Local results have come more featured recently on Google’s search engine results pack. Moving through this next year, we believe it will be more important than ever to have your NAPW established and consistent across all of your profiles and websites. Start with Google My Business and set up your local citation.
You’ll want to be sure to keep your abbreviations as in your state: NV vs. Nevada the same across all channels.
The title of your business can include a keyword, but choose wisely. It can make a difference in how and when you appear in this local pack. You don’t want to spam the title with multiple keywords either. It needs to appear natural as part of your business name.
Where to get your local Citations for your NAP – (Name Address Phone) or NAPW (Name Address Phone Website)
How to Start a Local SEO Campaign
As a business owner, you want to reach out to your target audience in a cost-effective way. Search engine optimization (SEO) is widely known to be just that, and in fact, may even be free for you to use. The costs for SEO are associated with paying third parties for marketing and writing services. While they can be helpful, they are not required, and you can attempt to generate results through your own efforts. Localizing SEO essentially means that you are targeting a local target audience rather than a national or international audience, and it can make your efforts more effective. There are a few steps you can take to start a local SEO campaign.
Choose Your Local Keywords
To incorporate SEO into your website, you will need to select the right combination of keywords and phrases to target. These should be words that your target audience will use to locate your company and its products or services. They should also be words that your competition may not be targeting in their SEO efforts. For example, if you are an electrician, your target audience may use “electrician” to find you, but your competition may also be targeting this word. A better option may be to use “electrical repair” or “electrical services” because they are less frequently or commonly targeted by the competition but may be searched for by your target audience.
Localize Your Content
More than that, you will need to localize your content in a number of ways. First, localize your keywords and phrases by adding a geographic phrase to them. For example, choose “electrical repair in Portland” or “electrical services in Houston” rather than simply using the short-tail phrase. You may also get more descriptive with your geographic terms by using suburbs or neighborhoods, such as “electrical services in Cypress” or “electrical repair in Katy” for better results. In addition to localizing the keywords, you can localize the content as well to make it more relevant for the target audience. Talk about topics or themes that the local audience may be concerned about, such as saving money on cooling costs in Houston during the hot summer months.
These concepts can be used with on-site content, such as your website’s text and blogs, as well as with off-site content, such as articles. When you incorporate the right combination of text into your efforts, you can be more successful with your local SEO campaign. Keep in mind that marketing and writing professionals can help you to create SEO text for great results as well.