In this video, Catherine, Project manager for Ballen Brands, walks you through the account manager to update your IDX Broker contact info. [eafl id=”11554″ name=”IDX Broker” text=”IDX Broker”] is a comprehensive IDX system for showcasing real estate listings on your website.
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How to Round Robin IDX Broker Leads
Hello, this is Catherine Chadwick. I’m the project manager at [eafl id=”12705″ name=”Ballen Brands” text=”Ballen Brands”] and today we’re going to talk about how to set up your contact routing options in IDX Broker.
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👉🏻 Talk to us first about our [eafl id=”11637″ name=”BREW” text=”IDX powered real estate agent websites built on WordPress”]
How to Round Robin Leads in IDX Broker
- Log in to your IDX Broker Dashboard
- Go to the Leads Option
- Under Contact Routing, choose Preferences
- Enable the contact routing option*
Contact routing means that when someone signs up as a lead on your website they will be sent to one of the agents on your team, depending on what settings you choose here.
You can choose which real estate agent to route those leads depending on core fields that you set up by round robin or a combination of both. So if you choose round robin, every time a lead signs up it will go from one agent to the next in order.
It will go from the first one on the list and then the next lead that signs up to the second, and the next lead that signs up to the third and so on until it comes back around to the first again.
If you set it for core fields, it means that it will send the lead to whichever agent you have set for that core field that they fill out whenever they’re doing their search and become a lead. You can use core fields such as city, price and so forth to route leads specifically to your agent by specialty or area.
How to Set up Core Fields
- Enter contact routing
- Choose Manage
- Add a new Contact Route
- Select an agent
- Choose fields to qualify the assignment
- Save your change
IDX Broker | Making the Most of Real Estate Websites
Not all IDX providers are created equal. The IDX provider you choose can influence the way your website looks and performs for lead generation, lead capture, and more. Find out why I chose the company called IDX Broker Platinum, and follow the comprehensive guide for making the most of your real estate agent website.
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IDX Websites
**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
What Is IDX?
IDX stands for the International Data Exchange, a system that enables real estate agents to show MLS property listings on their websites through IDX Feeds. There are various companies for IDX integration.
MLS stands for Multiple Listing Service, a method by which real estate agents share information about properties and cooperate on transactions for compensation.
The IDX systems are what allow the MLS properties to be displayed on real estate agent websites.
Most IDX platforms will allow you to build either links or widgets or both.
Widgets give you the grids, lists, or carousel’s of homes while links send you to a specific preformatted IDX page.
RECENTLY ADDED Features
- Social Logins: Allowing a lead to sign up for property emails and save their favorites and set up searches by logging in with their social media account rather than filling out the form. Visitors no longer have to remember their username and password.
- Great Schools Integration: Schools are important to many parents and they enjoy researching schools. With this integration, they can access a map-based interface and more search parameters.
- Duplicate Widgets: Create it once, Save it, duplicate it. Adjust as needed. This is great for those of us that creating homes for sale by price, by feature, by neighborhood and so forth. We can duplicate it once and then just change the one field (such as price range).
- Duplicate Polygon searches: We know how tedious mapping can be. How many times do we start, start over, and start again. Now, we can duplicate the search so we can create “homes for sale in (polygon area) by price” or by feature “like with a pool” etc.
- Updated CAPTCHA: A Captcha is the code someone is required to add to prove they are human. These are important to block spam and robots. This update simply made the CAPTCHA easier to use.
How to Set up SEO Page Options
They the importance of ranking in the search engines. Although ranking on Google is not as simple as adding in a few keywords to the title or tags, there are still some Best practices.
Here’s how to set up your SEO page Options [Video and Sample]
Pages
IDX comes packed with a set of very important pages. These pages are customizable from SEO to Registration Settings to Templates and Fields. You’ll want to learn what each does and how you can optimize it for you and for the search engines.
- Address Page
- Advanced Search
- The Basic Search Page
- The Email Update Sign Up Page
- Listing ID Page
- Mobile
- Map Search
- Featured Listings
- Featured Open House
- The Open House will be listed on the Results Page:
- Featured Virtual Tours
- Results Page
- Sold/Pending
- Supplemental
- Details
- Link Showcase
- Mortgage Calculator
- Photo Gallery
- Contact Page
- Home Valuation
- More Info
- Schedule a Showing
- My Account
- User Login
- User Signup
- Search By City
- Sitemap
- Roster
Custom Search in IDX
When you write a blog or a page on your website talking about a particular area, community, school zone, etc. you have the opportunity to display properties that are unique to the area. If you write a hyperlocal blog post titled “The Best Places to Go Swimming in Las Vegas,” you can include a list of community pools and hotels with pools.
You can create multiple IDX widgets on SEPARATE pages that you can link to from this page.
IDX WidgetS
In this example, we are going to be creating a Zip Code widget. These can be used for multiple reasons — as shown in the previous examples. This example is going to be a widget created for a Zip Code Page such as, “89508 Homes for Sale.”
These pages will often include a break-down of homes in that zip code between specific price ranges, such as:
$100,000 – $200,000
$200,000 – $300,000
Each price range will be a unique page with the IDX search results displayed for that zip code within that price range.
You will title these pages something like, “Homes for Sale in 89508 | $100,000 – $200,000.”
Creating The Widget
- Log in to your account
- Click the “Designs” Button at the top of the page
- Click “Widgets” in the grey toolbar that appears beneath the buttons
- Select “Create” from the “Widgets” menu
- Select “Showcase” — This will display the listings in rows of about 4 or 5 for as many columns as you decide to display. (Click Here for an Example)
- Select “Custom Search”
- Select “Advanced Search” A form with multiple fields will appear — keep in mind that this may look different for you than what is displayed in the video, depending on how your IDX settings are set up.
- Under “City, County, Postal Code” type in the zip code that you want to include in your search. In this example, it would be 89508. You can include multiple zip codes in your search if you would like if you are using this search for school zones or a similar topic.
- Under “Listing Price” type in your price range. In this example, that is going to be “100,000-199,999”
- Under “Results Per Page” you can choose how many listings you want to show. We suggest 25 results, otherwise, your page may look cluttered.
- Under “Sorted By” select “Newest Listings”
- Under “Preferences” (if available) select “has an image” so that all listings shown have an image displayed.
- Scroll to the bottom of the form and make sure that “Open Widget in a New Window” is open. If they click a listing, it will take them off of your site and put them on your IDX site. You always want your original site open in case they get “click-happy” and lose your site — your site will still be open in that original window.
- Name Your Widget — “Zip Code | Price Range”
- Under “Sorting Order” change it to “Order of Custom List” so it does not override your original sorting preferences made in step 12.
- Under “# Listings” type in 25.
- Click “Build Widget” at the bottom to generate your widget code.
Placing the Widget on Your Website
- Copy the Code
- Go Back to Your Zip Code Price Range Page in WordPress that matches the search you just did
- Add a name for the widget within the body of your page, such as “Homes for Sale in 89508 | $100,000-$200,000”
- In the upper right of the body on your WordPress Site, click on the “text” tab to enable HTML editing.
- Beneath the text, you just typed in, paste the widget code that you copied. You will not see anything when you switch back over to the “visual” tab, but your widget is there and will display when you view the post/page.
- Be sure to Publish the post/page when you are done or your changes will not be visible when visiting your site.
Linking a Widget to a Piece of Text
- Log in to your IDX account
- Click “Designs”
- Click “Widgets”
- From the list at the bottom, search for the widget that you are looking for using the search bar on the right side.
- When you’ve found the widget you want, click on the pencil that appears to the right of the widget title.
- You will see a button about 1/2 way down the page that says, “View Results in a New Window.” Click that button.
- Copy the URL of the page that opens
- In WordPress, highlight the group of text that you would like to link to that page.
- Click the “link” button in the toolbar above the body of the post/page.
- Paste the URL and make sure the checkbox is checked for “Open in New Window”
- Publish the post/page when you are done.
Linking Your Zip Code Price Range Page to Your Zip Code Break-Down Page
Remember when we created the “Homes for Sale in 89508” Page that had a list of price ranges?
We need to make sure that we take the page we created, “Homes for Sale in 89508 | $100,000 – $200,000” gets linked to that page.
- Go into your “Homes for Sale in 89508” page editor.
- Highlight the price range, “$100,000 – $200,000”
- Click on the “link” button in the toolbar above the body
- Beneath the fields “URL” and “Link Text” you will see a search bar. Type in “homes for sale in 89508” and select the page with the matching price range that you just created.
It will link itself — make sure that you check the “open in new tab/window” option before adding the link. - Click “add link” and you will see your text is now linked.
- Publish/Update to save changes.
Related Article: WordPress Real Estate Websites | See What You can Do
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How to Customize the Registration Form
Our goal is to generate and capture more leads when visitors land on our websites to view properties.
Your website can change based on the IDX provider that you choose. IDX providers function differently. Here are some of the various features influenced by IDX providers:
- How you save your favorites
- Searches
- How you request more information
- How the photos look
- How the photo galleries work
- How customizable the templates are
Here are the steps for customizing your registration settings
Conclusion
The IDX provider you choose, and the customization you do or do not include, change the way your real estate website performs with lead generation, lead capture and lead management. Ballen Brands works closely with this provider so we can be your support system. Get in touch today at (702)917-0755 or shoot us an email at team@ballenbrands.com to find out how we can become your lead generation team.
IDX Websites – How To Build, Create, Design, or buy a Real Estate Website
A strong IDX Website can convert both pay per click leads as well as organic leads that are generated by users searching on a search engine like Google. You can hire a real estate builder or do it yourself on WordPress following the steps below.
My name is Lori Ballen. I’m a Las Vegas Real Estate Agent and Digital marketer. I teach real estate agents how to generate leads online. My personal favorite strategy is ranking on the search engines.
While an IDX website can be a website that does only that, provides real estate listings, it can also be a full-blown lead generation system, which is how I prefer it.
Learn To Generate Leads Online at BallenAcademy.com
Real Estate Website Builder
Here is the step by step process for building your own IDX Website using the WP Engine Website Builder Purchases made through affiliate links benefit me.
1.) Register a short, easy to say and spell domain name with the .com extension. I use Godaddy: https://loriballen.com/recommends/godaddy-general/
2.) Set up your WordPress Website and Host at WP Engine. You’ll choose your Plan and get your WordPress Platform here all in one. WP Engine: http://bit.ly/2sAI3AB
3.) Choose the AgentPress Theme. It’s included in your WP Engine hosting plan. If you just need the theme, you can get that here: https://ballenblogger.com/product/agentpress-pro-theme/
4.) While you can choose the IDX That you prefer, I use IDX Broker.
You can save the $99 set up fee with my affiliate link: http://bit.ly/ALIDXBroker . My brothers Jeff and Paul at Ballen Brands are also IDX broker developers. 702-917-0755.
5.) Add your Home Valuation Page with Listings To Leads. Get an extended free trial with my affiliate link at https://listingstoleads.com/ballen
IDX Real Estate Websites
I use the blogs and pages on my website to create content that ranks on Google and I use IDX to provide buyers with MLS Listings. These MLS listings are what we are referring to when we say IDX.
If you found this website through a search engine, I’m assuming you already understand that an IDX website is a real estate website with listings.
It’s important to note that not all websites are created equal. Not all IDX providers are created equal. Not all real estate website developers or designs or templates or platforms are created equal. It’s also worth noting that IDX alone is not going to bring in leads.
It’s what YOU do with the IDX website that brings in leads.
It once was true that the IDX itself could rank on the search engines. We don’t see that so much anymore. It’s much more likely that the content in the blog and on neighborhood pages you create will rank on Google and IDX will help capture leads.
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IDX Broker
I have used and researched many IDX solutions, and certainly not all of them. There are more than one good solution and plenty of not so great solutions.
I’ve tested IDX websites such as Point 2 Agent, Deltanet, and Market leader as well as Wolfnet and others.
While they all had their pros and cons, I chose IDX Broker for my real estate websites and decided to build on a WordPress Platform.
The first thing I looked for in an IDX solution is the pass-through of the IP address or another qualifying “source” data. The IP address (internet protocol) essentially helps me track the visitor’s location, device, source, referring URL, pages viewed, actions taken, time on site and so forth.
It’s essential for my decisions related to marketing. When the visitor uses an IDX form of any kind, that data or the IP address at least should be provided.
I choose IDX Broker for this reason among others.
I also chose IDX broker for the customization ability, the lead generation options, and the ability to embed a widget that produces a list of homes right on a blog post.
With IDX Broker, you can also set a buyer or seller up on a home search with very specific homes that match your MLS fields.
For example: in Vegas, if someone asked me for a list of homes that are zoned for horses, are on at least an acre, have horse stalls and an arena, an in-ground pool, and mother in law quarters, I could do that with IDX Broker.
IDX Broker is mobile responsive as any IDX should be.
IDX and WordPress
WordPress is a content management system or CMS. It’s a website platform that allows for growth, customization, and allows for 3rd party applications like plugins and themes. After using many “boxed” solutions, I decided on WordPress. I knew, with the way I build for lead generation, no real estate website would be as good as a WordPress platform would.
After I built mine, I got my brother’s over at Ballen Brands to help me design and develop real estate websites on WordPress with IDX Broker. We call these our BREW (Ballen Real Estate Websites).
If you are reasonably tech-savvy. you can actually use the steps on this blog post to build your own WordPress real estate website with IDX solution.
How to Build An IDX Website
Register a Domain Name:
Register a Domain Name: I use Godaddy. I always suggest purchasing a domain name ending in .com. Avoid dashes and symbols. The domain name itself probably won’t do much for your rankings today even if it’s an exact match keyword.
Find something easy to use, easy to remember easy to print on a business card. You may want to consider brand awareness as well as how well that domain scales if your business grows.
Choose a Web Host and Plan
Choose a web host. This will be where your website “lives” so to speak. A web host is responsible for the servers that make your website “live” on the web. If you are building your IDX website on WordPress, this will often be the place you begin with by accessing the WordPress platform. They will often provide you with the basic WordPress platform (no theme, no plugins, no design) and then you begin adding layers to build it out.
Check out managed WordPress from WP Engine. With any of these packages, you’ll get Agent Press Pro, a specific theme for real estate and many more great choices of customizable themes. Most will be fine with the lower package to start. You can upgrade later as you grow.
In some of my videos, I also talk about Site Rubix and Wealthy Affiliate which offer hosting, WordPress platforms, WordPress themes, and training on becoming an affiliate marketer. If you have been following these videos and blogs, you can also set your website up using their tools.
In addition, Godaddy offers managed WordPress in all in one solution as well. You can get a domain, email, WordPress hosting and platform and more. Keep in mind that if your website becomes slow or experiences "downtime", you'll need to increase your hosting fees as you expand.
I wouldn't go for less than the ultimate package because you want the SSL certificate that provides security to the visitor. This security certificate changes your website from a HTTP:// address to an https:// address which Google wants to see on its search engine results pages. It's important.
Once you have access to your WordPress platform, you can upload your theme or choose a theme from within WordPress. Watch this video below for a complete walkthrough of building your theme.
Agentpress Pro Theme
Install Analytics
I use Clicky analytics personally.
I enjoy the quick glance dashboard, the ability to see which content is performing best, spy on active visitors, watch the journey of the visitor, browse referring links and so much more. While it does come with a cost, it's relatively cheap compared to other analytic tools. Google Analytics is free and I also suggest adding your GA code. That being said, Clicky, to me is easier.
Clicky also allows me to take an IP address that comes with a lead registration to view details about that specific user. This allows me to measure their actions, time on site pages visited, the source that brought them in, geographic information and much more.
I can't imagine not using a great tool like Clicky or I'd be "driving blind".
Create Neighborhood Pages with IDX Widgets
Build out neighborhood Pages with IDX Widgets. Rather than using the "saved links" IDX Broker allows us to build, I create a new page on my WordPress Website, write about the neighborhood and then drop a widget of homes onto the page itself.
This way, I'm optimizing my main domain and website for the search engines rather than a link I would lose if I ever changed IDX providers.
Create a Monthly Real Estate Market Report
Create a monthly real estate market report. This is very popular with sellers. I get seller leads through my website by creating informative blog posts and offering an instant home valuation on that page.
The report should contain market stats for the area and possibly average home prices by neighborhood, zip code, school district (zone) and so forth. The better the data is for the consumer, the more likely it is to rank on Google.
You can plus this by making it a video as well. Go one step further and put it on a PDF or in an email template and sending it out to subscribers. I use optinmonster to make the offers and Constant Contact to send the emails. You can automate this using lists and tags. Other platforms like KEAP by infusionsoft are also great choices if you need a more robust CRM.
Use an Instant Home Value Calculator
Offer an instant home valuation directly from your webpage. I use Listings to Leads for both a free-standing home valuation page. Then, I use WordPress Gutenberg buttons to link to the home valuation page.
This generates leads as long as there is traffic to the blog and good information on the blog.
My most popular blog covers closings costs when someone is selling a house.
Blog Regularly
Create blog posts (articles) that answer questions and solve problems for your potential real estate client. You can also hire a ghostwriter from sources such as Crowd Content. You may be able to find a college intern or someone in the real estate industry that is also a writer (this is a great solution).
If you hire a writer, expect to pay somewhere between 3 cents and 10 cents per word. If you are hiring a marketing agency, you may pay anywhere from $100 to $500 for a great piece of content which is well worth if used properly to generate leads that become sales.
Generate Leads through Offers
Make offers using pop-up, slide-in and banner style forms. I use optinmonster to make offers on particular pages for a real estate newsletter, list of "just listed" homes, home values and so forth. These leads can be set to directly funnel into your real estate CRM or you can collect the data from optinmonster's leads dashboard.
I then use an email platform called constant contact to send regular newsletters, guides, listings, and other value-focused items to cultivate the lead.
Become the Local Expert
Become the local expert and include hyperlocal information. This is optional and can increase brand awareness, customer trust, and search engine rankings. Hyperlocal information can include articles about the neighborhood or community, schools, politics, new constructions, parks, sports, holidays, things to do info and anything else related to the neighborhood.
I use optinmonster to create pop-up offers for events such as pumpkin patches, holiday lights, Santa visits, Easter egg hunts and more.
Buy an IDX Website
There are many IDX website solutions. Before you choose one, be sure to talk to Ballen Brands about the BREW. These are websites with domains and databases that you own. They are not "leased".
This means, if you build SEO, brand recognition, social links and so forth, they belong to you. If you "rent" or "lease" your website, you are at the mercy of the website company if it closes, changes its rates suffers from hosting downtime, changes ownership or direction and more.
When you are shopping around, ask who owns the domain, who owns the database, and can you leave with your content and data in check at any time? Feel free to call 702-917-0755 and talk to Ballen Brands about what all that means if it's not familiar to you.
Ballen Brands can help set you up with integrations for your real estate website such as:
- Clicky Analytics
- Listings To Leads
- IDX Broker
- Optin Monster
- a CRM such as Infusionsoft
- Email autoresponder such as Constant Contact
- A web host such as WP Engine and Flywheel
- Text Dialers
- Email and Text campaigns and more.
What’s The Best Real Estate Website for Realtors?
The best Real Estate Website for Realtors, in my expert opinion, is one you own, has unlimited growth capabilities, has a strong IDX, Lead Magnets, a Home Value Calculator, and Hyperlocal Information. Think WordPress.
This article will do everything from breaking down the components of a great real estate agent website and which real estate website designers are providing the best real estate agent websites this year.
Build Your Own Tutorial
In this video, I use WP Engine and the Essence Pro theme to build a hyperlocal niche website.
Lori Ballen’s Tips
I’m Lori Ballen, a real estate agent, and digital marketer. For 20 years, I’ve been building websites. I’ve used boxed products, real estate broker provided platforms, and other solutions such as Market leader, Placester, and Point2Agent. By far, I prefer WordPress.
After building lead generation tools for so many years, I founded a digital marketing company for real estate agents called Ballen Brands. In 2019, I gave that company to my brothers holding a small interest. I wanted to focus my time on testing and measuring lead generation strategies. They provide real estate agent websites and services based on my personal strategies, so they will be mentioned a few times in this guide.
Here are my tips for choosing a top IDX website that acts as an asset, not a drain. There are many to choose from, and I’m passionate about the following suggestions.
- Choose a website (such as a BREW) you own or at least can backup the database.
- Don’t choose a website that limits you on pages, plugins, codes, etc.
- Choose a web host you can access directly such as WP Engine or Flywheel
- Choose a web developer that will support you as you grow, not a one and done
- Don’t buy a real estate website in a box without knowing how far you can grow it
- Choose an IDX that you can log into and customize such as IDX Broker
- Be sure to register your own domain that you own and have control over. Godaddy is an easy solution for this.
- Choose a website that allows you to use plugins or codes that create functions such as a lead generation bar or slide-in offers. After all, most of us don’t just want a website. We want leads!
Website Developers
Choose what’s right for you. Interview several providers. Compare costs, features, and ownership. You’ll want to be sure you own the domain and content and that if you move brokers, your site moves with you. There’s not much worse for search engine rankings than starting over!
Ballen Brands BREW: Ballen Real Estate Websites
Ballen Brands – 702.917.0755 (In full disclosure, this is my brothers’ company, so I’m a bit bias on this one).
The team at Ballen Brands prides itself on being different and on choosing function over fancy having tested and measured web performance and customer experience for nearly two decades. When you choose Ballen Brands, you choose proven results and a team that cares about your success. Ballen’s goal is to empower agents to take control of their marketing platform.
Complete with analytics, a lead dashboard, custom templates for real estate market reports, community pages, and blog posts, drag and drop home page editor, reviews content blog and page, cornerstone content and so much more. The Infused BREW (Ballen Real Estate Websites) will give you access to the robust CRM tools of Infusionsoft with lead cultivation campaigns.
- It’s your website, you own it
- Fully Growable without limitation
- Designed by Mega Agent Lori Ballen
- Analytics Integration
- Home Value Tool Integration
- IDX Integration and Customization
- Buyer and Seller Content
- Infused BREW CRM Option
- Slide-In, Pop-up Offers Integration
- Chat Integration
- PPC Lead Generation Options
- On-Site Training
- Pipeline Management
- Buyer and Seller Lead Magnets
- Email and Marketing Tools
- Lead Distribution tools
- Automated Buyer Listing alerts and Log-In for Favorites
- Team or Single Agent Dashboards and Pipelines
- Tasks and To-Do Reminders
- Seller Marketing Reports via the L2L Integration
- Virtual Tour Builder via the L2L Integration
- Landing Pages and Listing Marketing via the L2L integration
- Home Values and SMS Bots via the L2L Integration
- SMS Text Options and Automated Campaigns
- Unlimited Categories, Posts, and Landing Pages
- Listing Sitemap
- SEO Wizard (Yoast)
- Team Page
- Referrals
- Customization
- Ability to Clone pages
- Contact Forms
- Pinterest Rich Pin Settings
- Facebook Lead Ads (additional fee)
- Google Ads (additional)
- Web Visitor Tracking
- SEO Site Map
- Social Sharing
- Multiple layers of IDX Registration Options
Pricing: You’ll pay an affordable upfront fee to set up your website and hosting. Prices are around $1500 – $2500 for set up and integration and you can discuss payment options. Your monthly fees from there depending on your integrations such as IDX, CRM, Analytics, Lead Magnets, etc. and most find this more affordable than the leased websites. In addition, each of the integrations is set up under your name so you can upgrade, downgrade, cancel, grow, etc. at your own pace. And you own it. It’s yours.
Ballen Real Estate Agent Websites: Call 702-917-0755.
Boomtown
Real Estate CRM + Lead Generation + Consumer Website + Success Management.
- IDX
- CRM
- PPC Lead Generation Options
- Marketing Automation
- Lead Qualification
- Pipeline Management
- Lead Magnets
- Email and Marketing Tools
- Lead Generation Tools
- Instant Home Valuation Tool
We were unable to find public pricing, but articles show a range of $1000 – $2000 per month. We believe that includes some sort of lead generation via Pay Per Click, but you should speak with a Boomtown consultant to verify. Sales: (855) 842-5077
BRIVITY
Created by Mega Agent Ben Kinney, Brivity is a popular solution because of it’s built-in seller tools.
- IDX
- Listing Alerts
- Market Reports
- Manage and Market Your Listings
- Seller Reports
- Landing Pages
- Click to Call Feature
- Texting
- Auto Plans
- Text Lead Capture
Call for Pricing. Tell them Lori Ballen from Las Vegas sent you. +866 295 3322
CINC
CINC, also known as Commissions Inc is a robust real estate platform that aims to have you engaged with your clients from the first meeting to “just sold”. Along with practicing proven strategies, CINC allows you to stay on the mind of your customers and clients throughout the real estate buying process.
- Lead Generation
- Lead Engagement
- Lead Nurturing
- Lead Management
- Lead Conversion
- Client Retention
While we couldn’t find public pricing, this article showed prices at $1800 – $2500 per month.
Sales: 770-970-9222
Website Box
Website box is a do it yourself solution similar to setting up a WordPress Website on WP Engine or Go Daddy. If all you want is a calling card with IDX or a pay per click website, something like this can be fine. If you want to build an asset, SEO, etc., you may find limitations here. At $99 per year to $299 per year, you wouldn’t expect much more. It’s simple.
iHome Finder
Gain more Real Estate Leads with a custom IDX solutions for your Real Estate Website.
Features:
- IDX Property Search & Lead Capture
- Market Stats & Reports
- Email Marketing
- Real Estate Agent App
- Real Estate CRM for Teams
- Custom IDX Data API
Real Estate Webmasters (REW)
Real Estate Webmasters (REW)”]Buyer & Seller Lead Generation, Custom REALTOR® Websites
- SEO
- Custom Web Design
- PPC
- Branding
- CRM
Ultra Agent
Another “boxed” solution-driven primarily by a standard theme and IDX. There’s nothing wrong with that if you want a simple IDX Website. It’s inexpensive and provides all of the standard IDX Features.
RealtySoft
Standard IDX Website for Real Estate Agents
KW Command Agent Websites
KW Command agent websites are offered to Keller Williams Agents as part of KW Command. Lori Ballen teaches how to build them out and her brothers at Ballen Brands, a KW command friendly marketing company can also build it out for the agent for a fee. 702-917-0755.
Placester Real Estate Agent Websites
Get up and running quickly and easily with our simple, intuitive interface. $99-$199 per month. Fairly easy to use. Built on a WordPress platform yet with limitations on the ability to add many of the WordPress features available.
- Mobile-Friendly Websitesite hosting Included
- IDX Listing Integration Capability
- Customizable Site Templates
- Built-in Blogging
- Advanced Lead Capture
- Dynamic Map Search
- Customizable Landing pages
- Home Valuation Pages
- Lead Management Tools
- Email Marketing Tools2,500 recipient limit per email
- RealSatisfied Agent PRO
- Phone & Email Support
Agent Image
Call Now & Get Your Free Web Design Consultation With The Experts In Real Estate Websites. Agent Image – 20 Years Of Specializing In Stunning Websites For Real Estate Professionals. Custom Design. Mobile Optimized. SEO Packages. Advanced IDX. 1.800.979.5799
Real Geeks
Offers custom IDX real estate agent websites and web design for Realtors who want to convert more leads into clients.
Some of the tools Real Geeks offers are:
- IDX Real Estate Websites
- Lead Manager CRM
- Facebook Marketing Tool
- Property Valuation Tool
- Analytics
- SMS Auto Responder
- Market Reports
- Drip System
- Mobile App
Easy Agent Pro Real Estate Websites
Get, keep and grow more clients! Learn our simple and effective strategies to generate real estate leads today with LeadSites by Easy Agent PRO.
- Customization
- Premium Templates
- IDX
- Listing Flyers
- Blogging & Pages
- Neighborhood Farms
- Instant Home Valuation
- CMAs
- Guides
- Pop-Ups
- Landing Pages
- Locked Pages
- Contact Forms
- Schedule Calls
- Lead Capture
- Google Ads
- Facebook Retargeting
- Facebook Lead Ads
- Pinterest Retargeting
- Lead Management CRM
- Activity Tracking
- CRM Integrations
- Automated Replies
- Texty Codes
- Round Robin
- Facebook Messenger
- Automate with Zapier
- Open House Sign In
- Reviews
- Team Roster
- Social Post Scheduling
- Analytics
- Listing Sitemap
- SEO & RSS
Pricing: $149 – $259 per month with annual discounts
Property Minder
Customer Support, Sales Inquiries, Personal Training. info@propertyminder.com. 1101 So. Winchester Blvd., Suite J-225. San Jose, CA 95128. Priced at $39 per month and up.
The all-inclusive and personally branded Toolkit includes:
- Responsive MLD Search
- CRM
- SEO Tools
- Social Sharing
- Mobile Apps
- Lead Generation Tools
- Website Editor
- Secure Log In
- Cloud-Based Storage
- Client Tracking
🏡 Real Estate Agents can use this link to try Listings To Leads, real estate listing marketing tool
iHOUSEweb
iHOUSEweb provides IDX websites for Realtors and real estate professionals. Website packages include marketing tools for lead generation and much more
- Integrated IDX
- Customizable Designs
- Turboleads CRM
- Turboleads Mobile App
Agent Fire
One of the better platforms in hyperlocal websites Agent Fire provides various plans that fit every skill level. These are lead generation platforms that have special features designed to generate leads. [Use coupon code ballen].
AgentFire has teamed up with Lori Ballen to provide discounted pricing and exclusive offers to her clients – simply use the promo code ‘ballen‘ when signing up for any AgentFire package.
Agent Fire offers 3 “Spark” Plans.
- Spark Custom: $1998 plus $129 per month Set up For you
- Spark Express: $99 set up, $129 per month
- Do it Yourself: $129 per month
Use Coupon Code ballen when signing up for Agent Fire.
Real Estate Tomato
Real Estate Tomato was one of the earlier developers. They build custom WordPress IDX websites with a listed $1999 set-up fee plus monthly hosting.
Call: (530) 828-6764
Agent Evolution
WordPress websites for Realtors. Options span from complete agent websites to WordPress real estate themes & listing templates. Agent Evolution is now an IDX Broker Company. They build IDX Broker Home Sites.
There are 3 plans:
- Agent Plan: Starts at $150 per month
- Team Plan starts at $160 per month
- Office Plan starts at $190 per month
Kunversion
Customized Websites Services: Branded Themes, FB Live Chat, On-Site SEO Tools, Training & Webinars. Kunversion is a powerful website solution with its KV core version popular with the eXp brokerage.
- Website and IDX
- Lead Engine
- Smart CRM
- Listing Management and Promotion
Get a Demo by calling: (800) 656-1646
Chime
Chime appears to build pretty standard IDX WordPress websites with real estate themes and offers a CRM as well.
LinkURealty
Real Estate CRM + Lead Generation + Consumer Website + Success Management.
DAKNO
Dakno Real Estate website design and marketing for real estate professionals including IDX, MLS integration, marketing strategy, and search engine optimization.
Square1Group
Drive Traffic & Capture Leads. Mobile responsive with IDX & CRM integration.
Website Express
Award-winning website design for estate & letting agents Free Cancellation · Fast Response · 15 years experience · Affordable Pricing integration.
Style Agent
Responsive mobile real estate website design built on the powerful WordPress platform. Our 3/4 custom real estate websites are designed to get you noticed.
Pro Agent Websites
Providing state of the art Real Estate Agent and Real Estate Broker websites. Completely supports IDX Listings from Sandicor, CRMLS, RMLS, CARETS
AgentWebsite
Official Home of AGENTWEBSITE - Websites & Hosting for REALTORS® Agents & Brokers. From $29.00 ~ 24/7 Support, E-mail, IDX, Free domain, Control
Zipper Agent
- IDX Website
- Email and Calendar Sync
- Lead Capture
- Round Robin Routing
- Drip Campaigns
- Lead Notification
- Mobile CRM
- Pipeline Management
- Reporting and Dashboards
3 Plans:
- Essentials: $79 per month
- Professional: $99 per month
- Optimum: Contact for Pricing
- 1-800-350-3695
FAQ
What is the Best Real Estate Website For Realtors?
This depends on who you ask. Lori Ballen, a known real estate website developer and trainer says: "The best website is one you own and have complete control over. This is why I choose WordPress and a WebHost such as WP Engine or Flywheel (Call Jeff at Ballen Brands 702-917-0755). WordPress grows as you do, can increase the functionality with a simple plugin and doesn't require you to know "code". You can change the entire design in an instant with a new WordPress theme. I have videos on my youtube channel that walk you through each step of the process if you are a do it yourself-er. 
What is an IDX Website
Lori Ballen Realtor and Lead Generation Coach explains that IDX stands for internet data exchange. In simple terms, it's the feed that allows listings to appear on your website. And they are not created equally. Lori loves her BREW (Ballen Real Estate Website) that has a strong, customizable IDX where she can change the look of the pages, colors, size, lead registration options, round-robin leads and more. Call 702-917-0755 to learn more.
How Much Does Boomtown Cost?
We could not find a public list of pricing on their website. A 3rd party report claims that there are various levels from around $1,500 per month to $1,500 per month, and each with a set-up fee. You can reach Boomtown in South Carolina at (843) 300-3300.
How Much Does Real Estate Webmasters Cost?
While pricing isn't easy to find, a recent article by hooquest quoted starting prices of the Real Estate Webmasters LCE plan at $5000. It's best to contact REW directly and get a quote. Morgan Carey, the owner posted an article about new pricing plans earlier in 2019. Call -877-753-9893
⭐️ Get IDX Broker and Save the Sign Up Fee
The Definitive Guide to Real Estate Leads and Lead Generation
In this comprehensive guide, we will cover multiple strategies for getting real estate leads. Getting started or growing a business in real estate takes a special focus on generating enough buyer and seller real estate leads. Those that grow substantially are the agents that have the database. While earning in is suggested (sphere of influence, open houses, calling expired listings, networking), etc. sometimes buying leads has its place.
May I also suggest my brothers’ real estate lead generation systems at Ballen Brands. As an agent as well, who specializes in digital marketing I get the need, the process, and the dollars behind it. From blog content to WordPress powered, IDX driven websites, they can help. 702.917.0755
How to Create a Lead Magnet
While buying real estate leads is an option, earning real estate leads is a gift that keeps on giving. Here’s a quick list shared by Lori Ballen from Las Vegas on how to create a real estate leads magnet.
1.) Create a List of each step in the home buying process
2.) Explain in detail what you believe a first-time homebuyer would need to know about that step.
3.) Include a call to action for your services and to shop for homes.
4.) Using the Ebook Template from Canva, add your steps and save as a PDF with live links
5.) Take your list and steps and add them to your blog or other public blog forums.
6.) Using a lead magnet tool (such as optinmonster, leadpages, convert kit or a custom landing page in listings to leads), create an offer to download the ebook.
7.) Send the ebook automatically via your email responder (constant contact, aweber, infusionsoft, listings to leads )
8.) Share your offer and or your list/blog on Pinterest, Instagram, FB, Linked In, and anywhere else you are creating brand awareness
9.) Add these real estate leads to your campaigns: retargeting, call list, direct mail, email, SMS, chatbots (manychat or mobile monkey) etc.
10.) Rinse and Repeat with seller guide, investor guide, flipper guide and so on.
Where to Get Real Estate Leads
Ballen Brands
Ballen Brands, a real estate leads company was founded by Lori Ballen, a Las Vegas REALTOR is owned by her brothers Jeff and Paul Helvin. You can hire Ballen Brands to generate traffic to your website through Google Ads, Facebook Ads, or help you create a WordPress Platform and content to generate interest through the search engines and social media.
Ballen Brands can create your lead magnets, provide a CRM and automation such as SMS text and email campaigns (AutoPilot ISA), create monthly market reports, write buyer and seller blogs, create hyperlocal content and newsletters and much more.
Call Jeff and Paul at 702-917-0755.
Agent Locator
Florida, Washington, Georgia,
All the Leads
All the Leads connect agents with “highly motivated sellers & buyers in transition.” including probate and other categories including divorce, foreclosure, marriage, relocation, childbirth, empty-nesting.
⭐️ Get IDX Broker and Save the Sign Up Fee
Best Rate Referrals
The company claims to have developed multiple lead generation programs that make it easier to market to consumers who qualify for a home purchase loan. These contacts are generated via the website homesforsalenow.net, where consumers can search for listings in their area.
Boomtown
Boomtown provides digital marketing services to help get exposure on networks such as Google and Facebook. Regardless of if the agent’s goal is to increase website visitors to their agency site, grow their sphere of influence or expand into new markets, the company says they can assist. The company claims they have generated more than 15 million “hand-raises” through their pay-per-click services.
Expert Home Offers
The company offers exclusive home buyer and seller info with an automated referral process, and no sign-up or cancellation fees. The Agent only pays for transactions that have been successful. Additionally, agents have the option to select from “standard” referral contacts which is based on a 25% fee, or they can choose “expert” pay-per-leads which costs $64.95 for sellers and $14.95 for buyers.
Fast Expert
Agents only pay if the lead results in a successful closing – the applicable referral fee of 25% is only applied in these cases. According to the company, there is no setup fee, no monthly fee, and no startup cost.
Fast Home Offer
California Only. Fast Home Offer connects agents with people who are looking to sell their homes quickly. Names and numbers are exclusive to ensure they are of the most value to agents. They offer per-lead pricing.
Geographic Farming
Geographic Farming offers a suite of services to assist in increasing business online.
Gold Rush Real Estate Leads
Gold Rush uses pay-per-click ads, including Google Ads, Re-marketing Banners and Video ads to generate high-quality interested parties. Their approach helps agents “break through the white noise,” by offering techniques to successfully capture and convert an agent’s target audience.
Google Ads
Formally known as Google AdWords, Google Ads can be an effective way to generate traffic to your agent website or landing page. Google Ads run at the top and bottom of the search engine results page and can be text, video, shopping items and more. Google also offers the display network in which your ad could run on partner sites such as Pandora, the music app.
With Google Ads, you bid on a keyword and pay each time someone clicks on the ad. You can create multiple ads for a single keyword testing the best performing headline, description, and call to action.
You can set max spend per campaign, ad, and keyword allowing complete control over your marketing efforts.
Google Ads is something you can do yourself, or you can hire a company like Ballen Brands to do it for you. Call them at 702-917-0755.
Home Gain
Home Gain provides REALTORS with the opportunity to connect with home buyers and home sellers in the agent’s local market area. Agents are notified when a buyer or seller is interested in the agent’s market area. An agent can choose which buyer or potential sellers they wish to claim, and then they will receive the immediate contact information of a prospect once a lead is accepted.
Basically, Home Gain runs ads on Facebook, Google and Bing to generate filled out forms and then sells the clicks to the agent after a visitor clicks through to their website. They also sell contacts that have provided name, phone and email.
Inbox Real Estate Leads
Inbox claims to be one of the nation’s largest suppliers of potential buyer sand sellers. Agents can sign up for their distribution list by filling out a quick form. When a lead is generated in an agent’s zip code, it is sent to their email for review. At this point, an agent can decide whether or not they want to purchase the lead. They provide a no contract, no upfront costs, and an “iron-clad” return policy to reduce the risk to agents.
Inbox generates interested parties via their ZipHomesForSale.com, Zip-Foreclosures.com, and ZipHomeValues.com websites:
- Yahoo
- Bing
How this company is different is that instead of simply placing ads for you which is what many of the lead services do, they run the ads, collect the lead info, and sell it to the agent for $25 per lead.
The math then would be pretty easy to estimate. Let’s say 1% of these contacts converted to a commission. You would need 100 to convert 1. 100 X 25 = $2,500. If you make a $10,000 commission, this would essentially be the same math as paying 25% of your commission to another agent for a referral. If you converted 2% or more, it goes up from there.
Bottom line? I would work if you are willing to spend $2,500 or more potentially before you see a closing. Sometimes, you can land a cash buyer that closes long before the $2,500 is spent, but it’s best to consider it might 100 to get to 1.
What’s more? Besides the numbers, you need time. Buyers and Sellers begin surfing the web long before they intend to sell. It could take 3-6 months to build your pipeline before one closes.
When you are buying people who have expressed interest in real estate, whether pay per click or pay per lead, you have to play the long game and stay the course.
Incom
They use Google Adwords, Facebook ads, Recall Marketing and Search Engine Optimization to help agents generate buyer and seller interest, retrieve lost contacts and improve web presence to attract further contacts. The company offers a 30-day money-back guarantee, with all features included.
There are many ways to generate free real estate leads from Instagram as well as paid ads.
KW Command Real Estate Leads
KW Command is a platform provided to Keller Williams Agents. While still in Beta, many agents are using their agent websites, and facebook ads to generate new contacts in the database. Ballen Brands, a KW Command digital marketing company offers “KW Command Real Estate Leads” in which they run the campaigns for the agent. In addition, Ballen Brands is building out KW Command Agent Sites, SMS, and Email Campaigns, setting up zaps and syncs and imports of the agent’s database and much more. Call Jeff and Paul at 702-917-0755.
LEADER
LEADER® (at Lead-er.com) offers Real Estate Leads that are generated from specific targeting via Google ads. Leader claims:
- High Conversion Rates
- Information Verification
- Focus on Seller Real Estate Leads for Listings
- No contracts
- Daily delivery
- Integration with your favorite CRM
- and Proven Results
Listings To Leads
While this company doesn’t directly generate the buyer and sellers for you, it’s a great platform to generate interested sellers on your own.
I generate seller listings from the web by blogging, ranking on the search engines for seller topics, and then embedding a home value widget from listings to leads on the page”
Lori Ballen, Las Vegas
L2L offers a variety of landing pages including buyer and seller reports, home value estimates, empty nest, first time home buyers and so forth.
Once set up, your new listings will populate into the tool allowing you to easily follow the marketing checklist to generate a new listing.
- Property Website
- Lead capture designed landing pages
- Virtual Tours
- Youtube Video
- Facebook Ads
- IVR for Yard Sign Riders
- SMS Text Bots
- Blog Template
- Craigslist Posting Tool
- Open House Lead Generation
- Just Listed and Just Sold e-flyers
- Print Campaigns
- and more.
Market Leader
According to the company, you can expect to buy real estate leads based on a guaranteed number of exclusive contacts each month that are never sold to another agent. They offer lead generation services via ‘housevalues.com’, where potential sellers are searching for a home valuation.
They offer this group a free personalized CMA of their property, which is then passed on as a lead. Additionally, they generate new contacts through ‘Leads Direct with pay-per-click advertising campaigns that are targeted to consumers who search for a home listing on Google, Bing and other search engines.
Next Door
Nextdoor Neighborhood Sponsorships offer the chance to promote their area specialty in the neighborhoods they know best. You can join Next Door for your neighborhood and begin posting and creating relationships not specific to real estate other than the proper listings channel.
You can also buy a zipcode sponsorship and sponsor a neighborhood. They have shared zip codes. For example, 89138 offers 6 agents the zip code in total.
Offrs
In addition, they launch several managed campaigns to leverage data both online and offline.
Open Houses
Open Houses are where an agent has a listing and holds the home “open” for a certain amount of time allowing potential buyers to tour the home.
Agents can “sit” the house open themselves or allow newer agents or team members to do it for them. There are mega agents who actually hire “hosts and hostesses” to hold the house open for them.
Strategic agents will hold open houses in the same neighborhood, intentionally, each week and often multiple times per week to gain exposure in that neighborhood.
Open house signs are amazing free branding. Remember that the rule of 7 says that someone needs to see your branding 7 times before they remember you and what you do.
You might enjoy this interview with Lori Ballen from Las Vegas and Dan Kenney from Chicago on how to hold an open house.
Optinmonster
Optinmonster is a lead magnet tool you add to your website or individual landing page that is generating traffic already through methods such as ranking on the search engines, social media shares, and paid advertising. When the visitor lands on your website, such as the “homes for sale in (X) Neighborhood under $500,000”, an offer appears via slide-in, pop-up, etc. that offers the visitor an item of value in exchange for their information.
For Example, Lori Ballen REALTOR from Las Vegas uses offers such as her monthly newsletter, a market report or home value, hyperlocal “things to do” lists, and just listed or just reduced homes for sale.
Because she generates traffic to her website, she’s able to make offers and generate new contacts to build her database all day long.
Lori has a coupon code for optinmonster: BALLEN saves you 25% but it’s a limited offer and can expire at any time based on the number of codes used. Lori uses the platform and is an affiliate marketer which means she benefits from purchases made through her link.
Watch Lori’s Video on how to use Lead magnets and Offers with Optinmonster.
Premier Agent
Premier Agent, which claims to have the power of both Zillow and Trulia, is one of the more popular sources where you can buy real estate leads. The company connects agents with interested home shoppers in their target ZIP codes who are actively looking for homes. According to the company, “50% of Zillow & Trulia visitors are planning to buy or sell within 12 months.”
Prospect Now
Prospect Now helps REALTORS by providing digital marketing options, such as pay per click management to assist agents with reaching persons who are most likely to sell their home or purchase a property.
Qazzoo
With Qazzoo, licensed agents can buy real estate leads based on location, and hand-select the info they desire. The company states that the contact information is 100% guaranteed. Qazzoo offers 3 free real estate leads to agents, just for signing up.
RedEx
Buy real estate leads of expired Listing and FSBO Real Estate leads
Real Estate Pipeline
Buy real estate leads with Real Estate Pipeline who offers verified and motivated home buyers and sellers with agents. The info is exclusive to one agent per territory to ensure that agents won’t have to compete with other local agents for clients. The contacts are generated through extensive online advertising, and these are only distributed to agents after they have been contacted by the company’s verification team.
REfindly
They provide buyer lead generation, as well as seller lead generation through pay-per-click ads on Google, Bing, Facebook, and several other online networks.
Roddy’s Foreclosure Service
Roddy’s Foreclosure Listing Service offers real estate leads that agents and investors have successfully used to secure listings and great deals on homes for years.
Their most popular products for real estate professionals include:
Vacant House Real Estate Leads – leads for motivated sellers at just $0.25 per lead
Probate Leads – real estate leads that are highly likely to hire an agent or sell for cash fast
Likely to Sell Leads – 65% of these real estate leads will sell in 120 days or less
Use Code “Lori Ballen” and get a free 20-minute coaching call ($100 value).
Search Wire
You can buy real estate leads said to be high-quality home buyer and home seller info in any part of the country. The contacts provided are 100% exclusive to each agent.
SEO
Search Engine Optimization or SEO is the art of building content that ranks on the search engines. In the “old days” this was only done with web pages. Now, you can rank videos, blogs, images, products and more because Google is much more now than “12 Blue Links”.
Most entrepreneurs won’t do the work required to rank on search engines such as Google, Yahoo, and Bing, and those that do can still reap the rewards.
I can’t imagine where my businesses would be without SEO. While social media has come on strong, and has added another strong stream of traffic and real estate leads, I still love my search engine traffic. Evergreen content can bring new contacts for years and years after spending the investment of time and/or money once. I’ve got blog posts that bring me hoome buyers and listings over and over. I just need to keep the post fresh and current. What’s more? I don’t have to be in the #1 position to get the traffic. – Lori Ballen (BallenVegas.com)
U.S. Lead List
U.S. Lead List provides agents with info on long-term homeowners, who have equity, and are in positions to sell or invest. They lead span the entire country and connect agents with motivated sellers.
U.S. Probate Leads
You can buy real estate leads in the probate lead niche market. The company utilizes hundreds of researches who visit county courthouses. There is no contract required, and agents can cancel at any time. Pricing starts at $180 month for 25 contacts.
Ylopo
Ylopo has a plan that is ideal for solo agents and small-to-large teams that desire technology and large number of real estate leads.
Their plan includes monthly marketing with lead filtration and custom ad campaigns and remarketing. They quote their pay per click options based on the market and desired listing price. Nevada, for example, is listed as a lower competition market. While you don’t buy real estate leads, you buy clicks.
They estimate $6-$8 per lead and suggest a $300 budget to acquire 38-50 contacts. They suggest remarketing and management bringing the total to $450 per month.
Zbuyer
Zbuyer claims to be a premier online source for sellers and buyers. You can buy real estate leads. They attract sellers and buyers across the United States with national marketing campaigns and automate the process of generating high-quality real estate leads. These contacts are analyzed and distributed directly to agents. The company provides detailed lead profiles, including property information, financial details, and contact information. They also provide daily lead notifications via email and text, so that agents can stay in the loop.
Zurple
Zurple claims to be the number one client generation software. They offer search engine marketing services (pay per click) to ensure that a flow of real estate leads is driven into an agent’s account. They boast that “Over 3,500 agents nationwide use Zurple to close more deals.”
FAQS
How Much Do Real Estate Leads Cost?
Real Estate Leads vary in cost based on the source. If you are using a pay per click method on the search engines, you’ll likely spend $10-$40 per lead. This cost is calculated by taking the total spend and dividing it by the total leads. Your cost per sale would be your total commission earned divided by the total spend. For referrals, you are spending 25% of the total commission quite possibly which means you are spending thousands per lead. Funny how people are afraid to spend $10 (cost per lead) yet willing to spend $1000 (Referral). In some cases, your cost per lead could be around $1.00. Keep in mind that cold contacts must be converted in high volume and with excellent systems. You can call Ballen Brands at 702-917-0755 to help with your pay per click strategy.
Who Has The Best Real Estate Leads?
The best real estate leads, in my opinion, as a REALTOR myself in Las Vegas, are those where the buyer or seller is willing to enter valid contact information in exchange for something they feel is valuable. Forced registration of any kind will bring in more “bogus” lead info.
Facebook lead form ads that are filled out through disruptive marketing and auto-populate from old profile data are more likely to be invalid than they are valid. However, when someone requests information on a specific property or uses your form to receive a guide or something of value via email or text, they are more likely to be valid.
This is why conversion metrics are often higher on websites like Realtor.com, Zillow, and Google Ads. With Google, they perform a certain search query rather than being disrupted on a social channel. They all work as long as you stay the course and know the numbers it takes to convert. Ballen Brands is a real estate marketing company that can help with your lead generation strategies and websites. 702-917-0755.
How Can I Get Real Estate Leads Without Cold Calling?
1.) Referrals from your sphere of influence and past clients
2.) Build relationships with other agents that will refer to you
3.) Become part of a local networking group
4.) Join Social groups that feature you as the local professional
5.) Build a geographic farm and gain visibility through direct mail, sponsorships, door hangers, pop-by’s
6.) Build a digital presence through social media, youtube, and search engines. Check out Lori Ballen’s BallenAcademy.com to learn more about generating contacts through these methods.
7.) Build a Podcast designed to educate buyers and sellers on the local market
8.) Pay Per Click marketing on Search Engines and Social Media (SEM, Social Marketing) 702.917.0755
9.) Build Hyperlocal Social Groups on and offline in which you provide value to and generate real estate leads
10.) Advertise anywhere practical and measurable
11.) Open Houses
12.) Create relationships with people who work with people that share life stories with such as bartenders, and hair salons!
13.) Get booths at festivals and fairs and hand out goodies, create a wheel of prizes, and strike up a conversation
14.) Talk to as many people as you can. Everyone knows someone in the market.
15.) Visit with For Sale By Owners. Most of the eventually list with an agent.
16.) Get friendly with new home developments in which you can refer to each other.
17.) Buy real estate leads
Who is Lori Ballen
Lori Ballen specializes in real estate lead generation. She’s a licensed real estate agent in Las Vegas, NV and spends most of her time testing lead generation strategies and teaching them. As a coach, she loves to provide step by step lead generation strategies as she does at https://www.BallenAcademy.com.
What’s the Best Way To Get Real Estate Leads as a New Agent
A new agent should always start lead generation with people they know. It’s important to make it known that you are now a real estate agent. Many people will need to forget who you WERE in your past profession and earn trust in you as a business. Announce on social, by text, phone, in person, mailers and do it early and often.
Use the rule of 7 (7 touches before someone remembers you and what you do). If you take a listing or sell a property, tell everyone the good news. Talk about the current real estate market on your social channels.
Some brokerages offer “floor time” in which you might be lucky enough to pick up a walk-in or a call on a property. Open houses are still a great way for new agents to meet people in a neighborhood and that are curious about or interested in real estate.
If you get stuck, you can also hire companies like Ballen Brands to help you. 702-917-0755. One of the best tips in lead generation strategies is to connect with other agents that will mention you when someone on social media asks for a connection.
What’s the Best Way to Generate Real Estate Leads?
There is no one size fits all answer. Although you can certainly buy real estate leads from many places. You’ll have people that generate real estate leads in person and others on the computer. Some buy their way in (PPC) and others earn their way in (SEO). There is no wrong way nor the best way. The best way is the one that works for you. The “BEST” real estate leads are usually referrals from friends, family and past clients. Nurturing the database is the best way to generate real estate leads from people you know.
Does Keller Williams Provide Leads?
The Keller Williams Realty Organization specifically does not provide real estate leads. That being said, each market center is independently owned and operated and some do. In addition, offices designate “agent on call” or floor time, may provide open house locations, and many real estate teams offer real estate leads as part of their organization.
Website Real Estate Leads
To get real estate leads through the search engines, follow these steps
- Choose an SEO Friendly Website such as WordPress
- Choose a proven web host such as WPEngine
- Or Hire a Website Designer such as Ballen Brands. You can buy real estate leads with PPC
- Add a powerful IDX Solution such as IDX Broker with capture for real estate leads
- Build a page that offers an instant home value widget such as the one by Listings To Leads
- Create in-depth long-form articles related to real estate. These can’t be the generic, canned, 500-word “instant-articles” we’ve seen in the past. Create articles such as cost of living in X, what are closing costs when selling a house in X, The comprehensive guide to buying a home in X, How to make money as a house-flipper in X. Find more like this in the 365 blog posts article by Lori Ballen
- Use YOAST SEO (Premium) and add schema elements such as FAQ’s and HOW-TO
- Make your website user-friendly by using a table of contents menu on long-form pages
- Use video, graphics, and on-page tools such as calculators
- Make offers early and often using a tool like optinmonster
- Build a strong contact list from your offers for emailing, direct mail, SMS campaigns, and retargeting
- Create a hyperlocal presence using your website and social groups