7 Smart Products to Sell on Stan Store to Make Your First $100

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While I share money-making strategies, nothing is "typical", and outcomes are based on each individual. There are no guarantees.

Starting a Stan Store? Here’s the truth: throwing up one product and hoping for sales isn’t the move. What does work is a simple, strategic product lineup—just like the top creators use. If you’re ready to build a digital shop that actually sells, this 7-product formula is your plug-and-play plan to hit $100 fast.

Ready to get started? Click here to launch your Stan Store now

1. Start with a Free Lead Magnet (Build trust before selling)

A free lead magnet isn’t just a giveaway—it’s the foundation of your Stan Store. Think of it as your handshake with potential buyers. Instead of asking them to buy right away, you’re giving them something valuable for free in exchange for their email. That one step shifts them from a cold stranger to a warm lead you can nurture.

The key is relevance. Your freebie should be directly connected to what you eventually want to sell. If your paid product is a content calendar, your lead magnet might be a one-page “30 Days of Post Ideas.” If your mid-ticket offer is coaching, your freebie could be a quick self-audit checklist that naturally shows them why they’d want deeper help. The best lead magnets solve a very specific micro-problem fast.

Execution on Stan is simple: save your freebie as a PDF, upload it under the “Collect Emails” product type, and set it to deliver automatically when someone opts in. Now every person who downloads it is added to your email list, which becomes the engine for your sales. You can follow up with value emails, product links, and future offers.

A smart move here is to brand your freebie with your logo, colors, and a subtle CTA at the end—like “Loved this? Grab the full version here.” That way, even if someone forwards it to a friend, you’re still driving traffic back to your Stan Store.

2. Add a Waitlist or Pre-Sale Offer (Test before you build)

Adding a waitlist or pre-sale offer is one of the smartest ways to test an idea without wasting time building something no one wants. Instead of creating a full product up front, you simply sell the promise of it first. If people join the waitlist or put money down, you’ve got proof that the idea is worth building. If not, you pivot before investing energy.

Here’s how it works: set up a Stan “Waitlist” product, give it a clear name like “Join the VIP Waitlist for My Mini Course on Pinterest Growth”, and write copy that highlights the transformation they’ll get once it’s live. You can even add urgency with bonuses for early sign-ups (like a discounted pre-sale price or an exclusive Q&A for waitlisters).

Creators use this strategy for digital courses, memberships, or even one-on-one coaching packages. Example: if you’re thinking about launching a $97 course, create a waitlist page that teases the outcome (“Learn how to land brand deals in 30 days”) and collect names. If 100 people join, you know it’s worth producing. If only 3 sign up, you saved yourself from building the wrong offer.

On Stan, it’s click-and-go:

1. Choose “Waitlist” as the product type.
2. Add your headline, description, and an image mockup (you don’t need the real product yet).
3. Collect emails or even early payment if you want to pre-sell.

This approach builds buzz, validates demand, and creates a warm list of people who are already waiting for you to drop your product. It turns launch day into a guaranteed sales day instead of a guessing game.

3. Sell a Low-Ticket Product (Turn browsers into buyers)

3. Sell a Low-Ticket Product (Turn browsers into buyers)

Your first sale is the hardest, and the best way to make it happen is with something low-ticket. A product under $10 lowers the barrier so almost anyone can say yes. Once they’ve bought from you once, they’re much more likely to buy again—and that’s the entire point.

Think of these as your “entry products.” They’re fast to create, quick to deliver, and designed to give buyers a small win that builds trust. Examples include a $7 content calendar, a $5 Canva template, or a $9 pricing guide. Each one solves a specific problem in minutes, which makes them irresistible impulse buys.

The magic isn’t just in the price—it’s in the psychology. When someone makes a micro-purchase, it flips them from “follower” into “customer.” That shift builds confidence in your brand and sets them up for higher-ticket offers later.

Here’s how to set it up on Stan:

1. Pick one idea that connects to your higher-ticket products (for example, if you sell a $97 course on YouTube growth, your $7 product could be a “30 Video Hooks Template Pack”).
2. Save it as a digital download (PDF, Canva file, template, swipe file).
3. Upload it using Stan’s “Digital Download” product type and set the price under $10.

This single move turns browsers into buyers, and once they’ve purchased, you can easily guide them toward your mid-ticket or premium products.

4. Offer a Mid-Ticket Product ($49+ to boost revenue)

4. Offer a Mid-Ticket Product ($49+ to boost revenue)

Once someone has grabbed your freebie and maybe even purchased your low-ticket product, they’re primed for the next step: a mid-ticket offer. This is where you move from “impulse buy” territory into something that positions you as an authority worth investing in. Priced at $49 or higher, these offers boost your revenue and build deeper trust.

Mid-ticket products work best when they solve a bigger pain point or save your customer serious time. Think private coaching calls, personalized audits, or bundled resources that bring multiple tools together in one package. These aren’t freebies—they’re transformation-driven offers that deliver noticeable results.

Here’s how to set it up on Stan:

1. Choose the product type—use “Coaching Call” if you’re offering 1:1 sessions, or “Custom Product” if you’re bundling digital downloads, templates, or guides.
2. Price it between $49–$197 depending on the value and level of access.
3. Add urgency or scarcity if relevant (limited spots for coaching, or discounted early access).

Examples:
– A $97 “Instagram Audit” where you review someone’s account and give custom recommendations.
– A $149 “Bundle Pack” with 5 templates, a strategy guide, and a bonus video training.
– A $49 “Starter Coaching Call” that introduces them to your premium services.

The psychology here is simple: your audience has already invested a little in you, so offering them a clear next step at a higher value feels natural. This mid-ticket tier is often where your real profit margin begins.

5. Launch a Mini Course or Ask Me Anything (Scale your expertise)

Once your store has warmed up traffic with freebies, low-ticket, and mid-ticket offers, it’s time to step into leverage mode. A mini course or Ask Me Anything (AMA) lets you teach once, deliver massive value, and keep earning without repeating the work.

Mini courses don’t have to be overwhelming. Three short videos or lessons that solve one clear problem can sell just as well as a full-blown course. For example, a “3-Day TikTok Growth Sprint” or “How to Land Your First 5 Clients” course can run under an hour total but feel highly actionable. The smaller the scope, the easier it is for buyers to finish—and when people finish, they’re more likely to buy from you again.

Ask Me Anything products flip the script by letting your audience pay to access you directly. On Stan, you can set this up so people submit questions, and you respond in-depth. It’s quick, scalable, and positions you as the expert without needing to build a massive product up front.

Here’s how to launch it on Stan:

1. Choose “eCourse Product” to upload pre-recorded videos or drip lessons.
2. Or choose “Ask Me Anything” if you want a direct Q&A style offer.
3. Price it anywhere from $27–$197 depending on the depth and access.
4. Use clear, outcome-driven titles like “Instagram Reels Mastery in 3 Videos” or “Ask Me Anything: Monetizing Pinterest Traffic.”

These products let you stop trading time for dollars. You build it once, and every new buyer turns into recurring income—scaling your expertise without burning you out.

6. Add 1–2 Affiliate Links (Earn without creating more)

Not every product in your Stan Store has to be something you built yourself. Affiliate links are the easiest way to add an extra income stream without the workload. The key is trust—once someone has taken your freebie, bought a $7 download, or maybe even booked a call, they’re primed to click on the tools and products you personally recommend.

Stan makes this simple. Add your affiliate product as a button, and keep it minimal—one or two links max. Any more than that clutters your store and distracts buyers from your main offers. Choose the tools you actually use and that tie directly into your other products. For example, if you sell content templates, link to your favorite design software. If you sell digital courses, link to the platform or microphone you use.

Here’s how to set it up:

1. Pick your top 1–2 affiliate products.
2. Use the “Affiliate Link” product type in Stan.
3. Add a clear, benefit-driven label like “Get My Favorite Video Editor” or “The Email Tool I Use Daily.”
4. Place the buttons lower on your store so they don’t compete with your core offers.

The beauty of affiliate links is they scale without effort. Every time someone trusts your recommendation enough to click and buy, you’re stacking extra revenue with zero fulfillment on your end.

7. Bundle for Simplicity (Help buyers say yes)

Here’s where everything ties together. Bundling makes your Stan Store not just a product list, but a path. Instead of forcing buyers to click around and figure out what to grab first, you package your offers into a simple stack that moves them forward naturally.

Think of it as your “starter kit.” Group your free lead magnet, low-ticket offer, and one mid-ticket product together near the top of your store. That way, visitors see the journey laid out for them: start free, take the $7 win, then step up to the $97 option. No confusion, no decision fatigue—just a clear ladder of value.

Bundles also let you boost sales by stacking perceived value. For example, you might price your $7 template and $97 coaching call separately, but then offer them together for $99. The buyer feels like they’re getting the freebie and the template “for nothing” when they book the call, and you increase average order value without extra work.

On Stan, you can use the “Custom Product” option to create bundles. Add your items, write a clear description like “The Content Creator Starter Pack: Free Idea Sheet + $7 Templates + $97 Coaching Session”, and watch how much easier it is for buyers to say yes.

This final step is about simplicity and momentum. A clean, bundled offer helps your audience stop overthinking and just buy—moving you closer to your first $100 faster.

Final Thoughts: Your Blueprint Starts Here

This product stack works because it’s designed to guide a cold visitor through a warm journey—from free to paid, from small to big. If you’re serious about monetizing your content, stop guessing and start selling with intention.

Want to copy this exact setup?
→ Click here to start your own Stan Store and model the 7-product lineup proven to convert.