popular athletic wear brand. They sent out this “back in stock” email to let customers know that their popular Air Max shoes are back in stock:
Subject line: “The wait is over. Air Max is back.”
Nike’s “back in stock” email for their popular Air Max shoes is certainly eye-catching. The subject line, “The wait is over. Air Max is back,” is sure to grab the attention of anyone who has been waiting for the shoes to come back in stock.
The Brand identified an opportunity where people were talking about how much they loved their Air Max shoes but they were constantly sold out. So Nike decided to send out an email letting people know when the shoes would be back in stock.
This was a great marketing move because it kept people interested in the product and created a sense of urgency. Plus, it’s always good to have your fans know that you’re listening to them.
14) H&M
H&M is a popular clothing brand for men, women, and children. They sent out this “back in stock” email to let customers know that their popular denim jacket is back in stock:
Subject line: “Back in stock! The denim jacket you love.”
The email included a picture of the jacket and a brief description of its features. It also included a link to the H&M website, where customers could purchase the jacket. This email is an example of how businesses can use technology to reach out to their customers and promote their products.
By sending out timely emails like this one, H&M can keep its customers informed about new arrivals and special deals. In today’s competitive marketplace, it’s crucial for businesses to find innovative ways to reach out to their target audience. And with the help of technology, they can do just that.
15) Quiksilver
Quiksilver is a popular surfing and skateboarding brand. They sent out this “back in stock” email to let customers know that their popular boardshorts are back in stock:
Subject line: “Your favorite boardshorts are back in stock”.
Quiksilver’s “favorite boardshorts are back in stock” email lets customers know that their popular product is available again. The subject line’s use of the word “favorite” implies a personal connection to the product.
This, combined with the pronoun “Your,” creates a sense of exclusivity and urgency, as if the reader has been waiting for this moment. The email’s content reinforces this by mentioning that the boardshorts are back in stock “just in time for summer.”
The message is clear: if you want to be stylish and prepared for the season, you need to act fast. By using Quiksilver’s products, you can be confident that you’ll look good and be ready for anything.
5. Measuring the success of your back-in-stock emails
Once you’ve sent out your back-in-stock emails, it’s important to track their performance so that you can gauge their effectiveness. There are a few key metrics you’ll want to keep an eye on, including:
Open rate: This is the percentage of people who open your back-in-stock email. A high open rate indicates that your customers are interested in the products you’re offering.
Click-through rate: This is the percentage of people who click on at least one link in your back-in-stock email. A high click-through rate indicates that your customers are taking action after reading your email.
Conversion rate: This is the percentage of people who purchase a product after clicking on a link in your back-in-stock email. A high conversion rate indicates that your back-in-stock emails are successfully driving sales.
To track these metrics, you can use a tool like Google Analytics or your email marketing platform’s built-in reporting feature. By monitoring your back-in-stock email performance, you can make changes and improve your results over time.
In closing, back in stock email templates are a great way to keep your customers informed about new arrivals and special deals. By sending out timely messages with attention-grabbing, back in stock email subject lines, you can create a sense of urgency and encourage your customers to take action. Plus, by tracking your results, you can ensure that your best back in stock email campaigns are as effective as possible.
