Oh my gosh! How much do I love Clicky? I don’t know how I lived without it. I have to tell you. Clicky is a Web Analytics program. You guys probably all think I’m an analytic geek because I talk about it so much, but I haven’t always been. My natural behavioral profile does not lead me to want to study analytics. I just want to go and create and drive and generate leads and instant gratification. But when I started discovering the power of analytics it blew my mind how much better I was able to control the lead funnel, increase conversion, lower bounce rates for better search engine optimization, and increase page speed times for better search engine optimization and for better opportunities to capture the leads.
I’m fantastic at lead generation. I’m not afraid to say that. I know that’s my skill set. When it comes to internet marketing I get it at a very high level. I can generate web leads with my eyes closed…almost. Conversion is another piece and I really did not start focusing on it until 2014. That is when I found Clicky. Clicky is a complete web analytics tool that lets you see just about everything you could ever want about your website traffic. It combines historic reporting with real-time website monitoring in a way that is both easy and elegant.
Here’s a quick at a glance here. Now I do use Google Analytics and the data in Google Analytics is priceless, but it’s kind of hard to find. If you don’t know what you’re looking at, everything is titled strange, the graphs are strange, etc. It’s hard to understand until you really learn what Google Analytics is and how it works. I did put out an e-book, if you guys haven’t seen it yet, on all the Google tools and I do break down Google Analytics. If you go to LoriBallen.com and go to the e-book store, you can see all of my e-books. There’s a great one in there on Google tools that I would recommend for all of you. Of course those of you that own the Ballen Method, all of those e-books are free. Just log on to your Ballen Method system and all of the e-books are inside each lesson plan and the Google tools is one of them.
Anyway, here’s a quick glance. I was able to see that I had had 14 visitors on my websites at that minute. I can see that I had a total of 732 visitors, 1800 actions that day. That means 1800 clicks. They did something, they took action on that page. The bounce rate was 25% which is great. I’m happy with that. The average time on site I was really happy with, as well: 6 minutes and 44 seconds.
Going into 2015 I can tell you guys, right now, that this is really going to matter. Google is putting a lot more weight in 2015 on several things. Bounce rate is one of them, page speed is another one, mobile responsiveness is another one. Do you have a mobile theme so it adjusts when somebody pulls it up on their iPhone or their iPad? They actually run it through a filter to test if your website is mobile responsive and if you go to Google, just type in mobile responsive test, and you’ll find the URL where you can put in your dot.com and it’ll tell you if your theme is mobile responsive. They’re going to start rewarding and taking people down based on that.
They’re also going to measure actions and average time on the website. What they’re looking at is if people are engaging with your website. If they are clicking around, if they are going to multiple pages, if they are spending a lot of time on your site, Google says, “Yeah, this site’s valuable. We’re going to increase their rankings.” These are all things that you really want to be watching and monitoring going into 2015.
I can see the last 7 days so I’m able to compare. What’s my average? What’s my overall bounce rate? How many actions did people take? Then I can look at my little graph and change that. Then I’m actually able to see their IP address, where they’re logging in from, if they used a mobile device or if they used a desktop. Let me tell you, it’s shocking, shocking, shocking how many are logging in from mobile now instead of desktop. It’s growing and growing and growing and growing. If you are able to look and see, this one came from ActiveRain. This one came from Google. This one came from such and such. It’s absolutely huge.
Can you see who is on the site at that moment?
Yes, it’s real-time. You can look at the map and see where everybody’s logging in from, you can see what pages they’re on. I can look and see who’s linking to me right now and backlinks.
Then it compares my average. You’re able to monitor each one of your pages and this is really cool. You guys will start to see your traffic graph. Now how much it goes up might change but it always goes up. We always have a little dip about lunch time. We peak again about 4 o’clock, we go down again about 6 and then we hit up again about 8 o’clock. Well, if I know that information, that’s when I can be putting out my Facebook posts, tweets, a hot blog that I have automatically feeding my social network when I post that blog, etc.
It tells me if somebody Googled a specific address and found me. Guess what? Not my listing. I know the IDX Broker is working and it’s indexing me by address. Somebody typed that in and they found me. If I know they’re using the city comma state initials, maybe when I do my blog posts, instead of just putting the title as 1234 Main Street, I title them 1234 Main Street, Las Vegas comma NV. I’m learning that’s how people search and that’s how they find my website, so I’m going to want to do more of that.
The next one says homeowners, LA JOLLA CLASSICS DESERT SHORES, so they found my La Jolla Classics Desert Shores listing. There you go, that’s a hyper-local niche. Let me tell you, if you go to the Google Ad Words tool, you are never going to see homeowners, L.A., La Jolla Classics Desert Shores. It would tell you there are 0 searches because 80% of all searches, are unique.
That means nobody’s ever typed that in exactly like that. On a Google Keyword tool, we can see Desert Shores come up, but that whole long tailed keyword like that, we’re not going to see come up. It’s really cool to watch it. You can see this information every day.