We may earn money or products from the companies mentioned in this post. Lori Ballen is a member of the Amazon Associates Program
While Ahrefs is one of the leading SEO tools, some people might not like the price or style of Ahrefs. With this in mind, there are several great Ahrefs alternatives worth exploring.
While numerous factors play a role in the effectiveness of an SEO campaign such as quality content, backlinks, and tags, the most important part of SEO is keyword research.
Search engine optimization (SEO) is at the top of the priority list. Most SEO professionals use SEO metrics when working with SEO clients.
While many companies and businesses think that they can guess which keywords are the most important, it is critical to rely on a keyword rank tracker tool that can help marketers stay up to date on the latest SEO research in the field.
Some of these SEO features work well with Ahrefs, while others might be able to replace it entirely. There are other marketing tools that can help monitor backlinks, provide SEO analysis, and SEO audits, and help build a backlink profile. These ahrefs alternatives can be explored for many aspects of digital marketing.
Without a doubt, SEMrush is the main Ahrefs alternative. It’s one of my favorite SEO tools for my portfolio of websites. As one of the most popular SEO tools, SEMrush has a comprehensive set of features that help you with all aspects of SEO, from content to link building to rank tracking.
In addition, it’s very affordable, especially considering all of the features you get. You can start using SEMrush for just $99 per month.
SEMrush is a great alternative to AHREFS because it offers similar features at a lower price point. In addition, it has a more user-friendly interface and slightly better customer service.
Here are just a few features. There are advanced features that can be added to the tool to up your SEO game.
One of the most important features of any SEO tool is the ability to analyze backlinks. Backlink research helps you understand where your website is being linked and how that affects your search engine ranking.
The main difference between the two tools is that Ahrefs gives you more backlink data about each link. This can be useful if you want to really dig into the link-building strategy of your competitors.
However, SEMrush’s backlink analysis tool is more user-friendly than other tools and easier to navigate. This is important if you’re just starting out with SEO and don’t want to get overwhelmed by data.
Ahrefs, on the other hand, offers a more traditional user experience with its Keywords Explorer tool.
Another of the important SEO features is the ability to conduct a site audit. An SEO audit assesses your website for any technical issues that could be holding back your search engine ranking, such as broken links.
Ahrefs and SEMrush both offer a comprehensive tool. Search engines are constantly changing their algorithms, so it’s important to regularly audit your website to make sure you’re up to date.
In order to know how to improve your SEO, it’s important to understand what your competitors are doing. Both Ahrefs and SEMrush offer a competitor analysis tool that allows you to see what keywords they’re targeting and what backlinks they have.
I use the competitor analysis from SEMrush to keep an eye on my main competitors in the SEO space. This way, I can see what they’re doing and adjust my own strategy accordingly.
With the rank tracking tools inside SEMrush, you can keep an eye on how your website is performing in the search engine results pages (SERPs).
This is a critical metric to track because it allows you to see if your SEO efforts are paying off. If you’re not happy with your current ranking, you can adjust your strategy and tactics accordingly.
Your organic keywords are the main focus of your SEO strategy, so it’s important to track the web pages that are ranking, and for which keywords. When you sit down to perform content marketing, knowing your search rankings can help you choose the right topics.
Social Media Tracker
The social media tracker inside SEMrush is a great way to track your brand mentions across the internet.
This is important for two reasons. First, it allows you to see what people are saying about your brand. Second, it helps you build relationships with influencers in your industry.
SEO is a complex and ever-changing field, so it’s important to have the right SEO platforms in your arsenal. Ahrefs and SEMrush are both great options, but I prefer SEMrush because it offers similar features at a lower price point.
As a traffic analytics tool, SEMrush offers some comprehensive features that can help you understand your website traffic.
These features include the ability to see where your traffic is coming from, what devices they’re using, and what pages they’re landing on.
This data is important because it helps you understand your audience and adjust your marketing strategy accordingly.
SEMrush also offers a few unique features, such as the ability to see what keywords are sending paid traffic to your competitors’ websites.
This is valuable information because it allows you to adjust your own SEM campaigns to better compete for those keywords.
Google suggest appears when you start typing a query into Google. It’s a great way to get ideas for new keywords to target. This ahrefs alternatives free use means you can come up with unlimited new ideas for blog posts and other content.
Just start typing in a general topic, and you’ll see a list of related queries that people are actually searching for. This is a great way to come up with content ideas that are relevant to your audience.
The basic features are limited to keyword topic ideas only. Free versions if tools don’t offer in-depth research, generally.
Google Keyword Planner
This website is a tool for keyword research to help you choose the best focus keyword for pay-per-click marketing.
While Google Keyword Planner might not be the most comprehensive of the SEO tools available, it is free.
The data research tool is present; however, it does not work great for organic keyword research.
For those looking to get a site off the ground for the first time, Google Keyword Planner is a great place to start; however, it doesn’t provide much in terms of Ahrefs alternatives for competitive research or keyword tracking.
Google Keyword Planner serves as a free starting point.
BuzzSumo is one of the most popular enterprise-level keyword planning tools out there. That said, it’s more of a “topic’ generator than a keyword tool.
Some of the biggest companies, including IBM and Expedia, rely on BuzzSumo to help them construct strong marketing campaigns.
This vote of confidence already speaks volumes of the quality that BuzzSumo can provide.
The main goal of BuzzSumo is to find popular content ideas for content to add to a website or blog.
While it might not be the best tool in terms of a keyword explorer, it does make for a great Ahrefs alternative.
Moz Pro is a reliable software platform that could be considered one of the best ahrefs alternatives. While Moz Pro took some criticism, in the beginning, they recently updated their keyword difficulty module to be superior to other tools.
Because local SEO is growing in popularity, it is a good idea for all digital marketers to take a look at the capabilities of Moz Pro. Moz Pro is a paid tool, but they do provide a free trial.
As one of the best ahrefs alternatives, a website owner can perform their own SEO, monitor backlinks, perform site audits, target keywords, run SEO reports, and become of the top content marketers in the industry.
Moz is a great tool for measuring domain authority. The tool offers a few other features that are beneficial for SEO such as the ability to track keyword rankings, and spy on competitors’ links.
Moz has a free and paid offer for sign-ups.
Raven Tools is a conglomeration of a variety of other powerful SEO tools. Some of the essential options that created the foundation for Raven Tools include Bing Ads, Facebook, Search Console, and google ads.
Raven Tools provides a dashboard against which digital marketers can compare their performance.
Therefore, Raven Tools is one of the best Ahrefs alternatives because it provides tracking behavior for both short and long-term goals.
They provide backlink data, automated reports, and audits that have come together to form a comprehensive platform. Link analytics, keyword research, and rank tracking are all features that make Raven Tools a great investment for businesses of all sizes.
For content marketing, Raven Tools pulls data from a variety of sources to help you come up with topics that will be popular with your audience
Jaaxy also provides a lot of research regarding niche keywords, which some people might find useful.
With the growth of niche keyword research, Jaaxy might be a nice addition.
While it might not be the most comprehensive tool, it does have its place. This platform provides a free trial before asking for a premium investment.
SEO Powersuite is an all-in-one SEO platform that provides extensive keyword research, competitor analysis, and rank tracking.
The software is available in both a free and paid version. The paid option offers more features and data than the free one.
One of the reasons why SEO Powersuite is so popular is because it’s one of the few all-in-one suites that are also affordable. Backlink research, rank tracking, and keyword research can be performed with this software.
For small businesses and those just getting started with content marketing, the free version is a great way to get started with SEO Powersuite.
The paid options offer more features such as link building, social media management, and web analytics.
Overall, SEO Powersuite is a great tool for those just getting started with SEO as well as those who are looking for an affordable all-in-one solution.
Serpstat claims to be an all-in-one SEO platform. It provides a variety of tools that digital marketers can use to manage backlinks, audits, tags, keyword research, competition data, and more.
Serpstat is one of the most comprehensive platforms on the market.
There are multiple price levels for Serpstat, allowing users to tailor their plans to meet their needs; however, there is a free trial option that people can try before buying.
Serpstat provides an excellent way for marketers to segregate their data. This segregation allows users to compartmentalize all of their data into various projects.
Then, each project can have keyword results, which should be part of your SEO toolkit.
SE Ranking is an excellent all-in-one SEO platform. It provides a variety of features that are useful for both small businesses and enterprises.
One feature that sets SE Ranking apart is its white-label reports. These reports can be branded with your company’s logo, making it easy to show clients your progress.
SE Ranking also offers a mobile app, making it easy to track your progress on the go.
The platform offers a free trial and multiple pricing options to meet the needs of any user.
Soovle is a free platform, which makes it nice; however, Soovle has a very narrow use profile.
With Soovle, users can put in a single keyword, and the platform will spit out a bunch of auto-suggested keywords. Soovle draws its information from Amazon, Wikipedia, YouTube, Yahoo, Bing, and Google.
Soovle might not be sufficient; however, it is free and can be an added tool in the toolbox of a digital marketer.
Google Trends is another free tool for performing research. Their charts can be helpful for certain digital marketing campaigns.
It provides a lot of information regarding whether a topic might be trending up or down. It might be an excellent addition along with other options, given that it is free. It’s certainly not a replacement for AHFREFS.
SECockpit is a keyword search tool designed to meet everyone’s needs, ranging from small businesses to corporations.
This tool provides constant analysis of data on all countries, making it particularly useful for any business that is looking to expand overseas.
Some fantastic keyword research options come out of SECockpit SEO software.
Answer the Public
Answer the Public is an excellent way for businesses to find new topics for their blog or website.
Users will take a seed keyword and enter it into this platform.
The program will then provide charts, lists, and long-tail keyword options, making it particularly useful.
This SEO software helps those who want to cover a key topic sufficiently.
While some people look at this tool as a straight-up Ahrefs alternative, others like to use this in addition to other software.
Answer the Public can tailor to meet the needs of the user.
KWFinder strives to be a comprehensive SEO tool. As far as price goes, this is one of the cheaper paid options available.
It also provides a free trial.
For those on a limited budget, this might be worth checking out. It’s keyword and competition research is solid.
The tool is relatively intuitive to use. Therefore, the learning curve is relatively easy to handle.
While Ahrefs might be a more comprehensive tool, KWFinder provides excellent value for the money.
Ubersuggest is one of the top free keyword research tools on the market. This tool was already high on the popularity list, but it changed ownership in 2018 and has gotten even better.
Ubersuggest provides information on search volume and keyword difficulty score, making it a valuable keyword research tool in the hands of almost anyone.
The SEO software is growing quickly, and if it continues to add features, it might start to threaten more extensive options such as Ahrefs.
You can monitor backlinks with this alternative to ahrefs, although the tool offers limited features in comparison.
While it once was a free ahrefs alternative, Ubersuggest is now a paid tool with more advanced features. Beginners love Ubersuggest as it’s one of the easier-to-use all-in-one tools.
LongTailPro is an SEO software specializing in finding long-tail keywords, as the name suggests. LongTailPro is a paid tool; however, there is a free trial option.
While LongTailPro only recently added access to the cloud, it is growing in popularity. This tool is far cheaper than Ahrefs, making it a great alternative.
It even provides a keyword difficulty score, which can be useful.
Because it specializes in long-tail keywords, it might not be a comprehensive tool for your SEO strategy; however, given the price, it could serve as a complementary option along with some other options.
This free platform is provided by Google which gives users an in-depth look at their website traffic. As a site audit tool, Google Analytics is a free alternative to ahrefs measuring your own domain rankings.
This tool can provide information on where your traffic is coming from, what pages are being viewed, how long people stay on your site, and much more.
Analytics are essential for any business that wants to improve its website. If you are not using it, you should start now.
When comparing to AHREFS, it is important to remember that they are two different types of tools. Google Analytics will not tell you how to improve your ranking or give you keyword ideas.
However, it is an excellent complementary tool that can help you better understand your website traffic and what people do once they reach your site. Most website owners use this tool as part of their SEO strategy.
There are a few of the top alternatives to Ahrefs on the market. While Ahrefs is a popular tool, it can be pricey.
That is why many companies and marketers are starting to look at Ahrefs alternatives.