Imagine pressing a button and getting an article that’s not just coherent but search engine optimized, ready to rake in traffic. Sounds like a sci-fi dream, right? Except it’s not. I’ve dived deep into the capabilities of AI in content creation, specifically AI that can write entire blogs for you, optimized for search engines based on target keywords. The results? Let’s just say you won’t want to miss this.
Get SURFER SEO
Improve your Chances of Ranking on Google with On-Page SEO
Surfer AI, as part of Surfer SEO, offers an AI-powered writing feature that assists in creating search engine-optimized content. Here is a general process on how to use Surfer AI for writing articles:
- Access Surfer Content Editor: Head over to the Surfer Content Editor and make sure to select the “Write with AI” tab to start using Surfer AI for writing articles.
- Select Target Keywords: Choose your target keywords for the article. These keywords will help guide Surfer AI in generating relevant content suggestions.
- Choose Tone of Voice: Select your article’s desired tone of voice. This helps Surfer AI understand the style and language you want to use.
- Edit the Outline: Create or edit the article outline. This provides a structure for your content and helps Surfer AI generate more accurate suggestions.
- Pick Organic Competitors: Identify organic competitors for your target keywords. Surfer AI can analyze their content and provide insights on optimizing your article.
- Avoid AI Content Detection: Surfer AI can provide tips to avoid content that may be flagged as AI-generated. This ensures that your article maintains a natural and human touch.
- Create the Draft: Utilize Surfer AI’s real-time feedback and suggestions to write your article draft. It can guide structure, headings, keyword usage, and more.
- Optimize for Keywords: Surfer AI can assist in optimizing your article for the selected keywords. It may suggest adjustments to improve keyword density, placement, and overall SEO optimization.
SEMrush tracks keyword positions using a variety of methods:
- Crawling: SEMrush uses an extensive web crawler, similar to the ones used by Google and other search engines. This crawler scans websites and their content, identifying and indexing keywords.
- Rank Tracking: SEMrush’s Position Tracking tool allows users to track the daily changes in rankings for their targeted keywords. This tool provides data on the keywords’ positions on Google’s SERPs (Search Engine Results Pages).
- Database Updates: SEMrush maintains a vast database of keywords and their rankings. This database is regularly updated to reflect the latest changes in keyword rankings.
- User Input: Users can manually input keywords they wish to track. SEMrush will then monitor these keywords and provide updates on their positions.
- Competitor Analysis: SEMrush not only tracks the keyword positions of the user’s website but also those of competitors. This helps users understand how their SEO efforts compare to others in their industry.
Choosing Focus Keywords based on Keyword Difficulty
A new blog with low domain authority (DA) should start with lower competition keywords for several reasons:
- Easier to Rank: Lower competition keywords typically have less content written about them, making it easier for a new blog to rank in search engine results. High-competition keywords are often dominated by sites with high DA, making it challenging for a new blog to compete.
- Less Resource Intensive: Targeting high-competition keywords often requires significant time and resources to create high-quality content and build backlinks. On the other hand, lower competition keywords can be targeted with less effort, which is beneficial for a new blog with limited resources.
- Faster Results: Since there’s less competition, seeing results from SEO efforts targeting low-competition keywords is typically faster. This can provide a much-needed boost in traffic and visibility for a new blog.
- Building Authority: Consistently ranking well for lower competition keywords can help a new blog build its domain authority over time. This can eventually make it easier to rank for more competitive keywords.
- Understanding the Audience: Lower competition keywords often represent niche topics or specific audience queries. Targeting these can help a new blog better understand its audience’s interests and needs, guiding content strategy in the future.
In summary, starting with lower competition keywords can provide a more achievable and resource-efficient way for a new blog to start gaining visibility, understanding its audience, and building domain authority.
Building a Topic Cluster
A topic cluster is a method of organizing and structuring content that revolves around a central topic and is supported by related subtopics.
Here’s how it works:
- Pillar Content: At the center of a topic cluster is a comprehensive piece of content that provides a broad overview of a particular topic. This is often referred to as the “pillar” content. The pillar content should be broad enough that it can branch out into multiple related subtopics.
- Cluster Content: Surrounding the pillar content are several pieces of “cluster” content. These are more detailed and specific articles that cover aspects related to the pillar content. Each piece of cluster content focuses on a specific keyword related to the main topic.
- Internal Linking: Each cluster content piece links back to the pillar content and vice versa. This internal linking structure helps search engines understand the relationship between the content pieces, leading to better indexing and improved SEO performance.
The topic cluster model is beneficial for both SEO and user experience. It helps search engines understand the context and relationship between different pieces of content, which can lead to higher rankings. For users, it offers a structured and logically organized way to navigate through different content pieces, enhancing the overall user experience.
About Lori Ballen
Lori Ballen is a digital marketing strategist and content creator, specializing in teaching people how to create engaging and insightful content. With years of experience in the field, Lori knows how to blend strategy and creativity to produce compelling content that resonates with the audience.