We all know that meta descriptions are essential for getting traffic to your website. That’s why it’s so frustrating when you can’t seem to come up with one that is compelling enough or creative enough.
Sure, there are tools out there that will generate a description for you, but they don’t always do the best job!
I was excited when I found the MetaDescription Generator that Jasper offers! It automatically generates engaging and persuasive descriptions – saving me time and making my site more appealing to search engine crawlers in the process! Try it today – I promise you won’t be disappointed!
What is a Meta Description
A meta description is a short, descriptive sentence of what your webpage is about. This description will appear in the search engine listings if you use keywords to generate it (for example, Google has an option for that).
When someone searches for something on Google, they see a list of results. Each result is displayed as a snippet containing the title, URL, and description. There are sometimes enhanced features as well.
Sometimes, yet not always, Google will use your meta description as the description in the snippet. However, at other times, Google will take a passage from your web page and include it instead if it feels it’s more relevant to the user.
Therefore, Some bloggers are omitting the meta description and allowing Google to choose instead.
I like to include mine as a best practice.
Meta Description Generator
I use software called Jasper.
While I don’t use Jasper to write my content for me, I use it as a tool to guide me through the writing process.
It can generate a meta description for you in seconds.
This is an important job because the snippet or sentence that Google grabs from your web page will be seen by every person who searches for something related to what you wrote about on your site.
It’s also one thing where having it done automatically saves me time and gets better results.
Jasper will create the Meta Title and Meta Description based on a few text fields that you enter when using the tool.
While the cost of Conversion.ai is hefty, it’s worth it. I use it to help with excerpts, meta descriptions, blog outlines, product descriptions, and more.
Best Practices for Meta Descriptions
The Meta Description should be no more than 150 characters.
A good rule of thumb is to have a sentence or two that summarizes the page’s content, includes keywords, and tells visitors why they want to click on your website out of all other websites listed in those same search results.
It doesn’t matter how creative you get with them – if there isn’t anything compelling about your site, searchers won’t care enough to visit!
When people see an interesting-looking meta description but don’t feel compelled by it, some will scroll past without clicking through.
Meta descriptions are also an opportunity to showcase what makes your website different from all those other websites listed next to yours!
Be creative, be persuasive – but most importantly, don’t overdo it so much that people don’t want to follow through with clicking on your site.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.