AdSense is a great platform, but it doesn’t work for everyone. You might not want to work with AdSense; your site may not work within their constraints, you may not be seeing a great revenue stream, or you may just want to explore alternative options. Today, we will discuss some of the best AdSense alternatives for 2022.
Ad Networks
An ad network is a platform that connects advertisers with publishers. Ad networks typically work with many advertisers and publishers, making it easy to find the right match for your site.
A publisher is anyone who owns a website or app and wants to monetize it with ads. A publisher signs up with an ad network and agrees to show advertising on their site. In return, the publisher receives a cut of the ad revenue generated from their site.
Advertisers are businesses or individuals who want to promote their products or services online. Ad
What is AdSense?
AdSense is a global advertising platform that allows website creators to display ads on their sites. These ads are then displayed to visitors, and when someone clicks on one of the ads, the owner of the site earns money.
AdSense is a popular way to make money from a website, but it’s not the only way. There are many other options, and some may be a better fit for your website.
Many publishers start with Google Adsense display ads because there is no traffic requirement to get approved as there would be with a premium ad network. . However, as your traffic grows, you may want to consider other options that can generate more revenue.
As a self-serve platform, Google offers automated ad placement for websites that need ad optimization. Google offers traditional display, video, and even search ads on some sites.
Google’s ad units are also responsive, meaning they can automatically adjust to fit the size of a user’s screen. This is beneficial for mobile traffic as it ensures that the ads are always visible and clickable.
While AdSense is a great option for many website owners, it’s not right for everyone. Here are some reasons you might want to consider an alternative
The Top Google AdSense Alternatives
We’ve compiled a complete list of some of the best and most effective AdSense alternatives.
1. Ezoic
Ezoic is a Google Certified Publishing Partner and an industry leader in site optimization. However, Ezoic has developed advanced, AI-generated solutions to some of the most common problems in programmatic advertising.
Today, Ezoic isn’t just a Google publishing partner but a complete AdSense alternative. They offer tools to help you monetize your site, including AI-driven intelligence suites, header bidding, and lazy load.
Ezoic’s features include:
- AdSense Optimization. Ezoic’s machine learning algorithms optimize your AdSense ads for maximum revenue.
- Publisher Dashboard. Ezoic’s publisher dashboard gives you insights into your site’s performance, including earnings, traffic, and engagement.
- Integrated Analytics. Ezoic’s integrated analytics platform helps you track your site’s performance and identify opportunities for improvement.
With automated ad optimization and integrated analytics, Ezoic is a powerful AdSense alternative.
High-quality ads are reserved for those that are invited to the premium program. Publishers can use advertising space on their blog or website to add placeholders for a display ad. They can maximize ad revenue by experimenting with various ad placements.
Ezoic’s ad optimization technology analyzes user behavior and adjusts the ad layout in real-time to maximize revenue. The platform also offers integrated analytics to help publishers track their site’s performance and identify opportunities for improvement.
Ezoic recently added native video ads. Now publishers can begin serving ads on the self-serve advertising platform.
Ezoic made our list of Google Adsense alternatives because:
they developed advanced, AI-generated solutions to some of the most common problems in programmatic advertising.
2. Amazon Associates
Amazon Associates is a program run by Amazon that allows website owners to place ads on their sites that target specific products sold on Amazon. These ads are then displayed to visitors, and when someone clicks on one of the ads, the website owner earns money.
Amazon associates also use an affiliate link for a product within their content. The publisher earns a commission when someone clicks on the affiliate link and makes a purchase within 24 hours.
People make more money through Amazon Associates if they can get people to buy things. So, review sites usually have Amazon Associates ads.
Note that Amazon Associates has minimums you need to meet. If you don’t sell anything through your site within three months, you may be dropped from the program entirely and need to start from square one.
So, add Amazon Associates to your site only after you have already built a lot of traffic.
Amazon Associate’s features include:
- A wide variety of ad types. Amazon Associates offers various ad types, including banners, text, and product links.
- Ads that are relevant to your content. Amazon Associates only serves ads relevant to your content, which means that your visitors are more likely to be interested in them.
- Competitive commission rates. Amazon Associates offers some of the most competitive commission rates in the industry.
Many people use Google Adsense or another display ad network to use Amazon ads and links simultaneously.
3. Media.net
Media.net is a program run by Yahoo! and Bing that allows website owners to place ads on their sites in much the same way as Google AdSense, with the benefit of pulling from two networks rather than one.
These ads are then displayed to visitors, and when someone clicks on one of the ads, the website owner earns money. Media.net is one of the largest contextual advertising networks in the world, but it’s still a fraction of the activity of Google AdSense. Still, there’s less competition.
Media.net is best for established sites with a lot of traffic because they have a minimum monthly page view requirement. They will close your account and keep the earnings if you don’t meet that requirement.
Media.net’s features include
A wide variety of ad types. Media.net offers various ad types, including banners, text, and product links.
Ads that are relevant to your content. Media.net only serves ads relevant to your content, which means that your visitors are more likely to be interested in them.
Competitive commission rates. Media.net offers some of the most competitive commission rates in the industry.
4. Propeller Ads
This ad network has both banner and pop-under ads, and they’re one of the few networks that still offer pop-unders. A propeller ad is a type of advertising where the advertisement pops up in a new window when the user visits a website.
They also have banner ads, which are less obtrusive than pop-unders but still effective.
Propeller Ads have high traffic requirements (100,000 monthly pageviews), but they’re worth considering if you meet them.
Advantages of using PropellerAds are that they offer weekly payments with a $100 minimum, and they have a low 5% traffic fee. But this is a lesser-known alternative and may not be great for those who don’t have a lot of traffic.
5. InfoLinks
This is an in-text ad network, meaning the ads are integrated into the text of your content. They have a low minimum traffic requirement (10,000 monthly pageviews), so they’re worth considering if you’re just starting.
In-text ads are great because they are less obtrusive, but people can also believe them to be “spammy” or ignore them. With the right plug-ins, InfoLinks and other similar products can be seamlessly added to WordPress and other CMS sites, which is a pretty easy way to increase ad generation.
It can also be used alongside other traditional AdSense-style graphic ads.
6. AdBlade
This ad network focuses on native ads, which are less intrusive and more effective than traditional banner ads. They have a high traffic requirement (5 million monthly pageviews), so they’re best for established sites. But if you meet their traffic requirements, they’re worth considering. They offer competitive CPM rates and a variety of ad types, including video ads.
7. Revcontent
This is another native ad network, and they have a very high traffic requirement (10 million monthly pageviews). They’re worth considering if you meet their criteria and are looking for an effective way to monetize your site. Revcontent is very popular because they do give you more money for each click if you can maintain their high traffic requirements. But because the traffic requirements are so high, very few sites will qualify.
8. Taboola
This is a native ad network that’s great for sites with a lot of content. The ads are less intrusive than banner ads and have a high traffic requirement (5 million monthly pageviews). But this traffic requirement isn’t as high as some others.
9. Outbrain
This is another native ad network, and they have a high traffic requirement (5 million monthly pageviews). The ads are less intrusive than banner ads, and they’re a great option for sites with a lot of content.
10. Mediavine
If you’re looking for an alternative to AdSense, Mediavine might be a good option for you. It’s one of the most popular alternative ad networks. However, it’s important to remember that you’ll need a significant amount of traffic to qualify for Mediavine.
They generally look for sites with at least 50,000 sessions per month. So, if your site is still in the early stages of growth, it’s likely that you won’t meet the requirements yet. That said, Mediavine can be a great option for sites with a large enough audience. They offer competitive rates and provide support to help you maximize your earnings.
Plus, they’re known for being very user-friendly, so you can quickly get set up and start earning money from your ads. Premium advertisers like Mediavine offer standard ad formats, traditional display ads, video content, and more.
11. AdThrive
There are a lot of different options out there when it comes to advertising on your website. Adsense is one of the most popular choices, but it’s not the only option. Adthrive is another great choice, and it offers a few advantages over Adsense.
First, Adthrive pays a higher CPM so that you can earn more money for every thousand views.
Second, Adthrive offers more ad units than Adsense, so you can customize your ad layout to fit your website better.
Finally, Adthrive has an excellent support team that can help you troubleshoot any issues you might have.
Overall, Adthrive is a great alternative to Adsense and is worth considering if you’re looking to maximize your earnings from advertising. You’ll need 100,000 page views or more to apply.
12. Bing Ads
Finally, this ad network owned by Microsoft offers both search and native ads. The search ads are more traditional, while the native ads are less intrusive and more effective.
They have a high traffic requirement (5 million monthly pageviews), so they’re best for established sites. But why are they so low on the list? The issue with Bing Ads is that they have pretty much the same requirements as Google Ads but aren’t as effective. So, while they are an AdSense alternative, they don’t convey any major benefits beyond AdSense.
These are 12 Adsense alternatives for 2022 that you can consider if you’re looking for ways to monetize your site. Most of these networks cannot be used together; you can’t use Bing Ads and Google Ads on the same page. So you will need to decide which one you want before you move forward, or even rotate between them.
Why Would You Need an AdSense Alternative?
There are a few reasons you might want to look for an AdSense alternative. The first is that you don’t meet the traffic requirements. This is common if you have a new site or if your traffic fluctuates.
The second reason is that you want to try a different monetization strategy. Maybe you’re unhappy with the ad revenue you’re earning from AdSense, or you want to supplement your income with other methods.
The third reason is that you want to diversify your income streams. This is a good idea because if one stream dries up, you have others to fall back on.
And finally, the fourth reason is that you’re banned from AdSense. This can happen for several reasons, such as clicking on your ads or having invalid clicks. But it can also happen for no reason; it’s possible you were unfairly banned. Google won’t listen to most appeals.
How AdSense Networks Work
The way that these networks work is that they act as a middleman between advertisers and publishers. Advertisers pay the networks to display their ads, and then the ad networks pay the publishers ad revenue for display ads on their sites.
The networks cut ad revenue and provide a valuable service by connecting advertisers with publishers.
The networks will often help optimize the ad placements to be more effective. They do this by testing different ad placements and formats and then seeing which ones perform the best.
The networks will also track the results of the ads so that they can be improved over time. They will track how many people click on the ad and how much money is spent on each click.
Finally, the networks will provide support to both advertisers and publishers. They will help troubleshoot any problems and offer advice on improving the ads’ effectiveness.
Qualifying for Ad Networks
The requirements for each network vary, but you need to keep a few general things in mind. The first is that you need to have a certain amount of traffic.
Networks need to be able to guarantee a certain amount of exposure for the advertisers. They don’t want to run ads on low-volume sites that won’t get clicks. There are some exceptions. For instance, Amazon Associates doesn’t care what your volume is because they cancel you if you don’t make enough sales.
The second is that you need to have a certain amount of space on your site. This is because the networks need to be able to place the ads somewhere, and they usually need a minimum amount of space to do so. They will want to see their ads in a visible place that isn’t crowded.
The third is that you need to have a certain level of control over your site. This is because the networks need to be able to trust that you will not place the ads in a way that is not effective.
You will usually need to verify your site ownership, either through the domain information or the headers.
And finally, the fourth is that you need to be able to meet the legal requirements. You will usually need to be in a country the advertisers serve, and you’ll have to connect a bank account to get paid.
Some alternatives also require that your content is held to a certain quality or content standard.
They may not accept high-risk content, such as gambling, because they worry their advertisers don’t want to be associated with that. Some advertisers won’t advertise on sites with alcohol or tobacco use.
So, if you’re in a high-risk niche or if you’re in a niche that might otherwise be considered unfriendly to advertising, you may need to find a special advertising network.
The Best Ad Formats
Now that you know how ad networks work and what you need to qualify let’s talk about the best ad formats. The three most common ad formats are display ads, text ads, and affiliate links.
Display Ads
Display ads are the most common type of ad. You see them on websites, in the sidebar or header, or even in the middle of the content.
These usually image ads can also be video ads, rich media ads, or even flash ads. The important thing is that they are meant to be seen and not ignored.
Text Ads
Text ads are the second most common type of ad. They are, as the name suggests, text-based ads.
These are usually small ads placed in the sidebar or header of a website. They can also be placed in the middle of the content but are usually less obtrusive than display ads.
The important thing to remember with text ads is that they need to be relevant to the content they are placed near. If they aren’t, people will just ignore them.
Affiliate Links
The last common type of ad is an affiliate link. These special links track when someone clicks and then makes a purchase.
The advertiser then pays the publisher a commission on the sale. This is usually a small percentage of the sale, such as 5-25%.
The important thing to remember with affiliate links is that they need to be disclosed. The FTC requires that you let people know when you are being paid for a product recommendation.
The Right Adsense Alternative
The answer to this question depends on a few factors. The first is traffic. If you don’t have much traffic, you won’t be able to use most of these networks. Amazon Associates remains one of the few networks open to low-volume sites because they rank exclusively based on sales. Ezoic is another self serve ad platform.
The second factor is your niche.
Some of these networks are better for certain niches than others. For example, if you have a tech blog, then Media.net would be a good option because they have high CPMs for tech ads. Amazon Associates makes the most sense if you have a review blog because they likely sell the products you’re reviewing.
The third factor is your goals. Do you want to make as much money as possible? Or are you more concerned with having less intrusive ads?
And finally, the fourth factor is your country.
Some of these networks are only available in certain countries. If you live in the US, you can use AdThrive or Mediavine. But if you live in Europe, then you can’t.
Regardless, know that there is an AdSense alternative out there for you. You will just need to experiment with the different advertising networks to find the right one.
How to Maximize Ad Revenue
Just because you’re not using AdSense doesn’t mean you can’t maximize your ad revenue. There are a few things that you can do to make sure that you’re getting the most out of your ads.
The first is to use multiple networks. This gives you a fail-safe in case one network stops working with you. It also allows you to take advantage of the different features that each network offers. For example, some networks may have higher CPMs than others.
The second is to use ad blockers. Ad blockers are programs that block ads from being shown on your site. They’re usually used by people who don’t want to see ads but can also block low-quality or intrusive ads. This means that you’ll only be showing ads to people who want to see them, which should result in higher click-through rates and, thus, higher ad revenue.
The third is to use pop-ups or interstitial ads. Pop-ups are an ad that appears in a separate window when someone visits your site. They can be intrusive but are also very effective. If used correctly, they can result in higher ad revenue.
And finally, the fourth is to track your results. You need to keep an eye on your traffic and earnings. You can do this by using Google Analytics or another similar program. This will allow you to see which ads are performing well and which ones aren’t. You can then make changes to improve your ad revenue.
FAQs
1. Which is the best AdSense alternative?
There is no single “best” AdSense alternative. The one that’s best for you will depend on your traffic, niche, goals, and country. If you’re looking for an alternative with many features and a decent payout, consider starting with Ezoic and then experimenting with others if you don’t feel that it fits.
2. What are the requirements for using an AdSense alternative?
The requirements vary depending on the network. But in general, you will need to have a certain amount of traffic and meet other conditions such as being in a specific country. Most AdSense alternatives also want a legitimate site with high-quality content, although AdSense’s requirements for high-quality content tend to be higher than others.
3. Can I use more than one AdSense alternative?
Yes, you can use multiple AdSense alternatives. However, you cannot use the same network on the same pages of the same site. So, for instance, you could use in-text ads and Bing on the same site, but you can’t use Bing and Google AdSense on the same page because that would just be too many competing ads.
4. I was banned from AdSense. Can I use an alternative?
Yes, you can use an AdSense alternative even if you’re banned from AdSense. That’s one of the most common reasons people look for alternatives. The reality is that it’s not hard to get banned from AdSense, and you can get banned from AdSense because of a malicious user.
5. What is a Contextual Ad Network?
An ad network that offers contextual ads serves ads based on the page’s content. The most popular is, of course, Google AdSense. Other popular networks include Yahoo! Bing Contextual Ads and Media.net.
6. Which Ad Network offers Targeted Ads
Automated or targeted ads are based on the user’s location, demographics, or browsing habits. The most popular ad network that offers targeted ads is Google AdSense. However, other networks offer targeted ads, such asmedia.net and Amazon A9.
7. What is a Pop-under Ad?
A pop-under ad is an ad that appears in a separate window when someone visits your site. They can be intrusive but are also very effective. If used correctly, they can result in higher ad revenue.
8. What are in page push ads?
An in page push is an ad that appears in the middle of your content, pushing the content down. These ads are offered by a few networks, such as AdPushup and MGID.
