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Facebook Pages, Groups, and Communities | Social Media Strategies

Facebook Pages, Groups, and CommunitiesFacebook is the perfect place to connect with other people who have similar interests and goals because of the different choices they offer. Facebook can help you reach out and spread the word about causes you support, your hobbies, or your business. With the choice of making a page, community or group, how do you decide which is right for you? Knowing the differences and what each option offers is the first step.

Before you can create a page, community or group, you’ll need to have a valid Facebook profile page. This is easy enough to set up by going to Facebook and registering for your very own profile. You’ll input your name and other information, as much or as little as you feel comfortable with, keeping in mind that you can set the privacy on your profile to be as open or closed as you wish.

Once you’ve created your profile, you can personalize it with a cover photo, profile image, and start inviting friends and family to connect with you. Now, it’s time choose which platform you want to use to promote your interest.


Facebook pages are broken down into several categories with sub-categories. It’s important to choose the right one for your interest to make sure you connect with the people you have in mind. Your interest may fit in several categories, so checking the sub-categories may help you narrow down which is best for you.

The following categories with an example of sub-categories are available in Facebook pages:

·        *  Local Business or Place – Airport, Club, Doctor, Concert Venue, Real Estate, Restaurant

·        *  Company, Organization or Institution – Church/Religious Organization, Computers, Non-Profit Organizations

·         * Brand or Product – App Page, Cars, Games/Toys, Website, Wine/Spirits

·        *  Artist, Band or Public Figure – Actor, Author, Designer, News Personality, Pet, Fictional Character

·         * Entertainment – Album, Book, Movie, Movie Character, Radio Station, Song

·        *  Cause or Community

Choosing to open a page will allow the public to find and LIKE your page. The amount of likes you receive opens up milestones that help you manage and increase the popularity of your page. You can choose to be the only one who posts to the page, or you can allow the public to post things. You can allow people to comment or cut comments off. If you want to promote your interest to a wide-range of people who can share your page with others, creating a page is a good option for your needs.


The last category in the page options is Cause or Community. This is what you will choose if you wish to create a community. A community is very similar to a page of other types but it has the distinction of being adopted and maintained by the Facebook community members if it gathers thousands of Likes. If keeping control of your community is important to you, this might not be the best option for your interest. However, if you like the idea of evolving into something bigger than just a fan-page, this option would work well for your interest.


If you want to create a closer sense of community, connecting on a more personal level with people in regards to your interest, a group allows you to do so. Groups can be open, closed or private. An open group will allow anyone to enter, see members and see posts. A closed group will allow you to control who enters the group and who sees the post, allowing the public to only see who is on the members list. A private group keeps the public from seeing who is in the group and what is being posted.

A group lets you interact with its members via polls, chats and messaging. You have the ability to message the entire group at once. Members who are offline will be able to see and respond to the message when they get online.

A group allows you to post events. This could be handy for group meet-ups and online meetings. You can share files with other group members. This is great for distributing information and keeping it close at hand for when it’s needed. You can create photo albums, as well.


Facebook can open up a whole new world for you and help you reach people outside of your local area. This is an amazing opportunity to promote your business or whatever else interests you. With a little thought, you can choose which option is best for you when it comes to Facebook pages, communities or groups.

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