Real estate Facebook pages are not new, nor is the concept of generating real estate leads online with social networks. But now Facebook is rolling out an all new way for you to get more leads!
What is Facebook Shop?
Facebook Shop is a new feature available directly in Facebook business pages. If you have a business page through Facebook for your real estate business, you can now add a “shop” tab to the left navigation area where viewers can browse your wares. For real estate agents, this means you have a new way to showcase properties online, and a new way to get more real estate leads!
Why Facebook’s Shops are Important to Real Estate Agents
Real estate agents are continuously on the hunt for new ways to generate leads. Now you can get more real estate leads via the social network powerhouse by listing properties in your Facebook shop — and not just single properties, either! You can redirect a Facebook user to your website’s IDX listings based on price, features, location, etc.
Rarely do potential buyers search online for a specific real estate agent. Instead, people interested in purchasing a home begin their search by looking for listings. They want to browse. They want to shop properties. And now, with Facebook’s new shop features, you can showcase properties online to generate more real estate leads. You may also enjoy: Real Estate Facebook Pages
How real estate Facebook business page shops work
Facebook is still in the process of rolling out its new Shop features for business pages. If you’re unable to add the shop to your page, you may need to demonstrate patience until the rollout phase is complete. But for those who have already been included, here are the nuts and bolts of how it works:
Setting Up Shop
Use your real estate Facebook Business Page manager to access your page settings. Select the “shop” option.
Next, select the “shopping” template to add the tab to your page. Once the feature has been added to your page, click “shop” in your page’s left navigation area.
You’ll need to accept Facebook’s shop terms and policies. You’ll then see options for “check out via Facebook” or “check out via another website”. For real estate agents, select “check out via another website”.
When setting up shop, choose your currency, and opt in for “messaging on”. Next, you’ll be able to provide a description of your offerings in 200 characters or less. This description applies to your page’s shop as a whole, and not for individual products (listings).
For example, “The best in Las Vegas real estate listings, Henderson homes, North Las Vegas properties, and Reno listings. When you choose Lori Ballen and Associates, you choose the best advantage for you.”
Adding Products (Listings) to Your Facebook Shop
When adding products or listings to your shop, you have the ability to include images, videos, a name for your product, price, description, and where to go see that property.
You do have the option to list an individual property, but it may be more lucrative for you to showcase certain types of properties. For example, “4 Bedroom Homes in Las Vegas Under $200k”.
When you have IDX search capability within your website, this is the best option because it promotes traffic to your website.
Go to your website and make sure you are not logged in to the admin area. You want to search exactly as a viewer would search. On your website’s search feature, search for 4 bedroom properties under $200,000. When the results page appears, copy the URL of that page. If you are not concerned with tracking where your visitors come from, then you’ll use that URL as your checkout URL. However, if you are serious about your digital marketing enough to question how viewers find your website, here’s what you can do.
Visit the Google URL Builder. Enter the URL you copied from the step above. Fill out the form accordingly, and generate a long URL. Next, copy that long URL and use a service like Bit.ly to shorten the link. You can then use the short link as your check out url in Facebook’s shop so you’ll know exactly where visitors to your website are coming in from.
If you’re featuring 4 bedroom homes in your area under $200K, your description could be something along the lines of, “The best list of homes for sale in Las Vegas with 4 bedrooms at a price of $200K or less. View all on the map. Sort by size, feature, area, and more. Save your favorites. Be notified when new listings hit the database.”
For images, you can either upload an existing image of a property, or you can create a graphic with websites like Canva. Furthermore, if you are showcasing a single property and have a video tour, you can upload that video as well. Once you’ve added your product’s name, description, price, picture, and/or video, you’re ready to add the product. But wait, there’s more!
The Bells and Whistles
Not only does the Facebook shop for business pages allow you to add products to your shop, but it also allows you to tag a product in a post on your page! One way to use the “tag a product” feature is to search Google for real estate quotes. Use that quote as your post, then tag your product in that post. Your page’s viewers will then see the quote as your post with your product displayed at the bottom.
Furthermore, Facebook allows you to boost a product. To boost a product, click the “boost” button, set your budget, select your time frame, and you’re off to the races! For more information on Facebook Shop set up and features, click here.
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