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How Do I Move My Webpage Higher Up On the Search Engine Rankings?

Have a great page on your website (or blog post) ranking well and want to push it up higher? You might be thinking that you’ve already covered everything. Here are some steps you may be able to use to drive that blog post or webpage past your competition on the search engine results page. 

Add in more semantically related keywords.

Basically, deep dive into the subject covering more areas of the topic. Add another paragraph and keep doing this to build value. 1000 words, 2000 words, 3000 words. Grow it. When you first think about a 3000 word Article, it might be overwhelming. They key is to break it down into bites you can chew. Think of it as Ten 300 word paragraphs. Can you find 10 components of this article to write about? Or, how about Six 500 word articles. Take one component at a time and work through just that paragraph. Pause for research if you need to. Anytime you get stuck, head on over to Google and ask a question. You’ll get a ton of great ideas from the “people also ask” section. In addition, at the bottom of the page, you’ll see 10 more suggested keyword phrases people have used related to this topic.

Example for this post: How to Buy a House in San Diego
 

Write other blogs that link back to the ranking post or page

These long tail (4 or more words together to create a new phrase) keywords don’t have to have the same keyword focus at all as the “MAMA” blog. In fact, we want these to rank for their own special phrase although Google is smart enough to read content and determine the topic when we do a good job in our explanation. 

These niches” within a niche or small segmented pieces warrant their own blog. We are not talking about saying the same thing 10 different ways. We aren’t targeting the new piece around the same head term keyword phrase we are for the main blog (MAMA) piece.

Remember, we said our topic was How to Buy a House in San Diego. Let’s see what kind of topics we can come up with:

  • Saving for your downpayment
  • First time Home Buyer Loan Programs
  • How to buy a house with a boyfriend or girlfriend
  • Loan Programs for Teachers, Military, and Heroes
  • What Credit Score is Needed to Buy a House
  • How much will it clost to buy a house
  • How to choose a good Home Owners Insurance
  • What is a Home Owners Warranty?
  • What comes with the House?
  • How do I win with multiple offers
  • How do I choose between two houses I love?
  • What if the house I want to buy has mold?
  • What neighborhoods have the best schools?
  • What neighborhoods ahve the best resale value?

How’s that? There are a lot more where that came from! Now if you wanted to, you could make the “MAMA” blog bigger by adding 1, 2, 3, or all of those topics. If you do the spin off small blogs and have that section of content on both pieces, you’ll want to use a rel=canonical to express to Google that you would prefer your MAMA blog rank for that content.

You can dive deeper into this topic by learning more about cornerstone content and internal linking.

Earn a Featured Snippet!!!

If your page ranks in the top 10, Google MAY feature your webpage in the ZERO position! That’s right, there’s a ZERO position, above the first position!!! If you can lock up this very coveted position, you can increase your click through rates, traffic, leads and hopefully that all leads to sales!
(Example: Google “How do I feed my dog”), that top spot is a featured rich snippet. Most Featured Snippets are an answer to a question, or a bulleted list (such as steps in a how to process) and tables (such as a price list or recipe).

Get ideas for spin off blogs by including “People also ask” questions as seen on Google.

Sample of Google SERP "People also ask"Go ahead and Google right now “How to buy a house”, Scroll down until you see People also Ask”. This will give you great ideas to grow your “Mama” blog or create spin off’s. AND, if you answer these questions, you might earn a Rich Snippet!!!!

Add a Video

Rich media is a growing element of content. The reader does not want to be bored by chunky text and this is especially true on Mobile. Video can also increase the time the visitor spends on your web page which is a positive signal to Google.

Check your Keyword Placement for Best Practices

Although not a huge ranking factor any longer in Google’s algorithm for ranking webpages (or entities), there are still best practices to follow when it comes to Keyword placement.

These Include:

  • Place your keyword towards the front of the title
  • Include your Keyword in a heading tag (H1-H6)
  • Include your keyword in an image attribute but only if it’s natural. Don’t stuff it in
  • Include your keyword in the metadescription
  • Do not overuse your keyword or state it in several variations unless it’s natural. Google does not need to see that and if your keyword density is too high, it could trip their spam filter.

Score a great backlink!

A debatable topic these days with SEO’s is backlinks and how much they play a role in search engine rankings. Just about everyone agrees that they still matter, and some will say they are key. If you can get an authorative, trusted, related website to share your article or reference it with a link, you could see improvements in your search engine position.

Include an Outbound link

Old school SEO advised that we don’t link out to another website for risk of losing “pagerank” when some of our “Google Juice” flows out to this other website. While it’s true that some of that page’s power does flow out to the receiving website, it’s worth doing today. The Outbound link, when linking to a relative website that is something local or expert related is actually a positive ranking signal and is advised.

Increase your Click Through Rate

Right hand is clicking on the left mouse buttonYour click through rate is determined by simple math. How many times is your ad shown and how many times is it clicked on from the SERP (Search Engine Results Page).  Clicks/Impressions=CTR

We know that click through rate is a ranking factor with Google and that there is a direct correlation with increase in rankings when click through rates improve. Now, naturally, the higher your position, the higher your click through rate should be as well as 65% of the clicks on the page are going to the first 3 positions. If you aren’t one of these 3, it’s time to look at that click through rate.

You can find out what your click through rate is by using the free tool by Google called Search Console (formally known as Google Webmaster tools). If you have never set this up before, you won’t have this data. You are going to want to have access to Google Analytics and Google Search Console if you are focusing on search engine rankings.

Remember, when someone is browsing the search engines, you only have a moment to capture their attention. In this case, your TITLE, URL, and DESCRIPTION are all you have to make that quick impression. Want more clicks? Improve those 3 things.

Increase User Actions

Google has progressed to machine learning. Rank Brain, Google’s artificial intelligence is directly responsible for how ranking works in 2017 and beyond. Rank Brain is focused on clicks. It measures from the point of the query (typed in search in the Google search bar) to the results page, to the webpage, and then what happens after.

The more clicks on your page, and onto other pages, the more likely Google is to deem your page worthy of ranking higher for the search query it was testing. 

Improve the User Experience

  • Your page should load in about 3 seconds. That’s the first key to creating a quality user experience.
  • Make sure your pages are mobile responsive
  • Break up chunky text with images, graphs, links
  • Turn off anything that autoplays
  • Save the annoying pop up’s for later in the visit
  • Include related links to anything the visitor might want to learn more about
  • Include Video
  • Avoid flash elements and sliders that serve no purpose
  • Have a simple, easy to use menu for navigation

Share your Page

Get traffic to the page. This is key. Traffic is everything. In order for Google to measure how well your page does is for it to gather some metrics. A lot of traffic is going to send a signal to Google to crawl your website, and pay attention to this page. Share it on Facebook, Google+, Twitter, Instagram, and anywhere else you think it’s relative. Don’t spam Facebook groups and get yourself kicked out though. Share on your pages and where it makes sense.

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