How to Build or Grow Your Own Real Estate agent Website
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The Goal of a Website
If you are a real estate agent, clearly having a real estate agent website is going to be a key staple in your business. What you choose as a web platform, and who you choose to build it for you is going to make a big difference in your outcome.
Before we go into a list of the most popular real estate website developers, let’s discuss what a real estate website platform should do for you and what it should have for the user.
Your website should at least include the following:
- Fast Load Time
- A mobile responsive theme
- A strong, user friendly IDX
(Choose one with registration customization)
- Contact Information
displayed frequently and is easy to find
- Home Value Offers
- Community Information (the more the better)
- Real Estate Advice Library
- A Blog
- Bonus: CRM
Although most website developers are not also customer relationship management system builders, so most website CRM’s are really subpar. Best to have a separate CRM that plays well with your website. (such as Infusionsoft’s Open API and integrations with software such as (Parsey.com)
Ballen Brands – 702.917.0755 (In full disclosure, this is my company, so I’m a bit bias on this one).
Ballen Marketing is owned and operated by top real estate business owners and massive online lead generators.
After years of experience with various platforms, and training on The Ballen Method (a training system for real estate agents wanting to learn online marketing and get more leads online), Ballen Brands decided to offer a WordPress platform to help their clients build faster and on a stronger foundation.
The team at Ballen Brands prides themselves on being different and on choosing function over fancy having tested and measured web performance and customer experience for nearly two decades. When you choose Ballen Brands, you choose proven results and a team that cares about your success. Ballen’s goal is to empower agents to take control of their marketing platform.
Real Estate Agent Website Developers
Choose what’s right for you. Interview several providers. Compare costs, features, and ownership. You’ll want to be sure you own the domain and content and that if you move brokers, your site moves with you. There’s not much worse for search engine rankings than starting over!
- Ballen Real Estate Websites (702.917.0755)
- Website Box
- REW (Real Estate Webmasters)
- Ultra Agent
- Agent Image
- Real Geeks
- Easy Agent Pro
- Property Minder
- Agent Fire
- Real Estate Tomato
- Agent Evolution
Things to Consider about your Real Estate Website
It should have NO Limitations
Make sure your website is not limiting pages, plugins, categories, html elements, tracking codes, media and so forth. In the beginning, a small, easy site may be fine. As you grow though, and you or your assistants, or your marketing services team begin to add content to your site, frustrations will arise if you are limited in the development and design of your platform. Ask your provider about these limitations.
You should own the Content and the Domain
As mentioned in the beginning of this article, it’s imperative that you own the domain and the content. Oh the sad stories we have heard of people that bought in hook, line and sinker to a website they loved with their favorite back end CRM and then suddenly realized when they stopped paying the hefty monthly fee, they no longer had any rights to anything that was created.
Oh the sad stories we have heard when someone once in love with their brokerage, adopted their brokerage site and putting everything into it for a few years, growing favor with the search engines, generating a lot of organic leads, and then something happened that caused them to end their relationship with the broker – which also ended the relationship with their website.
Don’t be confused by SEO and SEM
Many believe they are getting a website that will do well in the search engines because the site is “search engine optimized”. All “boxed” solutions that include paid hosting in 2017, should already have the basic on site SEO foundation provided. Yet each piece of content you ad, every video, every page, will contain it’s own on page SEO. This will be your focus, or your content providers focus and will have little to do with the platform itself. Content is what drives rankings in 2017, not a “platform”. Now, if you are buying a website that is built out with content for SEO, that’s another story altogether. You are purchasing a website with search engine optimized content and that’s great (as long as it’s unique content of course, owned only by you).
Many sites are actually driven by SEM (Search Engine Marketing) rather than SEO. This means, out of your monthly fee, you are buying CLICKS to your websites from the search engines. It means the links coming into you are paid rather than organic. It also means, as soon as you stop paying, your leads are gone, instantly.
It might be a good idea to find a nice blend of both. Search Engine Optimization for rankings takes a while. If you are building content on a platform with a new domain, it could take 6 months, even a year before you have any rankings bringing in significant traffic. SEM (Paid Clicks) can kick start your lead flow and give you the patience to build your organic rankings properly.
Here’s some great reading on gaining traffic to your website
- SEO Basics for 2017
- Using Infusionsoft Campaigns to Automate Your Marketing
- 6 Tips That Will Help You Create High Quality Evergreen Content
- How To Write a Successful Blog In 8 Simple Steps
- 7 Important SEO Metrics You Should Be Tracking when Beginning SEO
- Building Real Estate Community Pages to Get More Leads Online
- Low Cost Marketing Techniques
- Adding IDX Broker Widgets To Increase Lead Capture Conversion on Your Site
- How to Close 10 Million Dollars in Real Estate Volume from Web Leads
- 10 Top Tools for Youtube Videos You Need to Know About
- How to Get More Traffic To Your Website Through Blogging | Writing a Daily Blog
- How To Get Seller Leads Online
- 10 Business Planning Apps and Tools for Planning your Year
- Visualization Vs. Realism
- How to Use Canva: Branding Images for Your Online Marketing
- How To Measure your Content for Performance and Results
- 10 Awesome Tools for Creating a Logo
- How to APPLY The Ballen Method
- Adding to Your Business Building Arsenal – Awesome App’s for Marketers
- Getting To Know Your WordPress Site
- Systematization Vs. Automation in SEO and Online Marketing
- How to Make an Animated Gif
- How to Use Third-Party Customer Reviews on Sites to increase Visibility
- How does Facebook Referring Traffic compare to Google Referring Traffic?
- How to Get Started with Twitter Ads
- How do I Track My SEO Efforts?