While I appreciated it more when it was 100% free, AnswerThePublic is a tool that I’ve used regularly for blogging and finding blog and video topics.
Have you struggled to find the right keywords for your next post? You’re not alone; 3 in 4 content writers are struggling too!
After all, there are 3 billion Google searches per day — how are we supposed to keep up with that?
With lots of keyword research tools available, it can be hard to pick the right one. Not to mention that a vast majority require you to pay or have some technical background to use them.
So, it’s somewhat likely that you’re not using any tool right now. Instead, you’re probably assuming that you know the content your audience wants to see.
Chances are, you’re mistaken.
Targeting incorrect long-tail keywords can put your marketing strategy in the mud with no lifeline to pull it out.
That’s where AnswerThePublic comes into play.
Ready to take a look? Let’s get started!
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What Is AnswerThePublic?
If you have never heard of AnswerThePublic, you should read this section before carrying on. Otherwise, you might feel a little lost!
In simple terms, AnswerThePublic is a keyword research tool. It takes questions from both Bing and Google and displays them to you in a categorized infographic.
Once you enter a general search term into the system, it will give you various keywords in a question format.
The results are split into categories relating to the type of questions (what, who, why, can, how, etc.).
Bloggers, like yourself, can then use these questions to create appropriately targeted, SEO-sufficient content.
However, that’s not all!
AnswerThePublic returns five different sets of answers when you input a topic. This data gives you seemingly limitless ideas for your blog or website to continuously drive traffic.
These sets are as follows:
All of the results in this section will start with words such as:
You might find questions like “What are the best Lululemon leggings for bigger thighs?” here.
In this category, your keyword will be used with the commonest prepositions. These include the following words:
If you blog about cafes, you’ll find results like “best cafes near me.”
Here, your keyword will be pitted against other related keywords. For example, “ham versus cheese sandwich” or “taffeta vs. satin.”
This section is incredibly similar to standard keyword research tools. You will find similar phrases and keywords here.
The final set shows you the results in alphabetical order. This is particularly useful if you find that the infographic wheel makes you a bit dizzy!
Now you know a bit more about this handy-dandy tool, we’ll move on to discussing who should be using it.
Who Is AnswerThePublic For?
AnswerThePublic is a basic tool for digital marketers, consumer researchers, public relations, SEO professionals, bloggers, and anyone else who wants to create better, more reachable content.
No matter how good you are at your job, everyone has off days. AnswerThePublic can step in to give you ideas and fend off writer’s block — regardless of how hard it hits you!
If all you have is a keyword with no specific topic, this tool will work wonders. It will allow you to go from no ideas to a million within a few moments.
Additionally, those who manage SEO for other clients can use the infographic the tool creates to add to presentations and reports.
However, it is worth bearing in mind that it’s not for those who want to see stats like keyword ranking difficulty and search volume. If you are looking for those things, we’d suggest checking our alternatives in the FAQ section.
The Pros and Cons
By now, you have probably established that this is not an advanced keyword research tool. However, there is no denying that it can help us bloggers out when we’re in a pinch.
Having said this, you might still be wondering whether it’s worth a go. If that sounds like you, take a quick look at the pros and cons.
- It is free to use.
- It is easy to use.
- It helps overcome writer’s block.
- The results are available in a CSV file to download and keep for use later.
- You can download the infographic as a JPEG if you wish.
- There are a variety of categories in the search results.
- You don’t need to create an account or register.
- You can take part in the free email course that teaches you how to use the tool to its full potential.
- All the keywords are relevant and applicable to the habits of present-day web users.
- With the free version, you can only search three times a day.
- You can’t set a different location or language unless you upgrade to the Pro (i.e. paid) version.
- At the moment, you can’t see the keyword statistics. There may well be an update coming for this but, as it stands, stats are a no-show.
Our Final Thoughts
Even with the disadvantages, we would suggest you give this one a go — especially if you are new to keyword research and have been “winging it” for a while! You’ll find it extremely helpful.
However, you might like our alternatives for those of you looking for a more detailed insight (see below).
Frequently Asked Questions
Still have questions about AnswerThePublic? Not to worry, we’ve answered a couple below.
How Can You Use AnswerThePublic to Rank in “People Also Ask” Google Box?
In recent years, the PAA or “People Also Ask” box on Google has become increasingly important in the SEO world and bloggersphere.
It’s Google’s SERP feature that quickly lists articles that answer questions related to the searcher’s query.
Ranking here, therefore, is super important.
And yes, you can use AnswerThePublic to help you do that.
By using the “Questions” result set in this tool, you can gain access to queries that are likely to be in the PAA box on Google when users search for your keyword.
All you need to do is create optimized content
surrounding these and you’re well on your way to ranking high! Just remember that it takes time for everything to fall into place.
Alternatives to AnswerThePublic
If you have tried AnswerThePublic and it wasn’t for you, we suggest you check out these alternatives. They’ve all proved useful to both bloggers and digital marketers.
- Yoast SEO Plugin — While this isn’t a direct alternative, you could use it in conjunction with AnswerThePublic. It allows you to create structured FAQ and other pages on your site to enable search engines to rank it accordingly.
- SEMrush Keyword Magic Tool — You’ll gain access to 20 billion keywords with this tool. It also understands the semantics behind words and shows you a bunch of stats too.
- QuestionDB — This tool is a direct competitor of AnswerThePublic. However, it uses Reddit to find the user questions. QuestionDB typically gives you niche market responses whereas AnswerThePublic is more generalized.
- WordStream — With this one, you are granted access to a breathtaking 1 trillion keywords. Somehow, the developers have managed to maintain an aesthetically appealing UI with all of this data too! Oh, it’s also 100% free for the first 30 searches.
- Quora – a free forum where people ask and answer questions.