Real estate leads are what drive your business. Without leads, your sales will tank. But you already knew this, right? However, what you might not know are the most effective ways to generate leads online.
Sure, you could throw some money at buying leads that may equate to a whole bunch of Fred Flintstones. But is that really the best use of your time and money? Why buy leads that may not convert?
The Methods for Generating Real Estate Leads
You can invest in pay-per-click advertising if your budget can afford the ads. This is known as Search Engine Marketing, or SEM.
Or, you can study and practice some tried and true techniques for generating quality leads online organically. Search Engine Optimization, or SEO, provides long-term, long lasting organic results that feed your future.
Then, of course, you can always mix and match your methods for highest return on your investments of time and money. For best practice, implement pay-per-click campaigns that generate leads in the here and now at financial costs, coupled with organic leads to produce long-term results at the cost of time.
When you marry the two methods, it’s a win/win. You’ll generate real estate leads instantly from PPC, and reap the rewards in the future for organic lead generation online.
Here’s a handy-dandy list to get you started in learning about generating real estate leads with Search Engine Optimization:
How to Get More Real Estate Leads: Articles
How to Get More Real Estate Leads: Videos
How to Generate More Real Estate Leads: Resources
The Ballen Method is a digital marketing curriculum for the do-it-yourself real estate professional.
Ballen Brands is a digital marketing company helping business professionals rise above the noise. We can help you with SEO reports, Pay-Per-Click marketing, content marketing, real estate websites, training, and coaching. Get in touch by phone at 702-917-0755 or by email at firstname.lastname@example.org.